...B2B Marketing Plan of FedEx 1.0 Introduction According to Hutt and Speh (2004), Contemporary businesses operate in an environment that gets fiercely competitive by the day. To deal with this intensity of rivalry the typology of business networks has experienced extensive changes. One of the marked changes that businesses are undertaking is a change in marketing techniques. In an era where switching costs are low making customer loyalty to be shaky, old marketing strategies are no longer efficient. To attain a competitive edge and to attain sustainability, companies are being forced into the aspect of not only concentrating on current customers but actively looking for prospective customers. These changes in organizational buying and selling behaviour can be explained by the concept of B2B marketing. The goal of this paper therefore is to write an managerial report on B2B communication at FedEx. To achieve this goal it is imperative by understanding the fundamentals of B2B marketing. The second section will be a brief overview of the company in question, FedEx. This will be followed by the crux of the report an exploration of B2B marketing at FedEx. The paper will then be concluded by a summary of the major points covered. 2.0 Fundamentals of B2B Marketing Business to business branding hereinafter referred to simply as B2B is a marketing terminology that is used to describe a multi layered commercial strategy between businesses. Biemans (2010) explains that B2B...
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... Stud Service Contract This is to certify that the Female named: __________________________, Breed: ____________________, Registration: _________________, Color: _______________ Owned by: (Insert owner’s name, address, phone number) Has entered into a contract with Exclusive Bloodline Kennel of Pearland Texas on ____________ 20 ____ to be bred to, Name: Heartless, Breed: American Pitt Bull Terrier, Registration: UKC # A388,061 Color: Blue Fawn for a Fee of $__________________/ or the following in lieu of a stud fee: (Insert wording for any other type of agreement, such as 1st pick pup, 2nd pick pup, etc.) Stud owner shall have the right to inspection of the female for the purpose of confirming pregnancy no later than 45 days of the first mating with female. Unless otherwise stated herein, owner of stud dog shall have the right in person of 1st pick puppy of the litter when the puppies reach the age of 8 weeks. One or more puppies living up to 4 weeks of age will be considered a litter. Int.______ Int. ______ The following terms and conditions are understood and agreed to by both parties: 1. Prior to breeding, the owner of the female must provide a completed JRTCA veterinarian form or JRTCA Registration Certificate, a copy of the female’s pedigree, a record of current vaccinations, proof of worming within six months of the breeding date, and a negative Brucellosis test. 2. Payment of a stud fee is due at the time...
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...The Battle R e ta i l for What is FDI in retail? Retail battle: It’s finally about politics and numbers, not FDI FDI in retail: Why it works for everyone FDI fineprint: Easing FDI doesn’t ease problems plaguing retail 04 06 08 The verdict FDI in retail: Why the politicians are illogical, and have got it wrong Don’t pity the kirana guy, he knows how to fight back Economy, not kirana shops, is biggest loser in retail FDI debate Why the kirana dukan doesn’t care about Big Brother 11 13 15 17 All sides of the debate GOVERNMENT FDI in retail ‘distinct and different’: Sharma Out on a limb: Govt says FDI in retail will ‘immensely benefit farmers’ Reader debate: Is FDI in retail bane or boon? PUBLIC India Inc appeals political parties to support FDI in retail India Inc divided over FDI in multi-brand retail INDUSTRY FDI in retail: Opposition, allies term it anti-people Will not allow Parliament to function until FDI in retail is withdrawn: NDA OPPOSITION Why some farmers are relieved to be dealing with Wal-Mart Farmers Retail FDI: The merits are over-hyped, say academics Academics Cong meets over FDI in retail: Is a rollback on the cards? Will FDI last? FDI nod given, global retailers wait for more clarity The world is waiting FDI in retail What is ? Retail battle: It’s finally about politics and numbers, not FDI he Congress is hell-bent on pushing through its proposal for foreign direct investment (FDI)...
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...Introduction- Issue, Past campaigns, what campaign I’m doing, provide info on whats going to be in the report the structure, and how ill be providing a creative solution. s Illicit drug use is a major problem in Australian culture as a recent study in 2012 by the United Nations has concluded that Australia has the highest rate of recreational drug users in the world (Toohey,2012). An Illicit drug can be defined as “the non-medical use of a variety of drugs which include: amphetamine- type stimulants, cannabis, cocaine, heroin and other opioids, and MDMA (ecstasy) (Hall W, Ross J, Lynskey M, Law M, Degenhardt L.,2000). Australian Governments on all levels including non-governments have been trying to fight this illicit drug problem for many years with different approaches to the epidemic. This case study will be analysing the illicit drug problem in Australia, trends and closely scrutinizing the effectiveness of the Australian Governments National Drug Campaign 2010-15 (NDC) in reaching its target audience. This case study will then be further comparing other Anti-illicit drug Campaigns worldwide and in the past to the NDC and finally providing a creative solution which may help the NDC, which may help this Social Marketing campaign effectively communicate to its target audience. The National Drug Strategy 2010-2015 is a social marketing campaign which is aimed at improving the health, economic and social outcomes for Australians by preventing the uptake of harmful drug...
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...I read things more closely now and always try to analyze them. When I read He’s a Stud, She’s a Slut by Jessica Valenti, I thought it was interesting how I could analyze it and figure what she was saying. In advertisements, magazines, television shows, etc. women are shown as tall, skinny, big boobs, and blonde. This is what girl should supposedly want to look like, but if you don't look like this you aren't good enough. Men don't nearly face as much harshness when it comes to being the ideal man. They are shown as big and strong. In our society there isn't as much criticism towards men as much as women. If a girl sleeps with a lot of men; she is considered a slut, but if a guy sleeps with a lot of girls; he is a stud. Not just our looks are criticized by society now, even our parts are. If a girl gets pregnant; according to today's world it was her fault because she was being a slut. A line from Valenti’s book is “Let’s not judge young women on what their sexual lives are like” (pg.37). One thing I learned from Jessica Valenti's book is that society is never going to be pleased so you should just do what makes you happy. This is...
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...Mélanie Urvoy English 102-005 13 February 2012 Research paper A Conflict as a Poker Game In the early twentieth century, women were still dependent on men. It was difficult for a woman to have a job and be financially independent. In addition, at this time, women had to keep their virginity to have a chance to get married. A Streetcar Named Desire by Tennessee Williams is placed in the picturesque French Quarter in New Orleans. The play starts when Blanche DuBois comes in New Orleans to visit her sister Stella after she lost the family plantation Belle-Reve because of money problems. She then meets her brother-in-law Stanley Kowalski, a World War II veteran. As soon as they meet each other, a mistrustful rivalry starts between them. A Streetcar Named Desire depicts the conflict between two opposing views as a poker game between Blanche and Stanley for control. From the beginning of the play, Williams starts distinguishing Stanley and Blanche by their mentalities. In fact, Blanche has the Old South mentality. She grew up in a plantation where she learnt how to behave as an aristocrat whereas her brother-in-law is an industrial and a Polish immigrant representing the New South. Blanche is described as delicate and fragile whereas Stanley is rude and violent. Blanche lives in a world of illusion. She acts as a queen and wants the men to treat her like it. Unlike Blanche, Stanley lives in a rude world, a world where if a person are strong enough physically and mentally, he...
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...Phurnace Software, LLC: According to the business plan set forth in the case, assuming the purported software capabilities were real, I would invest in Phurnace Software due to four primary reasons, including solid market validation, niche market, favorable business model and huge potential market and conservative projection. Solid Market Validation: the market validation included both primary research and secondary data collection. The team conducted several face-to-face interviews with the actual J2EE application users and posted a request to fill out the online survey on more than a dozen Java application related news groups. After the number one pain point and market interest level were determined, the team supported the statements by using numbers, scales, and percentages. In addition, the same market pain conclusion was drawn through a secondary market validation method, an independent study. Strong market validation from a variety of sources presented convincing pain points and interests. Niche Market/Industry: The software, J2Install, enables fast and reliable server deployment while eliminating configuration errors and accelerating the enterprise application development life-cycle. The dominant vendors of J2EE application servers were IBM, BEA Systems and JBoss. J2Install fell in a niche between 2 existing industries, the J2EE management software industry and the installation software industry, which simple deployment and maintenance were not their core...
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...a.Rich set of br& associations (Strength)-Care, mildness, reliability, gentleness, protection, high quality, feeling good & reasonably priced. The NV woman- reflected in Ads as “clean, fresh & natural” b.Used by entire family (Favorability)A universal, unisex acceptance satisfying multiple needs -Strongly ssociated with shared family experiences:Mother & child relationships, family vacations on the beach c.Caretaker of skin (Uniqueness) Caring & protective-Sun lotion , Men’s range. Source of Equity- NV Crème ‘s unique water in oil emulsion - snow-white in color. NV name from Latin word- “nives” - snow. NV products - blue color background with white lettering - extended from the NV Crème tin.NV’s core br& associations – “mildness & caring” – .Correlated with the key skin needs of consumers ii.Enjoyed high degree of confidence & goodwill iii. Reliability,quality & honesty. NV’s br& associations fit with the values of the consumer- Desire for fairness, authenticity, openness & belonging. NV name - synonymous with skin care & protection Variation through product classes NV - Exploited the strength of NV Crème br& associations & transferred it to other product classes- Positioned with a promise to contain the core br& associations of NV Crème - With some new benefit provided by the product 1992 : NV crème - largest contributor to total revenues(22%)The newer product lines had each made significant contributions...
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...Case Study: Opening Your New Dunkin Donuts Locations Lori Guiel MGT330: Management for Organizations Instructor: Lori Buckner March 14, 2016 Dunkin Donuts is one of the most recognizable donut franchises throughout the United States. Hearing the name Dunkin Donuts can instantly bring the thought of delicious donuts to a person’s mind. To be promoted to District Manager for a Dunkin Donuts franchisee is a dream come true! The District Manager position also comes with a lot of responsibility. First and foremost is to uphold the goal of Dunkin Donuts which is to “make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandises stores” (Dunkin Brands, 2014). In order to uphold this goal as District Manager, I must create a job design; determine the correct organizational design for the franchises; have solid recruiting and selection; and last but not least train employees properly and provide supreme performance appraisals. JOB DESIGN Dunkin Donuts, as with any organization, relies heavily on great employees to deliver on the mission and goal of the organization. Job design thus becomes a very integral part of any organization’s success from top to bottom. “The standard approach to job design involves three steps: (a) job analysis, (b) job description, and (c) job specification.” (Baack, Reilly & Minnick, 2014). Job analysis is going to be a key component to making the five new locations successful. Company...
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...In the essay “Stephen Cruz” Studs Terkel gives a strong opinion on the American dream. He says, “The American dream, I see now, is governed not by education, opportunity, and hard work, but by power and fear. The higher up you go, the more you have to lose. The dream is not losing.” (Terkel pg. ) This is interesting to me because I have never viewed the American dream with a negative outlook. History classes always put the idea that the American dream was a fantasy of a perfect life. It went along the lines of having a nice house, white picket fence, expensive car, beautiful family, dog… and the list could go on. After reading “Stephen Cruz” I’ve come to recognize the illusion that the American dream has been made out to be. When Studs Terkel...
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...y TO: Reed Hastings FROM: RE: How to deal with the challenges brought by the emergence of digital distribution of videos? DATE: Sep 27th, 2013 Considering the changes in the industry of video distribution and inner competiveness of your corporation, I suggest taking some measures to tackle the challenges. Among them, the most important thing is to build Netflix's Eco-System and segment customers to offer them different services. The basic factor contributing to Netflix’s success is highly customized experience based on the strong data collection and analysis system. Thanks to it, Netflix first developed an advanced recommendation engine, making it possible to offer every customer the movies he or she most likely watches. This not only saves customer’s selection cost, making watching movies a more relaxed and convenient experience, but also helps Netflix maintain a good relationship with those movie creators because Netflix can bring some lesser-known movies and even some movies that won’t enter theaters to customers. Besides this, the system could also predict the demand, preference and taste of customers, thus helping managing inventory more effectively with less stocks. The second important factor is the better experience customers can have when they rent movies from Netflix rather than Blockbuster. Monthly subscription without due dates and late fees means more freedom and flexibility, online browse and selection means quantity and variety...
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...to rock and things didn’t seem to go their way. So as a regular person with a job goes to work, well these guys constantly practiced. One’s name was rug and the other was stud. Both had long hair and knew how to play the guitar very well. One day as they were traveling home on the city bus stud saw this weird red pick on the floor. So stud picked it up and it looked like the pick for a guitar. So he decided to keep it. When they got home he decided to practice with it and recognized how much better he was using that chip so they decided to switch off using it. One day at a small gig they had arranged. Stud decided to use the pick and...
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...Caribbean Stud Poker Caribbean Stud Poker dates back some thirty years, making it quite a young game when compared to other card games. This fantastic and lucrative game has grown in popularity in recent times, with its introduction to online casinos UK only increasing its accessibility. A brief history of Caribbean Stud Poker The claim on the history of this game is that it found its way to Aruba when James Suttle sold it to casino owner Danny Jones. The game was taught to James Suttle by a gambler who was on a losing streak at a Las Vegas casinos in exchange for a $5 000 loan. However, once Suttle sold it to Jones the game suffered because of poor returns. It was until he added a progressive jackpot that this game really got people talking. Soon after the...
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...successful stallion currently 8th in the table of leading flat race sires (in accordance to wins) on the Racing Post website, he also possesses a 2.23 average earnings index (AEI) score. Falcon is inbred 4x5 by Northern Dancer, 4x5 by Riverman and 5x5 by Petingo, inbreeding increases the chance of a desired trait being expressed therefore the racing performance success of these stallions will be inherited by Falcon. If she does not race as hoped she still possessed the desired genetics to be crossed with another equally genetically strong stallion. On the purchase of Falcon it must be noted that she is already in foal by Arabian Gleam, winner of 4 Group 2 races beating 12 Group winners and said to be a ‘solid performer’ by his trainer (Hedgeholm Stud, 2014). He is also a Pivotal and Danehill cross which has previously been a very successful nick producing three stakes winners from 25 starters and all three of the horses are Group 1 winners. Both Falcon and Arabian...
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...birch plywood. Minimum should be 3/8” for structural integrity. Plywood is sold in 24” x 48” sheets, so ideally we would have to buy 3 sheets for the outer walls. Framing Plywood starts to chip/splinter when cut in small pieces, so it is preferable to use hardwood in the framing. Framing consists of four rectangles with supporting vertical braces. Also, the edges of plywood aren't really aesthetically pleasing. Given the size of the model, the beams and studs should be at least 1/2” inch thick. If we were to choose 3/4” inch stock, the width of each beam can be 1 – 1 ¼ inches (as to scale with real life lumber sizes) Assuming 1 inch width per piece and 3/4” stock: 1” x 36”; Lengthwise beams 1” x 22 1/2”; Vertical beams Assuming that there is a 4 inch gap between each support stud: Rough calculations, will refine when making designs Estimated 6 studs for front wall at 22 1/2” length 1” x 22 1/2” Side wall studs: (4) 1” x 22” lengthwise beams (6 or 8) 1” x 22.5” studs (approx 3 studs per side wall) Total ~(1) 36” x 24” sheet 4” x 36” piece Problem: hardwood isn't sold in 24 x 36 sheets, need to visit store to see actual dimensions Base flooring: (1) 24” x 36” sheet of...
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