...Strategy and Positioning Paper Deopra Clayton, Alexander Reigstad, Jessica Baker, Sharitza Bailey Simia Sharp, Victoria Carthage MKT/421 March 7th, 2016 Professor Kenyetta Rivera SkypeSpecs SkySpecs is a rather new and up and coming company in the drone making industry. They started out as a group of engineers who has won multiple contests and have recently signed a contract with one of the largest companies in the wind energy business. Each aspect of marketing a product is important. Strategy and product positioning aids to make the product more profitable and assist with getting it to the correct markets. This is still a rather small company that is just being realized for its true potential. Next Energy recognized the unique opportunity that SkySpecs has and helped them form a partnership in the wind and utility industry. NextEnergy mentored SkySpecs, they helped them by finding them funding, they helped them make business decisions, helped them do research on the drone market, and most importantly helped them find the partnership they now share with UpWind Solutions. (Ellis, 2015) This strategic and positioning plan will discuss, how the marketing efforts and mix will change with each phase of the product life cycle. We will also describe, packaging that will be used and how packaging will add value to the product. Ending with developing a price strategy and what distribution channels will be used to sell the product and how each channel partner will add value. ...
Words: 1790 - Pages: 8
...American Well MKT/421 February 8, 2016 American Well Even though medicine and technology have come a long way, I think we have gone back in time. Years ago doctors would make house calls, then came the big hospitals and the long waits to get a simple prescription. Now we have the option of getting a consultation online or via telemedicine. Amwell has been providing direct to consumer telehealth medicine since 2009. Not only is it convenient, online visits are cost effective. Consumers save time, accessibility and have lower fees. Amwell is largest telehealth company in the country that offers a variety of care from Trauma to substance abuse. Overview of AmWell Tired of having to make an appointment to see a doctor or visit your nearest clinic when symptoms of health concerns strike? Well, there's a new breakthrough in technology. A mobile healthcare service that is available on your cell phone or mobile device. Just download the App "AmWell" (American Well) allows you to connect instantly with a doctor by downloading the App from your smartphone or mobile device. Whether you connect with your actual doctor or choose one from the network providers. This technology is sweeping the nation. Blue Cross and Blue Shield has joined the partnership to provide its members with easy access to available healthcare. The joint effort of the two is available in 26 states. That's half of America (American Well, 2015). Founded by Doctors Ido and Ray Schoenberg. It is there...
Words: 1837 - Pages: 8
...Abstract This paper will address the situation, recommended solutions and the results associated with the three major phases in the simulation process of gallery furniture. This paper will also address the various marketing components addressed in the simulation process. This paper will also details the relationship between positioning and differentiation of the products. This paper will also discuss about the repositioning and whether it is needed in the case of gallery furniture or not. The various effects of product life cycle along with the effect of product life cycle on the product of simulation. Situation The gallery furniture earned great customers from Houston and other store locations. But it is important to note that many people are now turning towards the furniture showrooms who spend great time in interacting with customers and also offering huge discounts. Gallery furniture is in a competitive market area where there are many competitors. Another important thing is, there are certain problems in the payment processing periods for the customers purchased online. These situations should need to be overcome. The delays of the supply of furniture are also making great issues for customers. Recommended Solutions It is important to care more for the welfare of the customers and there should be no way for making the customers to shift to other showrooms. There must be certain different strategies to be developed to overcome various issues associated with Gallery...
Words: 1186 - Pages: 5
...(BSDS1DBAM2) Class Home Week1 Week2 Week3 Week4 Week5 Full Syllabus Week2. Strategic Planning and Positioning. Jul 22 - Jul 28Week2 Strategic Planning and Positioning Jul 22 - Jul 28 / 13 points Tasks Complete the Learning Team Charter. Objectives/Competencies 2.1Identify the components of an effective marketing plan. 2.2Conduct a SWOT and competitive analysis. 2.3Apply the market research process in discovering and answering business questions. 2.4Apply a segmentation model to create a target market and develop a positioning statement. Learning Activities Required Reading Basic Marketing, Ch. 2 43 Reading Basic Marketing, Ch. 3 14 Reading Basic Marketing, Ch. 4 11 Reading Basic Marketing, Ch. 7 10 Reading Basic Marketing, Ch. 18 7 Discussion Favorite Brand Discussion 24 Discussion Product and Organization Selection and Approval 6 Discussion Research and Discussion 3 Video The Five Competitive Forces That Shape Strategy 1 Video Target: Inside the Bullseye 2 Video Positioning 11 Video Marketing Research and Segmentation 4 ERR Week 2 Electronic Reserve Readings Assignments ASSIGNMENT STATUS FRIENDLY NAME TITLE DUE DATE POINTS UNREAD COMMENTS Participation Week 2 Participation Due Jul 28, 11:59 PM /3 Presentation Marketing Mix Presentation Submitted /5 5 Paper Personal Branding Plan Paper Due Jul 28, 11:59 PM /5 Total Points /13 Course Progress 4.7 / 8 (58.75%) of points so far 100...
Words: 19836 - Pages: 80
...Running Head: MARKETING Ryan Nguyen South University Final Project Week 3 Assignment 1 Introduction The present paper is in relation to the marketing of the health drinks in the market. In the present situation, the marketing manager of the organization has been told to be responsible for launching a new product called V Fusion + Energy. This is an energy drink. The organizational Vice President Beverage Marketing is of the opinion that, as various people look forward to have higher level of energy in them, the market is definitely the one which can be exploited by the organization as 2 out of 3 people wish that they had more energy. There are around 40% of the consumers who do not look forward to take the energy drinks due to the fact that, they believe that, energy drinks are not healthy for them. In relation to the present paper, various things regarding the marketing research shall be taken into consideration. Macro Environmental Factors The present organization is in the beverage industry. It is important for the organization to make sure that, it considers the macro environmental factors to the highest possible level (Burrow, 2011). Regarding the present situation, there are two major macro environmental factors which are required to be taken into account by the organization. The first factor is the competition in the market. There are various organizations in the market which are selling the health drinks to the...
Words: 1439 - Pages: 6
...UNIT 4 Marketing Principles LO2 Be able to use the concepts of segmentation, targeting and positioning CASE STUDY: You are a Business Development Consultant. Your Firm is hired by a small business enterprise that is facing myriads of marketing and organizational challenges. YOUR JOB AS A BUSINESS DEVELOPMENT CONSULTANT IS TO 1) Analyze the problems in the business, 2) Research solutions and/or benchmark good practices, 3) Make suitable recommendations for improvements, and 4) Help the business to implement these recommendations satisfactorily. TEAM ASSIGNMENTS PRESENTATION: 15 MINUTES LEARNING OUTCOME 2: Be able to use the concepts of segmentation, targeting and positioning 2.1 Show macro and micro environmental factors which influence marketing decisions 2.2 Propose segmentation criteria to be used for products in different markets 2.3 Choose a targeting strategy for a selected product/service 2.4 Demonstrate how buyer behavior affects marketing activities in different buying situations 2.5 Propose new positioning for a selected product/service Submission Deadline: November 16, 2015 TEAM ASSIGNMENT: AC 2.1 Show macro and micro environmental factors which influence marketing decisions Guiding Term Paper Questions The business believes that competition from nearby businesses is preventing it from growing and increasing sales. However many other micro and macro factors are impacting sales and its marketing decisions. So show the macro...
Words: 3154 - Pages: 13
...Running Head: POSITIONING AND DIFFERENTIATION Positioning and Differentiation Paper Wanda Douglas Marketing for Health Care/HCS 539 January 09, 2012 Andrea Linder Positioning and Differentiation Paper A well-planned marketing and branding approach will offer a course of action for the development of an effective marketing campaign. A hospitals marketing and branding strategies are key factors of consideration in the development of comprehensive marketing plan. Northwest Hospital and Sinai Hospital of Baltimore have both successfully marketed themselves in the community as exceptional health care providers by providing quality care. The purpose of this paper is to examine the positioning and differentiation strategies used by Northwest Hospital and Howard County General Hospital to market actively their organizations. A well-designed marketing concept provides a course of action for the development of a comprehensive marketing initiative that will help attract an individualize market that has not been considered. An organization target market is a group of customers who an organization aims its goods and services. To create a good strategy, the organization’s target market must be evaluated and well thought-out. It is very important for health care organizations to develop a plan for the target market within the surrounding community. Health care organizations must position themselves and separate from its competitors. At first sight, health care organizations...
Words: 1469 - Pages: 6
...Positioning and Differentiation Paper September 3, 2012 Positioning and Differentiation Paper A well-planned marketing and branding approach will offer a course of action for the development of an effective marketing campaign in many different types of organizations. A hospitals marketing and branding strategies are key factors of consideration in the development of comprehensive marketing plan; they are also key factors in the success of the organization. North Colorado Medical Center and Medical Center of the Rockies have both successfully marketed themselves in the community as exceptional health care providers by providing quality care. The purpose of this paper is to examine the positioning and differentiation strategies used by North Colorado Medical Center and Medical Center of the Rockies to market actively their organizations. It is very important for health care organizations to develop a plan for the target market within the surrounding community. A well-designed marketing concept provides a course of action for the development of a comprehensive marketing initiative that will help attract an individualize market that has not been considered. An organization target market is a group of customers who an organization aims its goods and services. To create a good strategy, the organization’s target market must be evaluated and well thought-out. Health care organizations must position themselves and separate from its competitors by offering their services in a different...
Words: 1413 - Pages: 6
...qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwer...
Words: 1338 - Pages: 6
...Marketing Plan: Phase III JoAnn Butcher, Amber Culwell, Kyle Grant, Omayra Moreno, Mathew Parish August 29, 2011 Michael Ricco Marketing Plan: Phase III In this paper Marketing Plan Phase III we will be discussing the description of our products attributes and service fully in depth. Team B will discuss how our product will evolve through the products life cycle as well as describe what will take place through that time and what will affect that time period for our product. Team B will also discuss how the life cycle affect the marketing of product introduced in phase I. This paper will identify the positioning and differentiation strategies for the product and the services our product will provide for our potential clientele and how it will provide them the protection they will need for all of their electronic WIFI required devices and the cost for our product that will suit our customers. Attributes of the Product The product created by Team B, security software to protect from the dangers of using Wi-Fi hotspots, is an extremely valuable product. It offers many favorable attributes like lifetime protection of the user’s personal information, easy installation and free updates over the lifetime of the service. The information age requires technology users to be plugged in at all times. Because of this constant need to be updated, the convenience of public Wi-Fi hotspots is ideal. Even with great convenience, Wi-Fi hotspots are one of the...
Words: 1847 - Pages: 8
...Marketing Analysis Paper Amanda Bauer June 10, 2013 MKT/498 Integrated Marketing Strategies Gary Queensberry Marketing Analysis Paper Marketers have to come up with creative ways to present a product to the public. To do this product presentation the marketer needs to use the analysis data collected to determine product positioning, competitive positioning, customer perceptions, and distribution-channel analysis. There are different types of analysis that be taken to achieve the highest results, and there are some pitfalls to certain types of analysis as well. The first area under analysis is product positioning. “Product positioning is a marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer. Companies apply this strategy either by emphasizing the distinguishing features of their brand or they may try to create a suitable image through advertising. Once a brand is positioned, it is very difficult to reposition it without destroying its credibility” (BusinessDictionary.com, 2013). Key points to consider during this type of analysis is the opinion of the customer on product and brand name, product features, brand image, competitors, possible customers, buyers, business-to-business customers, quality, cost, distribution, communication tactics, target market, and opportunities. While creating a market strategy there are some advantages and disadvantages of this analysis type. The positive outlook...
Words: 1060 - Pages: 5
...Positioning and Differentiation Vanessa Dumas HCS/539 May 14, 2012 Tina Folk-Comartie Positioning and Differentiation Positioning and differentiation in health care is two health care facilities not far from the same location. Catskills Regional Hospital and Orange County Regional Hospital are situated 30 miles from each other. These two facilities are both in the state of New York Hudson Valley Region. These two hospitals focus on catering to the same clientele. The paper will reflex the differences and similar attributes. The facilities cater to geriatrics, gynecological, rehabilitation centers, and other similarities. Positioning and differentiation is Orange County Regional competitive strategy advantages over Sullivan County Regional. Discipline of the Organization Planning a health care system positioning and differentiation paper will have a excellent plan and tactic position. Marketing at a hospital and it brand name is vital to success in profitability. Catskill Regional Hospital and Orange County Community General both have well known toes to the community in Sullivan and Orange Counties. The paper will discuss some of the different strategies both organization uses to convince the community of excellence in health care services, and products. Both facilities have undergone a huge transformation to enhance marketing to produce profitability. Both organizations have a unique clientele attraction. The hospital’s has distinguished the market...
Words: 567 - Pages: 3
...A. Industry Analysis 1. Industry Definition and Drivers 2. Industry Players (companies, market size) 3. Market Competition (brands, distribution, differentiation) 4. Competitive Assessment (competitive profile matrix ) 5. Key Success Factors B. Internal & External Environmental Analysis 1. Changes In Macro-Environmental Factors (demographics, economics, technology, political-legal, culture, nature) 2. Task Environmental Analysis (Porter’s 5-Forces Model of Competition) 3. SWOT Analysis / TOWS Matrix III. STRATEGY FORMULATION A. Vision, Mission, Values & Objectives (strategic & financial) B. Generic Strategy, Supplementing Strategies and Functional Strategies C. Marketing Goals & Targets IV. MARKETING STRATEGY A. Target Marketing 1. Segmentation (define the market and its segments, quantify market size, show segmentation variables, and cite sources of data) 2. Targeting (justify choosing the target segment / quantify potential sales volume and target market share) 3. Positioning...
Words: 715 - Pages: 3
...MARKETING STRATEGY OF BANGLALION WIMAX LTD. Submitted to: Saadia Shabnam Senior Lecturer Department of Business Administration East West University. Submitted to: Saadia Shabnam Senior Lecturer Department of Business Administration East West University. ------------------------------------------------- Submitted by: Khorshed Ahmmad Opu ID: 2009-1-10-135 Toukir Azam Chowdhury ID: 2010-2-10-202 ------------------------------------------------- Submitted by: Khorshed Ahmmad Opu ID: 2009-1-10-135 Toukir Azam Chowdhury ID: 2010-2-10-202 ............................ Saadia Shabnam Lecturer Department of Business Administration. East West University Subject: Submission of the Term Paper. Dear Madam, With due to respect it is our pleasure to present the term paper entitled “Marketing Strategies of Banglalion”. While preparing the report we have tried our level best to focus closely on the topic and tried to collect most complete and up-dated information available. We believe that it will provide a clear scenario of Marketing Strategies of Banglalion. To prepare this term paper, we have given best effort to accumulate needed information. We shall be available to answer my question clarification. Thank you for your sincere support. Sincerely yours: Khorshed Ahmmad Opu Toukir Azam Chowdhury Acknowledgement . Making a term paper is such a thing of pleasure. But doing this is also a tough thing. With the help of some people we finally...
Words: 5076 - Pages: 21
...IMPLEMENTING STRATEGIES: MARKETING, FINANCE/ACCOUNTING, R&D, AND MIS ISSUES OUTLINE | |The Nature of Strategy Implementation | | |Marketing Issues | | |Finance/Accounting Issues | | |Research and Development (R&D) Issues | | |Management Information Systems (MIS) Issues | OBJECTIVES After studying this paper, you should be able to do the following: |1. |Explain market segmentation and product positioning as strategy-implementation tools. | |2. |Discuss procedures for determining the worth of a business. | |3. |Explain why pro forma financial analysis is a central strategy-implementation tool. | |4. |Explain how to evaluate the attractiveness of debt versus stock as a source of capital to implement strategies. | |5. |Discuss the nature and role of research and development in strategy implementation...
Words: 3501 - Pages: 15
