...contradict or aid my secondary research and also finally determine the result of my research question, “How have the changes in technology affected customer satisfaction in Sainsbury’s organisation?” Primary research I had used two methods in my assignment to help me carry out my primary research and for both altogether I have used a total of 55 participants. Where 50 of the participants have filled out questionnaires, both consumers and employees and the other type of primary research that was carried out was interviews where I was able to include a detailed transcript of the exact answers that were stated on the questionnaire’s. Changes major supermarkets experienced through technology Over the years supermarket industry has evolved with the help of technology in each sector. Supermarkets are able to grow and expand into different segments allowing them to offer more and more to their everyday consumer. With Supermarkets expanding the potential is there for their brand to become global. As the introduction of new software and more technological aspects such as Computers, iPad, touch screen displays and various other aspects including a high spec security to help keep the well-being of the consumers safe. One result that I had managed to obtain through 42 participants (see appendix 1.3) is that 30 participants feel that the new self-service technology has helped simplify the process for consumers who enjoy shopping in Sainsbury’s organisation. Various participants have used...
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...6 Effect of e-business………………………………………………………………………….. page 7 Economic characteristic of implementing e-business……………………………………... page 7 Steps to implement e-business in One-click shop………………………………………….. page 10 Most important benefits of integrated e-business…………………………………………. page 24 Conclusion, reference ……………………………………………………………………….. page 25 ACKNOWLEDGEMENT First of all I would like to thanks Mr PAUPIAH for giving me the opportunity to carry out this project. It is a very interesting topic and at the same time this would help me to grasp more about the topic itself which is the implementation of e-business strategy in a small medium enterprise. Thinking about Rodrigues I have got an idea which consists of promoting the family supermarket (Ramdally super shop) on the web… ABSTRACT Here in, we would have a look at what is e-business is all about and how it can be successful for an organisation. We would also have an in depth view of Small Medium Enterprise usually called as SME’s and its specific...
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...Supermarket Industry Porters 5 Force’s Porter (1980) illustrates in this analytical tool 5 variables that determine the attractiveness of an industry for organisations in terms of profitability in their immediate environment. Using the forces in this model we can analyse how attractive the UK Supermarket industry is to enter, the 5 forces are as follows. The threat of potential new entrants Barriers to entry in the UK supermarket industry relies on the entrants capability of matching capital requirements of existing firms, the UK supermarket industry is dominated by firms known as Tesco, Asda, Sainsbury’s and Morrison’s (Big 4) owing up to 69% of market share in the UK. Looking at the experience curve (1960: Boston Consultancy Group) A new entrant would have to achieve the economies of scale needed to achieve cost parity with the big 4 and compete on cost advantage. In the supermarket industry achieving economies of scale is not on production but other factors such as efficiency, pricing, range of goods and value of products. Tesco for example have very low cost margins in comparison to the scale of their operations and distribution channels but they are able to achieve high sales because the convenience, range of products and different services they offer. Product differentiation is another barrier to entry, a new entrant would need to achieve and individual level of differentiation and attain an identity through promotions and costly advertising, total advertising...
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...1. Porter’s Five Forces Model in USA Supermarket Industry • The Threat of New Entrance (Low) In the USA supermarket industry, the threat of a new entrance is relatively low. This consideration is achieved by the advantages that already had by the incumbents. For example, Walmart that was considered as a leader in sales for supermarket in USA,[1] Walmart even already grasped the US market share in 1990 with 41%[2], Walmart had a market presence, buying power and breadth of inventory. Moreover, Walmart also spent large amount of capital investment for its IT division and distribution logistics. Walmarts had IT capability to check individual product sales. In consequences, Walmart is the only retailer that can provide real-time sales data for many suppliers. The market power that Walmarts have, make them very easy to bargain with the supplier, this situation makes it harder for the new entrance to compete with Walmarts. On the other hand, ALDI is considered as a discount grocery chain also has its advantage. ALDI’s unique operating model makes it almost impossible for competitors to match price and quality. Max Levitte, CEO cheapism.com, wrote that one day he visited a store in Ohio and compared ALDI to Kroger and Walmarts, so with the same items in various departments, ALDI was the cheaper for total item in shopping cart, with the gap is more than $13 with Walmarts and more than $21 with Kroger.[3] The bankruptcy case of Kmart in 2002 also strengthen...
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...Australian business external environmental factors. The three most relevant macro environmental factors that will affect Giants discussed below. ECONOMIC FACTORS Businesses analyses economic factors and its determinants as they play a vital role in determining where an economy might move. These economic factors are not limited to economic phenomena such as tax policy, inflation and many more (Ho 2014). In February, Reserve Bank of Australia (2016) highlighted the economic growth in 2015 is a bit low on average compared to previous years. However, the Supermarket and the Grocery Market Revenue is projected to increase by 2.5% in 2015-16 (IBIS 2016) and 82% of the supermarket expected to get more earning (Delloite 2016). Since these factors affect Giant’s success, Giant should study the factors and draw strategic plans accordingly for a successful business. Firstly, since there is a fierce competition in Australian supermarket and grocery Industry, a success of a new firm will be highly impacted, as market share will be shared among competitors whilst prices dropped as, more suppliers supplying closely substitute products. For instance, Aldi entered the industry and shared the profit and market share with competitors such as Coles and Woolworths. The existence of Aldi decreases the market share for Coles and Woolworths in 2015 to 39.5% and...
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...international school of business | The Necessities of Supermarkets | Applied Research | | | | Applied Research Project | Introduction In this contemporary life, people cannot survive without supermarket which is interrelated to the whole thing of people’s lives, such as food and clothing line. A supermarket is a outward appearance of grocery store, a self-service store offering a wide variety of food and household merchandise and organized into departments. The supermarket characteristically comprises meat, fresh produce dairy, baked goods departments, along with shelf space reserved for canned and packaged goods as well as for various non-food items such as household cleaners, pharmacy products and pet supplies. Most supermarkets also sell a variety of other household products that are consumed regularly, like alcohol, medicine, clothes and some stores sell a much wider range of non-food products. A supermarket is larger in size and has a wider selection than a traditional grocery store also selling items typically found in a convenience store but is smaller and more limited in range of merchandise than a hypermarket or big-box store. In this paper we divided supermarkets of the worlds into three categories: * Convenience stores also called corner store, a small store that stocks a range of everyday items such as groceries, toiletries, alcoholic soft drinks and tobacco products. * Regional supermarket, a superstore which is bigger than 3000 square meters...
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...Tesco's is a United Kingdom based international supermarket chain. It is the largest British retailer both by global sales and by domestic market share. Originally specialising in food, it has moved into areas such as clothes consumer electronics, consumer financial services internet services and consumer telecoms. The Current Position In 1995 Tesco overtook Sainsbury's as the UK's largest supermarket. In 2001 Tesco occupied 15.6% of the UK grocery retail market and was the market leader by 6%. Tesco's enormous share still grew and by September 2004, it had increased to a massive 28%, around 12% more than its nearest market rival, Asda. In the year ended 26 February 2005 Tesco made a pre-tax profit of £1.962 billon on turnover of £33.974 billion. Some would argue that if we were to include Tesco's share of the convenience store market (bizarrely considered a separate sector by UK competition authorities) in this figure, Tesco could be said to control 34% of the grocery market. Considering how concentrated and cut-throat the 'supermarket' market is, this is quite an achievement. Tesco is equally impressive when considering its share of the total retail market. In its interim statement of results (August 2003), Tesco claimed 'our share of the total retail market is just 12.3% and there is a lot left to go for.' Already, 'just 12.3%' means that almost one pound in every eight spent in the UK is spent in Tesco. Tesco profits have increased every year but one since 1987. In...
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...Woolies Strategies Woolworths is a supermarket with 84% of group sales being in food and liquor. This outline focuses on the supermarket and food retailing operations of this company. Woolworths quickly established itself as one of the major players in the supermarket industry and has been rated as Australia’s premier retailer . Woolworths has annual sales of almost $45 billion and continues to expand and lift profitability despite significant competition and daily challenges. Woolworths’ core business focus is on customers, and seek to re-invigorate their products through investment in price, range, merchandise and quality. more on what woollies thinks its like blurb stuff Hollander’s thesis argues that over time retailers move from being low- price, low- status operators to high-cost, high-price merchants who are then vulnerable to new competition. In 1987, Woolworths avoided falling victim to this market force by reinventing itself as both a low-cost and high-service operator, most visibly by emphasising its position as the most credible fresh-food retailer in the marketplace. Woolworths “fresh food” innovation has been considered an example of marketing driving by being proactive in relation to consumer needs. This innovation became important due to the emerging concern for a healthy global environment, extending right through to consumers expectations regarding food standards. Woolworths re-invented store-design by utilising larger stores which incorporated the “store-within-a-store”...
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...sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course.Student’s Signature: Kaley AguirreInstructor’s Grade on Assignment:Instructor’s Comments: | | CVF Question 1: Relevant micro environmental factors (level 1). What impact do these issues have on the focal organization? Publix Supermarkets Inc. has over 140,000 employees, 1000 stores, and operates in the southern region of the United States including Florida, Georgia, Alabama, Tennessee, South Carolina, and North Carolina. They have been named one of the best companies to work for from Fortune Magazine, ranked third in customer service by Consumer Report, and in 2012, was the most profitable supermarket in the nation outperforming leading supermarkets Wal-Mart, Kroger, and Whole Foods. Publix success can be attributed to its customer centric strategy which aims to achieve complete customer satisfaction through customer intimacy and extensive customer training. In order for Publix to continue its success in the supermarket market and achieve customer intimacy, the company must examine both the macro and micro environments. Assessing the macro environment involves identifying the impact of several key factors on Publix. These factors include societal shifts, changing...
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...Industry size Supermarkets & Grocery Stores Market Research Report | NAICS 44511 | Jan 2015 Shopping smart: Increasing premium brand sales and healthy eating trends will spur growth The Supermarkets & Grocery Stores market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets. Market Share of Companies Kroger Publix Super Markets Inc. Safeway Industry Statistics & Market Size Revenue $584bn | Annual Growth 10-15 1.3% | Annual Growth 15-20 | | Profit | Employment 2,489,995 | Businesses 42,036 | Industry Analysis & Industry Trends The Supermarkets and Grocery Stores industry has grown over the past five years, benefiting from a strengthening domestic economy. As per capita disposable income has grown over this period, some consumers traded up to premium, organic and all-natural brands, helping lift industry revenue. Over the next five years, the industry is anticipated to grow as a result of rising discretionary income, albeit at a more conservative rate than in the previous five-year period. As health concerns intensify, more consumers will seek all-natural and organic products, which are priced at a premium... purchase to read more Industry Report...
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...Maintaining and keeping these relationships happy is key to NatureView’s success. Second, NatureView has been in this channel since its inception and understands the secular headwinds and competitive nature best. Moving into the supermarket channel requires NatureView to compete in an industry that they are not familiar with. With high competition and a lack of resources to properly compete with, NatureView should stick with the channel that they are most familiar with. Finally, Natureview’s development of a multipack yogurt for children takes advantage of the natural foods high growth rate. Although natural foods 5-year CAGR was less than supermarkets (15% vs. 20%), it is still growing at seven times faster than supermarkets. As market leaders, this puts NatureView in position to capture any additional value added in the natural foods channel. From a financial perspective,...
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...The Successful History At the end of 1970s, although Birds Eye was still remarked as the sort of dominant company in frozen foods industry, its market share had shrunk from 62% in 1966 to 29% in 1978. In addition, the outbreak of a price war between supermarket in 1977 pressured Birds Eye to give higher discounts and promotional allowances, further cutting Birds Eye’s profit margin. Birds Eyes, the leading player in UK frozen food industry, passed its peak time. Established in 1938, Birds Eye had dominated Britain frozen food industry for decades. The main reasons for its success could be concluded as quality controlling, technology innovation, and vertical integration. As early as in 1950s, the frozen food market was totally undeveloped, where the raw material suppliers, distributors and retail stores were unsophisticated. It was Birds Eye that brought innovation and influence to the industry. In raw material market, in order to guarantee the high quality of the food, Birds Eye fully controlled the process from production to delivery. By providing harvesting equipment to farmers, setting up factories nearby the sites, and investing in SPD(Speey Prompt Delivery) system, Birds Eye made sure that the food could be harvested, frozen and delivered in the shortest time. In the distribution, viewing the shortage of refrigerators in retail stores, Birds Eye broken the rule of offering refrigerators but persuaded two manufactures to produce “open top”display cabinets and sought business...
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...be accurate) GLOBAL RETAILING INDUSTRY The latter half of the 20th Century, in both Europe and North America, has seen the emergence of the supermarket as the dominant grocery retail form. The reasons why supermarkets have come to dominate food retailing are not hard to find. The search for convenience in food shopping and consumption, coupled to car ownership, led to the birth of the supermarket. As incomes rose and shoppers sought both convenience and new tastes and stimulation, supermarkets were able to expand the products offered. The invention of the bar code allowed a store to manage thousands of items and their prices and led to 'just-in-time' store replenishment and the ability to carry tens of thousands of individual items. Computer-operated depots and logistical systems integrated store replenishment with consumer demand in a single electronic system. The superstore was born. On the Global Retail Stage, little has remained the same over the last decade. One of the few similarities with today is that Wal-Mart was ranked the top retailer in the world then and it still holds that distinction. Other than Wal-Mart’s dominance, there’s little about today’s environment that looks like the mid-1990s. The global economy has changed, consumer demand has shifted, and retailers’ operating systems today are infused with far more technology than was the case six years ago. Saturated home markets, fierce competition and restrictive legislation have relentlessly pushed major food retailers...
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...Strategic Analysis of ALDI Table of Contents 1. Introduction 2 2. Brief Background on Aldi 3 3. Market Identification of Aldi 4 4. Environmental Analysis 5 4.1 PESTEL Analysis 6 4.1.1 Political factors 6 4.1.2 Economical factors 6 4.1.3 Social and cultural factors 7 4.1.4 Technology factors 8 4.1.5 Environmental Factors 8 4.1.6 Legal factors 9 4.2 Key Trends affecting the industry 9 5. SWOT Analysis 10 5.1 Strengths 10 5.2 Weaknesses 11 5.2 SWOT Table 12 6. Identification and evaluation of the Strategies pursued by Aldi 13 6.1 Strategies implemented by ALDI 13 6.2 Critical Evaluation of the Strategies 14 7. Conclusion 16 8. References 16 1. Introduction Albrecht Discount Inc., globally known as Aldi, is a German based family owned global discount chain of supermarkets. Aldi constitutes of two independent groups, that are Aldi Nord (North) and Aldi Sud (South) legally and economically independent but family related (Aldi Sud Business, 2013). It is the market leader in the industry of international grocery retailing and owns and operates chain of discount grocery stores in Europe, Australia and United States. It’s stores retail and supply general merchandise and food including meat products, fresh meat, frozen and refrigerated foods, sweets and snacks, dairy and bakery products, beverages and pantry items in addition to home care and personal care products (Report Linker, 2013). In the present Aldi Inc.’s strategic...
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...the company’s financial statements, organization chart, competitor information, and industry trends. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for the company. The Kroger Company, Inc., with headquarters in Cincinnati, Ohio (513-762-4000), operates over 2,500 supermarkets, 795 convenience stores, and 436 jewelry stores. The Kroger Company employs approximately 290,000 employees. The company achieved annual revenues of $56.4 million in fiscal year ending February 2005, compared to $53.7 million in 2004. Kroger is ranked #19 on the Fortune 500 list and is ranked as the third largest retailer in the world, behind Wal-Mart (#1) and the Home Depot (#2). The company has been in existence for over one hundred years and is the # 1 pure grocery chain in the United States with over 3,770 (including subsidiary businesses) stores in 32 states. Kroger and its subsidiary operations market food, pharmacy, and jewelry products. B. Vision Statement (proposed) Our vision is to be America’s supermarket, and to continue to provide innovation and unparalleled value to our customers, employees, and shareholders. C. Mission Statement (actual) Our mission is to be a leader in the distribution and merchandising of food, pharmacy, health and personal care items, seasonal merchandise, and related products and services. (proposed) 1. Provide the...
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