...serve a variety of customers. The student is the most immediate consumer of their services. To develop marketing for education institutions we have to bear in our mind the following: 1- Consumer needs: The consumers (student) need a certain product from an educational institute. This is usually a certain qualification or certificate at the end of a certain period of study. To help market the school we need to ensure that the qualification gained by studying at the school is something that the student will benefit from either by gaining employment or moving on to a higher qualification. This means studying the education market and knowing for sure what the market needs. The qualification gained by the student has to be something the market needs. This means carefully studying the job market and the educational institutions market. 2- Consumer expectations: The marketing strategy should concentrate on bringing to consumer’s attention the number of past student who made it into higher educational institutes or gained employment because of qualifications or certificates gained at the school. Marketing should emphasis the facilities at the school. 3- Consumer satisfaction: The marketing of the school should find and publish evidence of consumer satisfaction from schools recent history. This can be in the form of testimonials from former students about how they benefited from studying at the school. These testimonials can be in the form written testimonials or short videos of former students...
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...collection, this study used both quantitative and qualitative approaches. Several sources of secondary data, such as the information about Center for Advanced Educational Program on its website, Facebook page and magazine, online articles related to the program, and records, documents and personal contacts from the office building, were employed. Meanwhile, the primary data were gathered through online and offline questionnaires. In data analysis, the numbers and figures are calculated by Excel and ranked to draw the overall comparisons between channels and marketing communications of promotion mix. Results of data analyzed draw attention to the fact that among the five tools of promotion mix, Public Relations and Personal Selling are the two most effective in terms of both popularity and quality for a larger base of audience they can reach relative to the others. Meanwhile, the least effective marketing communication is Direct Marketing, which includes newspapers, online magazines, website, and social network channels, notwithstanding the explosion of Internet of the last decade. This finding can be justified by the fact that there remains a lack of attention and appropriate approaches from the executives in making use of the...
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... I started my final year in Worcester. When I studied in Yunnan Technology and Business University, I had marketing module and other modules. In marketing module, I learned basic marketing knowledge and finished my assignment. To finish marketing assignment, I did research about consumer behavior, marketing strategy and other relative marketing theory. After I finished marketing assignment, I feel consumer behavior is relative with marketing and started to pay attention on consumer behavior information. I remember my marketing lecture told me that consumer behavior is an independent major and this major is special and useful science, but unfortunately, I could not teach you more knowledge of consumer behavior because I do not have an professional qualification for this subject, if you want to learn more about this subject, you should consider to study this subject. I think I always have interested in consumer behavior since finished my marketing assignment. Personally, I believe my interest is the best way to motive my studying. The induction of Business with Consumer Psychology (MSc) of Bangor University clearly shows course structure and modules of this major and it helps me to understand the future study of this major. I think Business with Consumer Psychology is a very interesting major and it is very helpful in my future career. Thought a year studying life in UK, I choose to continue my master course in UK...
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...the overarching failure to maintain a close relationship to its marketing environment, which consequently affected every aspect of the firm. Billabong lost focus on how the key players (i.e. the customers, competitors and corporate partners) can warrant a change in the marketing strategy, and failed to conform to the ever powerful customer consumer. Now, Billabong is searching for a way to “reinvent itself” in order to revive sales by staying true to its core brand, since their recent failure “maintain coolness and be cutting edge” has taken a toll on their bottom line. In Billabong’s past they were committed to their core, which focused on what surfers needed and wanted as far as clothing in order to better perform in their sport. Billabong began to move further from its core when the popularity for the “cut and stitched” board shorts for surfers gained popularity and then spread overseas, as well through other sports such as skateboarding and snowboarding. When Billabong began to create other cooperate alliances through acquisitions of companies like Tigerlilly which specializes in swimwear and VonZipper which specializes in eyewear, their focus drifted further way from their surfer customer. The one problem that if solved, could potentially rein in the results that Billabong desires, would be to reconnect to what the consumer values and wants through designing a new marketing strategy. Designing a marketing strategy is consists of three different phases, building a plan...
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...Marketing Examination (A Few Sample Questions) 1.We can safely say that when a customer’s purchase lives up to his or her expectations, the customer is experiencing this state of being. a. customer value b. self-esteem c. self-actualization d. customer satisfaction 2. This group of buyers share a particular need or want that can be satisfied through exchange relationships. a. segment b. target market c. market d. buying group 3. The marketing concept rests on which “four pillars”? a. customer needs, target market, integrated marketing, and profitability b. products, integrated marketing, sales volume, and competition c. customer needs, competition, sales volume, and profit d. product, price, promotion, and place e. customer needs, integrated marketing, profitability, and market focus 4. Which of the following statements best represents the societal marketing concept? f. We have developed a new, more convenient package. g. Target Corporation chooses to eliminate cigarette sales in their stores h. This product saves much more time for the consumer. i. Give the customers what they want. j. Sell at the lowest price. 5. Which is not true about the selling concept? k. It assumes that consumers must be coaxed into buying. l. It always takes into account the greater societal good m. Firms...
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...Statement of Purpose I Sandeep Massey introduce myself as an applicant for a New Zealand student visa. Here I have attempted to put a little insight into my academic and family background. My father Mr. Ajay Barket Massey is a . My mother Niramal Kumari Massey is a house-wife. With the guidance and encouragement of my parents, I have decided to go for higher studies at New Zealand to become a successful person in life. I would like to upgrade my qualification and career studying at AWI International Education Group which would help me to achieve my aspirations and I am certain that an education from this international institution from New Zealand will provide me with the right opportunity to achieve my academic and career goals. My Academic Background In the year 2002 and 2004, I completed my Matric and Senior Secondary respectively. After that in the year 2004 I started 3 year Aircraft Maintenance Engineering Course from Indian Institute of Aeronautical Science and the completed the same in 2007. After that I was trying for job in the same field but I didn’t get any job related to my studies. So I joined HCL Technology Ltd.-BPO Service as a Customer Service Executive from 10 August 2007 to 3 Oct, 2010 and last I was designated as Senior Customer Support Executive. On another side, from the year 2008 to 2011, I was doing Graduation in Arts on private mode from Chhatrapati Shahu Ji Maharaj University, Kanpur. But I have clear vision of what I want to do in future...
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...Studying abroad and traveling have always been two things that I have wanted to do since I was in high school. I think that I am beyond lucky that I am given the opportunity to study abroad through the University of Redlands. I am interested in studying in Barcelona, Spain. Barcelona is my number one choice and I would be studying with the IES Liberal Arts & Business Program. Barcelona is my top choice for three main reasons; being able to become fluent in Spanish, studying Spanish art and architecture, and for the cultural experience. I have studied Spanish since 1st grade and I am at the point in my life where I am developing a passion for the language and I wish to become fluent in it. I am majoring in Business Administration and minoring in Fine Arts. Becoming fluent in Spanish will allow me to broaden my work horizons not just for the remainder of my college career, but also for the rest of my life. I wish to become an interior designer when I am older so being fluent in another language will allow me to work with more clients. I have always been passionate about art and design. I think that there is no better place to study these two things than in Barcelona. Barcelona is filled with different styles of architecture and art all throughout the city. Through the Liberal Arts & Business Program with IES, I plan to take classes on the architecture and landscape in Barcelona and also an art and design class. These classes will fulfill my CC and CP LAF’s. Since...
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...1. The Concept and Process of Marketing A combination of behavioral and management sciences with intuition, creativity, inspiration and innovation as its key components is called marketing. It involves methodical and logical methods for creating innovative products. Marketing is a science which calls for ability to recognize unexplored segments. It involves great amount of precision and transparency for implementation of ideas. Elements of the Marketing Process The main aim of any marketing strategy is to achieve maximum profits. The sellers plan marketing techniques based on a thorough investigation of the current market conditions. This investigation also provides a clarity on the type of buyers, type of the product that seller wishes to sell and the connection between the buyers and sellers. Marketing specialists carry varied ideas about elements of marketing process. Some of them are given below : Elements of the Marketing Process * Needs and Wants : A human need is a compelling force which calls for its satisfaction. Food, clothing and shelter are a man’s basic necessities of life. They are essential for a human being to survive. However, wants are more of wishes that a human longs for. Eg: Food is a need whereas burger is a want. The wants of a human being are largely based on the kind of life he leads. * Products: A product is a lifeline of any marketing process. Complete knowledge of the product is essential for deciding on factors like pricing, promotion...
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...Idea Generation Idea generation is based on the interrelationships between: Company Product Consumer Idea generation is knowledgeable, creative and systematic. It develops from knowledge of the consumer, the market, the technology and the general environment, and it creates newness in product, production and marketing. It systematically develops product ideas to satisfy the aim of the project and therefore the business strategy. Our basic idea was generated brainstorming on the solutions to Hair Loss problem faced by many people in their daily life; we come up with different alternative Like Jojoba Oil, Shampoo etc. As our project's aim was established i.e to prevent hair loss problem, ideas came from free brainstorming, from systematically studying how the consumer may use the product, and from developments in technology, the industry and the market. These ideas are qualitatively screened so that they agree with the project aims and constraints, using a simple but disciplined system of judging. The selected ideas are developed into descriptions of the product and the target markets, and are further reduced in number by a more complex screening method such as checklist screening and economic evaluation. Then there is the development of the product idea concepts by the consumers, where the idea generation focuses on the product benefits; the consumers and company staff gradually reduce the number of product ideas and build more detailed product...
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...Samir Orfali Beirut / Lebanon Tel: +961 - 70 93 83 94 Born in Kingdom of Saudi Arabia DOB: 14/7/1984 Email: Samirorfali@hotmail.com _____________________________________________________________________________________________ ------------------------------------------------- Summary: Results focused Sales professional with a 5 year proven track record in management of outdoor sales teams. Recognized for the ability to implement marketing strategies within sales techniques to uplift brand awareness and brands’ image. Skillful in finalizing high end sales calls and building up promotional strategies with Modern Trade and Traditional Trade Channels. Acknowledged to enhance strong relationships with Decision makers, key people, and fellow workers through Clients, Principals, and throughout the company. EMPLOYMENT HISTORY Sales Manager May 2012 – Present Gulf Trading Est.- Lebanon Regional Sales Manager Western Province Sept 2011 – May 2012 United Group – Kingdom of Saudi Arabia A Leader in Food industry Manufacturing and distributor of main FMCG in Modern Trade business and Traditional Trade business. Designed and implemented strategies for the largest region for the company. Finalized personally Business agreements with high end accounts like PANDA, Raya Hypermarkets, Bindawood, Danube and others. Expanded traditional trade accounts to include major TT accounts in the region, with concentrating on Remote regions like Taif...
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...MGT 6170-Marketing, Unilever in Brazil Case Study Table of Contents 1. INTRODUCTION ............................................................................................................... 2 1.1. 2. Aim of the report .................................................................................................. 2 CONSUMER BEHAVIOUR ON PURCHASE OF DETERGENTS IN BRAZIL ................. 2 2.1. 2.2. Consumer decision Process ................................................................................. 2 Influences on consumer decision making ............................................................ 2 3. MAIN PLAYERS AND THEIR CURRENT STRATEGIES .................................................. 3 3.1. 3.2. Unilever and their current strategies ................................................................... 3 P&G and their current strategies ........................................................................ 4 4. 5. SWOT ANALYSIS ............................................................................................................... 4 STRATEGIES FOR UNILEVER ......................................................................................... 5 5.1. 5.2. Growth Strategies ................................................................................................ 5 Market Penetration Strategy ................................................................................ 6 6. 7. CONCLUSION ...........................
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...PRINCIPLES OF MARKETING BA003IU 1. COURSE STAFF Lecturer: Nguyen Thi Hong An, MBA Room: A205 E-mail: nthan@hcmiu.edu.vn Consultation Hours: Anytime with an appointment All students are advised to make appointment in advance. 2. COURSE INFORMATION 2.1 Teaching times and Locations Lecture: Venue: 2.2 Units of Credit This course is worth 3 credits. 8am-11am Saturday L102 3. COURSE DESCRIPTION: Principles of Marketing is a course designed to introduce fundamental marketing concepts, theories and analytical tools to managers working in today's highly competitive and complex business environment. At the end of the semester, students should be able to identify and explain the important concepts in marketing. Moreover, students will also be prepared to study more advanced issues in marketing in the following semesters. The course covers a diverse range of marketing topics including marketing strategy and planning, the marketing environment and how to monitor it, consumer and organisational behaviour, marketing research, market segmentation and development of target markets, new product development, pricing, distribution, promotion and international marketing. 4. COURSE OBJECTIVES: On successful completion of this course, the student will be able to: • • Recognize the roles of marketing in business activities Understand basic marketing concepts such as customer behavior, segmentation, marketing research, marketing mix, etc and the principles used in developing marketing programs in...
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...Introduction Marketing research is required as a need for companies nowadays, and many companies allocating huge amount of budget and resources to its marketing department or divisions and employ many professional and expensive experts and specialists for this purpose. However, people sometimes still underestimate research as might think they might already know the result, or not worthy to spend money on it. Actually, research is not searching which is already searched, as it is any systematic, Objective and organized enquiry undertaken to provide information for making sound and timely (Sontakki 2010). Marketing research links customers and the market with information, such as marketing opportunities and marketing performance; in order to evaluate marketing actions (Gerhold 1993). In this paper, the value of a marketing research and how does it influences development, implement or the marketing strategy will be addressed. Marketing research influences the marketing strategy When developing a marketing strategy, first of all is to define opportunities in the marketplace, which is essential that leads the overall marketing direction(Meagan 2011). From a marketing research are able to help locating the opportunities and threats on the market, subsequently, the business’s competitiveness. Another important reason of use marketing research to aid finding market opportunities are to see if the business idea matching the current market trend, which can be determine as SWOT analysis...
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...MNM3025/101/3/2012 Tutorial Letter 101/3/2012 Marketing research MNM3025 Semester 1 & 2 Department of Marketing and Retail Management This tutorial letter contains important information about your module. Bar code MNM3025/101 CONTENTS 1. 2. 3. 4. 5. 6. 7. 8. 9. Introduction and welcome Purpose and outcomes of the module Lecturer and contact details Module related resources Student support services for the module Module specific study plan Assessments Examination Concluding remarks Page reference guide Assignments Additional reading list Appendix A. Appendix B. Appendix C. 1. INTRODUCTION AND WELCOME We are pleased to welcome you to this module in customer service and hope that you will find it both interesting and rewarding. We will do our best to make your study of this module successful. You will be well on your way to success if you start studying early in the semester and resolve to do the assignments properly. You will receive a number of tutorial letters during the semester. A tutorial letter is our way of communicating with you about teaching, learning and assessment. Tutorial Letter 101 – this tutorial letter – contains important information about the scheme of work, the assignments and guidelines for preparing and submitting the assignments for this module. Furthermore, the prescribed study material and other resources and how to obtain it are provided further on. We have also included general information about this module, as well as administrative...
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...The marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are the internal environment, the microenvironment and the macroenvironment. Marketers build both internal and external relationships. Marketers aim to deliver value to satisfied customers, so we need to assess and evaluate our internal business/corporate environment and our external environment which is subdivided into micro and macro.Every manager in an organization observes the outside environment with disciplined methods—marketing research and marketing intelligence—for collecting information about the marketing environment. They also spend more time in customer and competitor environments. By carefully studying the environment, marketers can adapt their strategies to meet new marketplace challenges and opportunities. The microenvironment consists of the actors close to the company that affect its ability to serve its customers—the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. The macroenvironment consists of the larger societal forces that affect the microenvironment—demographic, economic, natural, technological, political, and cultural forces. Marketing research uncovers opportunities for marketers to get their messages across in the extreme changing promotional environment. Over time, the marketing mix must be altered because of changes in the environment in which consumers and businesses exist...
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