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Care America

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Submitted By TAMARA4934
Words 3257
Pages 14
Care Americas Incorporated
Product Description Cares Americas, a non-profit organization, has designed a HIV/STD test that will take the world by storm. The new product, Unity, is an over the counter home testing kit made for couples or individuals. The kit is one of only two FDA approved home HIV testing kits. Unity differs from the other approved company because it tests for HIV1 and HIV2 antibodies. Couples taking the Unity test have a clear view of being positive or not by the color-coded results. There are two test kits in one package; one is blue and the other is pink. By having the different colors, the testing individuals can pick a color to identify their tests from the other person. The test results appear within three minutes but the whole testing time from beginning to end takes about 20 minutes. The results of the saliva chemical reaction show a light blue minus sign or a light red plus sign. The light red plus sign indicates possible traces of Chlamydia, Genital Herpes, Gonorrhea, Syphilis, or human immunodeficiency virus antibodies. The light blue minus sign indicates no traces of the antibodies. Testing kits include anonymous support facilities to get assistance with future care for individuals testing positive. The kits have phone numbers and internet links to contact caregivers in the area of the tester. Spanish and English versions of the instructions are included in the kit for distribution in the United States and Mexico.
Product Positioning Product positioning is the fight for the consumers mind. The different marketers want to secure a place in the mind of the target consumer. To do this the marketers use "positioning." What this means is that the marketers want their product to come to mind when the consumer thinks about purchasing that product type. The more specific, the better the positioning. For

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