...Target Corporation Swot Analysis Marie DeVry University BUSN 155 Prof: Thomas Donini Sept 27, 2009 Target Corporation The Target Corporation, store, headquarters are located in Minneapolis, Minnesota. The company has a long history under several different names this extending back to 1902. The company was founded by George Dayton he was knows Good fellow in Minneapolis, first becoming the Dayton Dry Goods Company back in 1903. The company would later join the world largest shopping center at that time in 1954. The company entered the discount merchandise field in 1962 as Target, merging the J.L. Hudson Company in 1971 and acquiring Mervyn’s in 1979 in the year of 2000, the company changed its name to Target Corporation. Now currently, Target Corporation consisted on 1189 stores in 47 states. Target overview is considered to operate in the services sector in comparing prices. They specifically operate in the discount ram, variety stores business segment contained within the retail industry. Target general merchandise and food discount stores in the United States. Its two reportable segments are and Credit Card and the reason for credit card this performs repeated customers. Cash earning is always on of the most important part of a company. To review more importantly, an investment in stock for the company helps to identify cash earning. Target is significantly below their historical average multiple of cash earning, do to the economy down ward. As Target...
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...advantages and disadvantages of taking your small business online by performing a SWOT analysis. Include 2-4 items in each category. When performing a SWOT analysis you have to take into consideration the four categorizes of SWOT which is strengths, weakness, opportunities, and threats. Strengths consist of what does your company do well, for my company we make comfortable jeans, jean shorts, cargo pants, and cargo shorts along with t-shirts and collared shirts to fit the fashion of consumers today and in the future. Then you have to ask yourself is your company strong in its market, and my company is picking up momentum to being a very strong competitor in this market. With our advertising and customer care we have made a name for ourselves. Weaknesses play a part in the SWOT analysis and one is what does the company do poorly. I would have to say for my company it is that the shipping department has been doing poorly with the increase of sales, in which we are having a hard time getting the products out the door to our customers in a timely manner. The second thing we need to look at is what problems could be avoided, for my company I need to hire more employees to help with the increase load in the shipping department to be able to get customer orders out of the warehouse. So for me to avoid this I will have to hire more employees to fix this void. Opportunities also play a big part in the SWOT analysis. For example do new markets exist for your company’s products/services? In...
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...Unit One Actions Results SWOT Resume' Kaplan University School of Business MT460 Management Policy and Strategy Author: Kasey Kitchens Professor: Dr. Norris February 3, 2014 Actions Results SWOT Resume' A SWOT analysis can be used to tell an employee as well as an employer whether he or she will be a good fit for the business. A SWOT analysis can be used to gain knowledge and it can be used as a way to set goals to better a person. When there is a need to identify issues or problems that an employee is willing to work hard to change those issues. It can aid someone who wants to reaffirm his or her goals as well as make a comparison to see if he or she had made any progress with the goals that were previously set. When a firm or manager is responsible for creating an action plan, a SWOT analysis can be of a great help. When one needs to transform his or her strengths and/or opportunities into actions and results should first evaluate and make sure that he or she understands the situation that they are currently dealing with, so that he or she can decide what their task is going to in order for them to achieve the desired goal. Next he or she should focus on what actions they are going to take, so that the goal can be accomplished or he or she will be able to see where the issues are as well as finding the right resolution for the problems that are occurring. When the task has been completed, it is important to evaluate the results from the action, while evaluating...
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...MKT 113: Final Project Part I Final Submission Maika’i Feed is a new all organic pet product company available online and is in select retail stores. The company has an opportunity to expand it’s customer base and expand into more retail stores. The primary target markets is upscale middle aged couples that like to do their shopping online. This new pet product should be appealing to this target market to fit their healthier lifestyle. To help Maika’i Feed have a structured planning method for the business, a SWOT analysis has been completed to identify the companies strengths, weaknesses, opportunities and threats. Maika’i Feed is highlighting two key strengths. The company is offering a money back guarantee, giving the customer an opportunity to let their pet food and having an all organic pet food using the freshest ingridients. The strengths identified should correspond well with the opportunites in this SWOT analysis. The first opportunity identified is a growning demand for organic foods. Maika’i Feed already offers an organic pet product that should fit in well with this trend to eat healthier organic foods. The second opportunity is to put Maika’i Feed’s product in more retail stores. Offering a money back guarantee will help gain a larger customer base. With a larger customer base more retail stores will be willing to have the product on their shelves for customers to have easier access to the product. The primary target market for our pet product...
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...I. Introduction Luck is only a small part of National Book Store's success. Through the hard work and powerful leadership of Socorro Cancio-Ramos and the late Jose Ramos with their family, the company has evolved from its humble beginnings into the biggest and strongest bookstore chain in the Philippines. The first National Book Store started as a stall shop in Escolta before the Japanese occupation selling supplies, GI novels, and textbooks. When war broke out, strict book censorship forced them to shift their trade to soap, candies, and slippers. They bought their merchandise from wholesalers and peddled them to smaller retailers. Liberation came, but the whole Escolta area was burned to the ground. Having all their stocks reduced to ashes left the couple with nothing but determination and an undying drive to succeed. And their persistence paid off. They were able to rebuild a barong-barong in the corner of Soler and Avenida Rizal in time to catch the post-war business boom. They went back to business using their door as a counter for selling textbooks, notebooks, pad paper, and pencils. Business went very well because during that time, there were only a few stores that sold school supplies and books. National Book Store's opening was strategically timed to welcome the first postwar school year. 1948 brought another trial to the Ramos' life. Typhoon Gene destroyed their store and soaked all the merchandise. But this did not dampen the spirit and tenacity of the couple...
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...Financial Analysis Rayshon Harris Institution of Learning Financial Analysis Company Overview Business (enterprise) possesses all the signs of the goods and can be an object of purchase and sale. However, it is a specific type of goods, the features of which cause principles, approaches, and methods of its estimation. Business as the goods has a number of features. Firstly, these are the investment goods, which are performing for the purpose of a return in the future. The costs and reception of the incomes are united in time. The size of the expected profit is unknown; it has a likelihood character, and, therefore, the investor should consider the risks of a possible failure. Secondly, business is a system, but it can be on sale as both a whole system, its separate subsystems, and even its elements. Actually, not business, but its separate components become goods, and the estimation determines a market value for separate assets. Thirdly, the requirement for business as the goods depends on the processes occurring in business and its external environment. In fact, on the one hand, instability in economy leads to the instability in business; on the other hand, its instability leads to the further increase of instability in the whole economy. One more feature of business as the goods is the requirement for an adjustment of business, estimation process, and the necessity to consider the quality of a business management at business valuation. ...
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...Audit…………………………………………………………………………………………...1 2. SWOT Analysis………………………………………………………………………………………….1 3. PEST Analysis………………………………………………………………………………….………..2 4. Market research………………………………………………………………………………….………2 5. Market Segmentation……………………………………………………………………………………3 6. Marketing Strategies 7.1 Product…………………………………………………………………………………..................3 – 4 7.2 Place……………………………………………………………………………………….…..........4 7.3 Price…………….. ……………………………………………………………………………….…..5 7.4 Promotion…………………………………………………………………………………………..…5 7. Action Plan………………………………………………………………………………………………...6 8. Reference………………………………………………………………………………………………….7 1. SITUATIONAL AUDIT “You’ve been framed” is a fine art gallery and full-service custom frame shop. The gallery is owned and operated by John and Peter. Presently, John and Peter’s picture framing business’s primary focus on customer’s own images framing, which provided 60% of the total sales and contributed 70% gross margin per items. The remaining 40% of total sales are from selling framed and unframed pictures from stock and displays in the shop. This also contributed 50% gross margin per items. As the sales had reached a plateau so that options needed to be considered for further growth. This marketing plan is basically focusing on the expansion on the commercial market in order to reach more customers and orders from businesses. 2. SWOT ANALYSIS The SWOT analysis provides us with an opportunity...
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...report is aimed at critically analysing the macro, meso and micro business environment of Tesco, one of the largest food and grocery retailers in the world, operating around 4,331 stores. Strategic evaluation tools such as PESTEL, Porter’s Five Forces, SWOT and Value Chain analysis have been used by researchers in order to achieve this aim. Tesco – Company Overview Tesco is among the largest food retailers in the world with revenue in excess of £54 billion in 2009 and employing over 470,000 people . They operate approximately 4,331 stores in 14 countries around the world. The company operates primarily in the USA, Europe and Asia and their Head Office is based in Hertfordshire, UK. According to Datamonitor (2010), the commercial network portfolio of Tesco comprises : over 960 Express stores which sell approximately 7,000 products including fresh foods at suitable localities ; 170 Metro stores which sell a variety of food products in town and city centres; and 450 superstores which sell both food and non-food items including books and DVDs. Tesco also provides online retailing services through their website tesco.com and Tesco Direct . In addition, they provide broadband I nternet connections and financial services through Tesco Personal Finance (TPF). Tesco was founded in 1919 and launched its first store in Edgware, London, UK in 1929 (Tesco, 2010); however, over the decades it has evolved to become the market leader within the UK food retail segment (Datamonitor, 2010). The...
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.......................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4 Tesco PLC © MarketLine Page 2 Tesco PLC Company Overview COMPANY OVERVIEW Tesco PLC (Tesco or ‘the company’) is a food and grocery retailer. The company primarily operates in Europe and Asia. It is headquartered in Hertfordshire, the UK, and employed 519,671 people, on an average, in FY2012. The company recorded revenues of £64,539 million (approximately $103,223.7 million) in the financial year ended February 2012 (FY2012), an increase of 6.8% over FY2011. The operating profit of Tesco was £3,985 million (approximately $6,373.6 million) in FY2012, an increase of 1.7% over FY2011. The net profit was £2,806 million (approximately $4,487.9 million) in FY2012, an increase of 5.7% over FY2011. KEY FACTS Head Office Tesco PLC Tesco House Delamare Road Cheshunt Hertfordshire EN8 9SL GBR 44 1992 632222 Phone Fax Web Address http://www.tescoplc.com Revenue / turnover 64,539.0 (GBP Mn) Financial Year End Employees London Ticker February 519,671 TSCO Tesco PLC © MarketLine Page 3 Tesco PLC SWOT Analysis SWOT ANALYSIS Tesco is a food and grocery retailer. The company has been building a sustainable business model over the years through diversification into new geographies and...
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...SWOT, PESTEL, Porter's Five Forces and Value Chain Analysis of Tesco Introduction This report is aimed at critically analyzing the macro, meso and micro business environment of Tesco, one of the largest food and grocery retailers in the world, operating around 4,331 stores. Strategic evaluation tools such as PESTEL, Porter’s Five Forces, SWOT and Value Chain analysis have been used by researchers in order to achieve this aim. Tesco – Company Overview Tesco is among the largest food retailers in the world with revenue in excess of £54 billion in 2009 and employing over 470,000 people. They operate approximately 4,331 stores in 14 countries around the world. The company operates primarily in the USA, Europe and Asia and their Head Office is based in Hertfordshire, UK. According to Datamonitor (2010), the commercial network portfolio of Tesco comprises : over 960 Express stores which sell approximately 7,000 products including fresh foods at suitable localities ; 170 Metro stores which sell a variety of food products in town and city centres; and 450 superstores which sell both food and non-food items including books and DVDs. Tesco also provides online retailing services through their website tesco.com and Tesco Direct . In addition, they provide broadband I nternet connections and financial services through Tesco Personal Finance (TPF). Tesco was founded in 1919 and launched its first store in Edgware, London, UK in 1929 (Tesco, 2010); however, over the decades it has evolved...
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...完成时间 2014 年 2 月 28 日 A Research on the Marketing Strategies of Coffee Chain Business --- A Case Study of Starbucks in China Li Peiqi School of English for International Business Abstract In this article, the writer summarizes the marketing strategies of Starbucks by applying the basic theories of marketing, the SWOT analysis method with the theory support from a lot of reading and information searching. This article argues that the factors which distinguish Starbucks from its competitors in the market positioning are: the pursuit of coffee quality, the well-trained staff, the enthusiasm for making the world better, the attention to it pays to the community and the environment, innovation and the one and only “Starbucks Experience”. Starbucks puts coffee business in primary place, its core competiveness is its culture and values. Since the company locates the business in inspiring human’s spiritual beauty, it is necessary for their marketing means to come from the mental and psychological level. One innovative side of this article is that in addition to using the most basic marketing theory to the analysis of Starbucks' marketing strategy, the writer analyzes the success factors of Starbucks’ marketing from two different angles: the customers’ and the staffs’, which offers readers a unique viewpoint. This article lays particular stress on introducing Starbucks’ showing loving care for the environment and the human...
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...Analysis of Tesco’s Marketing Strategies Name: University: Course: Instructor: Date: Table of Contents 1.0 SUMMARY 3 2.0 INTRODUCTION 4 2.1 BACKGROUND 4 3.0 CURRENT SITUATION 5 3.1 PESTEL ANALYSIS 5 3.1.1 Political 6 3.1.2 Economic 6 3.1.3 Social 6 3.1.4 Technological 7 3.1.5 Environmental 7 3.1.6 Legal 8 3.2 SWOT ANALYSIS 9 3.3 DIFFERENTIAL ANALYSIS/COMPARATIVE ADVANTAGE – USP 9 4.0 RECOMMENDATIONS 9 4.1 SEGMENTATION TARGETING AND POSITIONING (STP) 9 4.1.1 Segmentation 9 4.1.2 Targeting 10 4.1.3 Positioning 10 6.2 MARKETING OBJECTIVES AND GOALS (SMART) 11 4.3 MARKETING MIX (4P’S) 12 4.3.1 Product 12 4.3.2 Price 13 4.1.3 Promotion 13 4.1.4 Place 14 6.0 References 16 7.0 Appendices 19 7.1 Appendix 1: Tesco Market Share versus Competition 19 1.0 SUMMARY Tesco is one of the most successful food and grocery retailers in the world. According to (Tesco 2012b), Tesco’s success is seen in its growth over the years. The company’s growth is projected from its core operations in UK into the other continents. Tesco had established its subsidiaries in 14 countries by the year 2010, (Tesco, 2012b). Currently, Tesco is the market leader in Europe, with approximately 30% market share. Tesco attributes this success to its marketing strategies. The Company has market its brands in a way that is customer personalized. Customer personalization has been arrived at by doing researching on market needs and expectations. An example...
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...this assignment I have been ask to describe the types of information and sources of information by including both internal and external. The next I am going to describe typical purposes of information used in a business and relate how these apply to Living Fashion. Living Fashion is large national retail store which selling a selection of ladies, men’s and children swear. In order to run the business effectively, businesses needs different types of information. This information may relate to employees, operations, customers, suppliers or competitors. In many cases this information is not required, so it needs to be safely and securely. Verbal Verbal communication is the best way how to communicate in a business. The reason is that of the high degree of impact it can create on an audience. Many businesses use this method to have staff meetings or telephone enquiry from their customers. Living Fashion may use verbal communication for their meetings or any conversation by involving two people discussing a topic. Verbal communication in Living Fashion is done by customer service and colleagues and advisors at store. Written Written communication involves a letters, emails, newspapers, books, trade journals or government publications. These types of written commutations help the businesses to receive important information’s from their stakeholders. Living Fashion is using letters, emails to receive customer’s complaints, orders and completed applications forms received from...
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...accamanchester@kaplan.co.uk Assignment Strategic Planning SAMPLE COVER SHEET Prepared By Muhammad Asif Anjum asifanumm@yahoo.com Student Number: Module Code:SP Table of Contents Executive summary 3 1. RECENT PAST: Strategies deployed and resulting outcomes- recent Strategic development history. 4 Introduction:- 4 Strategic Development History:- 4 Growth Strategy:- 7 Organic Growth:- 7 External growth (Acquisitions):- 7 Product series Strategy:- 8 Tesco Finest Range:- 8 Tesco Average Range: 8 Tesco Value Range: 8 Store Formats strategy:- 8 2. CURRENT: Current Strategic Situation:- 9 PEST Analysis:- 9 PORTER’s Five Forces:- 11 SWOT ANALYSIS:- 13 3. FUTURE: Strategic Direction for the future:- 16 Strategic 1: Tesco should expand in South East Asian developing country:- 16 Strategic 2: Tesco should alliance with Star Bucks or Caffe Nero:- 17 Strategic 3: Tesco should introduce books section in back to school section:- 17 Strategic 4: Tesco should launch micro Tesco chain in UK:- 17 Conclusion:- 18 References:- 19 Executive summary The main purpose of this work is that to analyse the strategic growth of Tesco plc. After the brief study of Tesco’s history it has been analysed that Tesco works on many different strategies. Regarding to the growth strategy Tesco...
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...company operates, the report than narrows to focus on Michael Porter’s Five Forces: threat of new competition, threat of substitutes, bargaining power of customers, bargaining power of suppliers and intensity of competitive rivalry. The report continues with a thorough SWOT analysis of the company and follows on to the analysis of the company’s internal environment. Resource base view together with value chain analysis has been chosen to analyse Amazon’s internal environment. Introduction Company Overview Jeffrey Bezos started Amazon in 1994, after identifying that Internet usage was growing at a rate of 2,300 per cent per year (Emerland, 2002). Working from a 400-square foot office in Seattle, Jeffrey launched Amazon in July 1995. By the end of 1996, Amazon has posted sales of over $16 million and served about 180,000 customer accounts, which made it one of the most successful Web retailers in the world (Galante, 1997). Amazon has continued to expand its customer base, and sales revenues have increased every year. The firm’s revenues increased from $16 million in 1996 to $41.1 billion in 2011 (Bloomberg, 2012). Today, Amazon offers perhaps the broadest range of products worldwide. External Analysis The external environment is referred to as the macro-environment. This includes the broad environmental factors, which will affect organisations at different levels. It...
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