...the Gold Coast has unique natural resources such as 70 kilometers of beaches, hinterland and rain forest as well as world-class tourism facilities such as theme parks and accommodation. More than 11 million people visit the Gold Coast every year (Gold Coast Destination Tourism Strategy 2012 – 2016). Therefore, the accommodation sector plays an important role in the local economy. According to Gold Coast a Destination Management Plan (2005), approximately 5% Gross Regional Products were generated by the Gold Coast accommodation sector in 1999. This report will firstly describe the 5-star hotel industry on the Gold Coast. Then, a PESTE model and Porter’s Five Forces model are utilized to examine the broad environment and the task environment of the five-star accommodation sector on the Gold Coast. These are used to identify threats and opportunities and also to evaluate the potential profitability in the industry. At last, three strategic issues that are currently encountered by the industry are addressed and a series of strategies are formulated. 2.0 Industry Description According to a Tourist Accommodation Data Sheet (2010), there were 26 hotels and resorts, and 98 service apartments on the Gold Coast in 2010. Among these accommodation, there are approximately 15 -20 five star hotels, resorts and service apartments, such as Hilton Hotel, Palazzo Versace Resort and Meriton Serviced Apartment. The tourism contributes significantly to the economy of the Gold Coast. According...
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...Executive Summary The Gold Coast is indisputably Australia's most popular holiday destination and offers many different types of beachfront accommodation, award-winning dining, shopping and thrilling attractions. This marketing report aimed to devise a marketing strategy for this location. It began by scanning the macro environment and found that the location is politically stable, although currently the entire world is being severely affected by the economic recession. This has therefore meant that non-essential spending is down, which will have a negative economic impact. Conversely, new technologies such as efficient aircraft are allowing for more visitors to the region. A current concern is that of global warming, being a beach front city, this will affect the climate and cause beach erosion. The Gold Coast and Queensland are famous for the Sun and Surf as well as a very active party and bar scene, and some world famous events. The existing marketing plan has made good use of these factors, although the report has shown that it may be further refined. A brand-new aspect of the Gold Coast promotion has been introduced in the form of a new logo which consists of a rainbow theme. It has been designed to appeal to several markets such as self discoverers, active explorers, and stylish travellers, un-winders, social fun-seekers and connectors which are further outlined in the target market section. In order to promote the destination effectively, this report...
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...Marketing Principles and Analysis MKT 305 Winter Quarter 2014-2015 Instructor: Bill Froese Office Location: See Blackboard Office Hours: See Blackboard Phone: 224-616-4789 Email: wfroese@robertmorris.edu Course: MKT 305 Quarter Hours: 4 COURSE DESCRIPTION: This course will introduce students to key marketing principles including the marketing concept, management of the marketing mix (product, price, place and promotion), analysis of the external environment, ethical issues in marketing, segmentation, targeting and positioning. This course examines how organizations discover needs or wants that they can serve in the market place. Upon completion of the course, students should understand and appreciate the significant role that marketing plays in our fast-changing global marketplace. LENGTH OF COURSE: 10 weeks TEXTBOOK: Boone, Louis E. and Kurtz, David L. Contemporary Marketing, 15th Edition 2013. Mason, Ohio. Southwestern/Cengage, 2013. ISBN: 978-1-111-57971-5 NOTE: Make sure you get the 15th Edition and not the 16th! There is also a bundled package including the Text with Blackboard MindLink for CourseMate and e-text access printed access code card. ISBN: 978-1-305-59157-8 Finally, you can get the Blackboard MindLink for CourseMate and e-text access printed access code card. ISBN: 9781285369488 Special Note Regarding CourseMate: CourseMate supplemental resources are bundled with the purchase of a new textbook. CourseMate can become...
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...celestials are vital to the importance of any specific colonization effort. The industrial implications of a solid core of functional work environment for employees and civilian presences populating the platforms are essential. Facilities will consist of domed structures contained a self-sustained atmosphere and environment. Simulated weather for each of the seasons as well as integrated day and night cycles would keep the habitants on a routine familiar to them of our own home planet. This would include housing opportunities for employees to bring their families while honoring their agreed upon contract terms. Each Dome is specifically engineered and conditioned for their celestial home. There in, being resistant to the unique external environmental issues that would come from any given body’s location. Initial supplies for the project will be flown in prior to the colonization by unmanned crafted and landed carefully on the alien surface. Pioneer crews will depart with the final shipment and begin assembly of the primary dome structure. Once the facility is in place interior landscaping would take place and foundations built for every commodity of the colony. Both thermal and natural gas power plants will be built to provide continues and renewable energy for the facilities. Once the final touches are placed on the compound, teams assigned to specific functions of the facility will be placed in a cryogenically frozen coma for the trip...
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...(Restaurant and Catering Association). The accommodation and food services share of employment in Australia represents 51.2% (Department of Industry, Innovation, Science, Research and Tertiary Education Report 2012) and New South Wales has around 50,000 food businesses which have registered their activities with NSW Health. Additionally, Department of Industry, Innovation, Science, Research and Tertiary Education Report 2012 states that the survival rate of a small business, by employment size between June 2007 to June 2011, is only 59.7%. The purpose of this report is to provide advice to Vivienne and her brothers on the steps they will need to take to setup, design and fill job positions for their new restaurant. Description of the Key Facts/Context (FACTS) The owner’s parents believe children should learn for themselves and while the parents are successful in Chinatown in Sydney there has been no mention of their experience in the business in Newcastle. All three siblings have completed, or in Vivienne’s case about to complete, degrees in Accounting, Law and Business however none of the siblings has experience in starting up a business or in managing a restaurant or staff. Nor do they have qualifications as a chef or in responsible service of alcohol or accredited tertiary education in hospitality – these persons must be employed. Further, there appears to be some concept confusion as they want a fine dining experience (excellent food, seafood and Yum cha) but want it to...
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...After reading this chapter you should be able to: LO1 Scanning the Marketing Environment WEB 2.0 IS ALL ABOUT YOU! The Web is changing at an extraordinary pace and each new change provides more customization and convenience for you. If you use Myspace. com, Del.icio.us, Secondlife, or any one of hundreds of new products on the Web you are already part of the new world of the Web! Not long ago the Web simply provided a modern channel for traditional businesses. Music led the way with file-sharing services such as Napster and eventually online stores such as iTunes. The entire entertainment industry followed by offering books, movies, television, radio, and photography on the Web. The digital revolution allowed all of these businesses to benefit from the technical aspects of the Web. Now the term Web 2.0 is used to describe the changes in the World Wide Web that reflect the growing interest in collaboration, open sharing of information, and customer control. Many products and services such as podcasts, weblogs, videologs, social networking, bookmarking, wikis, folksonomy, and RSS feeds are already available, and many more are in development. As the focus moves from providing a new channel for existing businesses to empowering individual consumers with customized products, suddenly the Web is all about you! You can create your own video and post it on YouTube, sell your photos on iStockphoto, build a social networking site on Ning, and publish your ideas at Blogger. How did this...
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...INTROCUCTION Cashing in on the increasing demand for quality healthcare, Kolkata-based BP Poddar Group having interests in real estate, textiles, mining, technical education and media is setting up a 200-bed mutlispeciality hospital in the southern part of the city. To be set up at a cost of Rs 50 crores, the hospital will be completed in three phases. The first phase is likely to become operational without the oncology department within the next couple of months. Said Debashish Poddar, managing director, BP Poddar Hospital & Medical Research Limited, "It will not be a so called state-of-the-art hospital but a hospital, which will ensure healthcare deliver of international standards within the affordable limits of the common man. The hospital is the culmination of the dream of Arun Poddar, Chairman of the Group and his family to perpetuate the memory of his father Late BP Poddar, he added. Despite being a multispeciality unit, the focus area of the hospital will be oncology. All possible imaging facilities will be provided at the hospital. The management has applied for necessary regulatory clearances from Bhaba Atomic Research Centre (BARC) to start radiation therapy for treatment of cancer. According to Dr Subrata Das, medical director, BP Poddar Hospital & Medical Research Limited, "With a few dedicated hospitals in the region dedicated to oncology, the proposed hospital will take care of all the needs of the cancer patients. We are in the process of installing the...
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...Kerin−Hartley−Berkowitz−Rudelius: Marketing, Eighth Edition I. Initiating the Marketing Process 3. Scanning the Marketing Environment © The McGraw−Hill Companies, 2005 Kerin−Hartley−Berkowitz−Rudelius: Marketing, Eighth Edition I. Initiating the Marketing Process 3. Scanning the Marketing Environment © The McGraw−Hill Companies, 2005 CHAPTER 3 SCANNING THE MARKETING ENVIRONMENT IT’S SHOW TIME! Don’t blink, because the world of entertainment is changing faster than anyone imagined possible. Online music, high-definition televisions, digital photography, computer-based media centers, and software for making movies are just some of the many products new to the entertainment industry. The revolution began with the combination of Apple’s iPod music player, which can store 10,000 songs in a device smaller than a deck of cards, and its iTunes Music Store, which sells more than 10,000,000 songs each month for just $.99 each. Other new forms of digital entertainment products include digital video recorders (DVRs), which record TV shows on hard drives instead of tape, and home entertainment “hubs,” which utilize wireless networks to link digital devices from around the home. Some experts even predict that there will probably be a version of iPod and iTunes for movies in the near future. Suddenly the music, television, photography, movie, and computer industries are converging. Musicians, recording companies, television networks, camera companies, movie studios...
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...Our Lady of Fatima University College of Business and Accountancy PROJECT REPORT ON CONSUMER BEHAVIOR TOPIC- THE EFFECTS OF NEARBY SALONS IN THE BUSINESS ADMINISTRATION STUDENTS OF OLFU QC CAMPUS MKTG3A1-2 Cabriana, Sharmaine A. Catubig, Jessica M. Dulguime, Dhonna L. Maniquis, Jerica F. ACKNOWLEDGEMENT First of all, we give honor to Our Almighty God for giving us knowledge, patience, strength and motivation to create this research. We give thanks to our classmates and friends for giving us information and we give thanks to our family for moral support, financial support, and endless guidance and love they given us. Nonetheless, we thank Ms. Edith Laurente our subject professor who always helped give concern and provided guidance during the course of our project. God Bless You All and Mabuhay! THE RESEARCHERS CONTENTS I. Executive Summary II. Introduction III. Growth of Retail Sector IV. History of salons V. Review of Literature VI. Research Methodology VII. Analysis & Interpretation VIII. Findings IX. Complaints X. Recommendations XI. Questionnaire XII. References I. Executive summary The project is about the consumer behavior towards the nearby salons in schools or universities. This project report is the study of the effects of these nearby salons in the students A questionnaire has been drafted, to try and understand the psyche of the nearby salons to its customers and to know their...
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...LAMAR UNIVERSITY - COLLEGE OF BUSINESS MGMT5380 - STRATEGIC MANAGEMENT Brad Mayer: Galloway 204 (880-2383); bradley.mayer@lamar.edu Office Hrs: MWF 9:20-10:20 AM (and by appointment) The mission of the College of Business at Lamar University is to provide a quality education to a diverse student population from Southeast Texas and beyond, resulting in well-rounded business professionals who are prepared to meet the challenges of a dynamic global environment while upholding ethical values and encouraging civic and social responsibility. The faculty promotes an environment supportive of applications-oriented learning by engaging in a balance of discipline-based, business pedagogy, and practice-based intellectual contributions. I. Catalog Description: The capstone course for the MBA. The course assumes that the company success depends upon formulation of an astute “game” plan and the ability to implement and execute that game plan proficiently. The purpose of the class is to enable students to “think strategically,” consider the total enterprise, and to make long-term decisions in a global market environment. A prerequisite for the Integrative Case Study. II. Prerequisites: - Student must be in last semester of course work and have approval of advisor. - Justification: This is a capstone course that draws upon all of the MBA core courses and stresses complex and interdisciplinary applications of the combined theories and experiences of these...
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...Psychopathology Specific Learning Disorders Table of contents Index Pages Introduction 3 Diagnostic criteria 4 Aetiology 11 Differential diagnosis 14 Comorbodity 16 Prevalence 16 Prevention and Treatment 17 Prognosis 18 Multicultural factors 19 Social factors 19 Conclusion 20 References 21 Stupid Slow Stubborn A tiny fragment of words used, labels for children and people with specific learning disorders. If only they understood Introduction The most basic definition of a specific learning disorder/disability according to Gould (2005) cited in Rörich (2008) is when a learner has an average to above average intelligence, with normal vision and hearing, and receives the same teaching experiences as other learners his age. He, however, underachieves. He is unable to keep up with his peers and generally cannot cope with the demands of the school (pp16). Margari (2013) defines SLD’s as that which are characterizations of academic functioning that are below the level that would be expected given their age, Intelligent Quotient and grade level in school, and interfere significantly with academic performances or daily life activities that require reading, writing or calculation skills. The gist of it, is that specific learning disorders are neurodevelopmental/cognitive disorders that Hulme and Snowling (2009,pp22) define as “typically characterized...
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...AUGUST 2011 REGIONAL PLAN FOR SYDNEY Regional Development Australia-Sydney brings together people and information to promote collaborative decision making for the sustainable and just economic development of Sydney, with a focus on employment growth. REGIONAL PLAN FOR SYDNEY © Regional Development Australia-Sydney Inc. This work is copyright. The Copyright Act 1968 permits fair dealing for study, research, news reporting, criticism or review. Selected passages, tables or diagrams may be reproduced for such purposes provided acknowledgement of the source(s) is included. Permission for any more extensive reproduction must be obtained from Regional Development Australia-Sydney Inc. While every reasonable effort has been made to ensure that the data and other content in this document is correct at the time of printing, Regional Development Australia-Sydney Inc. its committee and employees, disclaim any and all liability to any person in respect of anything or the consequences of anything done or omitted to be done in reliance or upon the whole or any part of this document. The Regional Plan includes inputs from stakeholder consultations and draws information from 87 other existing plans and reports published by the Australian, NSW & Local Governments and other key agencies. It does not represent the ‘only’ information on Sydney however it provides a unique ‘overview’ of the entire Sydney Region. RDA-Sydney cannot guarantee the currency of the statistical data; therefore...
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...Terrorism came from the word of ‘terror’ which mean to horror and to fear. There is no specific definition about the meaning of terrorism. This is because the field that related inside terrorism is very wide and there are over 100 definitions of ‘terrorism’ according to studies. Terrorism have been existed for many years as a global phenomenon, but only in few decades ago that it has been getting stronger and to influence our daily lives with any costs. In our report, we will explain more details about the relationship of terrorism and transportation. Transportation has always been a target or method for terrorism to transfer their message to the public. While transportation keeps economic moving, nationally and globally, business relies on transport and transport systems at every level no matter transferring goods, transporting customers or staff commuting. From jet airliners to mass transit buses and rail terminals, vehicles and transport facilities are all-too familiar targets of terrorist attacks in all country and abroad. The impact of large-scale disruption of transport infrastructures can be critical for national and global business because transport systems have long been viewed as targets for terrorists groups worldwide. Also we will elaborate more on how terrorism can be spread or being use through the four methods of transportation like rail, road, aviation and maritime. For the incident strikes on the World Trade Center (WTC) in New York on September 11, 2001,...
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...Strategy and culture in J D Wetherspoon 1.0 Introduction------------------------------------------P1 2.0 Procedure---------------------------------------------P1 3.0 External environment-------------------------------P1 4.1 Examples of factors 4.2 SWOT analysis 4.3 Set of guidelines about management 4.0 Organisational culture------------------------------P3 5.4 Organisation culture and shared values 5.5 Culture of J D Wetherspoon 5.6 Organisation culture and organizational behaviour 5.7 Management approach 5.0 Business strategy------------------------------------P4 6.8 Possible strategies 6.9 Strategy during the 1980s and 1990s, and four benefits 6.10 Compare two different strategy 6.11 Factors before change strategy 6.12 Business strategy and strategic choice 6.13 Key issue about management 6.0 Change------------------------------------------------P8 7.14 Forces for change 7.15 Stakeholder power 7.16 Change situation 7.0 Conclude---------------------------------------------P11 1.0 introduction This report is for analyse J D Wetherspoon’s business strategy and environment. First section analyse the changes in the external environment which J D Wetherspoon has faced since it was founded in 1979. In section 2 should consider the relationship between organizational culture and organizational behavior. Third is to analyse business strategy...
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...Introduction 1.1 Rationale of selecting the Topic There are some reasons behind selecting this topic. Now a day the business world is greatly influenced by their Corporate Social Responsibilities (CSR). It is also a modern marketing concept. Here it is very important to study about Corporate Social Responsibility (CSR) of different company, bank, and financial institution. In this regard as a renowned and large private online bank of Bangladesh the study of Corporate Social Responsibility (CSR) of DBBL is very important. The rationale behind this study is to gain knowledge about Corporate Social Responsibilities of DBBL. 1.2 Background of the Company Dutch-Bangla Bank started operation is Bangladesh's first joint venture bank. The bank was an effort by local shareholders spearheaded by M Sahabuddin Ahmed (founder chairman) and the Dutch company FMO. From the onset, the focus of the bank has been financing high-growth manufacturing industries in Bangladesh. The rationale being that the manufacturing sector exports Bangladeshi products worldwide. Thereby financing and concentrating on this sector allows Bangladesh to achieve the desired growth. DBBL's other focus is Corporate Social Responsibility (CSR). Even though CSR is now a cliché, DBBL is the pioneer in this sector and termed the contribution simply as 'social responsibility'. Due to its investment in this sector, DBBL...
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