AD ACCOUNT STRATEGY TEST FOR FACEBOOK AND GOOGLE.
FACEBOOK AD MANAGER.
STEP ONE: Interest based targeting.
I would use Audience Insights to get data so as to profile new potential customers.
Based on the insights Facebook has provided, put the new target customers against your current Facebook followers in order to test the ad campaign. This information will help you generate meaningful ads.
STEP TWO: Craft a compelling lead magnet.
I would create something that would get the attention of the prospective customers.
To achieve this, I would consider the following tactics;
i.) Giving irresistible offers, like purchase discounts e.g. 20% discount on the 65 inch LG television. ii.) Having promotional sales. For example, Valentines offer on the …show more content…
To ensure optimum conversion rates, I would perform the following tasks.
i.) Keeping the ad simple and easy to understand. ii.) Ensuring it is easy to purchase from. iii.) Does not have errors or wrong information. iv.) Little or no distractions
v.) An ad that will build trust of the customer.
STEP 6: Constantly, Monitor, Tweak and Refine Campaigns.
Here I will measure the extent of brand awareness by checking the number of new people I have reached. This will aid me to know if my ad campaign is working.
I can also contact people who have liked the Facebook posts in order to try and convince them to buy the products by leading them to magnet offers.
I can also make changes to my ad campaign depending on the responses that I get from the target customers in order to optimise the conversion rate.

GOOGLE ADWORDS.
In order to create brand awareness and increase the rate of conversions on my Facebook Ad. I would do the following tasks;

I.) Using remarketing as a CRO tool.
This is simply remarketing. I will be simply showing customers ads they had visited earlier a few more times in order to increase the chances of them buying the product.

II.) Align Ad copy with landing …show more content…
To simply put together customers who are on our mail list on Facebook and are enlisted on Gmail. Afterwards I will set higher bids in the Ad set for people who are on our mailing list and are Gmail users as they are more likely to buy.

IV.) Reverse engineering the path of purchase. This is basically getting the desired end result of our target customers and using that result to generate keywords that will lead the customer to your landing page e.g. cheap quality phones.

PART 2: Recommendations.
Based on the research conducted on your social platforms, I would like to recommend the following;
1.) Increasing the number of back links on your website. This will increase traffic to your website thus increasing brand awareness as well as chances of converting potential customers to actual customers.
2.) You are not using your frequent keywords in your tittle tags.
3.) The website is taking s little long to load. Perhaps you can optimize it so as to speed up the loading time. E.g. formatting and compressing images used.
4.) You can create an AMP (accelerated mobile pages) version for your Facebook URL to serve customer with a faster mobile user