...An online survey is a Web-based version of a traditional survey such as a mail or telephone survey. They are a cost-effective and, generally, unbiased way to collect opinions, interests, views, preferences, and factual information about a large number and wide variety of respondents. Online surveys, such as those offered by Survey monkey and Zoomerang, are excellent tools for collecting targeted opinions from employees and consumers due to their ease of use and user-convenient accessibility. Organizations utilize these tools to gather valuable brand and industry insights, and businesses of all sizes can increase efficiency and productivity if the surveys are used efficiently. Often a thoughtfully designed online survey can save a business a lot of time and money. With Web-based surveys, a manager has control over the physical appearance and can create attractive and inviting forms. Web-based surveys can include radio buttons and drop-down lists that permit only one choice for the response. Check boxes allow multiple answers. Text boxes can be one line with a limited number of characters, or they may permit unlimited text entry. Careful consideration should be given to the following areas when planning an online survey: (1). Topic-what is the purpose of the survey? (2). Simplicity-online surveys must be defined, clear, and concise; otherwise responses will be negatively affected.(3). Type - determine the type of question that is best suited to answer the topic. (4). Test-...
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...Media’s sampling plan and research design for their study on if their reader service cards are still successful in getting buyer’s attentions. There are five questions that develop the sampling plan and Penton Media’s answers to these questions are described in this paper along with the strengths and weaknesses of their decisions. Their research design is also explained in the eight categories given. Finally, the strengths and weaknesses of their research design are given. Case Assignment 2 Penton Media has designed a research study to determine if the reader service cards are still a sustainable form of bringing in customers. Penton Media came up with a sampling plan in order answer this research plan. Their sampling plan answered five questions and has both strengths and weaknesses. They also formulated a research design, which includes eight categories of options to answer their research question. Their research design also includes strengths and weaknesses, and these will be further examined in this paper. Sampling Plan According to Cooper and Schindler (2014), the sampling plan includes five questions. These questions include (p. 344): * What is the target population? * What are the parameters of interest? * What is the sampling frame? * What is the appropriate sampling method? * What size sample is needed? Once you have answered all these questions, you can determine the appropriate sampling design for your study. Penton Media has created...
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...hypothesis, determining an appropriate research design, collecting data, providing analysis of the data, and revising the theory upon results. This paper will develop a research design behind the auto industry bailout and identify a sample design used for collecting data. Organizational Dilemma What was the ultimate cause of the downfall of the auto industry resulting in a bailout? This research question arising from the dilemma in the auto industry is one that many American’s found him or herself asking after the government decided to bail them out of their financial crisis. In 2008, the auto industry found itself in a downward financial spiral. Gas prices reached over $4 a gallon and the credit debacle is only a couple of reasons for the dilemma the auto industry faced. The country was facing a recession and they blame up-and-coming technologies of distracting technologies to validate and continue the old routine and procedure to fill their pockets with money and bonuses to retain the status quo in the industry without any regard to others affected, even if this method compromises their long-term strategy. Roche (2009), “This qualifies as failed management syndrome because they consider themselves royalty and a class above the rest of us. They must go to make way for a new strategic management/leadership team. It is time to stop incompetence, manipulation, and the culture of greed” (Automobile Industry Dilemma). Research Design To research the cause behind the auto industry...
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...Questionnaire design This Advice Sheet introduces you to the some of the basics of designing a good questionnaire. Many research projects and dissertations demand the collection of primary data from individuals. Questionnaires are often the best way of gathering such information and views. However, a badly designed questionnaire may get only unusable responses or none at all. This Advice Sheet offers guidance on avoiding the pitfalls, and ensuring a successful result. What do you want to know? 1 Maximise success …. 1 Who to ask …. 1 Clear instructions …. 2 Questions …. 2 Order & layout …. 3 Email vs Print .... 3 Piloting …. 4 Further reading …. 4 What do you want to know? Before you even write the first question, it is important that you have a very clear idea about what you want your questionnaire to achieve. Write down your research goals, and think about what information you need to elicit from respondents to meet those goals. Think also about how you are going to analyse each question to get the results you need. Remember there is a difference between things you need to know, and those it would be nice to know. Eliminate unnecessary lines of questioning at the planning stage. Maximise your chances of success The aim of questionnaire design is to a) get as many responses as you can that are b) usable and accurate. To maximise your response rate: • Give your questionnaire a short and meaningful title • Keep the questionnaire as short and succinct as possible • Offer...
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...Bank One & Visa Launch Starbucks Card 1. What types of research were done at each stage? Discuss the strengths of each different type given the stage of the project. Starbucks used the scientific method which consists of three different studies based on product functionality, product optimization, and brand tracking. The scientific method used to gather information about the target markets that they had or trying to approach. The product functionality study was carried out at the concept testing stage of the research, through the use of an online survey. The purpose was to understand which of the two credit card concepts customers preferred of the dual-function or two separate cards. This would determine if the product would or would not function as Starbucks desired, the findings of this study would be pertinent information to assist Starbucks and its affiliates in determining the strengths and/or weaknesses of the study’s design. The study of product optimization was used to see the concept stages of research. Starbucks used this study to see if certain features from the dual action card would determine if customer’s decision to apply for a credit card. The brand tracking was used to measure the return on the marketing investments based on the feedback after they launched the card. 2. Build the management-research question hierarchy for this project. The first question Starbucks had to answer was whether or not they would be able to provide a dual-functionality credit card...
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... Quantitative research is a more logical approach which provides a measure of what people think from a statistical and numerical point of view. For example, if you wanted to know how many of the customers like the new car or our new customer service and how strongly (on a scale) they support it, then this will provide the company with a numerical statistic. Quantitative research can gather a large amount of data that can be easily organized and conveyed into reports for analysis. How to do it Quantitative research uses methods such as questionnaires and surveys with set questions and answers that respondents tick from a predefined selection. Answers can be measured in strengths of feeling such as ‘strongly agree’ ‘disagree’ or numbers such as scales out of 10. This form of research will help Aston Martin to gather fair opinions about their products and services. Quantitative research — including surveys and customer questionnaires — can help ASTON MARTIN to improve their products and services by enabling them to make informed decisions * More reliable and objective * Can use statistics to generate a finding * Tests theories and hypothesis...
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...luxurious car is one of the largest car manufactures in Europe and also famous automobile manufactures in Europe. 2. RESEARCH OBJECTIVES Conduct Quantitative interviews among existing consumer groups to evaluate/ assess the satisfaction level of customer and identify the most determined factors made sales of car. ← Identify the most determined factors made sales ← Consumer satisfaction (quality and convenience) ← Most effective Communication campaign ← Suggestion for further improvement etc.. RESEARCH DESIGN 1 Target Segment Respondent details Will be provided by Skoda ... 2 Sample Size : 48 |Age Group |Sample Size | | | | | | | | | | 3.3 Area Coverage Kathmandu Valley 5 Overall Survey Methodology The study will be quantitative in nature. The structured questionnaire will be canvassed to respondents selected. The investigator will be trained to be able to administer the set questionnaire. INFORMATION AREAS To avail the required information to meet the objective of the study, following information areas will be included in the questionnaire. The key areas/ points of diagnosis would be: ➢ Various features of Car ➢ Most considerable factors for sale of car ➢ Services which improve sales in future ...
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...take from quantitative or qualitative research (hsc.csu.edu.au, n.d). As the consultant for Heavenly Blush, we could suggest to use survey and questionnaires. From four types of primary research can be done, survey and questionnaires is the most effective. Heavenly Blush can conduct survey and questionnaire because by conduct both of them can clearly tell the information that the company needed. From survey, company can create a chart to make people easy to understand. Survey means a form of questioning that is stricter than interview and it is more general because it involves big scope of people (owl.english.purdue.edu, 2013). Heavenly Blush’s consultants would get the information that they want from the medium until large population. It is very useful than the consultants’ interview one by one to know the information of people think about Heavenly Blush. Questionnaire is often focus on the specific topic (hsc.csu.edu.au, n.d). For instance, if the consultants’ of Nike that want to know about what customer want from Nike’s products. So the consultants would ask some questions that are focus on one topic to fulfill the questions from Nike. As well as the Heavenly Blush’s consultants, they may ask some question to the large population to fulfill the objectives of conduct questionnaire. According to hsc.csu.edu.au, before conducting a survey or questionnaire, Heavenly Blush consultants should consider six stages; first, deciding upon the areas the consultants want to investigate...
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...gather a team of international experts in many cases gained professional experience is enriched must comply with the local environment and work culture as a country with a developing economy in my country is perceived more restrained attitude in the office procedures require to comply with the hierarchical levels ignoring the responsible party is a sign of unethical behavior increasingly being adopted international practices and increasingly seek the feedback / views of employees Every year study conducted internal staff satisfaction The Internal Opinion Survey provides an organization with feedback on the overall satisfaction and motivation levels of employees, on several themes defined during the preparatory process. For example: knowledge and engagement in the company strategy; perception of leadership and management; proximity management; HR evaluations and systems; motivational factors, and so on. This survey can be occasional or recurring. It can be used in the context of high performance or with dysfunctional...
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...Sociological Research Skills Name of Method Research Methods Questionnaires Brief Outline of Method A questionnaire is a list of written questions that can be completed in one of two basic ways Firstly, respondents could be asked to complete the questionnaire with the researcher not present. This is a postal questionnaire and (loosely) refers to any questionnaire that a respondent completes without the aid of the researcher. Secondly, respondents could be asked to complete the questionnaire by verbally responding to questions in the presence of the researcher. This variation is called a structured interview. Although the two variations are similar (a postal questionnaire and a structured interview could contain exactly the same questions), the difference between them is important. If, for example, we are concerned with protecting the respondent’s anonymity then it might be more appropriate to use a postal questionnaire than a structured interview. Questionnaires are restricted to two basic types of question: Closed-ended (or “closed question”) is a question for which a researcher provides a suitable list of responses (e.g. Yes / No). This produces mainly quantitative data. Open-ended (or “open question”) is a question where the researcher doesn’t provide the respondent with a set answer from which to choose. Rather, the respondent is asked to answer "in their own words". This produces mainly qualitative data. Strengths / Uses of Method Weaknesses / Limitations of Method...
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...exist in the credit services industry. Starbucks went on to explore possible partners by approaching major card service companies. It conducted interviews with bank executives, visited call centers; even listened in on phone calls to learn how each resolved customer credit card problems. Through exploration researchers develop concepts more clearly, establish priorities, develop operational definitions, and improve the final research design. * After Starbuck identified their perfect partners, stage two was conducting focus groups. They tested the idea of a dual functionality card with four focus groups, using the services of an independent moderator. The focus groups involved two major groups of Starbucks customers who owned a credit card: those who used the Starbucks Card and those who did not. The data obtained from the focus groups proved to be extremely helpful. In exploratory research, the qualitative data that focus groups produce may be used for enriching all levels of research questions and hypotheses and comparing the effectiveness of design options (Cooper & Schindler, 2014). This was definitely true for this case. “The focus groups helped us refine the concept, and define what might comprise the ‘surprise and delight’ features of the card,” explains Gupta. “We learned that the concept of dual functionality was difficult for some to grasp. * The focus groups were followed by three quantitative studies. The...
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...longitudinal element to them. Having previously decided on our research proposal, we then have to derive a suitable sample. Within our proposed region of BELB primary schools (those who are classified under the Belfast Education and Library Board) there exists 31 schools. This was then formed as our sample frame, with the intention of getting the co-operation of as many schools as possible in order to make generalisations about the wider population as a result of our findings. As previously mentioned, BELB was chosen due to logistical and time issues we anticipated to keep to a minimal, in comparison to what a wider sample population would have created, Having previously decided on a questionnaire as the tool for our proposed method of survey; we then agreed on what questions to decide based on our background knowledge of the topic. ( A copy of the questionnaire can be found at appendix ). We were influenced by elements of a positivist perspective by focusing on a ‘closed-question’ style questionnaire. The advantages of this will be that it should allow for us to easily quantify our findings and as a result create Visual aids to help give increased understanding of our findings about the phenomena of the...
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...Thesis Presented in Fulfillment of the Requirements of the Psychology Course of BS(A&F) at FAST-NU, Lahore * * * * * Acknowledgement We have conducted a survey on the topic: “DETRIMENTAL IMPACTS OF BOTH WORKING PARENTS ON THEIR CHILDREN”. Before selecting this topic, we took instructions from our teachers and seniors. Under the supervision of or teacher, we prepared a questionnaire and conducted a survey. We are indebted to our teacher for her advice as we prepared this report. We are especially grateful to the students of FAST-NU, LUMS, LSE, GC University and Punjab University for giving their point of view regarding this topic and helping us with the survey. TABLE OF CONTENTS Abstract | 03 | Statement of Problem | 04 | Purpose | 04 | Central Phenomenon | 04 | Literature Review | 05 | Limitations of Study | 05 | Key Question | 05 | Survey Method | 06 | Introduction to The Topic | 10 | Causes: Why Do Parents Work? | 12 | Child Development: The Critical Parent-Child Relationship | 14 | What Kids Think About Working Parents | 17 | Stress on Working Mother | 18 | Effects on the Children of Working Parents | 19 | Problems Faced by the Children | 22 | Solutions to the Problems | 24 | Conclusion | 27 | Questionnaire | 28 | Graphical Representation of Survey | 33 | References | 34 | ABSTRACT Ever since both the parents began entering the work force, the debate has been looming over parents who enter the work force and...
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...Usability Evaluation Professor Cox CIS 375 Abstract Online surveys are a great alternative to lavish mail or telephone surveys. There are a few requirements to online surveys however that you must be aware of. Using the Internet to conduct quantitative research presents challenges not found in conventional research. Some of our knowledge concerning the effective design and use of paper-based surveys does translate into electronic formats. However, electronic surveys have distinctive technological, demographic and response characteristics that affect how they should be designed, when they can be used and how they can be implemented. Survey design, subject privacy and confidentiality, sampling and subject solicitation, distribution methods and response rates and survey piloting are critical methodological components that must be addressed in order to conduct sound online research. The easy and difficult aspects of creating and conducting an online questionnaire are a constraint, timeliness, important and the nature of the research requires it. While there are three types of questions have numerous versions. eSurveysPro, for example, offers a dozen different question types based on these three basic types. For example, you can have a multiple choice question that lets the customer choose from a dropdown list, a vertical (up/down) list of choices, or horizontal (left/right) choices. This may seem cosmetic but dropdown lists might delay participation because the customer...
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...Part 2 Ngoc RES351 April 8, 2015 William Khoepfer Understanding Business Research Terms and Concepts: Part 2 Businesses will always need market research and it generally falls into two different groups. Qualitative and Quantitative. Qualitative research is “Qualitative research is designed to reveal a target audience’s range of behavior and the perceptions that drive it with reference to specific topics or issues. The results of qualitative research are descriptive rather than predictive.” ("What Is Qualitative Research?” 2015). Quantitative research “is about asking people for their opinions in a structured way so that you can produce hard facts and statistics to guide you. To get reliable statistical results, it’s important to survey people in fairly large numbers and to make sure they are a representative sample of your target market.” ("What Is Quantitative Research?” 2015). There also are descriptive and statistical approach’s in this paper that will help with understand what is best for you business research. When constructing a business research there are several sampling methods that can be used. Some sampling methods would be simple random sampling, systematic sampling, cluster sampling and quota sampling and etc. The article I chose to do is called Qualitative and quantitative methods for sampling zooplankton in shallow coastal estuaries. “Many different devices are used for sampling zooplankton. Every sampler has its advantages and limitations in terms of...
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