...Opportunity 1. people are in need of an easy way to transfer and save their files ( growing demand) 2. people are attracted to freebies and a variety of services (free cloud storage space strategy) 3. people often spend their time online (market demand) 4. demand of business and organization is met by the dropbox (profitability) 5. engagement on social media and new IT product (rapid development on clients) 6. Differentiation (segmentation based on user group) 克劳迪娅·凯和博士编写的阿里Farhoomand教授的指导课堂讨论下这种情况。这种情况下是不是 为了表明有效或无效的处理决定或业务流程。 ©2012亚洲案例研究中心，香港大学。本出版物的任何部分不得转载或 以任何形式或通过任何传播手段，电子，机械，复印，录制或其他方式（包括 互联网）没有香港大学的许可。 参考。 12/507C 1 ALI FARHOOMAND 香港商机： 创新的动态 企业家精神 香港商机（「香港商机」） ，成立于2001年11月，是香港的 第一个和最大的商业经纪公司，专门从事小企业的销售。领导 公司是一个年轻的前投资银行家，李根兴，谁把他的每一次机会 驾驶他的公司成功的新水平。与促进企业使命 通过购买现有企业创业，通过建立创新的商业模式 李曾荣获香港商机几个创业和产业奖项。然而，他的旅程， 一个企业家不无大起大落。 2004年至2005年，突然 香港商机多元化的业务进入服务范围广泛已导致该公司大 损失和随后的裁员。 2006年，李果断地重新聚焦他的公司的 资源在小企业经纪原有核心业务。他成功地 通过规范和整合业务流程复苏疲弱的公司 和操作。 作为香港商机就成功了，当地的竞争对手试图效仿。许多这些竞争者 由前员工谁也希望得到创业的味道的成立。至 保持香港商机的市场领导地位，并增加其盈利能力，这是纯粹 佣金依赖性，李进一步发展香港商机的商业模式，关联企业 经纪服务，金融服务，私募股权投资及物业投资。他的目标是 最终香港商机转成小企业房地产开发商，随着销售的企业 金融服务和性能，一个概念，又被同类型的香港首。 作为香港商机从服务的公司搬到了更加投入为导向，有什么 因素将决定李的业务的持续成功？ 李根兴的背景 李出生在香港，他的创业精神跑在他的家人。他的父亲给了 一个工作作为中国政府官员和移居香港在上世纪70年代发掘 商业机会。在新的地方，他没有商业经验或本地连接 涉足各种零售和服务行业，以及房地产市场。他 HKU974 本文档授权使用仅在BP与创业2014年大卫先生在洛根大学 格拉斯哥从2014年1月至2014年7月。 12/507C香港商机：创业创新的动力 2 支持他的孩子的愿望是企业家和鼓励年轻人跟随 他们的梦想和成功学本身沿着旅程的秘密。 李完成了他的学士学位，在金融，并在他的硕士学位，会计 ...
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...weaknesses, opportunities, and threats (SWOT) that the business faces if Dalman and Lei commit to a large-scale expansion of their business. In this Assignment on creating a business SWOT analysis for Sandwich Blitz, you will engage in developing the following professional competencies: • Problem solving and critical thinking by analyzing qualitative data in decision making. Click on the Video icon in the course to sit in on an operational meeting Dalman and Lei are having about the company. Dalman and Lei have recently discussed the future of Sandwich Blitz. Lei has noted the emergence of two new franchise operations that offer food and beverages similar to that of Sandwich Blitz. Although these have not yet entered the market, she feels that this is only a matter of time. The company has the resources to open two additional locations if good places can be found. The recent economic downturn has adversely affected the occupancy rates in the larger office parks that have historically been good locations for their shops. They could always look at other cities but have never considered this. Dalman and Lei are wondering if they expand again, should it be a small expansion or should they try something on a larger scale. After reading the scenario above and the readings in the text for Unit 3 and completing the practice Learning Activities in this unit, what do you think are the strengths, weaknesses, opportunities, and threats (SWOT) that the business faces if Dalman and...
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...Executive summary Dropbox 是一项免费的服务，可帮您把照片、文档和视频携带到任何地方，轻松地进行共享。Dropbox 是由 Drew Houston 和 Arash Ferdowsi 在 2007 年创立的。这两位创始人是麻省理工学院的学生，他们厌倦了登录不同的电脑来处理通过电子邮件发送给自己的文件，依此灵感而成立了本公司。 Dropbox is a file hosting service operated by Dropbox, Inc., headquartered in San Francisco, California, that offers cloud storage, file synchronization, and client software. Dropbox allows users to create a special folder on each of their computers, which Dropbox then synchronizes so that it appears to be the same folder (with the same contents) regardless of which computer is used to view it. Files placed in this folder also are accessible through a website and mobile phone applications. Dropbox was founded in 2007 by Drew Houston and Arash Ferdowsi, as a Y Combinator startup company. Feasibility study Is it technical feasible? Dropbox provides client software for Microsoft Windows, Mac OS X, Linux, Android, iOS, BlackBerry OS and web browsers, as well as unofficial ports to Symbian, Windows Phone, and MeeGo. Is there a market? Dropbox has received a total venture capital funding of US$257.2 million from several investors, including Y Combinator, Sequoia Capital, and Accel Partners. In 2011, tech entrepreneur Praveen Yajman speculated that Dropbox's valuation was more than $1 billion.[27] TechCrunch, VentureBeat, Business Insider, and Financial Post speculated that Dropbox's valuation could be up to $5 to $10 billion. Dropbox's 2011 revenue was expected to be $240 million. Dropbox is based in San...
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...Issue: Dropbox faced three major issues in 2013 related to future profitability: customer growth in B2C and B2B markets, free-to-pay user conversion, and competitive threats. Describe how each of these issues came about and why they are critical for Dropbox going forward. Do you see any other major issues? * When Dropbox first launched in 2007 the cloud storage market was already flooded with smaller competitors. Getting business customers was tough due to bureaucratic delays in getting them to integrate the services into their operations. It was also hard to get customers to pay because mainstream consumers weren’t yet used to using cloud-storage services. Analysis: What information in the case can help you formulate a strategy to address the issues above? 1. How effective was the 2010 consumer acquisition strategy? Calculate the cost of the referral campaign and the increase in annual revenue. Assume a 12% install rate (p. 3), a 1.6% free-to-pay conversion rate (p. 4), a $1.32 cost per free user (p. 4), and $120 revenue per paying user (p. 3). Do not worry about the free additional space that accompanies referrals. * The 2010 consumer acquisition strategy, over the course of 5 years, led to Dropbox holding a large share of the consumer cloud storage market. Their conversion rate went from 1.6% to 4.0%, which translates to $200-240 million in yearly revenue. After calculating the cost of the referral campaign and the increase in annual revenue, it came out...
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...Pricing at Dropbox In this case, we are asked to provide Dropbox some recommendations in order to address three major issues: the customer growth in B2C and B2B markets, the free-topay user conversion and the competitive threats. First, it is important to describe how each of these issues came about and why they are critical for Dropbox going forward. When A. Ferdowsi and D. Houston launched Dropbox in 2007, they knew that getting business customers would be tough due to bureaucratic delays in getting them to integrate the services into their operations. Another problem was that getting individuals to pay for Dropbox was hard because mainstream consumers were still not used to using cloud-storage services. To overcome that, they first focused on the individual consumer market (rather than corporate clients) and adopted a new pricing concept called “Freemium” which consists in giving away basic services for free (and thus only charging for premium versions). By coupling this “free way” to try the service with an efficient incentive program allowing people to get free storage upgrades, Dropbox was able to hold a large share of the consumer cloud storage market but also to indirectly penetrate the corporate world. Indeed, Houston’s goal was to get individuals to use and like Dropbox so much that they, in turn, got their employers to sign up as well. All this worked so well that they grew from 4 million users in 2010 to 200 million in 2013. The next step for Dropbox was...
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...Team no: 13 Writeup Mustahid ali and Sachin Singh DROPBOX: “It Just Works” CASE SYNOPSIS: Dropbox, founded in April 2007 by Drew Houston and Arash Ferdowsi, officially launched in September 2008. Drew Houston, is he co-founder and CEO of dropbox, a downloadable application that allowed users to easily share, sync, and store files (photos, documents, videos,ets) across most personal computers and smart phones. The company headquarter is in San Francisco, California. Dropbox is a venture-backed Silicon Valley start up, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts Dropbox's history from conception through mid-2010, when founder/CEO Drew Houston must make strategic decisions about new product features which are rigorously demanded by the users, how to target enterprise customers, and whether to pursue distribution deals with smartphone manufacturers. Drew Houston graduated from MIT and Ferdowsi dropped out of Harvard to co-found company. The idea was simple but very tough to execute, apart from this they already have around 80 competitors in the market and Mozy , Carbonite was doing very well even they are on the first position. Despite this they were confident that while entering a competitive market they could succeed. The first generation of cloud storage services was based on simplistic model, where file accesses were redirected over the internet instead...
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...1.5 Dropbox –Nike Marketing Analysis MKTG 530 Tori Kern Indiana Wesleyan University 1.5 Dropbox – Nike Marketing Analysis Nike Incorporated is one of the world’s leading innovators in athletic footwear, apparel, equipment and accessories (Nike.com, 2014). Nike will design, develop and market all of the above as well as marketing of apparel with licensed professional and college team logos ("IWU Jackson Library Databases," n.d.). Nike can and will clothe and shoe one’s entire family. Nike Incorporated began in 1968 and is now headquartered out of Beaverton, Oregon. Nike Inc. wholly owns affiliates such as Converse Incorporated, Hurley International, LLC and Nike Golf (Nike, Inc., n.d.). Converse is considered and reported as a separate segment while Hurley and Nike Golf are part of the financial reports for the Nike trademark. There is also the Jordan Brand. The Jordan Brand began in 1997and offers performance and lifestyle products. The Jordan Brand offers premium brand footwear, apparel and accessories inspired by the legend himself, Michael Jordan. The Nike Company has roughly 48,000 employees worldwide and operates in more than 170 countries (Global Data, December 2013). From when Nike began to the current status there are opportunities for Nike to improve on and to achieve goals. There will always be threats against the Nike Company that will try to distract or keep them from achieving goals. For a marketing standpoint it is important to identify those threats...
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...respond to work situations. There is no right or wrong answer. Interpreting your score will help identify your strengths and capabilities. This activity provides a valuable insight into your managerial skills and is a great way to prepare and begin Unit 3. You will apply this information as you write your paper. Step 2: Click to use the SWOT Analysis Diagram Template Use this diagram template as a visual representation of your planning strategy. Complete Steps 1–7, and insert relevant information into each component of the SWOT diagram. Please focus your attention on this activity. Some of the most valuable planning ideas can emerge when this type of diagram is used in collaboration and communication with other team members. Step 3: Write and submit your Assignment paper As you write your paper, integrate both the “What is Your Strategy Strength?” and your completed SWOT Analysis. How do you see your strategic strengths expressed in your SWOT? How can you compensate for your strategic weaknesses in your SWOT? Construct your paper with subheadings that connect to the key components of the grading rubric. Title your paper- “Applying SWOT Analysis for Effective Planning” Sub Headings Introduction Problem Analysis Integration Conclusion Reference Page Directions for Submitting Your Assignment Before you submit your Assignment, you should save your work on your computer in a location and with a name that you will remember. Make sure your project is in the appropriate...
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...FINANCIAL ANALYSIS: Apple, Inc NAME: EXECUTIVE SUMMARY: Apple Inc. is an American company whose reach is multinational. Apple designs, manufacturers personal computers, consumer electronics, software, as well as services related to each of the primary areas just discussed. Apple’s 2013 10-K reports that “The Company designs, manufacturers, and markets mobile communication and media devices, personal computes, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Despite the MP3 players having already been introduced to the world, it was not until Apple released its version of what it felt an MP3 player should look and feel like that the mass market took notice. Apple released its initial MP2 player, its iPod, in 2001. Since the release of that product, Apple has experienced a ridiculous amount of growth. In fact, Apple has been listed as one of the most successful electronics companies in the world (Apple’s 2013 10-K). With Steve Jobs back in control at Apple, The Company did anything but rest on its laurels. Of these primary areas in which Apple focuses, the most important of these is its communication and media devices division. AS Suman Chatterjee (2013) writers in an article published on SeekingAlpha.com, “With the release of the iPhone 5 and strong ties with Verizon (with a US market share of 31.9%) and AT&T (with a US...
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...these here. | |25 |Situation Analysis | | |Start with a paragraph that summarises the business situation (eg do strengths outweigh weaknesses? Is it an | | |attractive industry (i.e. profitable) to be in? etc. | | | | | |Do whatever analysis you deem is necessary. You will use the following frameworks: Five Forces, SWOT, Historical | |...
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...SWOT Analysis As Whole Foods Market, we pride ourselves on providing fresh organic food to our consumers. One of our major strengths is that we have a large emphasis on perishable fresh food, which provides a competitive advantage over some other popular grocery chains, such as Kroger and Wegmans2, whose primary focus is on prepackaged products1. Another strength for our company is that we have the highest sales per square foot in the supermarket industry3, while still keeping our prices competitive. We continue to attract a variety of people, trying to reach different market segments. However with all the success our company has had we do have several weaknesses. One major weakness for Whole Foods Market is that we have a very small international presence at the moment, with only seven stores in Canada and Six in the UK1. The sales from Whole Foods stores outside the United States only contribute 3% to the total revenue on our comapany1. Since we do no have much experience with opening stores internationally this could potentially be a problem when we plan to expand to China. In order to understand the Chinese market Whole Foods Market has analyzed the external factors of the environment. We discovered three opportunities for Whole Foods Market in China. One major opportunity is that there is a growing concern for food safety in China (Appendix Brynn). The standards for food safety vary greatly between provinces; and there have been many recent recalls on food in this country...
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...section provides the opportunity to develop your course project. Conducting an internal environmental scan or organizational assessment, provides the ability to put the strategy audit together. In this module, you will conduct a comprehensive assessment of the internal environment at your business unit or organization you are working with for this project, also known as an organizational assessment, and present your findings in a report. In your report, you should analyze the operating characteristics and assets of your business unit. The SWOT model is one of the most common business tools used during organizational assessment. Another is developing a balanced scorecard based on a prescribed or planned set of performance objectives that will be measured and evaluated regularly. In this assignment, based on the external environmental scan you conducted in M2: Assignment 2 and the internal environmental scan in this assignment, you will develop a SWOT analysis and a balanced strategic scorecard. Part I: Internal Environmental Scan (2–3 pages) The internal environmental scan or organizational assessment should include the following: • Mission, vision, and values: Assess the organization’s understanding of the mission, vision, and values, and how they relate the business strategy. Is there consensus on the mission and vision of the organization? What are the shared values of the organization? What are the behaviors espoused by these values? • Strategy clarification: Assess the...
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...Meeting Times: T/Th: After 5 PM works for everyone. Generally after 5 PM works. Wednesday after BUSI 199 (6 PM) We'll work out details for that but generally after 5 PM. Methods of Communication Canvas for Communication Major Methods, Text messages for minor communication. Dropbox for File Sharing. PowerPoint with a Master Deck Save as: Type of Assignment_Date_Name if Edit ex: Info Memo_2.20.13_May Edit We're gonna set up a timeline of important dates: Presentation is: March 20th at 11 AM Transmittal Email and Executive Summary is due: March 19th before 5 PM. Individual Deliverables is due: March 6th March 20th: Last day to submit a critical incident report February 26th: Next group meeting February 27th: 3rd virtual group meeting. March 18th: Presentation Workshop Everything completed by March 18th. All deliverables must be completed and we'll use March 18-20 as practice for our presentation. Reading through the executive summary together so we can get a concrete list of deliverables. TEAM STRENGTHS AND WEAKNESSES Kelcie: - Not a good writer ; would rather not do business writing + Good formatter + Good at PowerPoint slides - Not a super effective email writer Van: + Good business writer + Will send out emails - Would rather not to do financial Kenny: + Presentation skills - Not good at cover letters/thank you letters + good at memos ; Harms be lovin' the memos. May: + Good at presenting - May overanalyze...
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...REMINDER: 1. Submit timesheet to team leader by Saturday mid afternoon...if yet anyone is assigned (PLEASE) e-mail them to me, or better yet put it in these threads!! 2. Submit a second copy of your own time sheet to your dropbox 3. Submit the final contract (which I feel we can get done by today evening) to your own dropbox!!! 4. Review the summary/status report that is created by the leader for the week. I suggest that it be completed by early Sunday at the latest and then also make a copy of it to these threads for everyone else to see. Team A Team B Team C Team D . Hi Team, Here is the conference call number and pin # schedule for: Time: 9:00pm EST or 6:00pm PST Date: Thursday, September 6th Dial in Conf. #: 1-866-206-0240 Participant pin#: 969444 Remember to also log into Team A Chat simultaneously. Priority order Strategic management to do mission which thry lack Human resource issues Customer service Online gaming asrs Meeting minutes: Mayhew and I had a 25 minute telecom in which we discussed the major points of the team contract. This is a tentative list of what we thought to be good ideas. Keep in mind that these are open to amendment if anyone has any good ideas. Q: How work will be divided? A: Equally based on content Q: How decisions will be made? A: By consensus, but with the leader making the final call. Q: How disputes will be resolved? A: In a diplomatic fashion...
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...industry and the factors affecting the long term prospects Percentage of marks awarded for module: Assessment criteria Content, style, relevance, originality, This assignment is worth 50% of the total marks for the module Explanatory comments on the assessment criteria Clear demonstration of rigorous research from recognised authoritative sources. Page 1 of 7 Maximum marks for each section 50% Structure Format, referencing, bibliography Constructive critical analysis, introduction, conclusion Harvard Demonstration of a clear understanding of the issues. Use of academic models. 10% 40% Candidates must clearly label their ID Number on additional separate reference, formula or answer sheets. Assignment Question “Using the SWOT analytical tool, critically analyse the impact of the exploration of unconventional oil or gas or any one of the renewable energy sources on the energy policy of a country of your choice.” Total marks for assignment: 100 Marks Page 2 of 7 Assignment outline This is an individual assignment and must be presented in a report format (2,000 words). It...
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