...the Music Industry As Albert Moran puts it, “film is an economic commodity as well as a cultural good” (Albert Moran, 1996) and therefore, the struggle to dominate the market for films and music has continued for such a long time. These cultural products because of the industrial processes they follow of production, distribution and consumption fall into the category of an industry and are immensely affected by the forces of the market. Distribution is the key factor in determining who would rule the industry as it forms the link between the production of the media goods and their exposure to the target audience. Over the years the cultural industry has evolved imbibing newer technologies and making space for newer companies to make their mark. This process of evolution has been intercepted with changes in its economic and sociological structure owing to the external economic, social and political factors and also technological advancements. Ownership of the media forces to a great extent amounts to a huge control over the global economy and also means greater political and cultural power. Hesmondhalgh, in his book, The Cultural Industries, points out that there has been an "interweaving of change and continuity" in the cultural industry since the 1970s (Hesmondhalgh, 2007). However, this hasn’t ever been a smooth process for the older and established companies who had to face challenges from the new market players. The music industry had to grow from the sheet music days...
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...Intellectual Property -Music and Art and Fair Use BUS311: Business Law I (BAI1414A) 4/20/2014 Philosophers have barely taken an interest in the ethics dealing with intellectual property, this despite societies continued debate over “fair use” of copyrighted materials. We justify copy and paste forgoing old set standards of how we give credit for intellectual achievement in lieu of convenience. One has to wonder as technology continues to advance and copyrighting laws become diluted that music and art available via the internet will be of any commercial value. Intellectual Property-Music and Art and Fair Use I. Intellectual Property a. What is IP? b. How has technology affected IP? c. What laws protect IP? II. Music & Art work a. How has broadband changed the music industry? b. How is it so easy to copy and paste someone else’s work? 1. Does citing a source give one the permission to use? 2. What laws govern copyright? III. Fair Use a. What is fair use? b. How does fair use fit with copyright law? c. How does the court know if a use is fair? . IV. Moving forward a. Advancing Technology vs. Copyright laws b. Artistry vs. Commercial reward What is Intellectual Property? Intellectual Property By definition intellectual property IP, is all products derived of human intellect that the law protects from unauthorized usage. Ownership creates a limited monopoly innately...
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...Shah Sony Music (India) February 2012. Vivek Paul, Director of Digital Media Initiatives at Sony sat with Shridhar Subramaniam, President, India and Middle East, Sony Music Entertainment, in his Santa Cruz, Mumbai office and mulled over the remarkable changes that the music industry in India had witnessed over the past few years. With the rapid growth in Internet penetration and usage, technology was driving music production, access and consumption. Sales from digital platforms had surpassed sales from traditional physical formats, such as CDs and tapes. With the distribution of digital music in India largely skewed towards the telecom business, music was increasingly being accessed via mobile devices, including smartphones and tablets. Artists were reaching out to consumers directly through many innovative platforms, and live performances were gaining more traction. Independent (“indie”) artist business models were rising in popularity and creating further fragmentation in the market. Overall, the role of the recording company seemed to be diminishing. While some of the leading companies in the music industry were testing the waters in the digital space, new players, including technology companies, were quickly entering the market with various new platforms and services. Distribution, in the form of music streaming services and e-commerce sites, was changing the way music was being bought and consumed. As Head of Digital Media, Paul reflected on the role of Sony Music India, a...
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...intellectual property theft which is the result of any creative or innovative endeavor from a human and the expression of this endeavor like books, recording and choreography to name a few. With technology being a big part of our lives intellectual property theft is integrated into copyright statues. Intellectual property theft laws in the United States grant the exclusive ownership the rights to use produce and distribute creative work to the creator or author. There are four types intellectual property which are copyrights, patents, trademark and trade secrets. Copyrights deal with forms of creativity in communication like novels, music, songs and movies. Patents protect new invention and cannot be exploited without the authorization of the patent owner. Trademarks are designed to individualize goods to distinguish the source like a symbol, logo and a slogan. Before you can combat the theft of intellectual property theft we need to know what’s behind the motivation of the behavior of theft. Some believe that low self control is a result behind theft. With information technology being so advance it poses a serious threat to authors of copyright material. With every idea or invention being copied on to digital making it easier to copy distribute copyrighted material like computer software, pictures and music which is called piracy. A good example is when me and the family venture out to the swap meet and there you see a vendor selling bootleg movies for 5 to 10 dollars. The only deterrence...
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...Research on Intellectual Property rightsBy Collins MerokaCollege | | Introduction Internet as seen in the present advancement in technology has brought myriad of achievements. It has further created a new world for online opportunities and challenges as well. In digital transmission of materials, protected work can be shared through the internet in one form or the other. These forms may include, but not limited to, music, still pictures, video clips and sound. With all these sharing, internet has become a common place to upload and download audio-visual materials like recorded films. Copyright is a common method used to protect ones production rights on a particular piece of material over the internet. In fact, the graph below shows that copyright infringement is the most common type of infringement; Figure 1: source; Canadian SME However, in peer-to-peer file sharing, most people infringe these rights and pass other people’s work as their own. In fact, IFPI states in their report that “the ease of access to music by means of illegal file sharing has damaged its perceived value to customers”. This has been a great challenge to music and film industry globally (Leyshon, A., 2003). For instance in the recent emergence of file swapping services that are based on the internet. These services include Napster that has allowed huge exploitation of recorded work without any little authorization of the users. Actually, this has been attributed to the slow rate of sales...
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...6 Company 6 Products 7 Situational Analysis 7 Market Share 8 Goals 8 Strategy 9 SWOT Analysis 9 Strengths 10 Weaknesses 11 Opportunities 11 Threats 12 Customers 12 Competitors 14 Positioning 14 Competitor Market Share 15 Collaborators 15 Role of Partnerships 15 Complimentary Businesses 16 Climate 16 Political/Legal 16 Economic 16 Technological 17 Social/Cultural 17 Issues Analysis 17 Personal Computer Market 17 New Products 17 International Operations 18 Digital rights management system (DRM) 18 eBusiness Models 18 Market Research and Market Intelligence 20 Marketing Strategy 25 Tactical e-Marketing and Communications Planning 28 Tactical Approach 28 Product 28 Promotion 29 Price 31 Place 31 Use of Technology 31 Delivery Mechanism 34 Flexible manufacturing plants 34 Supplier Relationship Management. 35 Channel Management 36 Marketing Communications 37 Developing an Integrated Marketing Communications Plan 37 Overarching Goals of the Plan 38 Message Development 38 Communication Media, Venues, and Campaign Elements 39 Tactical Marketing Plan Elements 40 Regulation and Ethics Issues 45 Responding to Regulation and Ethics Issues 46 Assessing E-Marketing Effectiveness 47 Conclusion 50 References 51 List of Figures Figure 1 - Porter's Five Forces Analysis Framework 22 Figure 2 - Comparative Competitor Specifications 23 Figure 3 ' Online Advertising Tracking Sample 30 Figure 4 - Shop Floor Hierarchy 35 Figure 5 - Collaborative...
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...Description • Organizational Structure • Service Description • Objectives • Keys To Success • Company Summary • Company Ownership • Location • Management and Personnel • Litigation • Risk Factors IV. The Marketing • Markets (Segmentation) • Overall potential market • Competition • Distribution and Sales • Marketing Strategy • Overall Industry Analysis • Market Analysis • Strategic Alliances • Technology • Future Products/Services • Industry and Market Trends • Sales (Strategy) V. The Financials • Uses of Funds • Income Statement • Cash Flow Statement • Balance Sheet • Income Projection • Break-Even Analysis VI. The Supporting Documents Mission Statement: Globally equalize the entertainment playing field by giving every individual an unbiased opportunity at accessing the right doors and taking control of their destiny. Executive Summary: MusXtreme LLC is an Internet company that embodies one of the four main facets of the entertainment industry, music. Musxtreme.com connects musical talent to the industry professionals that make everything happen, and the fans that make all of this possible by utilizing the power of compounding connections and sharing information (social network)...
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...on the Music Industry: Downloadable Music VS. Records Table of Contents * Introduction 3 * Music Label Industry Analysis 5 * EMI Group Unlimited Business Description 7 * Record Label Business Model 8 * Record Label History 10 * Record Label SWOT Analysis 11 * Downloadable Music Business Description 14 * Downloadable Music Business Model 14 * Downloadable Music History 15 * Competing Online Services 15 * Financial Analysis 16 * The Future of The Music Industry 19 * Conclusion 21 * References 21 The Impact of the Internet on the Music Industry: The Record Label VS. Downloadable Music It was only a short time ago that record stores like Specs and FYE were littered across the country, stocked from wall to wall with all the latest albums from your favorite bands and all sorts of music paraphernalia. People like me would have stacks of compact discs or binders full of the music they owned ready to go wherever they went. Before them there were cassette tapes, and before that vinyl records. If you were lucky enough to be a signed musician, you were a star destined for fame and fortune with thousands if not millions of loyal supporters buying your album and following you on tour. Most importantly for the purpose of this paper, the record labels were some of the wealthiest companies in the entertainment industry. The...
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...for EMI | |Issue domain |Event or trend |Active stakeholder(s) |Potential significance | |Social |Music is very popular, especially |Consumers |A huge market of music tends to make a product that is not payed | | |among young people but they don’t |Record companied |for. Record companied loose money beacuse of piracy. Beginning | | |feel obliged to pay for digital | |artists may suffer because companies prefer to work with famous | | |music (which could be downloaded | |artists who are profitable despite piracy. (1) | | |from i-net) | | | |Alison Wenham, chair of WIN, says: "Most artists who want to make a career from their music still seek a recording deal. They want to be introduced to the | |best producers, sound engineers and session musicians in the business. They need financial support and professional help to develop marketing and promotional | |campaigns." Research conducted with the Unsigned Guide in the UK found 70 per...
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...contract law and intellectual property law, the industry covers mostly fields that offer entertainment as a primary product. Fields such as film, music, fine arts, dance, literary publishing, Broadcasting, sports etc. They all share a common interest of profiting from creative works or services provided by artists. Much of work of entertainment law practice is transaction based. Litigations often occur as a result of common and recurring mistakes that are made during negotiations and drafting. In the entertainment industry hundreds of legal relationships are created every day and having a sound knowledge of common issues in the industry is critical in negotiating a deal and drafting a good contract. CONTRACTS IN THE ENTERTAINMENT INDUSTRY Personal Service Agreement (PSA) Promoting a product or a service involves investing a lot of time and money, with the expectation of return on investment. The possibility that the product or service will not achieve the expected success or any success at all introduces a risk factor. A great majority of artists do not have the resources necessary to promote their products or services; they instead use intermediaries that invest time and money and bear the risk of loss. These intermediaries are known as “Entertainment Producers”. These Entertainment Producers invest time and money in selling the Artist’s talents or products to the consumer. Film Distribution Companies, Film Studios and Music Recording Companies...
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...11………………………………………………………………14 Exhibit 1: Dominant Economic Features Market Size and Growth Rate Record Label Market Size: * Total revenues for the music industry in 2011 was 7.4 billion dollars * Sony accounted for 27.6% of total market share * There were 231 businesses in this industry in 2011 * Regulation was heavy, the change in technology was high--causing revenue volatility--the barriers to entry were high, and competition was high. * See Photo: Market Growth Rate * Total Album Sales- Sony was second highest with 29.29% of the market share, behind the leader Universal by a slim 0.56% * Sony was still the leading holder of market share in physical album sales at 31.08% * In digital sales, Sony was still behind Universal by 2.99% and 6.76% in album sales and individual track sales, respectively. * Record labels as a whole were in decline * Regulation was high, as was change in technology * Internet was making it easier and easier for the artists to cut out the middleman * See Photo: Publishing Market Size: * Revenues totaled 4.9 billion dollars * Sony was the 4th largest in the industry with 7.7% of the market share * There were 1,528 businesses in the industry * Regulation was heavy, change in technology was medium, barriers to entry...
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...qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwer...
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...Strategic Management Case plus Case Answer – Apple’s Profitable but Risky Strategy Case study Apple’s profitable but risky strategy When Apple’s Chief Executive – Steven Jobs – launched the Apple iPod in 2001 and the iPhone in 2007, he made a significant shift in the company’s strategy from the relatively safe market of innovative, premium-priced computers into the highly competitive markets of consumer electronics. This case explores this profitable but risky strategy. Note that this case explores in 2008 before Nokia had major problems with smartphones – see Case 9.2 and Case 15.1 for this later situation. Early beginnings To understand any company’s strategy, it is helpful to begin by looking back at its roots. Founded in 1976, Apple built its early reputation on innovative personal computers that were par-ticularly easy for customers to use and as a result were priced higher than those of competitors. The inspiration for this strategy came from a visit by the founders of the company – Steven Jobs and Steven Wozniack – to the Palo Alto research laboratories of the Xerox company in 1979. They observed that Xerox had developed an early version of a computer interface screen with the drop-down menus that are widely used today on all personal computers. Most computers in the late 1970s still used complicated technical interfaces for even simple tasks like typing – still called ‘word-processing’ at the time. Jobs and Wozniack took the concept back to Apple and developed their...
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...and extraordinary experiences. * Westin: Hotel provides innovative programs and instinctive service which transform every aspect of guest stay into experience. * Le Meridien: A Paris born hotel brand aims to target the creative minds that are eager to learn something new and see things in different light. * Sheraton: The largest brand serving needs of upscale business and leisure travelors worldwide. * Four Points: A selected service hotel delights self sufficient traveller with what is needed for greater comfort and productivity. * Aloft: Small scale service hotel which provides vision of W hotel to every category of travellers. * Element: More towards extended stay hotel provide space to live in modern upscale industry and feel to be comfortable. Company’s approach towards customers Starwood Hotels share’s value and works on action together to ensure understanding from one to another. The concept of connecting with customers is just specific to their...
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...Situation you Analysis Industry Analysis Demographic | The Demographic of e-reader consumers is between the ages of 25-65. The Demographic group ranging from Male and Female although it is shown that most of the dedicated e-reader owners tend to be women. Also their education background varies, since the device can be used for various reasons and not just reading. Study also shows e-reader owners have higher household income than average comparing to the US population. | Ethical Background | As of May 2011, 15% of Hispanic population own an e-reader, followed by 11% of Caucasian and 8% of African American. Consumer who has a college degree and high house-hold income are also more likely to own an e-reader. (Yarter, 2011). Overall, the highest rate of tablet device and e-reader ownership are Hispanic Adult with the house hold income of $75,000 a year. (Yarter, 2011). | Economic | The Nook book has prices, which vary from the Nook first edition that is $119.00 and the Nook Color that is $249.00. The costs of the devices do affect the consumer because the United States is going through financial issues and jobs are limited to some Americans. About 14% of adults response that $199 is the highest price that they would pay for an e-readers without internet access. | Legislative | The Nook has the Android software, which has a licensing agreement with Microsoft. Microsoft is actually suing Barnes and Noble for not having a licensing agreement with Microsoft. Microsoft claims...
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