Team Delta’s Strategic Assessment

Table of Contents

Introduction 3
Overall Strategic Objectives 3
Market Analysis 5
Marketing Strategies and Outcomes 10
Financial Position 11
Competitive Analysis 15
Summary 17
References 18
Appendix 1 20
Appendix 2 21
Appendix 3 22
Appendix 4 23
Appendix 5 24
Appendix 6 26

Introduction
Written by: R. Duve De Light Cameras is in a highly competitive market, and has been for the last 5 years. We offer multiple models of entry level and high end cameras, while competing against four other companies in four areas around the world. We had a goal of being a recognizable, repeatable company, offering quality products at reasonable prices which we achieved with a broad differentiation strategy. Our success was marked by becoming the industry leader at the end of year 10, and this strategic assessment will show what we did and why following our Strategic Plan and Forecast Document. It is important to note that our original Strategic Plan omitted some quantifiable data, but that error was addressed and data is included in this document.
This Strategic Assessment Document evaluates De Light Cameras plan for the last 5 years and how the lessons learned will create a new path forward. The Mission Statement, Vision and Goals were prepared by the entire Delta Team in the revised Strategic Plan and included here in Appendix 1 for reference. This paper includes a discussion of the Overall Strategic Objectives, Market Analysis, Marketing Strategies and Outcomes, Financial Position and Competitive Analysis with lessons learned along the way.
Overall Strategic Objectives
Written by: R. Duve Team Delta decided early on in our Strategic Plan to focus our efforts on the multi-featured camera market and to become the industry leader through a broad differentiation strategy instead of becoming a low cost provider. We focused