...expense such as one home, one insurance, one grocery list all because it is a combined effort and the couple’s income naturally increases. Education, experience, and sometime race account hugely when it comes to earnings. Basically, it is said that married men earn 40% more than single but on the other hand married women can earn approximately 10% less than a single women. Hence the reason why the marriage rates dwindle among the poor simply because of not having the ability to reach the high standards of quality living, financial stability and simply going by what is to be expected be in place for a single person’s life prior to marriage. According to the Center for Research on Child Well-Being at Princeton University a Fragile Families Survey indicated unmarried fathers were twice as likely as a married one to have physical or psychological problems that interfere with the ability to keep the job and more likely to abuse drugs or alcohol. More than 25% of unmarried fathers were not employed when their child was born compared to fewer than 10% of married fathers. Whereas women’s wages have increased so it is believed that they do not need...
Words: 2221 - Pages: 9
...reaching A Splendid Soiree’s target audience and achieving profitability. The company plans to differentiate itself by offering in addition to the planning services with vendor expertise, an in-house retail area for wedding gowns and accessories along with a spa experience for the bride and her bridesmaids that can be before the wedding day or on the day of. Macro environment forces that need to be considered are the instable economic climate, threat of hurricanes, legal implications of required licenses and insurance and cultural diversity in South Florida. 2.1 Market Summary A Splendid Soiree caters to medium to high net worth brides, grooms and family members in South Florida (Miami-Dade, Broward and Palm Beach) in addition to those looking for Destination weddings, which enjoy the finer things in life but may still be budget conscious. The average age of brides is 29 and of grooms is 30 years old. Identifying exactly how much money the wedding industry brings in annually is challenging because the wedding industry is comprised of many subcategories such as, caterer, musicians, DJs, photographers etc. However according to IBIS World, a marketing research company, it is a $49 Billion industry. The market continues to grow after a slight decline due to the economic restraints causing a slight dip in 2009. Since then, there has...
Words: 1178 - Pages: 5
...Although it is true they reside in the same continent, the Uzbeks and Tajiks have very different, yet in some ways similar styles of marriage and culture. I am writing an essay about the Uzbeks and Tajiks, of the former Soviet Union. We will take a look at these two cultures and compare the difference as well as similarities of these tribes of people. The comparison these two culture have in common is they were both part of the Soviet Union until it collapsed in 1991. The Tajiks are an Indo- European people who family settled near the Amu River which is now present-day Uzbekistan. During the end of the nineteenth century, the Tajiks were divided. The Majority of the population occupied what would become the republic of Tajikistan in the former Soviet Union. The rest are living as the large minority in Afghanistan which is to the south of Uzbekistan. The Uzbek homeland is situated on the site of the ancient Bactrian and Sogdian civilizations is where most Uzbeks have been settled for more than three hundred years to the region in which they live. Although these two culture are not part of the Soviet Union there have been drastic changes to all aspects of Central Asian societies. The Uzbekistan's landscape consists of deserts, dry plains, and fertile oases near rivers with the Aral Sea being a vital resource of their water resources to their agriculture need. The Aral Sea has lost up to sixty present of its water due to the agriculture usage. The Tajikistan landscape consist of...
Words: 1618 - Pages: 7
...Wedding Table of Contents 1. Executive Summary 4 2. Company Overview 5 2.1. Management and Ownership 5 2.2. Product Description 5 2.3. Mission and Vision Statement 6 2.4. SWOT analysis 7 3. Industry Analysis 8 3.1. Wedding Gown Industry 8 3.2. PESTLE 9 3.3. Porter’s 5 Forces 9 4. Market Analysis 11 4.1. Market Segmentation 11 4.1.1. Profile 11 4.1.2. Psychographic 11 4.1.3. Behavioural 11 4.2. Competitor Analysis 12 4.3. Market Research 12 5. Marketing Plan 14 5.1. Product 14 5.2. Price 15 5.3. Distribution 15 5.4. Promotion 15 6. Operations Plan 17 7. Financial Forecast 19 7.1. Expected P & L Year 1 19 7.2. Two year P & L 19 7.3. Realistic Cash Flow 20 7.4. Three year cash flow forecast 21 7.5. Balance Sheet 22 8. References 23 9. Bibliography 24 10. Appendix 1. 27 11. Appendix 2 28 12. Appendix 3 29 13. Appendix 4 30 14. Appendix 5 31 1. Executive Summary White Baroque is an online company providing online application allowing customers to customize their wedding dresses. White Baroque is unique in that it gives opportunity to create perfect dress for bride on every budget. The company offers wide range of wedding components that customer can match and mix together in order to create perfect gown. The clients' wishes become true. Company’s offer includes variety of designs of weddings gown tops and bottoms, as well as accessories (straps, shoes, vales...
Words: 4899 - Pages: 20
...of same-sex marriage have welcomed a shift in the public's perception and increasing acceptance of same-sex marriage in the last decade, controversy remains over how to balance the competing rights between marriage equality and religious freedom” (Dolan, P. 2013). “While most same-sex marriage statutes around the country include religious exemptions for religious officials, it is unclear how, or whether, these protections should extend to wedding service providers who have a religious objection to same-sex marriage” (Dolan, P. 2013). “Conflicts between same-sex couples seeking wedding services and wedding service providers who have religious objections to same-sex marriage are inevitable, and despite the relatively recent legalization of same-sex marriage in Washington, such conflicts have already occurred and will undoubtedly continue to take place in the future” (Dolan, P. 2013). “In order to balance these competing rights, this Comment argues that the Washington Legislature should adopt a "refuse and refer" method that allows wedding service providers...
Words: 1654 - Pages: 7
...partners carefully to get a better marriage in the future. “More than two-thirds of married couples in the US say that they lived together before getting married” (Jayson, 2005, Cohabitation is Replacing Dating, para. 2). In opposite, the feudal reflection, which affects Easterners culture and makes contrary between cohabitation and culture. Therefore, cohabitation is not common in Eastern countries. Nowadays, society is more and more developing and modern. In pace with that trend, cohabitation lifestyle of Western has entered and influenced on the Eastern thought, so cohabitation becomes more acceptable in Eastern. Especially in Vietnam, the rate of which Vietnamese adults want to cohabit is high in both male and female. According to the survey of Nhu Lan, the journalist of Vnexpress, there is 70.29% of male and 61.1% of female want to cohabit. In Vietnam, people often misunderstand about the meaning of cohabitation. They perceive cohabitation as a trial marriage and this word trial makes them view it in negative way. According to the dictionary by Collins, “Cohabitation is the state or condition of living together as husband and wife...
Words: 2713 - Pages: 11
...role of promotion 12 2.3. Promotion mix 13 2.4. Promotion management 14 CHAPTER 3: METHODOLOGY 16 1. RESEARCH PROCESS: 18 2. DETERMINING THE CONCEPT OF RESEARCH: LITERATURE REVIEW 18 a) Quantitative method 19 b) Qualitative method 20 c) Research design 21 CHAPTER 4: VIETNAM WEDDING PLANNER AND ITS “WEDDING DÉCOR” SERVICE. 22 I. DESCRIPTION OF THE COMPANY 22 II. WEDDING DÉCOR SERVICE MARKET 29 III. POTENTIAL COMPETITORS 37 CHAPTER 5: RESULT OF STUDY 38 I. MAIN FINDING FROM QUESTIONAIRS GIVEN TO CUSTOMERS 38 1. Sample demographics 38 2. Customer awareness towards “wedding décor” service 40 3. Customers’ opinion 43 II. MAIN FINDING FROM IN-DEPTH INTERVIEW 47 1. Advertising 47 2. Sale promotion: 48 3. Public relation: 49 CHAPTER 6: SUGGESTION 50 II. EXECUTIVE SUMMARY: 50 III. THE RESULT OF ANALYSIS ON THE CURRENT MARKETING SITUATION: 50 a. Strengths: 50 b. Weaknesses: 51 c. Opportunities: 51 d. Threats: 51 IV. PROMOTION PLAN 52 V. LIMITATION OF THE THESIS 55 CHAPTER 7: CONCLUSION 56 CHAPTER 8: BIBLIOGRAPHY 56 TOPIC: Developing a promotion strategy for “Wedding Décor” service package, the case of Viet Nam Wedding Planner Company (VNWP Company) CHAPTER 1: INTRODUCTION ------------------------------------------------- This introduction section essentially focuses on the background of my study and the reasons that I found on this subject. It also stated research purpose as well as scope and limitations. ...
Words: 9728 - Pages: 39
...Luxury Car Retailing & Trends Executive Summary A luxury car is indeed a status symbol that is a reflection of one’s personality and power in society. There is a steady increase in luxury car customers globally as there is a rise in income, wealth and urbanization. It is more of a dream come true of the rising middle class to purchase and own a luxury car. After the global financial crisis (Reyneke et al., 2012) hit the luxury auto market, it was interesting to find that the younger generation maintained their spending habits and joined the baby boomers who were already major consumers of luxury cars. However, the concept of cars being a boy toy has certainly evolved with the emergence of female consumers . These women are driven by their need to showcase their power and independence. The finest example are the Chinese and Middle Eastern women who have come out of their cocoons and protested against a male dominated culture and purchasing luxury cars were a part of that change. As the younger generation have become more environmentally conscious, luxury car retailers have adopted the ‘go green’ concept by bringing out diesel run and electric cars. Another trend that is picking up is the customization of cars. Luxury car retailers have chosen to customize their car for their customers providing them exclusivity and satisfaction as the customers get what they exactly want. The sales for luxury cars from 2012 to 2014 have been forecasted to increase steadily but there are...
Words: 6289 - Pages: 26
...BAKED BY MELISSA MARKETING PLAN May 2 , 2011 nd TABLE OF CONTENTS: I. Executive Summary II. Situation Analysis o Market Summary Target Market Demographics Geographic Demographics Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis Strengths Weaknesses Opportunities Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast 2 Baked By Melissa Marketing Plan Hamos . Peerbhoy . Villacorta I. Executive Summary The Cupcake and cupcake bakery business is one of the fastest growing industries in America with New York as the “cupcake capital”. Cupcake bakeries are recession-proof, was fueled by the 1 recession and, according to the Wall Street Journal , they‟re contributing more jobs to the labor 2 market than the restaurant industry. Known as the “Magnolia Effect” , cupcakes have come a long way with the latest micro trend being mini-cupcakes – culminating with the coming together of two of food‟s hottest trends - “mini desserts” and “cupcakes”. New York City-based cupcakery Baked by Melissa, opened by ex-media planner Melissa Bushell a week after she was let go from her job in 2008...
Words: 7979 - Pages: 32
...Research Paper – The Benefits of Premarital Education Liberty University LIFC 301: Marriage Coaching October 8, 2012 * * * * * * * * Abstract The divorce rate in the United States continues to hover around the fifty percent mark and within the ranks of faithful church attenders the percentage of marriages that end in divorce is almost equal to those from secular society, but the actual numbers are higher due to the fact that born again believers are more likely to marry than their secular counterparts. Divorce leaves much greater damage in its wake than just the broken hearts of the divided former couple. Families are torn apart, economic structures are rent asunder, children have their support systems abolished, and it is often left up to the community at large to pick up the pieces. Premarital education, counseling, or coaching shows promise in helping marriages to remain intact. Couples who engage in premarital preparation reduce the likelihood of facing divorce by as much as thirty percent. By helping pre-married couples to learn a relatively small skill set a coach, counselor, member of the clergy, educator, or lay facilitator can enable a couple to not only reduce the learning curve towards a vitalized relationship, but they can improve their odds of crossing the until “death do us part” finish line still together. Introduction While it is often quoted that the divorce rate in the United States is at or above fifty...
Words: 2524 - Pages: 11
...Chapter 1 Situation Analysis Due to the fact that Options Weddings & Events has to be built from the ground up on the Indian market, it is essential to research this new environment thoroughly before defining the mission and vision of the company and its strategy. Thus, this chapter will give an overview of the external analysis and will present the information and data about the Indian events market as well as competition and trends in the events branch. 1.1 The market environment and its growth Firstly it is essential to find out if there is a demand for the service the company wants to provide to potential clients, then how it should be positioned among its competitors and finally, what the trends on the particular market are. Events organization is a very dynamic and fast growing branch on the Indian market .Only in the region targeted by Options Weddings & Events, there are about 1066 events management companies. However, there are about 70 companies visible on the market with any promotional activities, the majority of them focusing on company events with a business character. Since Options Weddings & Events base market composes of individuals there are only two serious competitors, namely Percept and Wizcraft, both organizing business and private events. In terms of demand for private events, the questionnaire findings clearly stated that 57,14 % of the surveyed target group ( male and female with an international background aged 25- 45 and above) would hire...
Words: 10800 - Pages: 44
...For these types of events, PEG will coordinate the planning of the event, choose a location, coordinates logistics, and ensure a smooth flow of the event. The company will also provide details such as catering, setting tables at correct times, entertainers performing for their contracted time or valet being adequately staffed. The mission of Premier Event Guru is to provide corporate customers and other executive excellent event planning services. Our main purpose of doing business is to help our prestigious clients achieve their objectives. With this purpose in mind, our team works diligently to ensure we exceed our customers' expectations. The corporate market for event management is steady and profitable. Even in times of economic downturn when some companies are cutting back, others still have product launches and will still need a professional company to organize these events. In summary, the need for corporate event planning and management rarely diminishes; it is a steadily increasing demand that PEG must capitalize. Environmental Analysis Competitive force Due to the high demand for event planning services in the D.C metropolitan area, there are over thirty professional firms providing event planning services for corporations, non-profit organizations, and private individuals. Some of these...
Words: 2023 - Pages: 9
...incurred by such an ancient building, it is important that the organisation can rely on its own enterprise to generate income. Traditionally it might have been able to survive by donations and legacies from wealthy, pious benefactors. However, in an ever-secularised society where recession has seen all charitable organisation battling for funds, this is increasingly unrealistic and the Church must find ways of becoming as financially independent as possible. SBG must expand its activities to attract a wider market segment and adapt to meet contemporary trends, attitudes and expectations. The short-term marketing plan will be a response to a significant decrease in both donations and the demand for ancillary activities: paying visitors, weddings/funerals, special services and events. The result of which is a £37,000 deficit, a gap which must be closed if the organisation is to survive and continue with its...
Words: 12121 - Pages: 49
...RESEARCH FINDINGS (SUPPORTING DOCUMENTS/DETAILS OF EMERGING TREND[S] OF THE IDENTIFIED COUNTRY MARKET) References: http://www.portal.euromonitor.com/portal/analysis/tab TOP FIVE CONSUMER TRENDS Consumers remain optimistic about their financial futures In recent years Latvian consumers have come back from several challenges. As noted in a recent article in the Financial Times, “The Baltic state of Latvia endured a harsh recession following the global financial crisis, with 25% pay cuts in the public sector and an exodus of young workers to friendlier economic climates. However, tough austerity measures meant its economy was one of the first in Europe to bounce back”. Consumer confidence wavered slightly in late 2013 due to uncertainty about transition to the Euro. But the changeover in early 2014 worked relatively well, with little immediate price or inflation rises and, as a result, optimism returned. According to a recent study of consumers and households by the Swedbank Institute of Private Finance, 37% of Latvians believe that there were no significant changes to their family budgets in 2014; 30% believe that their financial situations improved; and 30% believed their financial situations got worse. Compared to 2013 results, Latvians were clearly more optimistic. At the same time, the same study identified consumers’ primary concerns over the coming short term. These included rising electricity costs (cited by 72% of respondents), rising food costs (57% of respondents) and...
Words: 5060 - Pages: 21
...Monica Symonette Human Sexuality Education HSC3133 Cultures in Comparison: Japan versus the United States Friday April 12, 2013 Introduction Sexuality is definitely a major component of life. Without recognizing the importance of sexuality, no one would exist. The most transparent way to define sexuality is the properties that distinguish organisms based on their reproductive roles. When referring to sexuality, many components must be considered such as geographic locations, religion, culture, moral, and ethical values. Culture may be one of the most significant influences on sexuality, since it characterizes a group of people by religion, cuisine, language, and social habits. Culture can influence whether someone is public or private about sexuality. The Japanese culture is unique in many ways, especially in sexuality. Japan is an island nation located in East Asia. This nation is governed in a democratic parliamentary style. It has a population just over 127 million that is remaining steady. Most Japanese citizens practice Shintoism and Buddhism as religions and speak the primary language Japanese. The inhabitants of Japan are generally thin since the obesity rate is extremely low estimated at three percent. The rate of people living with HIV/AIDS is estimated at 8,100 out of the entire population. On the contrary, the literacy rate is extremely high at ninety-nine percent. Based on statistical information and facts in history, the Japanese culture differs...
Words: 2243 - Pages: 9
