...Sunway Lagoon is an amusement park in Petaling Jaya, Malaysia. Founded by Tan Sri Dato' Seri Dr Jeffrey Cheah in. It was officially opened by the Prime Minister Tun Mahathir bin Mohamad on April 29, 1993. It features rides in both the water park and the adjacent dry park. In late 2008, new parks were added and minor improvements were made to the existing park. The park is home to the world's largest wave pool, measuring impressive 139,800 square feet (13,000 square meters). Now it is obvious which kind the Sunway Lagoon, this is due to their market segmentation. Market segmentation helps marketers define customer needs and wants more precisely. Sunway Lagoon uses geographic, demographic, psychographic segmentation, benefit segmentation and usage rate to locate their target market. Geographic segmentation is a common strategy when you serve customers in a particular area, or when your broad target audience has different preferences based on where they are located. This marketing approach is common for small businesses that serve a wide demographic customer base in a local or regional territory. Geographic segmentation refers to a region of a country or the world, market size, market density, or climate. This is used for the location of Sunway Lagoon which are strategically located in the Petaling Jaya, Malaysia. Because of attracting people from city, just need to take a 15-minutes drive from Kuala Lumpur. It also nearly located at a centre of Malaysia, so it give easy for...
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...Air Pollution Air pollution is caused by many things * the increasing number of cars on our roads * growing cities * the fast development of our economy * industrialisation Air pollution, as we know it today, started with the Industrial Revolution in Europe in the 19th century. In the last few decades, it has become the major problem for our environment. Clean air is normally made up of nitrogen (76 %) , oxygen (22%) , carbon dioxide and a few other gases. When harmful elements get into the air they may cause health problems and can also damage the environment, buildings and soil. They make the ozone layer thinner and thinner and lead to the warming of the earth’s atmosphere and climate changes. Our modern life style has led to dirtier air over the years. Factories, vehicles of all kinds, the growing number of people are some things that are responsible for air pollution today. But not all pollution in the air is caused by people. Forest fires, dust storms and volcanoeruptions can lead to the pollution of the atmosphere. Major pollutants and where they come from Carbon monoxide is a colourless gas that is set free when wood, petrol or coal are not completely burned. It is also in products like cigarettes. Because of it , less oxygen enters our blood and it makes us confused and sleepy. Carbon dioxide is a greenhouse gas that gets into the atmosphere when we burn coal , oil or wood. Chlorofluorocarbons (CFCs) are gases that come from air-conditioning systems...
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...Journal of Emerging Trends in Economics and Management Sciences (JETEMS) 2 (2): 95-103 © Scholarlink Research Institute Journals, 2011 (ISSN: 2141-7024) jetems.scholarlinkresearch.org Economics and Management Sciences (JETEMS) 2(2):95-103(ISSN:2141-7024) Journal of Emerging Trends in An Investigation of Personality on Entrepreneurial Success Owoseni Omosolape Olakitan and Akanbi Paul Ayobami Department of Business Administration. Ajayi Crowther University, Oyo, Oyo State Corresponding Author: Owoseni Omosolape Olakitan __________________________________________________________________________________________ Abstract Various personality variables determine entrepreneurial intentions and ultimately entrepreneurial success. This paper investigated the influence of personality on entrepreneurial success. We examined the impact of gender, locus of control and risk-taking behaviour on the success of an entrepreneur. The participants in this study were thirty-five solo entrepreneurs located around Agbowo, University of Ibadan area, Ibadan, Oyo state, igeria. 34.3 percent were males and 65.7 percent were females aged between 21 and 60. Six hypotheses were tested using various statistical techniques including independent ‘t’ test, analysis of variance and multiple regression. The results showed that risk-taking behaviour and locus of control had no significant interaction effect on entrepreneurial success. There was also no significant difference between risk-taking behaviour and...
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...5.0 MARKETIG COMMUNICATION PROMOTIONAL The marketing mix reflects how the plan is put into action. Defined as '' the mixture of controllable marketing variables that the firm uses to pursue the sought level of sale in the target market'.(Kotler 1984, as cited in Middleton 1994, p.63.) or other management objectives, these elements reflects the practical decisions that must be made when matching organizational objectives with consumers' needs and wants to the produces or services provided. (Victor T. C. Middleton, 2001).Each of the elements of the marketing mix, more commonly known as 4Ps of marketing, should be crafted in such a way that these broader management objectives can be achieved. Sunway Lagoon, under the Sunway Group (One of Asia's best-managed companies), it also applied 4Ps in their marketing Strategies. The park has lots of interesting, exciting and unique features such as choices of water slides which designed to suit most of the sophisticated water enthusiasts. Sunway Lagoon has focused its effort on development of entertainment activities to the communities to enjoy. Their objective is to build quality activities and enjoyment to the community as well as to maximize their profits at the same time. In this case, marketing role has help Sunway Lagoon to achieve its objectives in a way that it provides awareness and information regarding the water theme park to the customers and also to reached customer satisfaction. The business focuses on one or more narrow...
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