...THE VALUE OF ANALYTICAL TOOLS IN COMPETITIVE ANALYSIS: HOME NURSING PROVIDERS ABSTRACT In business, analytics tool is a fast emergent field and there are many tools obtainable in the market to serve the essential needs of organizations. Analytical tools are used to help managers in making clear decision on the outcome of their findings enabling a shift in how businesses support operational decisions: from intuition to data-driven. Thus, analytics tools enable businesses to make better, more informed decisions and compete more successfully. In today’s global business environment, managers require the latest analytical and decision-support tools to cope with market complexity, regulatory change and pervasive uncertainty. For companies, the most valuable tools are those woven into the fabric of day-to-day business activities: forecasting trends, sizing markets, benchmarking practices, assessing risks, and quantifying results. INTRODUCTION Strategic analysis as an independent object of scientific study has been dealt with but insufficiently (Vaitkevičius et al., 2002). It has been reviewed, however, by comparatively numerous authors. It may be stated that some authors assigned more functions to strategic analysis (Lindblom, 1959); Cyert and March, 1963; Hammeresh et al., 1978; Porter, 1980; Stoner and Fry, 1987; Johnson and Scholes, 1993; Rowe et al., 1994; Grant, 1998; Peel et al., 1996; Godet, 2000; Barnes, 2002; Analoui and Karami, 2003; Eng, 2004; McNamee et al...
Words: 2965 - Pages: 12
...Recommendation: Home Depot Jermaine Singleton Capella University MBA6004-Foundational Skills Business Leaders Jeff Leinaweaver November 15, 2013 Home Depot Incorporated Home Depot is a retailer, which is one of the fastest Corporations in the United States. In the early 80s, the company went public with NASDAQ and join with the New York Stock Exchange. There was a tremendous growth in the company between the 80s and 90s. Home Depot began putting home improvement centers in Canada in 1994 and Mexico in 2001. The company expanded the business to China forming a 12 store chain called The Home Way in 2006. The company also develops a strategic alliance with manufacturers leading in the industry to give customers exclusive products. Home Depot advertises different national brands to set standards for the merchandise use by professional contractors and customers. Home Depot has offices in China, Canada, U.S., India, and Mexico. The company is enhancing the relationships between the customers and the manufacturers and changing the customer’s confidence in the international suppliers. The two largest companies in the industry, which is Home Depot and Lowes, are the high entry barriers. These companies hold the high cost to maintain the success factors with other companies. The home improvement...
Words: 1383 - Pages: 6
...Proctor and Gamble Global Fabric & Home Care Corporate and Strategic Business Unit Model Strategy Introduction The purpose of this paper is to examine a Strategic Business Unit for its overall fit and alignment within its corporate environment. For this case study, the corporate parent must be a publically traded, multinational corporation with two or more strategic business units. The corporation that will be examined is Proctor and Gamble. This study will begin by understanding the parent corporation through its history, its basic or generic corporate strategy, the current structure of the corporation, and its overarching business model. The case study will then thoroughly examine the selected strategic business unit to include its value chain, strengths weaknesses opportunities and threats (SWOT), marketing and sales, comparison to competitors, stock trends and shareholder value. In order to complete this study the effects of corporate parenting strategy, an examination of its resources and capabilities, and review of recent and emerging trends within the industry must also be examined. However, before this paper can delve into Proctor and Gamble and its strategic business unit basic theory and business analysis techniques must be determined and defined. The different theories and analysis techniques that will be used are Value Chain Analysis, Corporate Parenting Analysis, SWOT Analysis, and analysis of corporate resources and capabilities. These will be...
Words: 3520 - Pages: 15
...Care Americas Incorporated Product Description Cares Americas, a non-profit organization, has designed a HIV/STD test that will take the world by storm. The new product, Unity, is an over the counter home testing kit made for couples or individuals. The kit is one of only two FDA approved home HIV testing kits. Unity differs from the other approved company because it tests for HIV1 and HIV2 antibodies. Couples taking the Unity test have a clear view of being positive or not by the color-coded results. There are two test kits in one package; one is blue and the other is pink. By having the different colors, the testing individuals can pick a color to identify their tests from the other person. The test results appear within three minutes but the whole testing time from beginning to end takes about 20 minutes. The results of the saliva chemical reaction show a light blue minus sign or a light red plus sign. The light red plus sign indicates possible traces of Chlamydia, Genital Herpes, Gonorrhea, Syphilis, or human immunodeficiency virus antibodies. The light blue minus sign indicates no traces of the antibodies. Testing kits include anonymous support facilities to get assistance with future care for individuals testing positive. The kits have phone numbers and internet links to contact caregivers in the area of the tester. Spanish and English versions of the instructions are included in the kit for distribution in the United States and Mexico. Product Positioning ...
Words: 3257 - Pages: 14
...About | Contact | Jobs | [pic] • Lesson Store • Buy Video • Exercise Store • Powerpoint [pic][pic] Marketing Teacher: Home / The Marketing Environment The Marketing Environment [pic][pic][pic][pic][pic][pic][pic][pic] [pic][pic][pic][pic]The Marketing Environment What is the marketing environment? The marketing environment surrounds and impacts upon the organization. There are three key perspectives on the marketing environment, namely the 'macro-environment,' the 'micro-environment' and the 'internal environment'. [pic][pic][pic][pic][pic] The micro-environment This environment influences the organization directly. It includes suppliers that deal directly or indirectly, consumers and customers, and other local stakeholders. Micro tends to suggest small, but this can be misleading. In this context, micro describes the relationship between firms and the driving forces that control this relationship. It is a more local relationship, and the firm may exercise a degree of influence. The macro-environment This includes all factors that can influence and organization, but that are out of their direct control. A company does not generally influence any laws (although it is accepted that they could lobby or be part of a trade organization). It is continuously changing, and the company needs to be flexible to adapt. There may be aggressive competition and rivalry in a market. Globalization means that there is always the threat of substitute...
Words: 10461 - Pages: 42
...Applying SWOT Analysis for Effective Planning Introduction The objective or purpose in applying a SWOT diagram as a planning tool is to assist in organizational performance (Daft, 2012). A SWOT analysis is beneficial in helping an organization identify the strengths, weaknesses, opportunities, and threats during the planning process of creating new goals within the organization. Strengths are positive internal characteristics that the organization can exploit to achieve its strategic performance goal, weaknesses are internal characteristics that might restrict the organization’s performance, threats are external characteristics that may prevent achieving a goal, and opportunities are external characteristics that may help the organization to achieve the goal (Daft, 2012). When an organization considers all these factors it will help them in creating a goal based on all areas of consideration during their planning process. The organization can than create a goal that will be successful for both the internal aspects and the external aspects of an organization. When creating a SWOT analysis a company also opens up opportunity to learn more about what is beneficial and what is not to the organization. Problem The organization that I currently work for provides care to individuals with Developmental Disabilities. The department is Support Services. There are currently seven services that we provide within the department. These services include 24 hour care in individual...
Words: 1031 - Pages: 5
...Marketing and the Health Care System for TriHealth Cincinnati Kimberly Southerland Professor Renita Ellis Health Services Marketing 08-26-2012 Marketing and the Health Care System for TriHealth Cincinnati TriHealth Cincinnati is a partnership between Bethesda and Good Samaritan Hospitals. They perform over two thousand patient intakes per day. The mission of TriHealth is to improve the health status of the people we serve. We pursue our mission by providing a full range of health related services including prevention, wellness and education. Care is provided with compassion consistent with the values of our organization. The vision of TriHealth is to be the place where people want to work, where physicians want to practice, and most importantly where the community wants to go when they need the best quality, service, safety and value in health care. (www.trihealth.com). Key characteristics of the users of the products and/or services of TriHealth Cincinnati One of the key characteristics of services offered by TriHealth Cincinnati is their speed intake services. TriHealth Cincinnati has worked with Cincom to develop a streamline registration process. The registration process includes the creation of the patient’s record. Cincom developed Cincom IGR which is a rules based overly to guide registrars through a series of questions to get the correct and speedy result. In just six months, TriHealth has noticed an improvement in employee...
Words: 1544 - Pages: 7
...Outcomes March, 2016 The Nursing Challenge Hospital readmissions and emergency room visits are on the rise particularly for patients with low socioeconomic status, limited resources, or who live in rural areas. Post-operative infections, asthma attacks, heart failure exacerbations and other conditions that could have been prevented seem to be driving this pattern. This has caused a downstream impact on patient safety and poor patient outcomes. The System/Organization A major health insurer in the Midwest completed a market analysis across their book of business and discovered a common theme. Patients were being discharged from the hospital without getting the post discharge care they required. In determining the root cause, a gap was discovered in the follow through for discharge planning. Patients would be sent home with instructions from the discharge planner and orders from their physician, but no arrangements had been made for home health care, durable medical equipment or follow-up appointments with their physician. According to Senge’s five disciplines, the shared vision discipline, defined “This collective discipline establishes a focus on mutual purpose. People learn to nourish a sense of commitment in a group or organization by developing shared images of the future they seek to create, and the principles and guiding practices by which they hope to get there” would be a place to start. (Society for organizational learning) Utilizing the team learning discipline...
Words: 812 - Pages: 4
...Strategic Plan; Home Depot Strategic planning is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, and ensure that employees and other participants are working toward common goals. It is a disciplined effort that produces essential decisions and actions that shapes and guides what an organization is, who it serves, what it does, and why it does it. Strategic planning focuses on the future of the company. Strategic planning is building a plan that provides guidance in fulfilling a mission with maximum efficiency and impact for a company. Basically it is the Who, What, When, Where, How and How Much aspect to planning. “A company collectively tries to agree on where it is going (its vision) and how it’s going to get there (its strategy)” (Abraham, 2012). Strategic planning is a very important part of having a successful organization. Without it, the employees will not know what to do or why they are doing it and over time the company will not succeed. In order for the plan to be effective and useful, it should articulate specific goals and describe the action steps and resources needed to accomplish them. In other words, Strategic Planning is a regimented effort to analyze certain things like: the objectives of the organization, why it’s doing that and what is it going to do in the changing environment or future. I have selected Home Depot to analyze and prepare a strategic plan to grow the organization...
Words: 2087 - Pages: 9
...bankruptcy of a company called Vencor. Vencor specialized in nursing homes and became very successful before it plunged into fraud and bankruptcy. Today Kindred boast operating; “hospitals, nursing centers, home health, hospice and non-medical home care locations and a contract rehabilitation services business across the United States” (2014). According to Kindred’s website Kindred has ~ “102,600 employees, 2,787 locations in 47 states, 97 transitional care hospitals, 16 inpatient rehabilitation hospitals, 90 nursing centers, 21 sub-acute units, 664 Kindred at Home-home health, hospice and non-medical home care sites of service, 100 inpatient rehabilitation units (hospital-based) and...
Words: 723 - Pages: 3
...Situation Analysis The Creature Nannie is in their first year of operation. The service has been well received and marketing is now critical to its continued success and future profitability. The Creature Nannie offers the finest foster care for canine companions. The basic market need is a place to leave your dog when you travel that is a loving, caring environment that the dog will look forward to. Market Summary The Creature Nannie possesses good information about the market and knows a great deal about the common attributes of our most prized and loyal customers. The Creature Nannie will leverage this information to better understand who is served, their specific needs, and how The Creature Nannie can better communicate with them. Market Analysis 2001 2002 2003 2004 2005 Potential Customers Growth CAGR Dog Owners 9% 17,876 19,485 21,239 23,151 25,235 9.00% Other 0% 0 0 0 0 0 0.00% Other 0% 0 0 0 0 0 0.00% Total 9.00% 17,876 19,485 21,239 23,151 25,235 9.00% Market Needs The Creature Nannie provides foster care for dogs in the Eugene area. The dogs get to stay in the Sloth's home with a one acre fenced in yard to roam. The Creature Nannie seeks to fulfill the following benefits that are important to their customers. Selection--The Creature Nannie provides many options for dog owners. Accessibility--The Sloth's home is located in Eugene and operating hours for drop off and pick up are quite flexible. Customer service--The patron will...
Words: 1089 - Pages: 5
...Marketing and Brand Position Plaza Home Health Services was established a year ago by nurses Jennifer and Nancy. Despite its hurried opening and poor logo it has generated revenue and made its presence known well between the current competitors. Despite this initial success Plaza Home Health needs to reinvigorate their identity to establish themselves successfully in the current marketplace. It is thus extremely important for them to analyze the current marketplace and to determine products needed and develop techniques to strategize and promote the products offered. Any new product is associated with risk but since Jennifer and Nancy have already opened this new Health services center they have stepped further into the market. Now that they have already established a service they need to target it to the appropriate audience. The success in marketplace is associated with skillfully promoting its services and products to retain old and attract new customers (Fortenberry, J. (2010). The total product concept by Theodore can help to maintain services that meet and exceed customer’s expectations. 1) The Generic Product- This is the basic service that is provided to the customers. Plaza Home Health Services offers home health service. This basic services is difficult to distinguish from competitors. 2) Expected product- At this level products and services need branding and certain other features to their generic product. At this stage Plaza Home must emphasize on providing a friendly...
Words: 1380 - Pages: 6
...ROSS DOGGY CARE MARKETING PLAN Student: Jackelinne Bartel Professor: Andrew Moore Class: Marketing Management MARKETING PLAN OUTLINE 1. Executive Analysis 2. Situation Analysis 2.1 Market Summary 2.2 SWOT Analysis 2.3 Competition 2.4 Product (Service) Offering 2.5 Keys to Success 2.6 Critical Issues 3. Marketing Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Marketing 3.5 Positioning 3.6 Strategy Pyramids 3.7 Marketing Mix 3.8 Marketing Research 4. Financials, Budgets, and Forecasts 4.1 Break-even Analysis 4.2 Sales Forecast 4.3 Expense Forecast/Promotional Budget CONCLUSION REFERENCES Executive Summary Ross Doggy Care is a dog foster-family arrangement in Rossy Sloth's home. Customers are able to leave their dog at the Sloth's home when they go on vacation. The dog is surrounded by people all day, have their own bed, are taken for walks twice a day, and have a one acre fenced backyard to explore. Ross Doggy Care is a superior alternative to a kennel because the dogs get attention all day, have plush facilities, and have ample opportunities to exercise. The guest dogs will typically even sleep in the children's rooms (in the bed under the sheets if they choose). Basically, the dogs become a temporary member of the household. Ross Doggy Care is able to offer this specialized attention because they are equipped to handle only eight dogs at once. Ross Doggy Care will compete directly...
Words: 2486 - Pages: 10
...Revitalizing a Brand- Plaza Home Health Services Donna L. Jones-Bryant HSA 505 July 26, 2015 Dr. Becky Foster Revitalizing a Brand- Plaza Home Health Services Plaza Home Health Services Plaza Home Health Services is a leader in providing home health services in Georgetown co-owned by Nancy Edwards and Jennifer Moore. Their pledge to provide exceptional home health service has commanded that their services be maintained at the maximum echelon, well above the competition. The entrepreneurs are relentlessly seeking methods to solidify their position in the market via economic control and deeper endeavors in constructing a brand that would be recognized as tantamount with unsurpassed quality home health service. Current Marketing Communication, Identity, and Brand Position The current market communication of Plaza Home Health is based on inadequately created logo, unappealing business cards and advertising brochures and, a lackluster building insignia. The existing market communication is so ineffective that the only observable marketing effort perceived are the actual services; aside from this, the company has not made a resolute attempt at branding. The printed personality of Plaza home services is just a plain black and white advertising display of their name. Presently, the labeling efforts are undeveloped with no visible energies spent to manufacture an exclusive trademark. SWOT Analysis Strengths: • Entered the market at the strongest...
Words: 794 - Pages: 4
...Strategic and Operational plans: UnitedHealth Group SWOT analysis Earl Cline MGT/521 April 6 2011 Bob Wilson Strategic and Operational plans: UnitedHealth Group SWOT analysis The SWOT analysis and strategic planning are chief partners. Before strategic planning takes place; the SWOT analysis must thoroughly be understood. To be successful company, an organization will need to concentrate on its internal strengths and avoid or improve its standing with its weaknesses. Success, however, can only be accomplished to the magnitude that an organization is aware of the opportunities and threats resulting from the external environment. (Houben, 1999) As strengths; UnitedHealth Group (UHG) deals in a wide range of services and products in the health insurance industry through UnitedHealthcare; a subsidiary of UHG. UHG is a leading health insurer with a base of 85 million customers; employing 820,000 healthcare professionals across 6,000 hospitals in the U.S. There are several entities that fall under the UnitedHealthcare authority; UnitedHealthcare Community and State, UnitedHealthcare Employer and Individual, UnitedHealthcare Medicare and Retirement, UnitedHealthcare Military and Veterans, and UnitedHealthcare international. This vast network of companies allows UHG to leverage their presence both nationally and internationally. (Marketline, 2014) UHG is also a prime player in the health services business. OptumHealth, OptumInsight, and OptumRx are participating in high...
Words: 776 - Pages: 4
