...CSR Case Studies: Coca-Cola Prepared by the Kenan Institute Asia October 2010 Lead author John DaSilva, Project Development Manager, Kenan Institute Asia Research, editing, production and translation team Paul Wedel, Christine Davis, Richard Bernhard, Stephanie B. Soderborg, Pham Lam Thuy Quynh, Peeranun Panyavaranant and Kamonphorn Kanchana This case study was developed under the Global Compact Network Vietnam (GCNV). The Vietnamese Chamber of Commerce and Industry (VCCI) is the national implementing partner of GCNV with financial support provided by the United Nations Development Programme (UNDP). Kenan Institute Asia was selected as the project consultant for the Embedding Corporate Social Responsibility in the Vietnam through Research, Training and Curriculum Development Component. Coca-Cola 1 Coca-Cola Branding and CSR: How Coca-Cola Company protects its multi-billion dollar brand image through community-based water projects. Potable water for communities is a key element of a safe and healthy lifestyle. Access to potable water for drinking, cooking and cleaning is a basic need for everyone, but in many parts of the world, safe water is still a dream. It is predicted that over the course of the next 20 years, the situation will become worse, as more water resources are contaminated or disappear while the water needs of a growing population will only increase. In Vietnam, according to the Ministry of Natural Resources and Environment, an estimated 40%...
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...Jakobsen Problemformulering Lav et kort virksomhedsportræt af Coca Cola og redegør for deres CSR politik herunder: * Vision * Mission * Værdier Lav en analyse af virksomhedens CSR og dens praktiske anvendelse af CSR. Vurder på baggrund af analysen om der er sammenhold mellem deres CSR politik og deres praktiske anvendelse af CSR, samt Coca Colas fremtidige strategiske muligheder. Abstract This paper investigates how much and in which ways Coca Cola Enterprises uses CSR. The importance of CSR has grown over the last couple of years, and with the major brand Coca Cola has, it is of great importance to Coca Cola Enterprises. With Porter’s Five Forces I have analyzed the competition on the market, and which advantages it gives Coca Cola Enterprises when they use CSR. I have also used Porter’s generic strategies and through analysis I figured out which strategy Coca Cola Enterprises use. Coca Cola Enterprises uses the strategy called differentiation. This strategy is making customers prefer your product, and giving it a special value to the customers. CSR is about taking responsibility, and Coca Cola Enterprises does that. They do that in many ways for example with sustainable bottles and cans. The result shows that Coca Cola Enterprises uses CSR a lot. Through the analysis I have come forward to that Coca Cola Enterprises especially uses CSR in their marketing. This paper also shows that Coca Cola Enterprises has many strategic opportunities in the future, for...
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...Importance of Corporate Social Responsibility and Ethics in an Organisation. Ethic: Ethic is said to be the main basis of good business behaviour. It applies to either the operational area of the organisation or the boardroom. On the other hand, ethics is doing what is right Corporate Social Responsibility. (CSR). There has been no definite definition of CSR, so, the theory, development and measurement has been difficult. CSR is the activity that an organisation or corporation can do to ensure that they have a duty or care to their stakeholder. (Employees, government, customers, community, shareholders pressure group etc) any decision taken by the corporation or organisation should not be based on the economic and financial grounds alone, rather it should also focus on its social, environmental and all other consequences of their activity. An organisation that embraces CSR should consider how it affect its internal and it external stakeholders. In terms of management, all stakeholders must be ethically and fairly treated. . Been socially responsible is internal and external (Mullins, 2005). This interprets that the organisation should not only look at the outside world but should also be concerned with the employees and how socially responsible the employees are. Palmer and Hartley (2002) suggested that all organisations should act socially responsible for two clear reasons, the philosophic and the pragmatic reason. The philosophic is that they should...
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...Coca Cola’s operations have been blamed for exacerbating or causing stress on local water resources in some less developed countries. Review and discuss the evidence. 1 billion people do not have access to safe drinking water and estimates suggest by 2025 two thirds of the world’s population will be living in ‘water stressed situations’ (Momsen, 2004). Drinking unsafe water is a reality for many people living in less developed countries and can lead to life threatening problems including cholera. 96% of all infant mortality occurs in less developed countries and most are connected to inadequate water supplies (McDonald and Kay, 1988). As water is a necessary part of life, issues to do with water resources are hotly debated. One issue debated is connected to Coca-Cola, which has received a lot of criticism lately with questions raised over its attitude towards water resources in less developed countries. This essay will review the statement “Coca Cola’s operations have been blamed for exacerbating or causing stress on local water resources in some less developed countries” and discuss whether Coca-Cola deserves the bad press it had received. Images: (Business Week [www], Art [www], Weblo [www]) Coca-Cola, the world’s largest non-alcoholic beverage company, sells products in over 200 countries. While the company is economically successful, arguments suggest it has no concern for the environment. It has been referred to as; “A champion of unsustainable use of...
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...Marketing Mix: Coca Cola Any business must consider the marketing mix. This is a combination of factors that helps a business sell its product. There are a total of seven parts to the marketing mix: Price, Promotion, Place, Product, People, Physical Environment and Process. The ones in bold are the four main ones and the ones often referred to as the ‘4 Ps’. Throughout this essay, I will be using my reference to ‘Coca Cola’. The Coca-Cola Company is the world's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the world. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.6 billion servings each day. The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company is headquartered in Atlanta, Georgia. Its current chairman and CEO is Muhtar Kent. {draw:frame} Its motto is 'To benefit and refresh everyone who is touched by our business.' The Coca Cola brands...
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...Running Head: MNC’S SOCIAL & CORPORATE RESPONSIBILITIES [MNC’s Corporate & Social Responsibilities] [Hanna Anwer] [COMSATS ISB] [Manshoor Hussain] [Report Writing Skills] Introduction Corporate initiative to assess and take responsibility for the company's effects on the environment and impact on social welfare. The term generally applies to company efforts that go beyond what may be required by regulators or environmental protection groups. (Investopedia, 2014) Unilever A lifesaving habit LONDON/ROTTERDAM, Oct. 14 /CSRwire/ - Unilever and the Earth Institute have announced a new initiative to bring hand washing with soap – a lifesaving habit – to the Millennium Villages, a project that works with nearly 500,000 people in rural villages, across 10 countries in sub-Saharan Africa. A Memorandum of Understanding (MOU) was signed by Prof. Jeffrey Sachs, Director of the Earth Institute at Columbia University and Paul Polman, CEO Unilever, in New York on the fifth anniversary of Global Hand washing Day. The partnership supports Unilever’s attain its goal to deliver on one of its commitments to help more than one billion people take action to improve their health and well-being. Over the past two years, Unilever has successfully changed the hand washing habits of 50 million people in Africa and South-Asia, through its leading soap brand Lifebuoy and partnerships with Population Services International (PSI) and UNICEF established through...
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...Year | CATEGORIES/ Other Awards | Winner/Merit Awardee | Awardees | Name of Project | Country | 2003 | Environmental Excellence | Winner | Nestle Philippines | Greening The Supply Chain | Philippines | | | Merit Awardee | Unilever Indonesia | The Sustainable Clean Brantas River Program | Indonesia | | | Merit Awardee | Mass Transit Railway Corporation | Sustainability Report 2001 & 2002 | Hong Kong | | Support & Improvement of Education | Winner | Tat Consultancy Services | Adult Literacy Program | India | | | Merit Awardee | Coca Cola Foundation, Inc. | Creative Writing Workshop on Children’s Books | Philippines | | | Merit Awardee | Hong Kong & Shanghai Bank Corp. Phils. (HSBC) | Model of Excellence School in Esteban Abada | Philippines | | Best CSR Policies | Winner | Union Cement Corporation | Union Social Development and Management Program | Philippines | | | Merit Awardee | Unocal Thailand | The Social Responsibility Ambassadors Program | Thailand | | | Merit Awardee | Central Azucarera Don Pedro | The Community Development Program | Philippines | | Poverty Alleviation | Winner | Hindalco Industries | Integrated Rural Poverty Alleviation Program | India | | | Merit Awardee | Allen & Overy | Supporting “Helpers from Domestic Helpers” | Hong Kong | | | Merit Awardee | Seylan Bank | Comprehensive Microfinance for Micro-sector Empowerment | Sri Lank | | Special Achievement Award | Winner | Philippine Business...
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...By M.AnilSharma PGDM Ist year Emerald’s School of Business Abstract: Environmentalism has an emerged as a worldwide trend as per the requirement of today. The universal facts point out that people are becoming more concerned about the environment and so that they are shifting their behaviour accordingly. As there is change in consumer behaviour that lead to Business firms to rise and start responding to environmental changes. So to face with these companies are by practising green marketing strategies. The environmental friendly products and the Green consumerism has played a role as a catalyst in shepherd corporate environmentalism and making business firms green marketing oriented. As a result, there is a growing market for sustainable, green and socially responsible products and services. This paper is an attempt to introduce concepts of green marketing; it also briefly discuss why going green is important; it also examine some of the reasons that organizations are adopting a green marketing philosophy; and also mentioning some of the example of some corporate who have already adopted the green marketing concept and doing the business successfully. The Government of India specially the state like Gujarat has really taken a step forward to adopt the green product development by using wind power energy and promoting CNG and the list does not end now. It has become like a bench mark for not only the other states but also other countries. Keywords: Environment, Consumerism...
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...organization that produces a comprehensive sustainability reporting framework that is widely used around the world.” This year, in 2012, The Coca-Cola Company has set out to report against the Key Performance Indicators (KPIs) that measure economic, environmental and social performance. We have done so within the scope of our Company’s wholly owned operations. Where we have reported information on behalf of the Coca-Cola system (The Coca-Cola Company and our bottling partners), we have flagged this information within the body of the text. For 2012, and the 2011/2012 Sustainability Report specifically, our Company has self-declared a grade B against the GRI G3.1 Guidelines. This year’s Sustainability Report has also received verification by a third-party external verification agency, FIRA Sustainability BV. Their verification is evidenced by a “+” sign next to our grade B, which reflects their verification and approval of our tracking systems. Throughout this report, you will find the KPIs that we have addressed, along with additional information regarding our most critical initiatives and programs. While we strive to continuously increase our transparency, some of the information requested in response to additional KPIs could put at risk our ability to compete and therefore are not included in the report. About This Report the coca-cola company 2011/2012 GRI Report 2 How to Use This PDF Two Ways to Navigate 1. Interactive links 2. Bookmarks Throughout this PDF, interactive...
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...Transcript of Coca-Cola photo credit Nasa / Goddard Space Flight Center / Reto Stöckli PRESENTATION OUTLINE COCA-COLA HERITAGE TIMELINE 1886 -2013 How might Coca-Cola have responded differently when this situation first occured, specially in terms of responsibility to negative perceptions among Indians of Coke and other MNCs? If Coca-Cola wants to obtain more of India's soft drink market, what change does it need to take? Companies like Coca-Cola and PepsiCo in demonstrating their commitment to working with different countries and r especting the cultural and natural environments of those societies. WONG KIM MAY ESHA CHOWDHURY KHO XIAN WEI 3.1% of all beverages consumed around the world are Coca-Cola products. DO YOU KNOW? Coke make so many different beverages that if you drank one per day, it would take up 9 years to try them all. Coca-cola's $35.1 billion in revenue makes it the 84th largest economy in the world, just ahead of Costa Rica. The Coca-cola brand is worth an estimated $74 billion : more than Budweiser, Pepsi, Starbucks and Redbull combined. If every drop of Coke ever produced were put in 8-ounce bottles and laid end-to-end, they would reach the moon and back over 2000 times. DO YOU KNOW The red & white Coca-cola logo is recognized by 94% of the World's population. There are 33 non-alcoholic brands that generate over $1 billion in revenue. Coca-cola owns a whopping 15 of them. Around the world, the average person...
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...1. Compare Coca Cola’s response to the changing marketing environment before the arrival of Mr. Isdell to that of PepsiCo. Consumers’ seemingly inexhaustible thirst for cola products was the recipe for growing sales. However, as the market matured, consumers have become concerned about health and obesity, PepsiCo evolved divergent strategies, looking into snack food business, whereas Coke remained focused on carbonated beverages, seeking to expand in international markets. PepsiCo looked mainly to its core product, carbonated fizzy drinks, but also diversified its product offerings. It bought Frito-Lay, the snack business in 1965, beginning its long history of diversification, to reduce its dependence on cola drinks. In 1993, it launched bottled water, Aquafina, and in 1998, it acquired Tropicana juice brands, placing it in a good position to benefit from rising consumer demand for healthier drinks. In 2001, it acquired Quaker Oats, the cereals and snacks business, following the collapse of Coke’s negotiations to buy the company, revealing divisions on strategy within Coke’s board. With Quaker Oats came Gatorade, the market leader in energy drinks, further diversifying PepsiCo’s portfolio of companies. Aquafina water and Gatorade drinks have seen rises in sales, helping PepsiCo to offset declining sales of sugary carbonated drinks, where consumers have become concerned about health and obesity. Coca-Cola has also belatedly launched new products diversifying from sugary...
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...business growth ethically while generating comprehensive improvement on the living standard of society (Holme & Watts, 2000). This paper is going to uncover the impact of CSR on business performance by examining its potential benefits on sustainability, revenue generation and feasibility for corporations in various scales. First of all, implementation of CSR tends to make the company more sustainable. According to the World Business Council for Sustainable Development, “CSR contributes to the long-term prosperity of companies and ultimately its survival” (Holme & Watts, 2000, p.3). For example, Toyota, being one of the world’s leading car producers, has committed to environmental responsibility in many areas. In particular, having anticipated the finite nature of fossil fuels and with the aim of “establishing low carbon society” (Toyoda, 2012, p.4), the company developed the first mass-produced hybrid vehicle, the Prius, in 1997. With such innovations, Toyota has generated a range of long-term benefits itself by opening up a new dimension of the business and promoting a sustainable and environmental-friendly business model. It also provides a great opportunity for the internal...
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...The Coca Cola Company: Marketing Strategy Contents Introduction and Summary of the Company ............................................................................................ 3 Environmental Analysis ........................................................................................................................... 3 Political ............................................................................................................................................... 4 Economic............................................................................................................................................. 4 Social................................................................................................................................................... 4 Technological ...................................................................................................................................... 5 Customer analysis – STP analysis ............................................................................................................. 5 Segmentation ...................................................................................................................................... 6 Targeting ............................................................................................................................................. 6 Positioning .............................................................................
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...! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Azerbaijani Coca-Cola HRM Proposal ! for Personal Assistant! WEN Qi 1 Recruitment A personal assistant to general manager is someone who assists in daily business or personal tasks of general manager. 1.1 Job analysis 1.1.1 Personal Assistant Job Description • Arranging travel and accommodation • Calendar management, monitor and deal with telephone calls or e-mails, relay messages or refer callers as appropriate or as directed • Handle all aspects of meeting arrangements and supporting documentation, conference calls, including administrative support as required • Keeping and maintaining an accurate record of papers and electronic correspondence on behalf of the GM • Minute general meetings as required • Dealing with incoming e-mail, faxes and post 1.1.2 Personal Assistant Job Requirements • University degree • PA experience in supporting a senior manager and their team is essential • Excellent knowledge of Azerbaijani and English, Russian is a plus • Excellent knowledge of MS Office • Strong interpersonal skills • Excellent organizational skills • Excellent written and oral communication skills • Proven ability to work under pressure and to tight deadlines 1.2 Recruitment planning Use external recruitment. External recruitment is the process of searching outside of the current employee pool to fill open position in an organization. It makes the organization can approach to a larger pool of applications, which...
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...Marketing Plan: Coca-Cola in 2015 Matt Curd Matt Curd Page 1 Marketing Plan Purpose: In brief the purpose is to market a new innovative beverage packaging for Coca-Cola. The packaging has been designed around the brief ‘consider the creation of a new concept form of beverage packaging container for 2015.’ The Coca-Cola Company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world. Coca-Cola's headquarters are in Atlanta, Georgia, in America. It is best known for its flagship product, Coca-Cola, and is one of the largest corporations in the United States. Today, Coca-Cola is an internationally recognized soft drinks company with ambitious plans to further grow the brand. The company owns the majority of the soft drinks available in coolers and in vending machines in the western world. Some of these brands include, Coca-Cola and sub brands1, Dr Pepper, Fanta, Sprite, Oasis and PowerAde. A full list of Coca-Colas affiliated brands can be found on their corporate website2. The 2005 Annual Report states the company sells beverage products in more than 312 countries or territories.3 The international presence of Coca-Cola is phenomenal and its logo, advertising and colours are among the most recognized in the world. Mission: Taken from thecoca-colacompany.com Everything we do is inspired by our enduring mission: • • • To Refresh the World... in body, mind, and spirit. To Inspire Moments of...
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