...Distorted and unattainable sexy figure images are the expected concerns of a social system in which those who are thin and big breasted benefit most. We as a society have created an environment so image obsessed that those with power give approval for being thin and disapproval for being fat, creating a generation of men and women so self-conscious about their body image, that it is affecting their health. In this essay I plan to discuss the uncalled-for methods in which the mass media encourages young men and women to disfigure and mutilate their bodies. Media exists in many forms; billboard ads, television ads, magazine ads, newspapers, websites etc. Daily advertisements surround us every step of the way from the skies to subways, and from our work to our homes. It’s unthinkable what impact these advertisements play in the lives of many people. Research indicates that when a person does not feel like his or her body meets society’s image of perfection, he or she can have a difficult time developing a strong self-esteem. Where do people learn about this ideal body? Through the media, of course! Media promotes the young and adult to disfigure their bodies by portraying an “ideal” body image. For men, they should be tall and blemish-free, have broad shoulders, toned arms, “six-pack” abs, and a small waist. Men who do not meet these ideal standards are encouraged to be extremely muscular, to an extent that the only way to obtain the “perfect male body” is to take steroids, over-exercising...
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...The Comparison-Contrast Essay Daouda Soumahoro September 13, 2011 American Intercontinental University Abstract James Baldwin and Kurt Vonnegut Jr were two eminent writers that marked American fiction literature after world war two. James Baldwin is the author of Sonny’s Blues published in early 1950 in New City. The story is narrated by unknown man who pertain his attempted to come to the damage with his long disaffected Brother Sonny, Jazz musician. In this work Baldwin absorbed many of his own experiences to search the issuances of racial conflict, individuality and the complexity of human needs. Similar to Sonny, Harrison Bergeron, written by Kurt Vonnegut Jr is a fourteen year boy who rebels against his tyrannical government. Vonnegut used a satirical humoristic commentary of society and its leaders as James used the lightness and darkness symbols to describe his suffering characters. The question is how the author literacy styles differ or similar to one another in term of themes? The Comparison-Contrast Essay Sonny’s Blues written by James is a story that addresses with very expression of the society and is done so through symbolism and imagery. Baldwin’s story is carefully written using lightness and darkness as typifies through out the entire story, he focuses of “Sonny’s Blues” on the character of sonny who eventually and endlessly fighting to find what makes him happy. Finally Sonny finds two breaks loose, one of them disastrous drug abuse and musician ...
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...AMITY SCHOOL OF COMMUNICATION AMITY UNIVERSITY, NOIDA. TERM PAPER ON: Use of Mascots in Advertising. SUBMITTED TO: PROF. Amit Kumar Dutta AMITY UNIVERSITY, NOIDA SUBMITTED BY: ABHIMANYU KARNATAK BJ&MC- II A (2011-2014) AMITY SCHOOL OF COMMUNICATION, AMITY UNIVERSITY Title USE OF MASSCOTS IN ADVERTISING Acknowledgement I put forth my heartiest thanks to AMIT SIR for giving me this opportunity to work on such an interesting topic- use of mascots in advertisement and is it degrading the status of women? The topic has been a concern and talk of every town and I am glad to have received a topic that I would enjoy working on. All thanks to sir. Thanking you for your inspiration and support Table of Contents 1) Title 2) Table of contents 3) Key words 4) Objective and purpose of the study 5) Introduction 6) Literature Review 7) Hypothesis 8) Methodology 9) Analysis of data with regards to hypothesis so assumed earlier 10) Findings 11) Inferences 12) Conclusion and result 13) Bibliography 14) Appendix Keywords Masscots - A person, animal, or object believed to bring good luck, especially one kept as the symbol of an organization such as a sports team. Brand recognition- The extent to which the general public (or an organization's target market) is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being...
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...McDonalds And Burger King Compare And Contrast Draft Ariel Mosebar COM/155F3 August 23, 2013 Judy Rottsolk University Of Phoenix McDonalds and Burger King remain two of the most popular fast food restaurant choices for those who are looking for food on the fly. Both of these establishments serve a variety of hot sandwiches, fries, and sodas as well as offering some healthy alternatives, such as salads and fruit. However, whether you call it a Whopper or a Big Mac, the components make it a hamburger, that most American of American fast foods. So, In order to choose between them, one must look deeper than the menu. Both Burger King and McDonalds offer their customers quick, easy, and inexpensive meals, but they show marked differences in their approach to food preparation, customer service, and advertising. If one compares the menu boards of Burger King and McDonalds, they he or she will see many of the same items listed: burgers, fries, sodas, chicken nuggets, and sandwiches. In an effort to appeal to those wishing to watch what they eat, salads now appear on both menus. The biggest difference between the restaurants is the way they dress the burgers. While Burger King prefers lettuce, tomato , ketchup and a dollop of mayo, McDonalds reaches back to classic Americana by using ketchup, mustard, onion and pickle. And Again with a nod to healthy eaters, both now offer a selection of salads and wraps that differ mainly in their dressing. But, the differences in each one's...
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...each other as friends. He is critical of the people around him and does not spare Pencey of any activity. He thinks people at Pencey are phonies, as he refers to the school fake advertisements and student council. “They advertise in about a thousand magazines, always showing some hot shot guy on a horse jumping over a fence. Like as if all you ever did at Pencey was play polo all the time. I never even once saw a horse anywhere near the place (Ch.1)”. Pencey’s slogan is “Since 1888 we have been molding boys into splendid, clear- thinking young men.” Holden’s experience has shown him this slogan is false. Holden does not think students are “splendid” or “clear-thinking” and the council is not “molding” them into young men. They present false ads of polo players to grab attention of wealthy parents. Holden is outraged by his peers, distracted by his expulsion & is frustrated by the false information. To hind his loneliness, he labels others as “phonies”, which removes the attention off of him. Holden Caulfield does not want to grow up to face his dear of adulthood. Holden refers to multiple people as “phony” but does not observe he is judging others. In the first chapter, Selma Thurmer who is the headmaster’s daughter is mentioned by Holden. Holden discussed the two schools he was expelled from (Whooton & Elkton Hills). “The phoniest bastard I ever met in my life. Ten times worse than old Thrumer”, Holden said this about the headmaster at Elkton Hills. In the view of Holden, both headmasters...
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...sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. This is also called ________. A) the communications method B) integrated marketing C) the promotion mix D) competitive marketing E) target marketing Answer: C Diff: 1 Page Ref: 428 Skill: Concept Objective: 15-1 3) According to the opening scenario, GEICO has become the fourth-largest insurance company by ________. A) integrating humor and creativity into its minicampaigns B) targeting a niche market of people with exceptional driving records C) offering cost savings directly to customers without sales personnel D) marketing its product through creative print ads in major magazines E) creating a website that is appealing to both young and old drivers Answer: A Diff: 3 Page Ref: 428 Skill: Concept Objective: 15-1 4) All of the following are important decisions during the process of developing an advertising program EXCEPT ________. A) setting advertising objectives B) setting the advertising budget C) developing advertising strategy D) selecting a target market E) evaluating advertising campaigns Answer: D Diff: 2 Page Ref: 430-431 Skill: Concept Objective: 15-2 5) Advertising ________ define the task that advertising must accomplish with a specific target audience during a specific period of time. A) objectives B) budgets...
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...Black Men and Public Spaces by Brent Staples (1986) My first victim was a woman – white, well dressed, probably in her early twenties. I came upon her late one evening on a deserted street in Hyde Park, a relatively affluent neighborhood in an otherwise mean, impoverished section of Chicago. As I swung onto the avenue behind her, there seemed to be a discreet, uninflammatory distance between us. Not so. She cast back a worried glance. To her, the youngish black man – a broad six feet two inches with a beard and billowing hair, both hands shoved into the pockets of a bulky military jacket – seemed menacingly close. After a few more quick glimpses, she picked up her pace and was soon running in earnest. Within seconds she disappeared into a cross street. That was more than a decade ago. I was twenty-two years old, a graduate student newly arrived at the University of Chicago. It was in the echo of that terrified woman's footfalls that I first began to know the unwieldy inheritance I'd come into-the ability to alter public space in ugly ways. It was clear that she thought herself the quarry of a mugger, a rapist, or worse. Suffering a bout of insomnia, however, I was stalking sleep, not defenseless wayfarers. As a softy who is scarcely able to take a knife to a raw chicken – let alone hold it to a person's throat – I was surprised, embarrassed, and dismayed all at once. Her flight made me feel like an accomplice in tyranny. It also made it clear that I was indistinguishable...
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...This essay will illustrate the extent to which effective marketing must incorporate Segmentation, Targeting and Positioning. Segmentation, targeting and positioning is a three stage process. Segmentation describes what kinds of customers exist, targeting describe target market which is best to serve and positioning which describe segmentation by categorizing the products or services for that segment. Segmentation is “the process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment.” Segmentation try to find out what kinds of different consumers with different needs exist. Segmentation depend on? Gender Age Social class Personal Disposable Income Family life cycle Employment status Marital status / living arrangements and many more. Segmenting consumer markets - Geographic -Demographic -Psychographic -Behavioural There are different kinds of variable which are used for segmentation: -Demographic – to this belong: gender, income, education, location, and family size, ethnic. -Behaviour – some customers are “brand loyal”- customers stay with the brand they are stick to. Some consumers are “heavy” users while other are “light” users. Targeting evaluate the attractiveness of each segment. Defending a target market requires...
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...McDonalds in malaysia Executive Summary The first section of this case study will introduce the background of McDonalds in Malaysia, the mission and vision of McDonalds and also the opportunity and threats of McDonalds. After the brief introduction is the external environmental analysis of McDonalds. The next section analyses the fast food industry through Porter's five forces model as well as the competitor analysis that consist of Burger King and KFC. Subsequently, market analysis is conducted to indentify the market trend and also the market size and growth. Next is the analysis of the buyer analysis. The analysis is being analyzed base on the psychological factors, personal and social factors. Then followed on are the internal analysis and core competencies. This analysis is to analyzed McDonald's strengths and also its weaknesses The next segment will discuss the market segmentation, targeting and positioning of McDonalds in Malaysia market. The marketing program of McDonalds will then be evaluated as well as its financial performance. Lastly, the issues and problems are brought up and recommendations are given to improve the situation. 1.0 Company Overview McDonalds was founded by two brothers, Richard and Maurice McDonald in 1937 in California. This largest global fast food chained arrived in Malaysia 43 years later in December 1980. McDonald Corp. gave their license to Golden Arches Sdn Bhd to open McDonald's Restaurant in Malaysia. After twenty six years they...
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...The Importance of the Customer James Dawn MBA525 April 13, 2014 Tony Montana The importance of the customer is significant to any business organization. The customer is what keeps company going by pouring finances into any organization. There are a lot of aspects that deal with the importance of having proper protocol within the company to make sure that you give off an outstanding image to make people want to come back. There are many different ways to reach out to the consumer to make sure you have a positive impact to bring people back. What are ways to reach out? Social Networks, writing letters, posting ads, and even having an online website can help your company be ahead of the companies that are more closed minded. Just one negative thing can make a customer feel disappointed. One way to tell how sufficient you are is to monitor what customers say and how they react to certain situations. If you investigate data that you require from your customer it will be able to tell you key points that can keep them coming back. Also, watch for patterns so you can see when certain orders are made. Gathering this information can also help you evaluate the performance of the organization. “Conduct a customer satisfaction survey and you will make your customers feels valued. You will also gain valuable insights. But don't ask for feedback if you are not prepared to make changes. When you do make improvements, tell your customers what you have done as a result of their...
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...Task one The concept and process of marketing The marketing concept is the viewpoint that trades should find out what the customers want and then make decisions to achieve those wants, better than the rivalry. Today most trades adopted the marketing concept, but this has not always been the situation. The process of doing so can be demonstrate in a sequence of stage: the situation is examined to categorise opportunities, the plan is expressed for a value scheme, planned decisions are mode, the strategy is implemented and the results are examined. http://us.123rf.com/400wm/400/400/dskdesign/dskdesign1207/dskdesign120700077/14652330-marketing-process-concept--segmentation--targeting--positioning--approaching.jpg Explanation of the various elements of the marketing process. Step 1 – swot analysis Step 2 – segmentation, targeting, positioning Step 3 – marketing mix Step 4 – implementation – go out there and sell your product no time to Step 5 – control Swot analysis An important part of the planning process is observing at the present position of the business and trying to choose how factors outside of the business might affect the business. Business do a SWOT examination as a way of determining which marketing strategy to use. The business does a review on the interior and exterior nature of the business looking at the current and upcoming condition. An audit is a review of all the business’ doings. Example of a business swot analysis...
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...March 14, 2008 Dwelling in Possibilities By Mark Edmundson Our students' spectacular hunger for life makes them radically vulnerable. At the beginning of school last fall, I ran into a student on the University of Virginia Lawn, not far from the famous statue of Homer instructing an admiring pupil. Homer's student is in a toga. Mine was wearing wraparound sunglasses like Bono's, black jeans, and a red T-shirt emblazoned with Chinese characters in white. Over his shoulder he carried his laptop. We asked each other the usual question: What did you do over the summer? What he did, as I recall, was a brief internship at a well-regarded Internet publication, a six-country swing though Europe, then back to enjoy his family and home, reconnect with high-school friends, and work on recording a rock CD. What had I done? I had written five drafts of a chapter for a book on the last two years of Sigmund Freud's life. I had traveled to Crozet, a few miles away, to get pizza. I'd sojourned overnight in Virginia Beach, the day after I woke up distressed because I couldn't figure out how to begin my chapter. I'd driven to the beach, figured it out (I thought), and then I'd come home. My young friend looked at me with a mixture of awe and compassion. I felt a little like one of those aged men of the earth who populate Wordsworth's poetry. One of them, the Old Cumberland Beggar, goes so slowly that you never actually see him move, but if you return to the spot where you first encountered...
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...Chapter 16: Managing Retailing, Wholesaling, and Logistics GENERAL CONCEPT QUESTIONS Multiple Choice 1. Intermediaries include retailers, ________, and logistical organizations. a. Internet companies b. wholesalers c. competitors d. box stores e. none of the above Answer: b Page: 503 Level of difficulty: Easy 2. Some intermediaries use strategic planning, advanced information systems, sophisticated marketing tools, measure performance on a return-on-investment basis, segment their markets, improve their target marketing and positioning, and ________. a. contend with dwindling customer bases b. aggressively “squeeze” manufacturer margins c. aggressively pursue take over strategies d. dominant the manufacturers they do business with e. aggressively pursue market expansion and diversification strategies Answer: e Page: 504 Level of difficulty: Easy 3. Retailing involves getting the goods or services to the ultimate consumer. Which of the following is NOT a form of retailing? a. The Internet b. Mail c. Vending machine d. Person e. none of the above Answer: e Page: 504 Level of difficulty: Easy 4. Major retailer types include the following EXCEPT ________. a. specialty store b. discount store c. catalog showroom d. the Internet e. superstore Answer: d Page: 505 Level of difficulty: Medium 5. Retailers can position themselves as offering one of four service...
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...Manual for the GMAT*Exam version 8.0 All rights reserved. No part of this manual may be reproduced for distribution to a third party in any form or by any means, electronic or mechanical, including photocopying, recording, or any information retrieval system, without the prior consent of the publisher, The Princeton Review. This Manual is for the exclusive use of Princeton Review course students and is not legal for resale. GMAT is a registered trademark of the Graduate Management Admission Council. The Princeton Review is not affiliated with Princeton University or the Graduate Management Admission Council. Permission to reprint this material does not constitute review or endorsement by the Educational Testing Service or the Graduate Management Admission Council of this publication as a whole or of any other sample questions or testing information it may contain. Copyright © 2003 by Princeton Review Management, L.L.C. All Rights Reserved. 800.2Review/ www.princetonreview.com ACKNOWLEDGMENTS Thanks to the following for their many contributions to this course manual: Tariq Ahmed, Kristen Azzara, Shon Bayer, John Bergdahl, Marie Dente, Russ Dombrow, Tricia Dublin, Dan Edmonds, Julian Fleisher, Paul Foglino, Alex Freer, John Fulmer, Joel Haber, Effie Hadjiioannou, Sarah Kruchko, Mary Juliano, Jeff Leistner, Sue Lim, Michael Lopez, Stephanie Martin, Chas Mastin, Elizabeth Miller, Colin Mysliwiec, Magda Pecsenye, Dave Ragsdale, “GMAT” Jack Schieffer...
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...Company History: KFC Corporation is the largest fast-food chicken operator, developer, and franchiser in the world. KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of roasted chicken products, side dishes and desserts. Outside North America, KFC offers beef based products such as hamburgers or kebabs, pork based products such as ribs and other regional fare. KFC, a wholly owned subsidiary of PepsiCo, Inc. until late 1997, operates over 5,000 units in the United States, approximately 60 percent of which are franchises. Internationally, KFC has more than 3,700 units, of which two-thirds are also franchised. In addition to direct franchising and wholly owned operations, the company participates in joint ventures, and continues investigating alternative venues to gain market share in the increasingly competitive fast-food market. In late 1997 the company expected to become a wholly owned subsidiary of Tricon Global Restaurants, Inc., to be formed from the spinoff of PepsiCo's restaurant holdings. New Management for Kentucky Fried Chicken In 1964 Sanders sold Kentucky Fried Chicken for $2 million and a per-year salary of $40,000 for public appearances; that salary later rose to $200,000. The offer came from an investor group headed by John Y. Brown, Jr. a 29-year-old graduate of the University of Kentucky law school, and Nashville financier John (Jack) Massey. A notable member of the investor...
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