Strategic Plan Part One
“A Taste for All” will open its doors in the immediate future. That name was picked because it will be a restaurant in the middle of Montgomery, Alabama and will have dishes from around the world. Our mission at A Taste for All is: We strive to efficiently provide high quality and an expanded array of fine foods to meet and exceed customer expectations. This restaurant will have extensive training so the best customer experience will be the outcome. The customer will be put first of a dining experience that will not be forgotten.
The vision statement tells what the goals of the company are in the future. The vision is: At A Taste for All, we envision to be the best restaurant worldwide by having the best foods and the best customer satisfaction. To reach this goal, the company will have to find the best quality and freshest foods to prepare the diversified dishes. Every person is different so it is important to have dishes from each culture. Extensive training will be provided to all employees. By training each employee on the goals and values of the company will give them a feel for what the company is all about. The menu will also be taught because it will have a huge variety. Each dish will have to be mastered from what is in it to what it tastes like and how to cook it. The best chefs will train on how to make each dish. This in turn will also strengthen the chef’s specialties. This will also give customers great products and services, along with fine dining experiences.
The restaurant will start as just one restaurant. As this restaurant’s reputation grows and expands into over parts of the state so will the business. There will be more restaurants opened in the larger cities of the state. As more tourism proves that the restaurant can expand more, then the restaurant will be in all of the larger cities in the entire United States. Once this has been done, then going global will be considered greatly. Going global will be one of the toughest things to do because each country has different laws. It would be a great advantage to show people across the world how other cultures prepare meals and how they taste.
Values are what the company believes in. Basically, it is what something is worth to the company. There are three main categories of values. They are culture, social responsibility, and ethics. Here are the company’s values: * Provide high quality food * Superior customer service * Integrity * Environmentally safe * Diversity * Giving back * Profitability
Every culture is different. What one culture think is right; the next one will think is wrong. The company will have a dish from each culture. It is important to have different decorations of each culture. There should be different cultural music, drawings, and pictures to give a one of a kind dining experience while eating. Religion is a major factor in culture. It is so easy to be misunderstood or upset someone. It is important to take each aspect of culture into consideration. Social responsibility is an important aspect as well. Giving back to the local communities will show customers that A Taste for All really does care. The restaurant will pick one day out of the month that 20% of all income will be donated to a local charity or church. Also, the food that is edible and left over at the end of the night should be donated to a local food bank instead of just thrown away. This will make that day extremely busy. The company will recycle all napkins and use cleaners that have no CFCs. To-go containers will be made out of recycled containers and will also be able to be recycled again. Ethics is an important aspect of a company also. A company should always do what is right. Sometimes that doing what is right will not be as profitable but customers will see this and they will keep coming back because the company did what was right instead of what was profitable.
The vision, mission, and values of the company can tell customers a lot about a company. It is the defining guidelines that let people know what the company believes in and what it wants to do in the present and future. To be the best, a company has to give its best. By putting these three parts of the company’s goals into actions, the company will start molding into the shape that it is stated. It is important that each aspect of the mission, vision, and the values be follow at all times. Customers should come first before anything. By providing them the best service with the best food around, the customers will keep coming back. The company addresses customer needs by having a dish from each culture in the world. Also, A Taste for All has the customers at the core of its mission, vision, and values. By providing excellent customer satisfaction all the time, the customers will want to keep coming back. Add the freshest ingredients and a very well trained staff and that is a very successful combination. Customers come first before anything else so it is easy to address the customer needs. If there is a dish that the restaurant does not have and someone requests it, then the company will find the recipe, get the ingredients, and prepare it for that customer. Whatever dish the customer wants, A Taste for All will find it, prepare it, and learn it. Dishes will be researched because there are so many different recipes out there for one dish. Having all staff well trained on the food that is prepared and served, will give them the competitive knowledge that will put the company over the top. Another competitive advantage is the wide variety of food on the menu. When an individual goes to a restaurant, there is normally only one type of food. For example a seafood restaurant will have seafood and steak dishes. Another example is a Mexican restaurant will have just Mexican food. A Taste for All will have several dishes from each country. The local competitors will not be able to compete against the wide variety of food A Taste for All has to give.