...involved in this decision? Sugar Substitute Research Decision: Medium involvement. Coast Guard Cutter Decision Problem: Low involvement 2. What factors led you to choose this alternative rather than the others? Sugar Substitute Research Decision: * Decision structure: no set decision process for such project. * Source of decision knowledge: Sugar substitute is beyond my technical expertise, but some of researchers are familiar with it. I do not know how much demand is expected for this product * Decision commitment: the budget for R&D department is limited, and they are short in resources as well. However, sugar substitute can be another huge source of company profit, and some level of participation in decision making will improve scientists and researchers to commit to the decision. * Risk of conflict: risk of conflict seems low since most researchers in R&D unit are committed to ensuring the company’s interests. Coast Guard Cutter Decision Problem: * Decision structure: no programmed procedures? * Source of decision knowledge: Both my team and I are experts. Communication is lost. Storm is severe. * Decision commitment: the crews have to follow the decision even though they don’t agree with it. Employee involvement is not necessary to improve commitment. * Risk of conflict: there may be some conflict between norms because the decision is critical to one’s life. 3. What problems might occur if less or more involvement occurred in...
Words: 318 - Pages: 2
...External environment analysis 1. Define the type of organisation of Sweet Indulgence. * Sweet Indulgence is the oldest family owned private Australian company in hand made chocolates * It was established in 1895 by Wilson Taylor. The MD of the company is Arthur Taylor – a fifth generation family member What industry, product segments/markets do they operate in? * Second largest family-owned chocolate maker in the Australian Industry * Core activities include blending of raw cocoa beans and company-owned roasting and chocolate making facilities. * Control & adjust flavours, also produce chocolate dough processing and packaging. * They also are involved in distribution of the products & seeling the product to the end user (consumer) through their own retail stores all over Australia. * Operates in distributing to supermarkets & convenient stores, but also directly to the consumer as a retailer. * They supply domestically * There 4 clearly defined segments: bars, blocks, boxed & seasonal. Sweet Indulgence seems to What is the current life cycle position of the industry? * The industry is in the growth to mature stage of the life cycle. * As they are currently expanding to different stages and involved in value adding to the current products * There also seems to be the initiation of an alliance with Stella’s – contributing to new products and increased revenue. Provide products in all 4 segments, mainly through...
Words: 6725 - Pages: 27
...of South America. The other ingredients that go into the making of chocolates are: sugar, milk solids, and permitted emulsifiers. Cocoa constitutes nearly 40% of the total raw material cost. The following report attempts to make a study on the chocolate industry and the position of the chocolate brand, Cadbury. The brand name chosen is the umbrella brand as we feel that the corporate name is recognised as a brand, not so much its individual products. The study will focus on the marketing and advertising strategy employed by Cadbury in the context of the Indian macro environment and industry structure. The advertising strategy will be studied with respect to Cadbury's business and marketing objectives. The strategies adopted will be analyzed for each product offering. The same is followed to a minimal extent for its major competitor, Nestle India Limited, to get an understanding of where Cadbury stands. The report initially focuses on an examination of the industry environment and the product class. The report then goes on to analyse the corporate, marketing and advertising strategies adopted by the selected company and its main competitor. It concludes by looking at the future challenges and recommendations for the industry and the company. TABLE OF CONTENTS Chapter 1 INTRODUCTION & RESEARCH METHODOLOGY 1 1. Research details(Type of research, Sample size, Sample design, Data Collection)...
Words: 6992 - Pages: 28
...UNIVERSITY OF SARAJEVO SCHOOL OF ECONOMICS AND BUSINESS IN SARAJEVO OPENING AN ORGANIC RESATURANT “ORGANISSIMO” INTERNATIONAL PROJECT Course: International Project Mentor: prof. VesnaBabić - Hodović, PhD Students: Fehim Šehić Index no: 71233 Marjem Čorbo Index no: 71238 MerimaHalilović Index no: 71222 Irma Imamović Index no: 71236 SabrudinaŠabanović Index no: 71093 Sarajevo, February 2015. Table of Contents INTRODUCTION 3 1. Situational Analysis 4 1.1. Market Analysis 4 1.1.1. Macroeconomic analysis (PESTEL) 6 1.1.2. Microeconomic Analysis (Porter’s Five Forces) 9 1.1.3. Market Research 11 1.1.4. Analysis of Competitors 16 2. Company Analysis 18 2.1. History 18 2.2. Mission 19 2.3. Vision 19 2.4. Values 19 SWOT Analysis 20 2. Customer Analysis 23 3. Marketing Mix Analysis 24 3.1. Product 24 3.2. Price 25 3.3. Place 25 3.4. Promotion 26 3.5. Physical layout 26 3.6. People 27 3.7. Process 27 4. Marketing Communication Strategy 28 4.1. Communication strategy for chosen target groups 28 4.1.1. Advertising 28 4.1.2. Internet marketing 29 RECOMMENDATIONS 30 LIMITATIONS 31 CONCLUSION 32 LITERATURE 33 APPENDICES 34 Table of Figures Scheme I PESTEL Analysis 6 Scheme II: Porter’s Five Forces Model 9 Scheme III SWOT (Strengths, Weaknesses, Opportunities and Threats) 20 Scheme IV Communication Mix Tools 28 INTRODUCTION Organissimo is the name for successful chains of restaurants...
Words: 7769 - Pages: 32
...Stargate Institute Executive Summary Nabisco is a company that has been in existence since 1898. During their 109 years in existence, they have grown through natural growth, mergers, and acquisitions. This has allowed Nabisco to be the leading snack maker in the world. The Oreo chocolate sandwich cookie was first introduced in Hoboken, N.J. in 1911. Oreos today are far and away the world’s most popular cookie. The Oreo family accounts for approximately 10 percent of all store cookie sales--a $3 billion market. However in recent years Nabisco has been reluctant to adapt to current market trends. The company was focusing on producing new versions of existing products to make them more convenient. Situation Analysis In 1898, the New York Biscuit Company and the American Biscuit and Manufacturing Company merged over 100 bakeries into the National Biscuit Company, later called Nabisco. Founders Adolphus Green and William Moore, orchestrated the merger and the company quickly rose to first place in the manufacturing and marketing of cookies and crackers in America. To expand their global presence and to strengthen their position in the fast-growing consumer snacks sector, Philip Morris Co. Inc. acquired Nabisco Holdings in December 2000. Philip Morris purchased Nabisco for $14.9 billion in cash plus assumed $4 million in debt. Eventually, Philip Morris integrated the Nabisco brands with its Kraft Food operations. And now it includes brands such as Chips Ahoy, Fig Newtons, Mallomars...
Words: 4728 - Pages: 19
...revenue in the industry shown in Table 4 and increasing growth in bottled water consumption shown in Table 3. 2. PEST external environment |Factor |Issue |Nature of impact |Assessment of impact| | | |(positive or |on future industry | | | |negative) |growth (low, medium,| | | | |high) | |Political |Threat of imports due to the high volume and low unit value of water. |Positive |Low | | |Import tariff 5 % on added sugar water | | | | | | | | | |some Australia state, permits are required to extract groundwater, water | | | |...
Words: 5845 - Pages: 24
...Year of establishment and very brief history Heineken International is a Dutch brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. It owns over 190 breweries in more than 70 countries and employs approximately 85,000 people. Cruzcampo, Tiger Beer, Żywiec, Starobrno, Zagorka, Birra Moretti, Ochota, Murphy’s, Star and Heineken Pilsener are some of it’s well known brews all over the world. Milestones of Heineken history; 1864 Gerard Adriaan Heineken buys the Haystack brewery on February 15th 1873 On January 11, HEINEKEN’s Bierbrouwerij Maatschappij N.V (HBM) is established. 1889 HEINEKEN is honored with the "Diplome de Grand Prix" at the World’s Fair in Paris 1900 HEINEKEN imports first beer into Africa. 1932 HEINEKEN co-founds Malayan Breweries and starts to brew Tiger for the first time 1933 After 13 years of prohibition, Heineken® sets foot on American soil 1937 HEINEKEN’s Nederlandsch-Indische Bierbrouwerij Maatschappij, Multi Bintang, begins operation 1939 HEINEKEN is listed on the Dutch stock exchange 1946 HEINEKEN enters Nigeria 1968 HEINEKEN acquires Amstel, its major rival in The Netherlands 1974 HEINEKEN acquires a majority stake in the Dreher Group 1975 A new Dutch brewery opens in Zoeterwoude, the largest modern brewery in all Europe at the time. 1991 The former Amsterdam brewery on the Stadhouderskade is converted to a Heineken museum which was renamed Heineken Experience in 2001. 2003-20010 HEINEKEN acquires Brau Union...
Words: 5447 - Pages: 22
...The International UNO Summer School 2012 Red Bull: Case Analysis Daniel Mader Andreas Mair Jennie Walker Ellie Walker Macon Blount Marketing Principles Jeffrey R. Foreman, PhD MKT 3501.1 Table of Contents Company Overview 3 Corporate, Business, and Marketing Strategy 5 Market Orientation 6 Marketing Macro Environment 7 Consumer Behavior and Psychology 8 Porter’s Five Forces 12 Pricing Strategies 14 Integrated Marketing Communications 17 Social Media Press Release 19 Future Problems for Red Bull 20 Company Overview I. Mission Statement and Slogan A. Mission Statement * No official mission statement could be obtained, since Red Bull is not a publically traded company. B. Slogan * “Red Bull gives you wiiings.” / “Red Bull verleiht Flüüügel.” * This slogan was popularized via TV commercials in German-speaking countries in the 1990s; the slogan was later translated into English as Red Bull became more internationalized. * Controversy arose over the rights to use the English slogan in the early 2000s when a patent attorney from Sarajevo claimed that he had patented the slogan for his own purposes back in 1997 in Romania. The slogan is still in use today by Red Bull. II. Core Competencies * Needless to say, the brand has developed an image for power, speed, and recklessness, and dominates the energy drink market all across the globe. * As can be seen in Pricing...
Words: 4065 - Pages: 17
...Pepsi’s Strategy in the Carbonated Soft Drinks Market Term Project MAN 385 Prof. Preston McAfee Prepared by: Valentin Angelkov Tray Black Angie Green Jerry James Erin Lutz April 30, 2003 Introduction The following paper analyzes how PepsiCo can increase profitability in the carbonated soft drink (CSD) industry. The industry is a tight oligopoly with Pepsi and its chief competitor, Coca Cola, comprising 70% of the total market. 1 Global beverage sales for PepsiCo in 2000 were $7.6 billion; however, sales growth has averaged only three to four percent in mature markets such as North America2. PepsiCo and Coke have expanded into other ready to drink beverages such as bottled water, tea, and juices in order to counter this low growth in the CSD industry; for the purpose of this paper, however, we will focus on how to affect profitability in the CSD industry. In particular, the paper will examine how current actions by PepsiCo regarding differentiation, pricing, cooperation, and complements have affected their profitability in the CSD industry. Furthermore, the paper will give specific recommendations, with an emphasis on cooperation tactics and complements. Industry Overview The industry for carbonated soft drinks is characterized by the following five forces: Threat of New Entrants – Currently, the biggest threat of entry faced by the majors is from private label manufacturers such as Cott Corporation. Private labels now hold an 8.1% share in the CSD market, the majority...
Words: 3785 - Pages: 16
...Table of Contents Introduction.......................................................................................................................................... 1 Internal analysis ................................................................................................................................... 1 External analysis .................................................................................................................................. 2 Competitor analysis ............................................................................................................................. 3 Consumer analysis ............................................................................................................................... 4 Conclusion ........................................................................................................................................... 5 Perspective ........................................................................................................................................... 5 Bibliography ..................................................................................................................................................... 6 Introduction Motivation: Anthon Berg (henceforward referred to as AB) is Toms Gruppen A/S’ (henceforward referred to as Toms) primary export product and is seen in various tax-free shops in different airports, which is why AB already is an international...
Words: 7069 - Pages: 29
...Report On Customer satisfaction about marketing mix of Horlicks Report On “customer satisfaction about marketing mix of Horlicks” Submitted by: Group Name: jaguar Sec: 04 Name | Id | Nusrat Jahan | 10113101137 | Taskir Ahmed | 10113101140 | Humayun Kabir Rajib | 10113101176 | Omika Ome | 0809310112219th | Submitted to: Maniruzzaman Lecturer of BUBT Bangladesh University of Business & technology Date of submission:16 April 2012 16 April 2012 Md Maniruzzaman Lecturer of BUBT Subject: Submission of report Dear Sir We are highly delighted to our report on “customer satisfaction about marketing mix of Horlicks” to you. We have tried our best level to put highest effort for the preparation of this report. We will whole-heartedly welcome any suggestion for improving this report. We hope all will see the flaws in forgiveness mind. We have gathered a lot of practical experience about Horlicks. Which is the only industries that fulfill their demand by themselves. We have also gathered a lot of knowledge about products of Horlicks. By analyzing our topics and have enjoyed it. We strongly hope and believe that you will enough to accord your kind approval to this report. Sincerely yours, Group: Jaguar Sec: 04 Program: BBA Bangladesh University of Business & Technology ACKNOWLEDGEMENT Prosperous conclusion of any course requires support from various personnel and we were fortunate to have that...
Words: 5342 - Pages: 22
...Report Feb 13, 2014 Karen Stanley, Olivia Pratile, Alexandra Carlow, Caitlin Tizzard, Lorena Reyes Table of Contents Company History Case Background Key Issues and Decisions Market Characteristics Competitive Landscape Analyses SWOT Analysis PEST Analysis Porter’s Five Forces Challenges Case Synopsis Alternative Recommendations Final Recommendation Epilogue Company History Vincor’s history can be traced back to 1874 with the establishment of the Niagara Falls Wine Company, founded by Thomas Bright and Francis Shirriff. Over the years, a number of Ontariobased wineries were established, eventually amalgamating into three large companies. In 1993, these companies; Cartier, Inniskillin and T. J. Bright, merged together to form Vincor. As of 2004, Vincor was the world’s eighth largest producer and distributor of wine and wine-related products. Case Background Vincor: Project Twist details the decisions that Vincor’s marketing team had to make in order to create a new alcoholic beverage to bring to the market. This task was challenging due the fact that “what’s trendy today may not be trendy two years from now,” as stated by Vincor’s marketing manager Kelly Kretz. Key Issues and Decisions The key issue in this case was coming up with a concept for a new alcoholic beverage product. Decisions to be made in regard to the product included: product characteristics, positioning, target market, branding, packaging and distribution strategy, pricing, and promotional strategy...
Words: 5261 - Pages: 22
...in 2008 * Sales have slowed due to economic downturn but the company is in an excellent financial position to withstand the recession B. Strategic Posture 1. Mission * Quality, Taste, Value, and Variety of products * Quality of the product is the number one factor 2. Objectives * Manage money carefully during economic downturn * Slowed expansion and elimination of debt * Maintain a good relationship with employees as well as franchisees 3. Strategies * Adding stores in resort, tourist, street front, and entertainment-oriented locations * RMCF is repurchasing stock as it felt it was undervalued * Owns 8 refrigerated trucks to move products from factory to stores * New line of sugar free candies for the health conscious and those with special dietary requirements * Each store is setup to make product where customers can view and smell the end result 4. Policies * Trucks are sent out from the factories with product for stores but return with ingredients to make more product making the trips more cost effective * Franchisees are held to a high standard of excellence * Company ensures that store locations are spaced apart well and offer the best probability for success * Free samples of fresh products made in stores Mark H. Bourgoin Group 3 Strategic Audit Rocky Mountain Chocolate Factory Inc. Section II II. Corporate Governance Note: I would classify Rocky...
Words: 3547 - Pages: 15
...Report Feb 13, 2014 Karen Stanley, Olivia Pratile, Alexandra Carlow, Caitlin Tizzard, Lorena Reyes Table of Contents Company History Case Background Key Issues and Decisions Market Characteristics Competitive Landscape Analyses SWOT Analysis PEST Analysis Porter’s Five Forces Challenges Case Synopsis Alternative Recommendations Final Recommendation Epilogue Company History Vincor’s history can be traced back to 1874 with the establishment of the Niagara Falls Wine Company, founded by Thomas Bright and Francis Shirriff. Over the years, a number of Ontariobased wineries were established, eventually amalgamating into three large companies. In 1993, these companies; Cartier, Inniskillin and T. J. Bright, merged together to form Vincor. As of 2004, Vincor was the world’s eighth largest producer and distributor of wine and wine-related products. Case Background Vincor: Project Twist details the decisions that Vincor’s marketing team had to make in order to create a new alcoholic beverage to bring to the market. This task was challenging due the fact that “what’s trendy today may not be trendy two years from now,” as stated by Vincor’s marketing manager Kelly Kretz. Key Issues and Decisions The key issue in this case was coming up with a concept for a new alcoholic beverage product. Decisions to be made in regard to the product included: product characteristics, positioning, target market, branding, packaging and distribution strategy, pricing, and promotional strategy...
Words: 5261 - Pages: 22
...Table of Contents Introduction 3 1.0 Problem Statement 3 2.0 Situational Assessment / Environmental Scan: CREST ANALYSIS 5 2.1 Analysis of the Competitive Landscape 5 2.1.0 Porters Five Forces: Global Beverage Industry 5 2.3 Economic 7 2.4 Social 7 2.5 Technology 7 2.6 Natural 8 3.0 SWOT Analysis 9 4.0 Alternatives 9 4.1 Alternative #1: Maintain business model 9 4.2 Alternative #2: Change business model 10 4.3 Alternative #3: Combination of new product and sustainable conduct 11 5.0 Evaluation 12 5.1 Analysis of the Alternatives 12 5.1.0 Alternative 1 12 5.1.1 Alternative 2 13 5.1.2 Alternative 3 13 6.0 Recommendations 13 7.0 Action Plan 14 8.0 Contingency Plan 15 9.0 Conclusion 15 10.0 References 16 Introduction FIJI Water was founded David Gilmour a Canadian hotel and gold mining mogul. In 1996, FIJI Water started its operations in the Islands of Fiji (McMaster & Nowak, 2009). They leased land from the Fijian government that was located on top of a massive artesian aquifer in the Yaqara Valley of Fiji's main island (McMaster & Nowak, 2009). FIJI Water was able to successfully attract consumers to its pure artesian water with slogans like "untouched" and "unpolluted" (McMaster & Nowak, 2009). With adopting a successful branding and marketing strategy, FIJI Water gained competitive advantage over its competitors through creating a unique brand image that is portrayed healthy, trendy, and high-end. Recently, FIJI Water has been facing heavy...
Words: 4384 - Pages: 18
