...Social Responsibility Instructor: Amy Goffinet September 29, 2014 In the study case of “A Brawl in Mickey’s Backyard” there were issues between a development company called SunCal and the world famous Disney Land Resort. SunCal wanted to develop affordable housing so that the employees of Disneyland could be closer to work and not have to pay an outrageous amount of money for housing close by which Disneyland opposed. When billion dollar companies have employees that make low income, should the companies be helpful to ensure that their employees have affordable housing close to their place of employment? In this paper I will discuss this as well as determine who the relevant market and nonmarket stakeholders are in this situation? I will also state what possible solutions to this dispute I think might emerge from dialogue between SunCal and its stakeholders? This case study was quiet interesting to me. Disneyland makes billions of dollars a year due to their employee’s hard work and determination. According to our text; “Walt Disney, the company’s founder, had famously spelled out the resort’s vision when he said “I don’t want the public to see the world they live in while they’re in Disneyland. I want them to feel they’re in another world.” (Lawrence, A. T. & Weber, J. 2011) Because of this so called “vision” Walt Disney had, affordable housing could not be built close by the resort by SunCal. Of course things like this sadden me because of the low income employee’s....
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...Review: A Brawl in Mickeys Back Yard Balancing the responsibilities of a business and how its actions affect its employees, customers, and business partners can be tricky at time and not fair to all. In the case of Brawl in Mickeys Backyard (Lawrence & Weber 2011), two corporations, Walt Disney and SunCal, are battling for prime real estate in downtown Anaheim. Both companies want this land for different projects, but at the same time, have the same interest to make money for their company. The main focal company in this debate is SunCal, while Disney is considered a company, they are looked at as a stakeholder because stakeholder refers to a person or group that is affected by an organization’s decision or operations (Lawrence & Weber 2011), while at the current time (with no housing being built yet) Disney is merely a nonmarket stakeholders. This of course could change if housing is built and Disney and Suncal, now operating inside of the resort area, are conducting business with each other. Do to the fact that no houses were built all parties involved are considered nonmarket stakeholders to SunCal. These nonmarket stakeholders are Disney employees who stand to gain from the subsidized lower income housing. The city of Anaheim, who’s choice to change the zoning of the resort area to allow for personal family dwellings or can choose to deny the request. As well as other companies in the resort area who would lose building space as a result of the housing development...
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...Caio Cezar Lima Toth Dr. Harmon MNGT 3370.793 March 12, 2014 Discussion Case I – A Brawl in Mickey’s Backyard 1. What is the focal organization in this case, and what is the main issue it faces? The focal organization in this case involves SunCal’s plan of building around “1.500 condominiums, with 15 percent of the units aside for the below-market-rate rental apartments.” This idea would help many people that were living in that area, including Disney’s workers that could not afford the high renting rates to keep their houses, families and current jobs. However, even having the support of many citizens, the developer (SunCal) also suffered a great opposition, especially from Disney, since the 26-acre that the company arranged to buy was seen as a possible site for expansion of the resort/park. An illustration of this objection is when one of Disney’s representatives argues that “Anaheim and Orange County have to address the affordable housing issue, but Anaheim has to protect the resort area. It’s not an either/or.” 2. Who are the relevant market and nonmarket stakeholders in this situation? * Market Stakeholders * Disney * SunCal * Disney’s Employees * Nonmarket Stakeholders * Anaheim Council * Anaheim Community (citizens, protestors) * Disney’s Employees P.s. Disney’s Employees are part of both kind of stakeholder since according to the book “ Market Stakeholders are those that engage in economic transaction with the company…Employees...
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...BUS 250 WEEK 1 CASE STUDY A BRAWL IN MICKEYS BACKYARD A+ Graded Tutorial Available At: http://hwsoloutions.com/?product=week-1-case-study-a-brawl-in-mickeys-backyard Visit Our website: http://hwsoloutions.com/ Product Description BUS 250 Week 1 Case Study A Brawl in Mickeys Backyard, A Brawl in Mickey’s Backyard According to our text, ultimately, a company’s decision can have a negative impact on many. Not only can the decision of a company affect the company as an individual, but in turn it can also alter the lives of many others, including members of the immediate society, customers, suppliers, employees, stockholders, creditors, and business partners (Lawrence & Weber, 2011). How can a highly profitable business return thanks to its stakeholders without jeopardizing potential revenue, reputation, vision, and customer satisfaction? SunCal and Disney had a difficult challenge to try to overcome in order to settle the dipute over the available land located outside of Disney’s compound. Both companies presented their arguments on who should prevail, SunCal, who wanted to purchase the land in order to develop housing at an affordable rate for residence and locals, or Disney, who owns land across from the proposed building site, which may be utilzed in the future for expansion, but who also finds the thought of an apratment building so close to the complex a eye soar for the customers who experience the magic of Disney. The dispute was heard by the Chamber of Commerce...
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...Disney Brawl Disney Brawl In the “Brawl in Mickey’s Backyard Case Study” in the text, there are several stakeholders present and a few solutions to the problem (Lawrence, 2011). SunCal has created a dilemma among the stakeholders, both market and nonmarket, that cause several issues with its plans to build affordable housing near the resort. As with many dilemmas, there are more than one answer to the question. The problem is figuring out which one is right and will benefit the most people. The issue at hand is that SunCal wants to buy undeveloped land near Disneyland and use part of it to build below-market-price housing that will be affordable to the resort’s employees. The employees are stakeholders. Disneyland and other resorts are also stakeholders. Disneyland’s stake involves the marketability of the area if it is used for non-resort development. The value of the land and the options for modifying it in a manner that will bring in more revenue will be greatly reduced if lower-income housing is built there. Employees do not make enough money to live near the resort. Their stake involves ease of commute and better quality of life in homes that are new, nice, and close to work instead of out of town. Other stakeholders include the city, adjacent resorts, investors, family members of employees, and customers. There are a couple of solutions for this issue. First, Disney could provide an area inside or near the result for employees to live. A gated community...
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