...noteworthy industry status since the frontier period. India has accomplished striking advancement in the realm of gems throughout the most recent couple of decades, yet it has not been smooth cruising from the beginning. Whatever achievement India asserted in this way, has been accomplished by the hard and gave work of its artisans, skill of its planners and the business sharpness of its business visionaries. Amid the past, the nation needed to confront a considerable measure of challenges and unfavorable circumstances in monetary area however it went to the credit of India's jewellery sector that it never thought back. India exports jewellery to nearly 160 nations. Among...
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...* Indore to Bhoapl.(180 km) SlideShare ------------------------------------------------- Top of Form Bottom of Form * Upload * Browse * Go Pro * * * Email * Like * Save * Embed ‹ › /44 × * Related * More * Jewellery buying habits in Indian Women 2070 views * “A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY … 2770 views * A project on consumer preference over branded jewellery and non branded jwellery… 12276 views * A project on consumer preference over branded jewellery and non branded jwellery… 4494 views * Final print out 1958 views * Gems and jewellery 1917 views * Tanishq the turnaround story 934 views * Consumer Buying Behaviour & Perception About Tanishq - The Jeweller 15609 views * Final ppt of marketing research on jwellery industry 2419 views * 542170 634210229644275000 241 views * tanishq 7413 views * Market review for tanishq presentation 7967 views * Trends In Jewellery 4955 views * Strategic Management 847 views * Glistening upturn in branded luxury jewellery 944 views * Copy of tanishq presentation 381 views * Diamond retailers 1467 views * Jems and jwellery.. 128 views * Ibef Jewellery 06 1902 views * consumer buying behaviour of branded and non branded jewellery 1399 views * GITANJALI BRAND BOOKLET 2012 170 views * Indian Jewelry Market: Trends...
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...A STUDY REPORT ON CONSUMER BUYING BEHAVIOR FOR BRANDED AND NON BRANDED JEWELLERY IN INDIA Date of Submission: March 28th, 2012 SUBMITTED TO- Dr. Richa Misra SUBMITTED BY- Gaurav Khatri TABLE OF CONTENTS S.no | Particulars | Page no. | 1. | Introduction | 1-2 | 2. | Objectives | 3 | 3. | Research problem | 4 | 4. | Hypothesis | 4 | 5. | Methodology | 5 | 6. | Literature review | 6-9 | 7. | Difference between branded & non-branded jewellery | 10 | 8. | Analysis of data collected | 11-12 | 9. | Questionnaire | 13-16 | 10. | References | 17 | INTRODUCTION As India makes rapid progress in the retail arena, the Indian Jewellery market is undergoing a gradual metamorphosis from unorganized to organized formats. The jewellery business in India is estimated to beat Rs. 50,000 crores. According to the independent estimation studies conducted by World Gold Council & Mckinsey, out of the overall market share, the share of organized jewellery market is less than Rs. 1,000 crores. This accounts to about 2-3 % of the total market share. But given that this is a relatively new segment of the market, it is poised to grow. Jewellery retailing is moving from a ‘Storehouse of value’ to a ‘Precious fashion accessory’. Plain gold is gradually easing its stranglehold on the Indian consumer psyche to give way to diamonds, platinum and colored gemstones. The way jewellery was worn before is undergoing a tremendous change. Traditional designs are...
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...INTRODUCTION As India makes rapid progress in the retail arena, the Indian Jewellerymarket is undergoing a gradual metamorphosis from unorganized to organizedformats. The jewellery business in India is estimated to beat Rs. 50,000 crores.According to the independent estimation studies conducted by World GoldCouncil & Mckinsey, out of the overall market share, the share of organized jewellery market is less than Rs. 1,000 crores. This accounts to about 2-3 % of the total market share. But given that this is a relatively new segment of the market, it is poised to grow. Jewellery retailing is moving from a „Storehouse of value‟ to a „Precious fashion accessory‟. Plain gold is gradually easing its stranglehold on the Indian consumer psyche to give way to diamonds, platinumand colored gemstones. The way jewellery was worn before is undergoing atremendous change. Traditional designs are yielding to modern jewellery, heavygold is giving way to light and simple designs. Consumers are more qualityconscious than ever before. The jewellery market is one of the largest consumersectors in the country- larger than telecom, automobiles, and apparel andperhaps second only to the foods sector. Interestingly, organized retailers haveattempted to understand the market, anticipate social change and strategiesappropriately. They have ceaselessly endeavored to derive the formulae of “What the consumer wants?” The young Indian woman who is the prime market for the organizedretailers differs from...
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...A PROJECT REPORT ON “A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY OVER NON BRANDED JEWELLERY IN MUMBAI.” SUBMITTED BY CHETAN N NAKTE (MARKETING) ROLL NO – B-07 Batch 2011 - 2013 UNDER THE GUIDANCE OF DR. AMIT AGGRAWAL CORE FACULTY - MARKETING UNIVERSITY OF MUMBAI KOHINOOR BUSINESS SCHOOL, KURLA, MUMBAI. DECLARATION I hereby declare that the project report entitled “A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY OVER NON BRANDED JEWELLERY IN MUMBAI” carried out at S.P.JEWELLERS is my work submitted in partial fulfillment of the requirement for Degree of MASTER OF MANAGEMENT STUDIES (MMS), UNIVERSITY OF MUMBAI from KOHINOOR BUSINESS SCHOOL, KURLA, MUMBAI and not submitted for the award of any degree, diploma, fellowship or any similar titles or prizes. Date: Signature: _______________ Place: Mumbai Student Name: ___________ CERTIFICATE This is to certify that the project entitled “A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY OVER NON BRANDED JEWELLERY IN MUMBAI” is successfully completed by “Chetan N Nakte” during the second year of her course, in partial fulfillment of the Masters Degree in Management Studies, under the University of Mumbai, through KOHINOOR BUSINESS SCHOOL, Kurla, Mumbai-400070. Date: Place: Mumbai “Dr.Amit Aggrawal” ACKNOWLEDGEMENT It is my privilege...
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...A PROJECT REPORT ON “A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY OVER NON BRANDED JEWELLERY IN MUMBAI.” SUBMITTED BY CHETAN N NAKTE (MARKETING) ROLL NO – B-07 Batch 2011 - 2013 UNDER THE GUIDANCE OF DR. AMIT AGGRAWAL CORE FACULTY - MARKETING UNIVERSITY OF MUMBAI KOHINOOR BUSINESS SCHOOL, KURLA, MUMBAI. DECLARATION I hereby declare that the project report entitled “A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY OVER NON BRANDED JEWELLERY IN MUMBAI” carried out at S.P.JEWELLERS is my work submitted in partial fulfillment of the requirement for Degree of MASTER OF MANAGEMENT STUDIES (MMS), UNIVERSITY OF MUMBAI from KOHINOOR BUSINESS SCHOOL, KURLA, MUMBAI and not submitted for the award of any degree, diploma, fellowship or any similar titles or prizes. Date: Signature: _______________ Place: Mumbai Student Name: ___________ CERTIFICATE This is to certify that the project entitled “A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY OVER NON BRANDED JEWELLERY IN MUMBAI” is successfully completed by “Chetan N Nakte” during the second year of her course, in partial fulfillment of the Masters Degree in Management Studies, under the University of Mumbai, through KOHINOOR BUSINESS SCHOOL, Kurla, Mumbai-400070. Date: Place: Mumbai “Dr.Amit Aggrawal” ACKNOWLEDGEMENT It is my privilege...
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...Country Evaluation & Market entry strategies With respect to Fashion Industry in India -By AMEYA DESHMANE PGDM-RM-(54) ACKNOWLEDGEMENT I would like to thank Prof. Thomas Matthew for his valuable guidance and advice. He not only suggested the Country Evaluation & Market entry strategies for the project but also contributed to the various attributes to be added in order to make a successful report. Index | Contents | Page number | 1 | Introduction | 4 | 2 | Country Evaluation | 5 | 3 | Market Entry Strategies- Definitions and Types | 7 | 4 | Joint Venture- Burberry India with Genesis Colors | 8 | 5 | Licensing- Tommy Hilfiger with Arvind VF | 9 | 6 | Franchising- Stuart Weitzman with Reliance Brands | 10 | 7 | Mergers & Acquisitions- LVMH & Gitanjali Jewels | 11 | 8 | Conclusion | 12 | Introduction International expansion for fashion companies presents an opportunity for the multinational companies to expand their growth. This may be due to an increase in the local or international competition in the domestic market for the company. In India the recent relaxation in the entry of FDI for single brand and multi brand retailing have prompted us to re-examine some of the market entry strategies that would be appropriate to enter into a country like India. For this purpose initially we will have to evaluate the market scenario in the country after which we will examine the various market entry modes which the companies in Fashion Industry...
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...SPORTS MARKETING AND BRAND BUILDING Marketing Management - II Prof. Sanjay Patro Section C - Group 5 George Antony B13148 Mayank Siotia B13156 Vijender Kaur B13180 SPORTS MARKETING AND BRAND BUILDING An Introduction Not that long ago, a company that wanted to reach 20 million young Americans could do it easily—place an ad on Friends on Thursday night. With the proliferation of media types and channels, though, such large and predictable audiences are few and far between. Among all the media touch points, for example, cable has the highest share—34 percent—and of course cable audiences are highly fragmented. Broadcast television gets only 20 percent. Getting people’s attention at all is difficult enough; getting them to pay attention is well-nigh impossible. Sports is the exception. Because it is live, and because there is so much free publicity around major events— everything from water-cooler gossip to blogs to newspapers—sports breaks through the static. It is one of the few areas (music and fashion are others), where people are admittedly passionate. In that passion is opportunity for marketers. Because fans are already invested in the event or their team— think how insufferable New York Yankee or Manchester United fans can be—companies can tap into these emotions to connect with consumers and build an emotional bond with them. And because sports are best watched live, it’s harder to skip the ads, as Tivo- or DVR equipped viewers increasingly do. To begin with,...
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...her inspiration. Finally, we would like to thank the people who have taken time off from their busy schedule to help by providing us with their valuable inputs. OBJECTIVE OF STUDY The objective to study the “A comparative study on the consumer’s preference among Branded and non branded jewellery” is to find out: 1) To compare between the consumer preference among the branded and non branded jewelery. 2) To know consumer perception towards branded jewellery. 3) Brand awareness of various brands in the jewelery market. 4) To have an idea about the parameters the consumers consider while buying jewelery SIGNIFICANCE OF THE STUDY The gems and jewellery industry occupies an important position in the Indian economy and is one of the fastest growing industries in the country. Hence the research conducted would help us to: 1) Understand the consumers preference while purchasing jewellery. 2) How much impact does a brand/ retailer has on their purchase decision. 3) Does price play an important role in guiding their purchase decision. 4) Are the various promotional strategies adopted to combat competition. DESCRIPTION PROBLEM The scope of study is limited due to the following reasons: 1) Time constraint - since the time span for the study was only one month, an in depthstudy and analysis will become a little difficult...
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...* CASE STUDY ANALYSIS: CASE STUDY 25 – DUBAI THE JEWEL IN THE DESERT MING CHANG FEI FANG EMMA HAN ALIREZA PAYKAZADI EMILEE RICE UNIVERSITY OF FLORIDA CASE STUDY ANALYSIS: CASE STUDY 25 – DUBAI THE JEWEL IN THE DESERT MING CHANG FEI FANG EMMA HAN ALIREZA PAYKAZADI EMILEE RICE UNIVERSITY OF FLORIDA Table of Contents 1 Introduction 3 2 Key Issues 4 3 General Environmental Analysis 5 3.1 Tourism 6 3.2 Business in Dubai 8 4 SWOT Analysis 10 4.1 Strengths 10 4.2 Weakness 12 4.3 Opportunity 13 4.4 Threat 14 5 TOWS Analysis 14 7 Recommendation 17 8 Conclusion 18 9 Update to Present 18 * * Introduction Dubai is a small nation that “thinks big and sells dreams”. As an emirate that is known very little for the oil that it produces, it has made a name for itself by providing the best tourist location for anyone looking for the perfect weather, extravagant amenities, jaw dropping architecture, high-end fashion and entertainment unlike any other place in the world. Dubai’s leaders, the Maktoum family, knew oil was a temporary resource that would eventually run out. The family wanted other revenue sources to be made from other places and the prince had a vision that has made Dubai the Jewel in the Desert (Temporal, 2006). Dubai joined six other states to form what is known as the Federation of the United Arab Emirates in 1971. Many have wondered, the likelihood for such a small nation to grow so quickly...
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...Tanishq: Positioning to Capture the Indian Woman's Heart I. Case Summary: The case study here provides us with the insight of how Tanishq has adopted different strategies to position itself as a mainstream jewelry brand and differentiate itself from the competitors, in the Indian jewelry market. GoldPlus, on the other hand which was launched nine years after Tanishq had entered the jewelry market, is also a subsidiary of the same holding company, which is targeted towards serving the customers which Tanishq was not serving, plain wedding jewelry in rural and semi -urban market. Tanishq, first started as a brand name for jewelry watch of Titan, was targeted towards the Indian high end customers. By then it was positioned as an ego satisfier. The reason for failure of Tanishq in the initial phase was that the company followed a selling concept. They made the product first and then tried to sell it. The consumer preference was not considered while designing the 18 karat jewelry. Over time Tanishq has undergone through a lot of changes in its marketing policies and strategies to position itself as a mainstream jewelry firm rather than targeting a small customers of the whole jewelry market. Tanishq, established in 1995, challenged the established family jeweler and introduced new rules in precious jewelry. Tanishq spread awareness to the public about alleged impurity in Gold jewelry across India. Tanishq introduced innovations like Karat meter, the only non-destructive means to...
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...Introduction Background of the study: * We are doing this assignment for completing the principals of management courses in the BBA department. * We are doing this report so that we can analysis the readymade garment (RMG) sector of Bangladesh and find out the problems and remedies of this sector. Objectives of the study: The main objectives of this report are * To gain knowledge about the industrial unrest in the readymade garments industry of Bangladesh. * To identify the problems of RMG sector of Bangladesh. * To analysis the problems of this sector. * To fine out the remedies that could solve the problems of RMG sector. * To gain in-depth knowledge about the readymade garments industry of Bangladesh. Data collection method: This assignment has been completed by taking information from different relevant sources. This assignment also consists of a significant amount of data obtained from some secondary sources. For the secondary data, we have taken some information from the internet. We also collect information from various industries’ web sites. Limitation of the study: Though our study is based on secondary data, there is a possibility of getting fake information. This study is weak in some points. The notable ones are as under: * This report has been made basis only on the secondary data. * The survey was conducted in a very short time so we were not able to collect more information. * This survey made on crisis situation...
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...[pic] Assignment On “Impacts of the Ready-Made Garments (RMG) Sector to the Bangladesh Economy” SUBMITTED TO Mahboob Ul Alam A full time faculty member of ‘’BGMEA Institute of Fashion & Technology (BIFT)’’ SUBMITTED BY Wasik Chowdhury Abdur Rahman Jewel Md. Shahadat Hossen Chowdhury Course Name: Apparel Merchandising (MER 227) Batch : 57 SUBMISSION DATE: September 21, 2011 Letter of Transmittal September 21, 2011 Mahboob Ul Alam A full time faculty member of BGMEA Institute of Fashion & Technology (BIFT) Subject: Submission of Report on Contribution of the Ready-Made Garments (RMG) Sector to the Bangladesh Economy Dear Sir, This is my pleasure to submit this study on “Contribution of the Ready-Made Garments (RMG) Sector to the Bangladesh Economy”. We have done our level best to complete the report in time and with the quality of my expectation. The whole experience of this report enables us to get an insight in to the real life situation. We have really enjoyed working in ’BGMEA Institute of Fashion & Technology (BIFT) preparing the report. Hope the report will be met your expectation and standard. We would like to thank you for your supportive suggestion and helping me to carry on this study. Sincerely yours, Wasik Chowdhury Abdur Rahman Jewel Md. Shahadat Hossen Chowdhury Acknowledgement At first we desire to express our deepest sense of gratitude of almighty Allah. With profound regard we gratefully acknowledge...
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...MKS0119 Nokia’s Rural Marketing Strategies in India: Reaching Out to the Bottom of Pyramid “The rural consumer is discerning and the rural market is vibrant. At the current rate of growth, it will soon outstrip the urban market. The rural market is not sleeping any longer. We are.”1 – Adi Godrej, Chairman, Godrej Group of Industries To expand its presence, Nokia is planning to launch a new service ‘Nokia Life Tools’ that would provide information on market price, weather, etc., to information-starved farmers. While the idea is not new, the challenge in front of Nokia is to convert the 70 million rural mobile users in using its service, amidst competition from local input dealers and ITC e-Choupal that offers similar services. Rural Marketing in India: Demographics and Economics Out of India’s population of over 1 billion, 70% lives in rural India.2 India consists of 627,000 villages3 with 13% of them having a population of above 2000.4 For the people of rural India, agriculture is the main occupation. Agriculture contributes 17.8% to India’s GDP with about 60% of the workforce employed in the agriculture sector in 2008.5 Since independence, rural India went through a socio-economic transformation due to the various initiatives taken by the ministry of rural development.6 However, till 1990s, the gap between rural and urban development remained wide. With the implementation of minimum support price (the rate at which the government buys the farm produce to prevent farmers from...
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...* Home * About Site * Preserve Your Article * Content Quality Guidelines * Disclaimer * TOS * Contact Us 15 main Functions of Commercial Banks Nupur Singh The commercial banks serve as the king pin of the financial system of the country. They render many valuable services. The important functions of the Commercial banks can be explained with the help of the following chart. Primary Functions The primary functions of the commercial banks include the following: A. Acceptance of Deposits 1. Time Deposits: These are deposits repayable after a certain fixed period. These deposits are not withdrawn able by cheque, draft or by other means. It includes the following. (a) Fixed Deposits: The deposits can be withdrawn only after expiry of certain period say 3 years, 5 years or 10 years. The banker allows a higher rate of interest depending upon the amount and period of time. Previously the rates of interest payable on fixed deposits were determined by Reserve Bank. Presently banks are permitted to offer interest as determined by each bank. However, banks are not permitted to offer different interest rates to different customers for deposits of same maturity period, except in the case of deposits of Rs. 15 lakhs and above. These days the banks accept deposits even for 15 days or one month etc. In times of urgent need for money, the bank allows premature closure of fixed deposits by paying interest at reduced rate. Depositors can also avail of loans against Fixed Deposits...
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