Our team has won the proposal. We must focus on correcting the problems that exist within the company. Our team has constructed a survey to help our customers differentiate between our three facilities and help us improve our service and facilities. In this analysis we will explain how the questions relate to our hypothesis and variables, identify the level of measurement for each question, explain the advantages and disadvantages of the delivery method we chose, describe pre- and post-survey activities and their importance, and explain considerable ethical implications when developing and summarizing the survey.
The survey includes questions that relate to the explanatory hypothesis given in the request for proposal. The RFP states that “the customers’ unfamiliarity of each facility’s purpose and expense has led to low income revenue and low occupancy levels.” The low income revenue and low occupancy levels, dependent variables, are a result of the customers’ unfamiliarity of each facility’s purpose and cost, independent variables. The moderating variables, which are poor quality of service and other factors, contribute to the results, the dependent variables. Other variables that affect the outcome include the old infrastructure and the lack of properly maintaining the facilities. The team hopes that this survey can help our customers better understand the difference in our three facilities and help our company better accommodate the customers.
The classification of measurement scales vary in our survey, although we use each of the scale classifications, we mostly use interval classification. The first question on the survey is of ordinal classification in which the response is determination of greater or lesser value. The second question is of nominal classification in which the results are categorical. The third question falls under ratio classification, it involves numbers and a meaningful zero exists. The remainder of the questions is of interval classification, except for question number 10. We chose to use numerous questions under interval classification because “they incorporate the concept of equality of interval,” (Cooper & Schindler, p. 276, 2011) or distance. Such questions are common in many surveys and people are accustomed to seeing that type of question, we hope that use of the questions help our participants feel at ease when taking our survey. We chose to use an open-ended text question for number 10, giving our respondents space to suggest other ways we can improve our facilities and services.
We chose to use the self-administered method for our survey. With this method come several advantages and disadvantages too. The main advantages of this method is that it is low-cost, requires les staff, and participants are anonymous. The front desk clerk will be administering the survey during check-out; the guest can complete it and return it immediately; that will reduce the risk of low response rates. The main disadvantages include the survey cannot be long and complex, and the results will mostly reflect the extremes of the population. However, the front desk clerk’s assignment will be to convince every guest to complete the survey.

References
Cooper, D. R., & Schindler, P. S. (2011). Business research methods (11th ed.). Retrieved from The University of Phoenix eBook Collection database.