External environment analysis 1. Define the type of organisation of Sweet Indulgence. * Sweet Indulgence is the oldest family owned private Australian company in hand made chocolates * It was established in 1895 by Wilson Taylor. The MD of the company is Arthur Taylor – a fifth generation family member

What industry, product segments/markets do they operate in?

* Second largest family-owned chocolate maker in the Australian Industry * Core activities include blending of raw cocoa beans and company-owned roasting and chocolate making facilities. * Control & adjust flavours, also produce chocolate dough processing and packaging. * They also are involved in distribution of the products & seeling the product to the end user (consumer) through their own retail stores all over Australia. * Operates in distributing to supermarkets & convenient stores, but also directly to the consumer as a retailer. * They supply domestically * There 4 clearly defined segments: bars, blocks, boxed & seasonal. Sweet Indulgence seems to

What is the current life cycle position of the industry?

* The industry is in the growth to mature stage of the life cycle. * As they are currently expanding to different stages and involved in value adding to the current products * There also seems to be the initiation of an alliance with Stella’s – contributing to new products and increased revenue.
Provide products in all 4 segments, mainly through boxed 3.0% and Seasonal 5.0% of market share within the industry.

2. Assess Industry’s future growth.

Key issues influencing historical growth

Factor | Issue | Impact (+ or -) | Assessment of impact | Political | | | | Economic | Recent outbreak of cocoa crop disease ‘black pod’. Shortage of cocoa beans 2011-2012Foreign exchange rates will be impacts upon, due to the reduced