Any agency is in an unenviable position when it starts working at the village level. The first problem is whether it fits into a set pattern: Is it pro-government? Is it a scheme started by the rural rich? Who sponsors the scheme? Who provides financial support? Which political party does it support?

The first years are spent answering these questions. Depending on how convincing the answers are and depending on how aligned the project and its workers are to parties, ideologies, personalities in the area and to government, the people will respond accordingly. When any project starts, it needs time to settle down; but simultaneously, it must also win over the confidence of the very people. The first visible objectives of the project must be harmless to the people having vested interests in the village: services are to be provided to the whole village.

The milestone for it should be combining humanitarianism, entrepreneurship and education to help people steer their own path out of poverty, fostering dignity and self-determination along the way.

The viable goals are: 1. Setting up an industry 2. Marketing & developing a brand. 3. Developing a Tourist destination.

For setting up an Industry:

1. To encourage an integrated approach to rural development. Integration is required between rural skills and urban knowledge, between human and financial resources in urban and rural areas. 2. It should be based in a village. It could not and should not be involved in development by proxy or by committing from an urban base. 3. If the idea is to work with the poorest people and to build up their confidence, it is necessary to live simply and in almost the same life-style as them. 4. The interaction between the Indiekraft and its target populations should be informal, flexible, the Indiekraft people should be accessible and at the same time knowledgeable. 5. If Indiekraft wants the poorest of the people to participate in their own development, use their own knowledge, skills and experience, then there is a need for it to identify skills that needed to be upgraded, knowledge that needed to be percolated, and give this process sanctity and acceptability. 6. To mobilize resources from within the community, no service should be given free of charge. There should be no charity in the name of development.

Marketing: • Extensive advertisements in print & media. • Own website. • Ads in railways & air booking web-sites. • Efficient distribution channel. • Eco-friendly products. • Suitability for all age groups.

Tourism: • Developing existing natural places. • Informing & educating community for support. • Managing natural, human & financial resources. • Secure investment for public & private resources. • Maintaining natural beauty with urban leisure. • Knowledge exchange programs. (rural skills in lieu of community service or educating people) • Offering participation in village cultural activities, functions. • Yoga centers

To make it self sustaining

For any rural development activity to be successful and sustainable, it must be based in the village as well as managed and owned by those whom it serves. Therefore, all initiatives whether social, political or economic, should be planned and implemented by a network of rural men and women.

Traditional and indigenous knowledge and skills that lie within the community should be applied to finding solutions to rural problems.
This bottom-up approach is designed to make people feel comfortable.

For sustainable development it’s important that people should not be bothered or bogged down by grave problems pertaining to almost every small village/town in INDIA like:
Water
Electricity
Health & Sanitation
Unemployment
Illiteracy

For solving the economic problems of the people rural men and women irrespective of age, whether literate or not at all, can be trained to work as: • Day and night school teachers • Doctors • Dentists • Health workers • Balsevikas • Solar engineers, solar cooker engineers • Water drillers • Hand pump mechanics • Artisans • Masons • Communicators • Water testers • Phone operators • Blacksmiths • Carpenters

A key to sustaining rural jobs & development is to use technology that can be understood and managed by the local community.

The project will create an impact not only on the people of the base area but also on the people of the nearby areas by dealing with the following problems:

Lack of professionalism:
It can professionalize volunteerism using skills already available in the village community.

Lack of accessibility:
It can bridge the gaps in attitudes and facilitate exchange of experiences; bringing urban and rural skills closer so as to plan projects, programs and schemes for their own development.

Poor dissemination of information:
It will help to provide correct information of the schemes of the government to people through channels they understand.

Dependency:
It will make communities independent by upgrading the skills existing in it by providing the people with the correct information, by making their skills more accessible.

Absence of institution support:
The location of the organization in the area will gives confidence and even the courage to resist exploitation, injustice and misuse. The organization can help the poor meet senior officials, it can train them for a better and more effective use of laws & it can support them in their administrative and legal endeavors.

For initiative to be scaleable it’s important to project that particular centre not only as a regular tourist hangout place & showcasing of traditional skills; rather it should be projected as a MODEL place which people round the globe can take notice & look forward to be associated with it.
As the problem was faced with traditional centers with increasing inflow of people the same would be faced in future in the non traditional centers also so its important to save and balance the ecological system of the place & thus venture into initiatives like: • Waste Land Development • Rain Water Harvesting: • Electrification through Solar Power • Use of Bio-Gas • Extending model to other areas