SYNOPSIS
TOPIC
“Study of consumer awareness and perception towards health insurance portability.”
INTRODUCTION
Healthcare Insurance Market in India is unique and has a strong growth potential than the other insurance markets. Life insurance includes all risks related to the lives of human beings. IRDA (Insurance Regulatory and Development Authority) allowed to the customer to change their insurance company in case of dissatisfaction with company. Health insurance portability gives the flexibility to the customer and increase the fair competition among companies. The concept of Portability is new in India so the awareness and perception towards portability of customers depends on several factors. The study covers all the fundamental aspects of awareness and customer preference towards healthcare insurance portability in India.
The objective of this study is therefore to examine some of the influences such as consumer awareness and enthusiasm, the role of social influences like advertising, services provided by company, groups and family in affecting consumer’s perception and evaluations of health insurance.
RATIONALE OF STUDY
• The main logic behind doing this study is that the concept of Health insurance portability is new in India so the awareness of that is not measure till now.

• The second rationale of the study is that there are certain reason to influence the customer to change their service provider.

• Another rationale of study is to understand the consumer preference towards the health insurance because the perception may vary by customer to customer.

REVIEW OF LITERATURE
Various studies related directly or indirectly with the objectives of the present study were reviewed.
It has been observed that insurance agents should constantly monitor the level of satisfaction among his/her customers to keep themselves close to the