Premium Essay

Superbowl Commercials

Submitted By
Words 500
Pages 2
Have you seen any of the Superbowl Commercials? If you have, you would know that some are very persuasive. The two most persuasive commercials were KIA and Wendy's. The KIA commercial stars a very popular actress, Melissa McCarthy. Whereas, the Wendy's commercial is comparing themselves to the "Other-Guyz." They are both very interesting, but very different.

The KIA commercial took more of a popular turn. Starring was Melissa McCarthy, well known actress. In the commercial, she is driving a blue KIA Crossover. While she is driving, she is interrupted many times. The first time, someone calls her through the car system and says, "Hey Melissa, the whales need your help." She hopped on a boat and went to help the whales, but during her ride, a whale crashed on to her boat. Next, the same person calls her again, "Hey Melissa, now the trees need you." She climbed up a tree to stop people from cutting it …show more content…
The KIA commercial used popularity to convince people into buying their cars. While the Wendy's commercial used rivalry to sell their food. Although they both had different ideas , they both used comedy to persuade people into buying their products. The KIA commercial used comedy by having the speaker come on the radio at random points in time, "The ice caps are in trouble" and "Rhinos need saving." The Wendy's commercial used comedy by having the man look crazy as he was trying to thaw out the patties. They were both very funny and convincing, but one was definitely more convincing then the other.

The most convincing commercial was the KIA commercial. The KIA commercial only had one major thing different point then the Wendy's commercial, using a popular actress that most people know. The Wendy's commercial was also very entertaining. Both of the commercials were very persuasive. The Superbowl is the time of the year where everyone brings out the big commercials, and this year they were better than

Similar Documents

Premium Essay

Superbowl Commercials: Dead Men Tell No Tales

...This year's Superbowl commercials were very persuasive. Since a lot of people watch the Superbowl, people with ads want to get their idea's out there so that other people would watch and maybe even look deeper into them. This year's commercials were a lot about, cars, movies, candy, and furniture. One of the ads were about the new Pirates of the Caribbean movie, "Dead Men Tell No Tales." It was a trailer showing off the new movie to make people want to watch it. The movie trailer persuaded the audience by the cut scenes and the explosion of action. One of the characters, also known as Johnny Depp, was on an interview about the movie. Johnny Depp says that, "It was really exciting to make." Pirates of the Caribbean fans were going crazy over...

Words: 374 - Pages: 2

Premium Essay

Otoyal Motor Company

... this case illustrates the evolution of the commercial vehicle industry in Turkey, changes in industry conditions, and competitive strategies employed by the incumbent and its Japanese rivals in various life cycle stages. The product’s quality of OMC was not up to the mark compared to the competitors. The technology utilized in Isuzu and Mitsubishi was far better than OMC. They failed to view Japanese companies as their competitors initially. Timely decisions were not taken. The product leadership, being market leader and first mover advantage all was lost by OMC. Alternatives OMC’s alternatives are: 1) increase Iveco’s share to 50 percent and provide new technology platforms; 2) sell 100 percent of OMC’s assets and business; 3) Concentrate on dominant products by improving quality, and improving on service and distribution making it competitive while eliminating all the weaker products. Recommendation Otoyol’s best options are to eliminate all the weak products and start investing in new technology to improve the quality of their dominant products or leave the market completely by selling the business. Rationale Having a 62.9 percent service sector, a 28.6 percent industrial sector, and an 8.5 percent agricultural sector, Turkey’s economy has grown to 18th in the world. Its textile, food and automotive manufacturing are the frontrunners in the industry sector. This has caused a rise demand over the years for commercial vehicles. Koc Holding Corporation (Koc)...

Words: 1354 - Pages: 6

Premium Essay

Internship Report on Hbl

...INTERNSHIP REPORT ON HABIB BANK LIMITED PAKISTAN SUBMITTED BY: MUHAMMAD IRFAN ALI LOGID: mc070402338 Phone# 0313-6747208 Mail address: syedirfanmw@yahoo.com & mc070402338@vu.edu.pk Address: Ward # 2 Mohala Chah Kurai MBA (FINANCE) 2007-09 SUPERVISED BY: MAHER AMEER MUHAMMAD DATE OF FINAL REPORT 10-04-2009 to 10-06-2009 NAME OF THE UNIVERSITY VIRTUAL UNIVERSITY OF PAKISTAN 1 2 3 4 5 6 7 DEDICATION Allah Almighty ( whose claim (to obedience) cannot be satisfied by those who attempt to do so”) & His Beloved People. 1 ACKNOWLEDGEMENT Thanks to ALLAH Almighty for giving me such a beautiful opportunity and enabling me to complete my project. Thanks to my loving parents and guardian who help me a lot at every phase of my life, encouraged me in the days of depression and sacrificed for my better future. I am very thankful to Mr. Maher Ameer Muhammad my supervisor, who has helped me a lot in finding an appropriate project and for his reviews, encouragement, and support. I am thankful to all of my teachers and my class fellows and friends whom Cheerfulness and guidance is an asset for me .I am especially...

Words: 19114 - Pages: 77

Premium Essay

State Bank

...TERM PAPER TRAINING AND DEVELOPMENT IN STATE BANK TABLE OF CONTENTS. 1- Synopsis of the report. 2- Objectives of report 3- Chapter 1 Introduction 4- Chapter 2 Research Methodology – Sampling size, sampling unit, sources of data 5- Chapter 3 Data Analysis and Interpretation – Tables. 6- Chapter 4 Findings, Conclusions, suggestions Annexure- Questionnaire Bibliography. SYNOPSIS. Training is an ancient art indeed. It is required in all fields of activities. Training refers to the teaching or learning activities done for the primary purpose of helping members of an organization to acquire and apply the knowledge, skills, abilities, and attitude needed by organization to acquire and apply the same. It helps the employees to take up their assignments and perform it with perfection and confidence. It is aligned in banks to build up competencies in the staff to achieve the targeted objectives of the bank. All training programmes have the customers as the central theme. It is a key variable in Human Resource Development Strategy of the banks. Training is thus used as most effective in developing resources. Training is the sub systems of the organizations because the departments like- marketing, sales, production all depends on training for its survival. It ensures that randomness id reduced and learning or behavioural change takes place in structured format. OBJECTIVES OF THE STUDY- * To examine the effectiveness of training...

Words: 4897 - Pages: 20

Free Essay

Hsbc Annual Report

...The Hongkong and Shanghai Banking Corporation Limited Annual Report and Accounts 2012 THE HONGKONG AND SHANGHAI BANKING CORPORATION LIMITED Annual Report and Accounts 2012 Contents Financial Highlights ........................................................................................................................................... Report of the Directors ...................................................................................................................................... Financial Review ............................................................................................................................................... Statement of Directors’ Responsibilities ............................................................................................................ Auditor’s Report ................................................................................................................................................ Financial Statements .......................................................................................................................................... Consolidated income statement ......................................................................................................................... Consolidated statement of comprehensive income ............................................................................................ Consolidated balance sheet .......................................

Words: 89753 - Pages: 360

Premium Essay

My Mba Program Speech

...My MBA Program and what I have learned Thomas Domino University of Phoenix LAW/531: Business Law June 27, 2012 Michael Tancredi Good evening, my name is Thomas Domino AKA Tommy Tucker. I have been involved in businesses all my life. I’m an Artist. I started when I lived in Fairlawn N.J. with a paper route when I was 12 years old and continued after my family moved the next year to a small town in upstate N.Y. called Washingtonville. My dad being a Cost Engineer for Kellogg heating and coolant equipment designs, and with a large family, he always encouraged all of my 5 brothers and 2 sisters to help with family chores; that included outside projects. One of our family businesses was hand decorated felt family character images glued to ceramic plates. My mother and father would approach friends and acquaintances from our neighborhood and the church as customers. The plate business grew so fast, I had to use my Artistic talents to help my mother design and produce the plates. Years later my mother was still making decorative plates for her “mad money” to spend in Atlantic City, N.J. at the casinos. During my teenage years, I painted signs for local businesses, and also had a lawn mowing business. So I learned the art of dealing with customers, delivering a product or providing a service for the exchange for money values. I also trapped animals, and sold the pelts to middleman fur dealers around Christmas time; used the money...

Words: 998 - Pages: 4

Premium Essay

Banking

...Assistant Banking Center Manager at Gessner and Kempwood Job Apply now » Date: May 24, 2012 Location: Houston, TX, US Assistant Banking Center Manager at Gessner and Kempwood-1201185 Assistant Banking Center Manager I We invite you to explore the award-winning culture, people, rewards and opportunities that make Comerica Bank so special. Make your next career choice a confident one. The Assistant Banking Center Manager is responsible for contributing to the overall success of a Retail Banking Center by 1) meeting or exceeding sales goals, 2) providing effective leadership, 3) achieving prescribed customer service levels and 4) executing operational management objectives. Position Competencies Successful incumbents possess integrity, are trustworthy, action oriented, well organized, have business acumen, focus on the customer, have high decision quality, direct others, have strong written communication skills, motivate others and promote problem resolution. Comerica Bank uses IBM Lotus Notes for database, calendaring and e-mail functions. Reporting Information/Location This Assistant Banking Center Manager (ABCM I) position is located at 2820 Gessner Road, Houston, TX 77080 and reports to the Banking Center Manager. Position Responsibilities 1. Sales Leadership a. Assist the Retail Banking Center Manager in providing direction and leadership to banking center employees with emphasis on achieving sales goals, remarkable customer service and team...

Words: 677 - Pages: 3

Premium Essay

Is It Necessary to Separate Retail Banking from Investment Banking? Discuss Possible Advantages and Disadvantages of Such a Separation Using Academic Literature

...Origins and Responses to the Crisis Barry Eichengreen University of California, Berkeley October 2008 Nearly two years after the outbreak of the credit crisis (which may be dated to March 2007 when major losses were announced by the U.S. subprime-based investors Accredited Home Lenders Holding and New Century Financial), key issues remain to be resolved. At the most basic level the questions are two. What caused the crisis? And in light of one’s answer to this first question, what should be done to minimize the risk of repetition if not of identical events then at least of something similar? To say that these questions remain to be satisfactorily answered is not the same as saying that there has been a shortage of attempts. Standard operating procedure starts by rounding up the usual suspects: unethical mortgage brokers, greedy bankers, naïve homeowners, and illinformed investors. Lists focusing less on individuals than mechanisms emphasize agency problems between brokers and banks, the originate-and-distribute model, excessive leverage and short-term funding, the perverse incentives created by executive compensation practices, conflicts of interest within the rating agencies, and permissive monetary policies. These long lists of causes lead to correspondingly long lists of reforms: regulate mortgage brokers, rating agencies, and executive compensation; force banks to keep a participation in any securities they originate; require banks to hold more capital; and...

Words: 4633 - Pages: 19

Premium Essay

Credit Rating Agencies

...Explain and Analyze the activities of the International Credit Rating Agencies Credit Rating Agencies (CRA) have a very important role in all economies, both Domestic and Foreign transactions. “CRAs assess the credit risk of corporate or government borrowers and issuers of fixed-income securities.” The term Credit Rating Agency translates to a corporation that rates certain credit risks exposed to the corporate borrowers, therefore it involves the use of money in regards of both Issuing Loans and Borrowing. The main purpose of the CRA is to provide guidance to people who wish to give out loans to borrowers or Vice-versa, as it simply helps those people understand the risks of such measures and what losses they may incur if the borrower defaults on his loan, refuses to pay etc… Therefore the CRA measures how likely a borrower will be able to pay back. Lenders, corporations, and governments use the guidance of CRA’s. A Lender uses the CRA to clear his uncertainty of whether or not his loan will return to him, Corporations and Governments use the CRA to help determine or increase their Capital in the institution. CRA’s are monitored by Task Force Agencies, where they are formed by a committee known as the “Technical Committee of the International Organization of Securities Commissions” Or ISOCO for short. Those Task Force agencies monitor aspects in the CRA such as: * Whether the CRA is disclosing the information about their Rating. * The problems that the CRA faces...

Words: 818 - Pages: 4

Premium Essay

The Law on Negotiable Instrument

...THE LAW ON NEGOTIABLE INSTRUMENTS Definition of Terms CHAPTER 1 Form and Interpretation Section 1. Form of Negotiable Instruments Commercial Paper – a written promises or obligations that arise out of commercial transactions from the use of such instruments as promissory notes and bills of exchange. Maker – the person issuing a promissory note Drawer – person issuing bill of exchange Money - medium of exchange authorized or adopted by a domestic or foreign government as part of its currency. In literal sense, the term means “cash.” It also includes all legal tender. Legal Tender – that currency which a debtor can legally compel a creditor to accept a payment of a debt in money when tendered by the debtor in the right amount. Non-negotiable Instrument – an instrument which is not negotiable, which does not meet the requirements lay down to qualify an instrument as a negotiable one, or an instrument which in its inception was negotiable but has lost its quality of negotiability. A non-negotiable instrument may not be negotiated but it may assigned or transferred Negotiable Promissory Note – an unconditional promise in writing made by one person to another, signed by the maker, engaging to pay on demand, or at a fixed or determinable future time, a sum certain in money or to bearer. It is commonly referred to as a note. Payee – the party to whom the promise is made or the instrument is payable. Bill of exchange – an unconditional...

Words: 827 - Pages: 4

Free Essay

Role and Functions of Law Paper

...which I military police officer for the United States Army. Laws are set so that business’ and society have to abide them to prevent chaos from happening within the business environment and local communities as well. First, laws are set in businesses so that they have rules and regulations they must follow to prevent them from taking advantage of their investors and customers as well. For example, because the market crashed due to large companies such as Enron, who lied about their financial stability, causing investors to keep dumping their hard-earned money into the owners and other stockholders of the company’s pockets. Another way law plays a large role within businesses is by preventing them from putting false advertisements out on commercials or billboards. For instance, if a company comes out with a cell phone saying that it can do a certain task and it does not that would be considered false advertisement, which could then lead to a lawsuit if pursued by the customers. This took place in the case in Chapter 2 of the text when Cipollone filed a lawsuit against Liggett Group Inc. because they did not accurately state the side effects of their tobacco product (Melvin, Chapter Business and the Constitution, 2011). At the same time everyone knows that smoking can cause cancer and that was his mothers’ decision to begin and continue smoking. Also laws are set so that...

Words: 994 - Pages: 4

Premium Essay

Hsbc Report

...Project Proposal ------------------------------------------------- HSBC Bangladesh: Strategic plan for consolidating market base in commercial banking segment Prepared For Dr. A.K.M Saiful Majid Course Instructor, Strategic Management Prepared By Zahedul Amin, Roll- ZR-33 EMBA Batch 13 Institute of Business Administration, University of Dhaka Background The report will be prepared as part of the course requirement for the Strategic Management course, under the supervision of our esteemed faculty, Dr. Saiful Majid. HSBC Bangladesh has gained significant traction since entering the market in 1998. They have adopted a set of focused strategies enabling them to position themselves as a premium brand in the commercial banking segment. Alongside, they have forayed in the retail and structured financing segment securing spectacular performance. The report intends to focus on recent strategic changes which resulted in HSBC effectively closing retail banking wing. This is the result of the organization’s internal restructuring which led to renewed focus on commercial banking which has higher profitability and lower classified loans. Scope The report will be based on publicly available documents and on Key Informant Interviews (KIIs) with company middle-management. The report will make use of previously available internal surveys and studies deemed non-classified by company management. Application of tools learned in the Strategic management course will be selectively...

Words: 439 - Pages: 2

Free Essay

Sample

...This survey asks questions about your experience working for Mauritius Commercial Bank. It starts and ends with some questions about your satisfaction with various aspects of work and contains other questions about how you think and feel about Mauritius Commercial Bank. Thank you for sharing your opinions Part A Please tick () the appropriate box. 1. Gender Male  2. Age group 18 < 30  41 < 50  31 < 40  51 < 60  Female  3. Education level Primary  Secondary  Tertiary  4. Length of Service (yrs) 2 yrs  4 yrs  3 yrs > 5 yrs  5. What is your present salary? ( Amount (Rs) ) 8000 - 10000  12001 - 14000  10001 - 12000  > 14000  PART B satisfied are you working for The Company? Q1. Please indicate your degree of SATISFACTION with your overall satisfaction derived at work provided by Maurtius Commercial Bank , by placing a check mark X in the relevant box below. Completel y dissatisfie d Very dissatisfi ed Mildly dissatisfi ed Neither dissatisfied nor satisfied Mildly satisfied Very satisfied Completel y satisfied best about working for The Company is... Q2. Please indicate your degree of agreement with the following statements, on the Mauritius Commercial Bank’s performance to internal satisfaction ( employee satisfaction) Absolutel y Disagree 1 Strongly Disagree 2 Slightly Disagree 3 Neither Disagree nor Agree 4 Slightly Agree 5 Strongly Agree 6 Absolutel y Agree 7 You should insert the...

Words: 654 - Pages: 3

Free Essay

Research Paper

...HRM16 1. When you are researching in terms of topics related to your subject HRM16, which one do you want to work on/ research on? Check the topic you want to research on: ___a. issues regarding hotels contribution on the income of the place ___b. making a program so that hotels become more profitable ___c. importance of spa, salon, & resorts in promoting tourism of place ___d. is General Santos City’s tourism booming ___e. are personalities from General Santos City brings big income to the city? 2. Cite two-five studies regarding hotel & restaurants management. It could be foreign or local study. Case Study: Restaurant downsizing Sally Smith is a manager at the Butcher Block Restaurant. Due to her extensive background in the restaurant business, she has great influence on the executive management and often makes significant recommendations for changes that are supported. The restaurant was closed two months ago after a news release issued by the regional Health Department claimed that at least twenty people had become ill apparently with the listeriosis infection after eating at the Butcher Block the month before. Listeriosis has been isolated in the feces of healthy humans, sheep, cattle and poultry, and the spread of this disease has been linked to the consumption of contaminated food production. Five of the sickened people had to be hospitalized. Although a thorough restaurant health inspection failed to prove the restaurant was responsible,...

Words: 5539 - Pages: 23

Premium Essay

Report

...Chapter 1: Background of the Study. 1 Introduction: As a BBA student, it is required to submit an internship paper which is a part of BBA program. Students are usually encouraged to work on economic, finance, monetary, marketing, HR activities and other bank related topics keeping pace with their future career. Banks are dominant institutions of national and international financial system. It has become the heart of the economy. Banks cannot remain indifferent to developments in national as well as international financial system. Banks are highly leverage and exposed to exchange rate risk, country risk, and international interest rate risks. Nowadays we are living in a global village – no country is insulated from the world economy. Internship report is the outcome of perfect coordination between theoretical and practical experience throughout the session of weeks. This report is on marketing delopment of BASIC Bank Limited. This report mainly consists of the parts which is ; T he role Of Industrial Development in BASIC BANK LIMITED. This part consists of various aspects of BASIC Bank Limited as mission, vision, historical review, types of provided training, financial condition, various departments and divisions, management aspect, branches, product and services, social responsibilities etc. As a specialized bank, the main mission of this bank to develop the industrial and small business sector by giving the short term and long term loan. And keeping the capital...

Words: 8845 - Pages: 36