...Summer Final Examinations, 2015 ADVT7508 Fundamentals of Advertising Venue Seat Number ________ Student Number |__|__|__|__|__|__|__|__| Family Name This exam paper must not be removed from the venue ____________________ _____________________ First Name _____________________ School of Business SAMPLE EXAMINATION Summer Semester SAMPLE Final Examinations, 2015 ADVT7508 Fundamentals of Advertising This paper is for St Lucia Campus students. Examination Duration: 120 minutes Reading Time: 10 minutes Exam Conditions: For Examiner Use Only Question Mark This is a Closed Book Examination - no materials permitted During reading time - write only on the rough paper provided This examination paper will be released to the Library Materials Permitted In The Exam Venue: (No electronic aids are permitted e.g. laptops, phones) none Materials To Be Supplied To Students: 1 x 14 Page Answer Booklet This is a Central Examination 1 x Multiple Choice Answer Sheet Rough Paper Instructions To Students: Additional exam materials...
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...this first page and everything that appears in red) Please review the Scenario Rubric to see how your paper will be scored. This scenario is your opportunity to demonstrate your grasp of the marketing material that you’ve learned to date and apply it to a real world scenario. Be sure to follow the APA guidelines in writing your paper and in formatting your reference page. If you have questions on the APA Format: • Visit the Purdue OWL website - https://owl.english.purdue.edu/owl/section/2/10/ • Seek help from the SNHU Writing Lab. (Go to MYSNHU > Academics > Tutoring (Evening and Online) > SmartThinking Online Tutoring.) Notes on APA in a Formal Assignment • Set margins to 1 inch all around. • Use 12-point Times New Roman font • Double space your text • Paragraphs should be at least three to four sentences. • Do not include the headings “Introduction” and “Conclusion.” These are included below to help you lay out your paper. APA format assumes the introduction begins the paper, the body continues the paper, and the conclusion wraps up the paper, so those headings are not needed. • Indent the first line of every paragraph five spaces (or one “tab”). • Do not use personal pronouns such as “I.” Be sure to replace all the text in in red on this template with your own writing. Please delete this first page after you review the suggestions. The paper should begin with the title page that follows. Scenario MKT 113 - SECTION: Mall of America ...
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...BADM 320: Principles of Marketing University of Illinois at Urbana-Champaign Spring 2014 Class Location: 141 Wohlers Hall Instructor: Dr. Mark Wolters Email: mwolter@illinois.edu (badm320uiuc@gmail.com for TAs) Twitter: @woltersworld Mailbox: 350A Wohlers Hall – Professor’s Office: 10 Wohlers Hall Office Hours: Prof. Wolters Tuesday & Thursday 9:30-11:00 & 2:00-3:20 or by appointment. The day preceeding each exam the professor will be in the BIF Atrium answering questions, time TBA. Course Website and Social Media Sites: www.woltersworld.com follow the “Business Courses” link for BADM 320 Principles of Marketing for class slides, summary videos and course information. Additionally, course topic blogs will be posted here. www.youtube.com/woltersworld location of summary videos for class topics. Please subscribe in order to receive new class videos. www.twitter.com/woltersworld for weekly class topics, course updates, in class discussion facilitation, please follow in order to keep up with class room discussions. “Like” Wolters World on Facebook: Class videos will be posted as well as discussion topics and Frequently Asked Questions. The course has a Compass 2G page for slides, documentation and quizes. Lecture Times: Tuesday and Thursday 8:00-9:20. Teaching Assistants’ Information: Hyewon Cho: Office Hours: Mondays 3:30-5:00, Survey Building 202 Yaxian Xie: Office Hours: Wednesdays 1:30-3:00pm, Survey Building Room 202 Email for BADM 320 Questions:...
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...Concept Paper Submitted to Northcentral University Graduate Faculty of the School of XXXXXXXXXXX In Partial Fulfillment of the Requirements for the Degree of DOCTOR OF XXXXXXXXX by NAME Prescott Valley, Arizona Month Year Table of Contents Concept Paper 1 Introduction 3 Statement of the Problem 4 Purpose of the Study 4 Research Questions 4 .Hypotheses 5 Brief Review of the Literature 5 Research Method 6 Data collection 7 The Sponsor Pay Case Study. 9 Measurements and Results 11 Web 2.0 tools in the SponsorPay 11 The impact of Business Capabilities on Performance 12 Conclusions and Further Research 12 Introduction The social media has gained popularity in the recent past and has been used in many companies in their daily activities, ranging from small start-ups to large and medium enterprises (Bell & Loane 2010). Despite the use of this trend on the social media, little has been known on the specific impact on the companies and the business processes performance (Bell & Loane 2010). The purpose of this paper is to list the benefits of social media and its negative impact on the business performance (Bradbury, 2010). The business impact of the social media on management (Bradbury, 2010) on the knowledge management (Barney, 1991) on governance (Brocke & Rosemann, 2010) and on the strategic competitiveness of the companies (Bughin, 2011). This paper concentrates on exploring the social media’s impact and how the organization...
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...Abstract Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. This paper contents five items: 1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. 2. Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs. 3. Assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise. 4. Discuss two other businesses that have used Social Media Marketing to their advantage. 5. Speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes. (Nix, Gary Jul 18, 2012) Pepsi Refresh Project Online and interactive media have already changed the nature of advertising. Starting with simple banner ads, Internet advertising has become much more complex and sophisticated. Miniature television screen images, called widgets or gadgets, can carry marketing messages only...
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...BRANDGYM RESEARCH PAPER 6 By David Taylor Managing Partner Can social media show you the money? www.thebrandgym.com Can social media show you the money? About the research The first part of the research was with over 100 senior marketing professionals across Europe, Africa, Asia, the USA and Latin America, covering a broad range of sectors. In addition, we did research with 1000 consumers each in the UK and USA, to compare their actual use of social media* with how marketers think they use it. Read on to see how wrong most marketers are! We have brought to life the findings with examples from our work on brandgym projects, and through interesting case studies we have come across in our blogging and book writing. * To clarify, this study focuses on the creation of content using social media (e.g. Facebook pages, Twitter feeds) and not online advertising on social media sites. In this, our 6th global survey, we ask “Can Social Media Show you the Money?”. The brandgym partners Introduction Social media is a red-hot topic today. Social media is sexy, shiny and new. And it’s also a bit scary, with headlines screaming that the whole world of marketing is changing, and that ‘old’ media like TV advertising is dead. However, data on the brand and business building effects of social media is thin on the ground. We felt it was time to cut through the hype and hysteria around social media, to better understand the role it can play. We wanted to find out: “Can social media show you the money...
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...I would never peer review or revise my own papers. With the amount of revisions that were undertaken in all four projects, I feel that I have become more comfortable in the act of revision. Also, I was never good at incorporating forms of evidence to support my claims, ideas and arguments. This class was very helpful in showing how to take research and incorporate it into a project. Overall, this class has allowed me to strengthen my skills as a reviser, helped me “formulate and articulate a stance through my writing”, and helped me to use more forms of evidence to support my claims, ideas and arguments. Project 1 was the simplest of the four projects. I decided to analyze a research article on Marketing and how companies have started to move their businesses into developing nations. At first I didn’t think I would be able to write a rhetorical analysis on this article because of its length but after multiple revisions and help from peers I wrote my final draft. This was the one project where the revisions really helped me grow as a writer. Without these revisions I would have written a terrible analysis because I had no idea how to explain the ideas in the article because it was so short. My peers gave me guidance and used their papers to help formulate my own paper. Prior to this assignment I had written papers detailing articles read but I had never done so with such a short piece. It was hard to fit enough words into the paper without sounding...
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...Marketing Principles and Analysis MKT 305 Winter Quarter 2014-2015 Instructor: Bill Froese Office Location: See Blackboard Office Hours: See Blackboard Phone: 224-616-4789 Email: wfroese@robertmorris.edu Course: MKT 305 Quarter Hours: 4 COURSE DESCRIPTION: This course will introduce students to key marketing principles including the marketing concept, management of the marketing mix (product, price, place and promotion), analysis of the external environment, ethical issues in marketing, segmentation, targeting and positioning. This course examines how organizations discover needs or wants that they can serve in the market place. Upon completion of the course, students should understand and appreciate the significant role that marketing plays in our fast-changing global marketplace. LENGTH OF COURSE: 10 weeks TEXTBOOK: Boone, Louis E. and Kurtz, David L. Contemporary Marketing, 15th Edition 2013. Mason, Ohio. Southwestern/Cengage, 2013. ISBN: 978-1-111-57971-5 NOTE: Make sure you get the 15th Edition and not the 16th! There is also a bundled package including the Text with Blackboard MindLink for CourseMate and e-text access printed access code card. ISBN: 978-1-305-59157-8 Finally, you can get the Blackboard MindLink for CourseMate and e-text access printed access code card. ISBN: 9781285369488 Special Note Regarding CourseMate: CourseMate supplemental resources are bundled with the purchase of a new textbook. CourseMate can become...
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...201: Principles of Marketing Section – 2, 5 [“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” ― Philip Kotler]. |Section |DAYS |TIME |Room No | |2 |Mon & Wed |09:30 - 10:50 |UB20203 | |5 |Mon & Wed | 03.30 - 04.50 |UB20203 | Instructor: Rahma Akhter Office : UB20605 E-mail : rahma.akhter@bracu.ac.bd Phone : 01817530917 Consultation Hours |DAY |TIME |ROOM |HOURS | |Sun & Tues |12:30-01:50 |UB 20605 |3 | |Sun & Tues |02:00-03:20 |UB 20605 |3 | |Mon & Wed |11:00-12:20 |UB 20605 |3 | |Mon &Wed |12:30-01:50 |UB 20503 |3 | I. RATIONAL: This course introduces the students to the world of marketing. Starting off with the key concepts of marketing, the course is also a survey of the marketing function of the organization, including the marketing environment and target markets, marketing strategy with emphasis on the marketing mix and social and ethical responsibilities of marketing. II. SPECIFIC...
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...Social Media By O’Dane Johnson LEG100 Business Law I Professor Ericka Harden Strayer University, FL 2014 Abstract According to Constant Contact’s 2011 Small Business Attitudes & Outlook Survey, 73% of small businesses & organizations have started using social media marketing and 62% of those not using it expect to start marketing through social media. (Inc., 2011) We are living in a world where technology is changing the way we live, entertain, communicate, interact and more so than ever before the way we do business. The most effective way that companies are promoting and marketing their business today is by means of social media. Social media is a great way to drive repeated business and to attract new customers. Social networks, like Facebook, Twitter, LinkedIn, and Pinterest are the places where social interactions occur more rapidly. In this article we will examine one of the world’s largest and well known social media that is used worldwide to promote and market their business, Facebook. We will look at the more suitable ADR that can be used to address issues that may arise. We will further analyze how the federal government controls the consumer transactions. This paper will further examine the agency relationship for utilizing Facebook for advertising. In conclusion we will look at the overall use and effect of using Facebook as a marketing medium. As social media continues to change and...
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...Assignment Title: ‘Final Essay’ Word Count: 2,561 Social media at small businesses Introduction Social media is defined ‘as the way in which people interact to create, share, and exchange information and ideas in virtual communities and networks’ (Katona & Sarvary, 2014). Few of the most common social media platforms are differentiated into social networks (such as Facebook, LinkedIn, Google+, instant messaging), collaboration networks (examples: slideshare, Wikipedia, Prezi, Google docs, Zoho docs, survey monkey), image sharing (Instagram, Flickr, Pinterest and Picasa), blogging (Tumblr, Blogger and Word-press), micro-blogging (Twitter) and video-sharing platform (YouTube, Blip and Vimeo). Apple does not use Facebook or Twitter for social media marketing because it is a multinational corporation, but not every business is as large scale and successful as Apple. Social media now represents a new horizon of marketing opportunities to businesses. Marketing is a practice, which establishes what products or services the customers might be interested in. Social media supports the development of marketing of businesses, to have a different perception about the brand; this allows creative methods to implement basic marketing. Social media marketing provides the tools that the businesses needs to be able to observe discussions through the internet efficiently (Assaad and Gómez, 2011). According to Gamboa and Gonçalves (2014) social media marketing has increased customer...
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...SSC190 Final Research Paper Extended Due Date: Aug. 5th, 2013 5. Pages 443, 445, text, social movements. Write about Facebook, other social networking sites and their impact on society.(good and bad) Throughout history we have gone through multiple revolutions, like the Agricultural Revolution, the Industrial Revolution, and now the Knowledge or Information Revolution. But has the Knowledge Revolution paved the way for another revolution? It seems, more now than ever, that we are in a Communication Revolution. What with new communication technologies being created and released, almost habitually, our society finds it easier to communicate with the person of their choice at any time of the day, through whichever communicational means fits best, and no matter their location around the globe. That it is so is true, even more so now than ever through new social media sites, like Facebook. The focus of this paper identifies some of the capabilities that many of the most popular social media sites continuously update, along with the impact (both positive and negative) social media has had on society. Before the major technological advances in communication methods, people were able to contact one another either by phone or by mail. With such inventions like email, communication has only gotten faster and easier, as time goes by. Now, social networking sites continuously release updates that not only visually enhance the overall look of their website, but improve and even increase...
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...TALLINN UNIVERSITY OF TECHNOLOGY School of Economics and Business Administration Department of International Business Chair of Marketing Jan Lampenius SOCIAL MEDIA AS A MARKETING TOOL MARKETING GOLF IN FINLAND Bachelor’s Thesis Supervisor: Eliis Salm ABSTRACT Golf industry in Finland lives in middle of the hard times. In many courses the money is no longer exist so the new solutions comes in value. This thesis will focus on finding the answers about social media as a marketing tool, what becomes to Finnish golf marketing. Theoretical references have user theory about social media, user-generated content in social media and viral marketing in social media. Theories will give the backup for the research and help to analyze the results the results had achieved thru an online-based survey. The survey was conducted using Facebook as a channel and there was received a satisfied amount of responses. This research concludes the result that social media is a marketing tool marketing golf in Finland and golf courses should put more effort to using it in marketing. Golf courses should also take the users more to account. They should use the social media channels more innovative and focus on more to interactivity among the other players. Keywords: Golf-marketing, Social media, Social networks, user-generated content, Viral marketing INTRODUCTION Golf is in a new situation in Finland. Golf courses shares values are decreasing and part of the courses are in the situation...
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...new teaching methodology for Principles of Marketing (online). As with many things the first time, there have been problems to correct in order to do it better next time. Thanks to those of you who have contacted me in person or by phone, I have learned a great deal about the stress you have been under without clear instruction or rapid responses. For that, I apologize. It doesn’t undo the stress, but I would if I could. If you are feeling stressed about the course, please don’t hesitate to pick up your phone and call me at (706) 507-8051. My office phone will be forwarded to my mobile, and I’ll answer or call right back during most daylight hours. I am pushing back the last part of the marketing plan deadline to this Saturday night, April 30, so use the knowledge you have built up from your research, and suggest marketing actions that will move the company forward… THE MARKETING PLAN SETTING: Now that you have created the baseline of your product’s financial performance, the next step is to plan the marketing mix that will provide the best return on investment for the company. Will you put money into jazzing up the package, promoting it to your target audience with social media, or creating a contest? It is up to you! Create your suggested action plan, estimate its cost, and you are off and running. LAST DELIVERABLE - FINAL MARKETING PROGRAM: The final marketing plan section specifies how you will use marketing tools to achieve your financial goals. You...
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...Principles of Marketing FINAL PROJECT OXO Kitchen Gadgets – Developing marketing strategy on a budget Worth 25% of final grade Assignment Objectives 1. Understand impact of marketing environments on marketing strategy 2. Apply concepts of market targeting and positioning. 3. Describe a company’s marketing mix. 4. Appreciate how businesses can promote products on limited budget 5. Demonstrate effective writing skills. Course Concepts 1. SWOT analysis (Chapter 3) 2. Marketing targeting strategies (Chapter 7) 3. Positioning (Chapter 7) 4. Value proposition (Chapter 7) 5. Levels of product (Chapter 8) 6. Product lifecycle (Chapter 9) 7. Customer perception of price (Chapter 10) 8. Distribution strategies (Chapter 12) 9. Use of social media (preview Chapter 14) Overview You might know OXO for its well-designed, ergonomic kitchen gadgets. But OXO’s expertise at creating hand-held tools that look great and work well has led it to expand into products for bathrooms, garages, offices, babies’ rooms, and even medicine cabinets. In the past, this award-winning manufacturer has managed to move its products into almost every home in the United States by relying on a consistent and in some cases non-traditional marketing strategy. But in a highly competitive and turbulent market, OXO has focused on evaluating and modifying its marketing strategy in order to grow the brand. This video demonstrates how OXO is using strategic planning to ensure that its marketing strategy...
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