...Dear Respondents, We are Bachelor of Science in Management Accounting students currently taking up BA104, Marketing Management under Dr. Ricardo Matulin. We are conducting a mini-research to find out what people think about celebrities in advertisements, whether local or international celebrities, and how these people think about the products/services being endorsed. Our target respondents are selected students and employees in the University of San Carlos. This survey will take less than 5 minutes to answer. We hope that you will help us attain the objective of our mini-research. Thank you and God bless. The researchers, Dutosme, Charmaigne Lauronilla, Jeisa Panisan, Maryrose Therese Uy, Charles Christian ------------------------------------------------- Name (Optional):______________________________ Course & Year/Occupation: _____________________ Age: ________ Gender: ________ Rating: 1 - Never 2 - Rarely 3 - Sometimes 4 - Often 5 - Always Check the box of your answer. Always Often Sometimes Rarely Never | | | 5 | | 4 | | 3 | | 2 | | 1 | | | | | | | | | | | | | 1. | I see famous celebrities advertising a product/service. | | | | | | | | | | | | | | | | | | | | | | | 2. | I know the celebrity in the advertisement. | | | | | | | | | | | | | | | | | | | | | | | 3. | I want to...
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...Membership survey questionnaire • First things first - get to know your members. It's important to know what type of member is answering the survey. Even if your survey is anonymous, it can be helpful to know things like: How long have you been a member? Have you ever served on the board or a committee? How many chapter functions did you attend this year? • Your best strategy for growing the chapter is to use your current membership to your advantage. Learn what made them join with questions like: How did you find out about the chapter? What made you decide to join the chapter? Are there any other people that might be interested in joining? If so, please list them. • Hold yourself accountable for all aspects of the chapter and ask how your members feel about each. Especially for new projects, ask specific questions like: How valuable do you think the chapter newsletter is? How would you rate the usability of the chapter's event registration process? How smoothly do you feel the board elections went? • Always ask about events. Your conferences and seminars are a major component of your chapter's value, and you need to ensure that your programs are worth coming back to. Pose questions like: How valuable was last month's speaker series? What was the best aspect of this year's conference? The worst? What venue have you liked best this year? • Always try to predict the future. Membership satisfaction surveys are a great way to improve your future...
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...feasible to test all the individuals of the population since it will take too much time and will be expensive as well. So the researchers take few individuals from the research population ( a subset of the set of target population) using sampling techniques. These techniques helps to take out sample as per the requirements of the type of research that is to be conducted. A research population is also known as a well-defined collection of individuals or objects known to have similar characteristics. All individuals or objects within a certain population usually have a common, binding characteristic or trait. Usually, the description of the population and the common binding characteristic of its members are the same. "Government officials" is a well-defined group of individuals which can be considered as a population and all the members of this population are indeed officials of the government. There are various sources from which a sample is created. A set of all these sources is called a Sampling frame from which the sample is selected. With the help of sampling frames, researchers are able to select the sample population from the target population that will be tested for the research or survey. A sampling frame should have the following characteristics: Completeness: A frame should be complete in a sense that all the individuals of the target population should be covered in the frame. In case we are...
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...1.12 What is the difference between a sample and a population? In most studies, it is difficult to obtain information from the entire population. We rely on samples to make estimates or inferences related to the population. Population means the population of the whole area. Sample means a sample of people taken out of the population to be tested or studied. 1.13 What is the difference between a statistic and parameter? The difference between parameter and a statistic is that a parameter is a number obtained by calculation from a population while statistic is a number calculated from a sample. A statistic is usually used to estimate a parameter. 1.22 A Gallup poll indicated that 74% of Americans who had yet to retire look to retirement accounts as major funding sources when they retire. Interestingly, 40% also said that they looked to stocks or stock market mutual fund investments as major funding sources when they retire. (data extracted from D.Jacobs, “Investors Look Beyond Social Security to Fund Retirement,” www.gallup.com, March 28, 2011). The results are based on telephone interviews conducted March 24, 2011, with 1,000 or more adults living in the United States, aged 18 and older. a. Describe the population of interest. They are the Americans that have not retire yet. b. Describe the sample that was collected. They are the 18 and older group of adults. c. Is 74% a parameter or a statistic? Explain. It is a parameter...
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...Chapter 1: Introduction 1.1 Background “3G, short for third Generation, is the third generation of mobile telecommunications technology” (Geneva, 2002). 3G telecommunication networks support services that provide an information transfer rate of at least 200 kbit/s. Later 3G releases, often denoted 3.5G and 3.75G, also provide mobile broadband access of several Mbit/s to smart phones and mobile modems in laptop computers. “3G finds application in wireless voice telephony, mobile Internet access, fixed wireless Internet access, video calls and mobile TV. This is a set of standards used for mobile devices and mobile telecommunication use services and networks that comply with the International Mobile Telecommunications-2000 (IMT-2000) specifications by the International Telecommunication Union3G finds application in wireless voice telephony, mobile Internet access, fixed wireless Internet access, video calls and mobile TV” (Smith and Collins, 2000). 3G technology is the result of research and development work carried out by the International Telecommunication Union (ITU) in the early 1980s. 3G specifications and standards were developed in fifteen years. The technical specifications were made available to the public under the name IMT-2000. “The communication spectrum between 400 MHz to 3 GHz was allocated for 3G. Both the government and communication companies approved the 3G standard” (CDG Market Trends and Facts). “The first pre-commercial...
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...GMAT ARGUMENT ESSAY ASSIGNMENT The common notion that workers are generally apathetic about management issues, according to this author, is false, or at least outdated. The author supported his claim with the premise that, a recently published survey indicated that 79% of the nearly 1,200 workers who responded to the survey questionnaires expressed a high level of interest in the topics of corporate restructuring and redesign of benefits programs. However, a critical review of the claim and its premise cast some doubts on the validity of the argument. First, corporate restructuring and redesign of benefit programs is a small part of management issues and thus cannot be used as a basis to say workers have interest in management issues. Second, for workers to have merely indicate on a questionnaire that they have interest in the topics of corporate restructuring and design of benefit programs is not enough to conclude that they actually do it in reality. Finally, a generalization made from the result of a survey with a sample size of 1,200 workers without stating the population size is not adequate. First and foremost, the discussion will touch on the inadequacy of the premise as against the claim. With this, I state that, corporate restructuring and redesign of benefit programs is a small part of management issues and thus cannot be used as a basis to say workers have interest in management issues. Management issues encompass several measures. These are inclusive of spinning...
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...organize a way to survey or interview employees who are being directly affected. The target group in this research project would be Wal-Mart employees that are willing to participate in the study. These employees will range from different age groups, various backgrounds and cultures. Access to these employees would be during work hours or before or after work. Employees could come in early or stay late. Interviews could also be performed on days when business is slow. There are several types of sampling methods that can be used such as: simple random sampling, stratified sampling, systematic sampling, and cluster sampling (“Choosing a Sampling Method”, 2013). Random sampling is an effective way to measure the perspective of a group of people that is too large to interview (“Basics of choosing a survey population”, 2008). In this research, the random sampling will be the method used so that favoritism or being bias does not occur. Instruments Used Often times large groups of people are broken down into smaller groups because it can be too expensive and too time consuming (“Basics of choosing a survey population”, 2008). Some examples of instruments used to collect data are : informal and formal surveys, direct and participating observation, interviews, focus groups, expert opinions, case studies, existing records and literature search (Carroll) In this particular study the instruments that will be used is informal and formal surveys , case studies and interviews. Surveys can be on paper...
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...Research Review Marketing Research-"the function that links the consumers, customers, and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Observation research-is a social research technique that involves the direct observation of phenomena in their natural setting Convenience sample- is a non-probability sampling technique where subjects are selected because of their convenient accessibility and proximity to the researcher. Probability/nonprobability-Probability sampling, or random sampling, is a sampling technique in which the probability of getting any particular sample may be calculated. Nonprobability sampling does not meet this criterion and should be used with caution. Nonprobability sampling techniques cannot be used to infer from the sample to the general population MIS- Interis a general term for the computer systems in an enterprise that provide information about its business. operations.net vs. Intranet- An intranet is a computer network that uses Internet Protocol technology to share information, operational systems, or computing services within an organization Primary Research- consists of a collection of original primary data Secondary Research- Secondary research (also known as desk research) involves the summary, collation and/or synthesis...
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...Simple Random Sampling is done when every individual subject in the population has an equal chance of being selected for the sample, without any bias (Explorable). For example, if a researcher wants to represent the population as a whole, they can pick random numbers or names out a hat or use a program to randomly choose names so the information is not biased. Stratified Sampling is performed by, dividing the population into at least two (or more) groups or sections, which share certain characteristics, called “strata” (Explorable). For example, a researcher who wants to compare the average economic status of different racial groups may use this technique in order to divide the population into groups based on race and ethnicities and then compare the whole average from each ethnic group. Cluster Sampling is done by dividing the population into separate sections or “clusters” and then picks a cluster randomly and chooses all the members from those clusters for the sample (Explorable). For example, using a geographical cluster, in order to look at the academic performance of students. The researcher can divide Nassau County in Long Island into clusters based on the towns. Then, randomly select a certain number of these clusters or towns and include all the students from those clusters to be part of the sample. Systematic Sampling is performed by, using and selecting a point at which to begin and then selecting every x number after that point (Explorable). For example,...
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...All of the following data are demographic data except a. income b. age c. education d. residence e. religion * Data Types The following question elicits _____ data. How satisfied are you with the last flight you took with American Airlines? Very Somewhat Neutral Somewhat Very Dissatisfied Dissatisfied Satisfied Satisfied 1 2 3 4 5 a. demographic b. psychographic c. attitude d. behavioristic Types of variables marketing researchers may work with include all of the following except a. nominal b. ordinal c. logistic d. ratio The variable in which numbers serve only as labels to identify or categorize objects or events is the ____. a. nominal variable b. ordinal variable c. interval variable d. ratio variable The following question will result in a ____ variable. Which is your favorite Yogurt brand? __ Yoplait __ Dannon __ Chobani __ Stonyfield __ Other () a. nominal variable b. ordinal variable c. interval variable d. ratio variable Which type of scale is the following question? Please rank the importance of the following product features in your decision to buy a laptop computer. (1=most important, 4=least important) a. Rank order b. Likert scale ...
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...sampling Cluster sampling is a sampling technique where the entire population is divided into groups, or clusters and a random sample of these clusters are selected. All observations in the selected clusters are included in the sample. Cluster sampling is typically used when the researcher cannot get a complete list of the members of a population they wish to study but can get a complete list of groups or 'clusters' of the population. It is also used when a random sample would produce a list of subjects so widely scattered that surveying them would prove to be far too expensive, for example, people who live in different counties in the Country. Advantages One advantage of cluster sampling is that it is cheap, quick, and easy. Instead of sampling the entire country when using simple random sampling, the research can instead allocate resources to the few randomly selected clusters when using cluster sampling. A second advantage to cluster sampling is that the researcher can have a larger sample size than if he or she was using simple random sampling. Because the researcher will only have to take the sample from a number of clusters, he or she can select more subjects since they are more accessible. Disadvantages One main disadvantage of cluster sampling is that is the least representative of the population out of all the types of probability samples. It is common for individuals within a cluster to have similar characteristics, so when a researcher uses cluster sampling, there...
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...research summary describes in detail how the Youth Risk Behavior Surveillance System (YRBSS) conducts the trend analysis of the YRBSS data. The paper outline how the sampling is conducted by the Youth Risk Behavior Surveillance Survey a body formed by the Centre for Disease Control and Prevention (CDC). The YRBSS is a body entrusted to monitor the health risk behavior associated with the six categories causative of morbidity and mortality among youth (Kann). These leading causes can be summarized as the behavior contributing to unintentional injuries, alcohol and other drug use, use of tobacco, sexual behavior leading to STIs and unintended pregnancy, unhealthy dietary behavior and physical inactivity. Stratified sampling The recent sampling assumes two- stage cluster sample design in the year 2013. The stratified two-stage cluster sample design presumes two stages. In the first stage the list of schools are stratified in accordance to the importance of the demographic variables, accompanied by replacement schools in case the targeted fails to participate. Then followed by of more intact class of the target or the participating school. This is in attempt to produce a representative sample of public and private school of students in grade 9-12. The sample target population of 39 states and 21 large urban school district of public and private school students. The sampling for the 2013 national YRBSS entailed regular public and private school with students in the grades 9-12 in the...
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...ASMA FATHIMA REG NO: 11SKCMA016 TITLE OF THE STUDY: “A STUDY ON PERFORMANCE MANAGEMENT SYSTEM OF LIFESTYLE INTERNATIONAL PVT LTD” 1. TITLE OF THE STUDY: “A STUDY ON THE PERFORMANCE MANAGEMENT SYSTEM OF LIFESTYLE INTERNATIONAL PVT LTD.” 1.0. INTRODUCTION TO THE STUDY: Performance Management System (PMS) includes activities which ensure that goals are consistently being met in an effective and efficient manner. Performance management can focus on the performance of an organization, a department, employee, or even the processes to build a product of service, as well as many other areas. PMS is also known as a process by which organizations align their resources, systems and employees to strategic objectives and priorities. In organizational development (OD), performance can be thought of as Actual Results vs Desired Results. Any discrepancy, where Actual is less than Desired, could constitute the performance improvement zone. Performance management and improvement can be thought of as a cycle: • Performance planning where goals and objectives are established • Performance coaching where a manager intervenes to give feedback and adjust performance • Performance appraisal where individual performance is formally documented and feedback delivered It is to understand the gap between two things: A performance problem is any gap between Desired Results and Actual Results. Performance improvement is any effort targeted at closing...
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...the following questions to be discussed in class: Distinguish Between a Population and a Sample 1. Write the word or phrase that best completes each statement or answers the question. Identify the population and the sample. a. A survey of 1378 American households found that 27% of the households own a computer. Population – responses of all American households. Sample – responses of 1378 American Households in the survey. The sample is a subset of the responses of all American Households. b. When 1094 American households were surveyed, it was found that 67% of them owned two cars. Population – responses of all American households. Sample – responses of 1094 American Households in the survey. The sample is a subset of the responses of all American Households. c. A survey of 2625 elementary school children found that 28% of the children could be classified as obese. Population – responses of all elementary school children. Sample – consists of responses of 2625 elementary school children in the survey. The sample is a subset of the responses of all elementary school children. Distinguish Between a Parameter and a Statistic 2. Determine whether the numerical value is a parameter or a statistic. Explain your reasoning. a. A recent survey by the alumni of a major university indicated that the average salary of 10,500 of its 175,000 graduates was $95,000. Sample statistic (the average salary of $95,000 is based on a subset of the graduates). b. The...
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...Assignment One: Data Sheet 1 Kimmy Givins NorthCentral University Dr. Boysen-Rotelli 08/10/2014 Date File 1 Chapter One 1) Determine whether the evaluated group is a population or a sample. a) Based on a randomly selected group of 500 patients with high cholesterol, it was found that 67% have heart disease. Is this a population or a sample; explain your answer. Sample is made up of of the raw data collected from 500 patients which is the sample and 67% is the sample statistics. Bennett, Briggis, & Triola (2009) the raw data is collected from a subnet of patient with high cholesterol (p.3). Which indicate this as a sample from the raw data and sample statistics. b) An investigation of 150 randomly selected local restaurants concluded that 42% of local...
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