...and works on the rationale that, “If a consumer understands the functions, attributes and benefits of the ingredient, he or she will pay more attention to this offering and if it is unique compared to others, it can lead to loyal and profitable customer relationships”. The goal of this Dissertation is to conceptualize Ingredient Branding Strategy and measure its effect on Brand Choice. It seeks to examine the impact of an Ingredient Branding Strategy on consumer’s attitude toward the Host Brand depending on the Partner Brand. To better understand this impact, a review of the most relevant theories on Co-Branding, perceived quality and attitude towards the brand is first presented. On the basis of this literature review, a conceptual framework is proposed concerning the overall transformation of the associations tied to the host brand, the perceived quality and the consumer attitude towards the brand. The overall evaluation of the brand is based on three parameters viz. Perceived Quality, Brand Image & Brand Attitude. INTRODUCTION INTRODUCTION In today’s dynamic economy, companies try to find new ways to maintain their competitive advantage, which helps them to better manage the commercial key success factors of their market. They paid attention to their tangible resources, such as products, but there is a tectonic shift toward intangible resources, such as brands. Organizations develop brands, which create value for both the consumer and the company, as a way to...
Words: 7542 - Pages: 31
...Step one re-learn re-learn by: Shifting Perspective Define The problem Understand your ambitions Challenge your assumptions Research case studies Building Knowledge Get out and look around Map the customer journey Identify barriers Find The Root of the problem Learn from experts Build Personas Understand customers expectations Customer SWOT Competitor Analysis Map the Problem Structure Insight re-learn Define the Problem re-learn re-think re-define launch Define the problem The first thing to be done before attempting to solve a problem, is to have a common definition of what problem the team is trying to solve. Ask yourself these questions 1. Why do we have to solve this problem? _______________________________________________________ 2. What are the benefits to be gained? _______________________________________________________ 3. What do we don’t understand? _______________________________________________________ 4. What isn’t the problem (What is working)? _______________________________________________________ 5. Do we have enough information? ______________________________________________________ re-learn re-think re-define launch Define the Problem: re-learn Understanding your Ambitions re-learn re-think re-define launch Understanding your Ambitions “We need to start with the end in mind”. We need to think within the context of a positive outcome. This will give a sense of direction to our thoughts ...
Words: 3363 - Pages: 14
...Gaur & Jeevan (2014) the study focus on collection development of information resources as per the requirements of the users in IIT’s . Provides a vivid picture about the current status of serials collection in the libraries attached to the Premier Institutions of India in the field of science and technology to boost up the academic performances. 2.1.2. Collection Development in Engineering College Libraries in USA Kackley et al., (2006) in 2003 the University of Maryland's Engineering and Physical Sciences Library conducted a pilot project selling gift books on the Internet resulting in gross sales totaling $9,326, a net profit of $6,917, for only 96 calculated staff hours. They describes this project from inception through conclusion summarizing the detailed processes needed to get started and make it profitable, while also giving step-by-step advice on running an online book sale. After 3 years of operation (over $18,000 in sales), the project came to an end when the Library Administration Earned Income Committee recommended retail sales such as this not be part of the libraries' mission. Gyeszly (2008) carried out with the partnership and cooperation of TAMUQL, YBP Library Services and TAMUL. The project, were support the needs of freshmen to senior levels of the liberal arts curriculum as well as those of the faculty. Author says ads to the growing documentation of the value of working partnerships between libraries and vendors. Booth and O'Brien (2011) have described the how...
Words: 8219 - Pages: 33
...replenishment methods carefully. One well-known and widespread method is Material Requirements Planning (MRP). But the method has problems, such as regarding volume flexibility. There are other methods, but the literature lacks case studies and detailed descriptions and analysis of them, especially for visually oriented methods. Therefore, it is important to explore different methods for materials supply. The purpose of this study is to analyze the application of visually oriented replenishment methods in manufacturing industry and further to design a tentative decision tool for selecting methods. The research aims to provide some answers to three key questions. The first research question concerns general factors that are important for evaluating how effective replenishment methods are. From the literature review, different factors emerged such as product characteristics (fit in the Kraljic matrix, volume issues, size, etc.); information, trust, and geographical proximity between supplier and customer; and different logistics goals (delivery service elements, tied-up capital, use of resources, inventory accuracy). It is also import to include the basic principles methods are related to. The factors were summarized in...
Words: 33043 - Pages: 133
...International Journal of Business and Social Science Vol. 5, No. 6(1); May 2014 Business Endeavours in Savoury Snack Industry: Old Chang Kee Kumaran Rajaram, PhD Division of Strategy, Management & Organization Nanyang Business School Nanyang Technological University 50 Nanyang Avenue Singapore 639798 Abstract This Case Depicts How The Macro And Competitive Environmental Elements In An Evolving Snack Market Shape The Strategies And Performance Of A Growth Savoury Snack Business To (A) Maintain Loyal Clientele And Attract New Customers; (B) Addressing The Rapid And Continuous Environmental Issues; (C) Intense Competition From Rivals; And (D) Rising Expectations From Customers. Old Chang Kee (Ock) Has Rose From Its Humble Beginning From A Small Stall In A Coffee Shop In 1956 And Established Itself Prominently In 1986, When The Control Of Business Was Taken Over By Han Kee Juan (Executive Chairman Of Ock). In 2013, After About 27 Years, Ock Has Well-Established Its Brand Name And Reputation, Where It Markets Its Range Of Snack Products Through Retail Outlets At Petrol Kiosks And Shopping Malls. Over The Years, Ock’s Efforts In Modernizing And Re-Enginnering The Business Have Assisted In Accomplishing The Business Goals In Upgrading Of The Production Facility, Increasing The Number Of Business Outlets And Specializing In The Manufacture Sales Of A Wide Range Of Very Affordable High Quality Food Products. Ock Experienced Soaring Business Operation Volumes...
Words: 11275 - Pages: 46
...International Journal of Business and Social Science Vol. 5, No. 6(1); May 2014 Business Endeavours in Savoury Snack Industry: Old Chang Kee Kumaran Rajaram, PhD Division of Strategy, Management & Organization Nanyang Business School Nanyang Technological University 50 Nanyang Avenue Singapore 639798 Abstract This Case Depicts How The Macro And Competitive Environmental Elements In An Evolving Snack Market Shape The Strategies And Performance Of A Growth Savoury Snack Business To (A) Maintain Loyal Clientele And Attract New Customers; (B) Addressing The Rapid And Continuous Environmental Issues; (C) Intense Competition From Rivals; And (D) Rising Expectations From Customers. Old Chang Kee (Ock) Has Rose From Its Humble Beginning From A Small Stall In A Coffee Shop In 1956 And Established Itself Prominently In 1986, When The Control Of Business Was Taken Over By Han Kee Juan (Executive Chairman Of Ock). In 2013, After About 27 Years, Ock Has Well-Established Its Brand Name And Reputation, Where It Markets Its Range Of Snack Products Through Retail Outlets At Petrol Kiosks And Shopping Malls. Over The Years, Ock’s Efforts In Modernizing And Re-Enginnering The Business Have Assisted In Accomplishing The Business Goals In Upgrading Of The Production Facility, Increasing The Number Of Business Outlets And Specializing In The Manufacture Sales Of A Wide Range Of Very Affordable High Quality Food Products. Ock Experienced Soaring Business Operation Volumes...
Words: 11275 - Pages: 46
...Securing Information Systems LEARNING OBJECTIVES C H A P T E R 7 STUDENT LEARNING OBJECTIVES After completing this chapter, you will be able to answer the following questions: 1. Why are information systems vulnerable to destruction, error, and abuse? What is the business value of security and control? What are the components of an organizational framework for security and control? What are the most important tools and technologies for safeguarding information resources? 2. 3. 4. ISBN 1-256-42913-9 232 Essentials of MIS, Ninth Edition, by Kenneth C. Laudon and Jane P. Laudon. Published by Prentice Hall. Copyright © 2011 by Pearson Education, Inc. C HAPTER O UTLINE Chapter-Opening Case: Boston Celtics Score Big Points Against Spyware 7.1 System Vulnerability and Abuse 7.2 Business Value of Security and Control 7.3 Establishing a Framework for Security and Control 7.4 Technologies and Tools for Protecting Information Resources 7.5 Hands-on MIS Projects Business Problem-Solving Case: Are We Ready for Cyberwarfare? BOSTON CELTICS SCORE BIG POINTS AGAINST SPYWARE While the Boston Celtics were fighting for a spot in the playoffs several years ago, another fierce battle was being waged by its information systems. Jay Wessel, the team’s vice president of technology, was trying to score points against computer spyware. Wessel and his IT staff manage about 100 laptops issued to coaches and scouts, and sales, marketing, and finance employees, and these...
Words: 21009 - Pages: 85
...Management Information System 2 Marks UNIT 1 MIS Introduction 1. Data: Raw facts such as an employee’s name and number of hours worked in a week, inventory part numbers or sales orders. Information: A collection of facts organized in such a way that they have additional value beyond the value of the facts themselves. Data Information Salesperson: J. Jones Sales Territory: Western Region. Current Sales: $147,000 Units = 147 Salesperson: J. Jones Sales Territory: Western Region. Current Sales: $147,000 Units = 147 Data Processing Data Processing $35,000 12 Units $12,000 J. Jones Western Region $100,000 100 Units 35 Units $35,000 12 Units $12,000 J. Jones Western Region $100,000 100 Units 35 Units 2. Management information systems: Def 1: Information system at the management level of an organization that serves the functions of planning, controlling, and decision making by providing routine summary and exception reports. Def 2: MIS provide information in the form of pre-specified reports and displays to support business decision making. Examples: sales analysis, production performance and cost trend reporting systems. Objectives: * Routine information for routine decisions * Operational efficiency * Use transaction data as main input * Databases integrate MIS in different functional areas. 3. Describe three levels of information in managerial level Management Support Systems provide information and support...
Words: 4587 - Pages: 19
...www.it-ebooks.info www.it-ebooks.info Praise “A must-read resource for anyone who is serious about embracing the opportunity of big data.” — Craig Vaughan Global Vice President at SAP “This timely book says out loud what has finally become apparent: in the modern world, Data is Business, and you can no longer think business without thinking data. Read this book and you will understand the Science behind thinking data.” — Ron Bekkerman Chief Data Officer at Carmel Ventures “A great book for business managers who lead or interact with data scientists, who wish to better understand the principals and algorithms available without the technical details of single-disciplinary books.” — Ronny Kohavi Partner Architect at Microsoft Online Services Division “Provost and Fawcett have distilled their mastery of both the art and science of real-world data analysis into an unrivalled introduction to the field.” —Geoff Webb Editor-in-Chief of Data Mining and Knowledge Discovery Journal “I would love it if everyone I had to work with had read this book.” — Claudia Perlich Chief Scientist of M6D (Media6Degrees) and Advertising Research Foundation Innovation Award Grand Winner (2013) www.it-ebooks.info “A foundational piece in the fast developing world of Data Science. A must read for anyone interested in the Big Data revolution." —Justin Gapper Business Unit Analytics Manager at Teledyne Scientific and Imaging “The authors, both renowned experts in data science before it had a name, have...
Words: 146629 - Pages: 587
...What follows are a number of views about Belbin |The Belbin Team Roles | |The Belbin Model is a robust and highly effective concept on teamwork that is the product of many years of research. British psychologist Dr Meredith Belbin has | |worked to achieve a coherent and accurate system that explains individual behaviour and its influence on team success. These behavioural patterns are called "Team | |Roles" and these nine roles cover the types of individual behaviour at work in a team. | |1. Plant (PL) | |Advancing new ideas and strategies with special attention to major issues and looking for possible breaks in approach to the problem that the group is confronting.| | | |2. Resource Investigator (RI) | |Exploring and reporting on ideas, developments and resources outside the group, creating external contacts that may...
Words: 12164 - Pages: 49
...Standard 1: A school administrator is an educational leader who promotes the success of all students by facilitating the development, articulation, implementation, and stewardship of a vision of learning that is shared and supported by the school community. The effective administrator: 1.1 Uses research about best professional practice. Cooperative Learning "Cooperative learning is the instructional use of small groups so that students work together to maximize their own and each other's learning." WHAT IS IT? Cooperative learning is a successful teaching strategy in which small teams, each with students of different levels of ability, use a variety of learning activities to improve their understanding of a subject. Each member of a team is responsible not only for learning what is taught but also for helping teammates learn, thus creating an atmosphere of achievement. WHY USE IT? Documented results include improved academic achievement, improved behavior and attendance, increased self-confidence and motivation, and increased liking of school and classmates. Cooperative learning is also relatively easy to implement and is inexpensive. HOW DOES IT WORK? Here are some typical strategies that can be used with any subject, in almost any grade, and without a special curriculum: Group Investigations are structured to emphasize higher-order thinking skills such as analysis and evaluation. Students work to produce a group project, which they may have a hand...
Words: 52057 - Pages: 209
...Summary: This is a five-week crash course in business, corporate, and global strategy – developing an understanding of strategy while exposing you to the challenge and rewards of negotiating your position as an opportunistic entrepreneur in a complex organization! Each block will provide you with information about (1) yourself, (2) fundamental perspectives in strategic management and global strategy, and (3) the interdependence of strategy formulation and implementation. The topics and concepts covered in each block are outlined below, and detail on your assignments are provided in the following pages. An integral part of the class will be the application of what you have learned throughout the program in an independent final project on your firm. Week One (Jan 12 & 13) Concepts S1-Friday: Intro and Amgen Case S2-Saturday: Jeffrey Immelt Case Week Two (Jan 26 & 27) S3-Friday: IBP Case S4-Saturday Copeland-Bain Case Week Three (Feb 9 & 10) S5-Friday: Millennium (A) Case S6-Saturday: Wendy Simpson Case Week Four (Feb 23 & 24) S7-Friday: Masco & Household Furnishings Cases S8-Saturday: Cisco & Grand Junction Cases Week Five (Mar 9 & 10) S9-Friday: Cross-cultural simulation S10-Saturday: Dennis Hightower Case Grading: 55% Group Case Projects, 30% Individual written project,...
Words: 10022 - Pages: 41
...Innovative Business Practices Innovative Business Practices: Prevailing a Turbulent Era Edited by Demetris Vrontis and Alkis Thrassou Innovative Business Practices: Prevailing a Turbulent Era, Edited by Demetris Vrontis and Alkis Thrassou This book first published 2013 Cambridge Scholars Publishing 12 Back Chapman Street, Newcastle upon Tyne, NE6 2XX, UK British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Copyright © 2013 by Demetris Vrontis and Alkis Thrassou and contributors All rights for this book reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the copyright owner. ISBN (10): 1-4438-4604-X, ISBN (13): 978-1-4438-4604-2 TABLE OF CONTENTS Chapter One ................................................................................................. 1 Knowledge Hybridization: An Innovative Business Practices to Overcome the Limits of the Top-Down Transfers within a Multinational Corporation Hela Chebbi, Dorra Yahiaoui, Demetris Vrontis and Alkis Thrassou Chapter Two .............................................................................................. 17 Rethinking Talent Management in Organizations: Towards a Boundary-less Model Carrie Foster, Neil Moore and Peter Stokes Chapter Three .......
Words: 128975 - Pages: 516
...sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone: (+44) 1865 843830, fax: (+44) 1865 853333, e-mail: permissions@elsevier.com.uk. You may also complete your request on-line via the Elsevier homepage (http://elsevier.com), by selecting “Customer Support” and then “Obtaining Permissions.” Recognizing the importance of preserving what has been written, Elsevier prints its books on acid-free paper whenever possible. Library of Congress Cataloging-in-Publication Data Rao, Madanmohan. KM tools and techniques : practitioners and experts evaluate KM solutions / Madanmohan Rao. p. cm. Includes bibliographical references and index. ISBN 0-7506-7818-6 (alk. paper) 1. Knowledge management. 2. Organizational learning. 3. Knowledge management—Data processing. 4. Management information systems. 5. Information resources management. 6. Database management. I. Title Knowledge management tools and techniques. II. Title. HD30.2.R356 2004 658.4¢038—dc22 2004050698 British Library...
Words: 182966 - Pages: 732
...EPG SHRM Foundation’s Effective Practice Guidelines Series Building a High-Performance Culture: A Fresh Look at Performance Management By Elaine D. Pulakos, Rose A. Mueller-Hanson, Ryan S. O’Leary, and Michael M. Meyrowitz Sponsored by Halogen Building a High-Performance Culture: A Fresh Look at Performance Management This publication is designed to provide accurate and authoritative information regarding the subject matter covered. Neither the publisher nor the author is engaged in rendering legal or other professional service. If legal advice or other expert assistance is required, the services of a competent, licensed professional should be sought. Any federal and state laws discussed in this book are subject to frequent revision and interpretation by amendments or judicial revisions that may significantly affect employer or employee rights and obligations. Readers are encouraged to seek legal counsel regarding specific policies and practices in their organizations. This book is published by the SHRM Foundation, an affiliate of the Society for Human Resource Management (SHRM©). The interpretations, conclusions and recommendations in this book are those of the author and do not necessarily represent those of the SHRM Foundation. ©2012 SHRM Foundation. All rights reserved. Printed in the United States of America. This publication may not be reproduced, stored in a retrieval system or transmitted in whole or in part, in any form or by any means...
Words: 15361 - Pages: 62