...2014 - CASE ANALYSIS REPORT 2/25/2014 Submitted by:- Ellen Hsieh Junai Kang Gopichand Movva Yasemin Polat Iqra Sawani Vivek Siva Iyer PROBLEM STATEMENT Colgate-Palmolive (CP) was preparing to launch the Precision toothbrush early in 1993. CP developed the Precision toothbrush with three different brush lengths and orientations to increase plaque removal and access to gums and teeth. Before proceeding with launch of the product, CP's main concern was in regards to promotion of the toothbrush, including positioning, branding, promoting and advertising. CP debated the placement of the Precision toothbrush between niche and mainstream positioning. Subsequently, CP deliberated emphasizing the branding of the toothbrush between Precision or Colgate. Finally, CP faced a dilemma in deciding the method of promotion that would best appeal to consumers while focusing on plaque removal. ISSUES Consumer and demand analysis For Colgate Palmolive, determining the demand of consumers in the oral hygiene market was crucial to determine how to market the product in terms of price, design, advertising, and other promotions. Consumers for toothbrushes include the general population with any concern oral hygiene. The difference in consumers was the types of brushers . The therapeutic brushers would be CP’s best consumers since they are the most concerned about their oral hygiene. Next, the cosmetic brushers, who brush their teeth to prevent bad breath...
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...INTRODUCTION From chairman’s point of view It's my pleasure to welcome you to the world of Colgate- Palmolive. The small soap and candle business that William Colgate began in New York City early in the 19th century is now, more than 200 years later, a truly global company serving hundreds of millions of consumers worldwide. Our 200-year history reflects the strength and innovation that Colgate people have used to constantly transform our Company and identify new opportunities. With global brands sold in over 200 countries; Colgate, Mennen, Palmolive, Ajax, Softsoap, and Hill’s Pet Nutrition are among the world's most recognizable household names, trusted and relied upon by consumers everywhere. Colgate People, working around the world, share a commitment to our three core corporate values: Caring, Global Teamwork and Continuous Improvement. These values are reflected not only in the quality of our products and the reputation of our Company, but also in our dedication to serving the communities where we do business. As a leading consumer products company we are also deeply committed to advancing technology which can address changing consumer needs throughout the world. In fact, our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live. Colgate-Palmolive Colgate-Palmolive Company is an American multinational consumer products...
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...exam and pap smear History of Present Illness: Last pap was 10 years ago and was abnormal. Patient has been having heavy but regular periods for the past year. Bleeding seems to be worsening monthly. Patient reports y days of bleeding with the first 2-3 so heavy that she is soaking through a super plus tampon and pad hourly day and night. She is fatigued all of the time but has increased fatigue the week of her cycle. She has large clots and very heavy cramping and back pain associated with cycles. She denies having a history of anemia aside from during pregnancy. She does feel occasionally dizzy or lightheaded with position changes the week of her cycle. Past Medical History Childhood illnesses: denies measles, mumps, rubella, varicella, rheumatic fever, and pertussis Major illnesses: none Hospitalizations and surgeries: History of Catheter Ablation Atrial Supraventricular Tachycardia 2012. Significant injuries: denies Health Maintenance General health screening: a. Frequency of dental exams/treatment: biannual exam & cleaning; most recent: 5/2015 b. Last eye exam: 4/2015 c. Colonoscopy and rectal exam: not performed d. Lab work: denies any lab work for the past 10 years e. Immunizations: Reports TDaP in 8/2013; received all routine childhood Immunizations. Substance use a. ETOH: denies b. Tobacco: denies c. Street drugs: denies Family History Family History of: a. HTN: mother ...
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...Valley, Switzerland Modern Swiss were Losing Their Health The Healthy People of the Outer Hebrides Gaelics on Modern Foods are Losing Their Health Genetics and Tooth Decay Aborigines of Australia Nutritive Values of Diets Compared Fat-soluble Vitamins and Activators Mantesh Why Tooth Decay with Modern Civilization? Weston Price's Tooth Decay Curing Protocol Dr. Price's Protocol Summarized Chapter 2 References CHAPTER 3 MAKE YOUR TEETH STRONG WITH FAT-SOLUBLE VITAMINS How Teeth Remineralize 101 Hormones and Tooth Decay Cholesterol The Miracle of Vitamin D Vital Fat-Soluble Vitamin A Cod Liver Oil Heals Cavities Weston Price’s Activator X More Fat-Soluble Vitamin Sources: Bone Marrow, Brain, Kidneys, and Glands Organs from the Water Fat-soluble Vitamin Summary Chapter 3 References CHAPTER 4 REMINERALIZE YOUR TEETH WITH WISE FOOD CHOICES The Town without a Toothache Deceptive Labeling Pasteurization Kills Milk Obtaining Raw Milk Good Soup Heals Your Teeth Blood Sugar Sweeteners Protein for Your Teeth Protein Assimilation...
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...NURS: 4450 Professional Nursing Leadership and Management H.B. is a sixty-four year old white male who was admitted to Memorial Hospital Ortho/Trauma Unit on January 31, 2015. His admitting diagnosis was left femoral acetabular fracture. Upon arrival, he complained of left hip pain after a truck that he was working on fell on him. His left lower extremity was shortened and internally rotated when compared to the contralateral side. The skin of the affected extremity was intact. A 2+ dorsalis pedis pulse was present on the left foot. In addition, the patient did not complain of pain upon palpation of the left thigh, knee, ankle, and foot. However, the patient complained of excruciating pain of the left hip upon attempted ROM. The findings of the pelvis CT scan showed a dislocation of the left femoral head superiorly and posteriorly with a comminuted fracture of the medial left femoral head and superior left acetabulum. The emergency department physician performed a reduction of the left hip with placement of skeletal traction pins before the patient arrived at the Ortho/Trauma Unit. Finally, a total hip arthroplasty (THA) was recommended and the patient is currently awaiting surgery that is scheduled on February 03, 2015. H.B.’s surgical history includes a colon resection for pre-cancerous polyp in 2013, a right wrist surgery in 2009, and a laminectomy in 1996. His medical history is composed of hypertension (HTN) and asthma. H.B. takes amlodipine and losartan for hypertension...
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...History and Physical Assessment: a. Biographical Data: A.G. is a 56 year old Hispanic male who is married with three children. All three children are young adults and living at home. He completed the sophomore year of high school, and works in the fields. Patient can communicate efficiently in English, but more articulate in Spanish. He is insured by Blue Cross. The patient’s primary diagnosis is ascending colon polyp. The operative procedure is DaVinci assisted Laparoscopic right colon resection possible ostomy. Patient was able to answer most of the questions. His wife translated whatever needed more explanation. Client’s Current Health Status b. Chief Complaint: Patient stated his chief complaint was that the doctor advised surgical removal of a polyp. “I went to the doctor because of my age {56} for a colonoscopy and the doctor said I had 3 polyps. The doctor got the other two polyps but said he must cut out the polyp or it will rupture in the colon” c. Presenting Symptoms: No apparent evidence of pain. The onset of his diagnosis began when A.G. was having a diagnostic test done. A.G. went to the doctor on January 23 for a routine colonoscopy and found out during the test that the third polyp was too big, but benign. A.G. states “The location of the polyp was in the right side. It is localized in a small area, a couple of inches of the bowel” A.G. states he feels no pain. Due to the location of the bowel, there are no signs or symptoms that A...
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...greatly limited because it doest not come with experience. The academic knowledge is not well enough to complete with real world. It was a great opportunity to experience of practical related work to an appraisal of Colgate toothpaste Company. 1. Background Though we are the student of school of business in under graduate program (Bachelor of Business Administration) We have to do innovate our potentiality to develop our skill in various sources such as Report making, preparing financial statement of different kinds of organization. It is our academic part to prepare a report on “Factors influencing consumer behavior specially focuses on Colgate toothpaste” that’s why we prepare it. 2. Significance It enhances our knowledge base. It gives us a broad idea about marketing analysis. 1.3. Scope of the report Today's business world is a place of challenge. Challenge and problem can come from anywhere & anytime. Marketing prepare people to cope with the competition. 1.4. Objective of the Report 1.4.1 Broad Objective: To identify the factor those influence the consumer behavior to buy a product or service. 1.4.2 Specific Objectives: The broader objective may be broken down into further specific objectives enlisted as follows: o To know the using time of Colgate tooth paste o To find the price suitability based on the economic situation of Bangladesh o To find the people opinion about the advertisement of Colgate up tooth paste ...
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...Health history of a patient is an important tool in identifying health issues and devising efficient interventions to address them. Hence, health providers can use health history information to diagnose, treat and plan for the care of the patients (Ball et al., 2006). In that light, we will focus on the patient named BB for purposes of privacy and confidentiality. BB is a 70-year-old Caucasian female. The patient resides and recently just moved to Show Low, Arizona. She is married and operates her business with the help of her husband. The interview was conducted at her home in Show Low, Arizona. More importantly, the patient's consent was sought before this meeting and she was assured of the confidentiality of the information shared (Jarvis, 2016). Therefore, in continuing with the purpose of this paper - it is to complete a health assessment and history of BB. Health Assessment and History Demographic information The patient described within this documentation will be referred as BB for the purpose of privacy and confidentiality. BB is a 70-year-old Caucasian female. She was born in Long Island, New York and she currently resides in Show Low, Arizona. She has lived in Arizona for the last 30 years as stated, and is married and lives with her husband. Though retired from the 9 to 5 working world, she is self-employed, running her business with the help of her husband. Perception of health The patient appears contented with current life status and well-adjusted too...
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...Running head: CASE STUDY LS Mental Health Case Study LS Nicole Castro College of Southern Nevada Division of Nursing Mental Health Nursing Clinical NURS 243C-S10 Micki Lin Mongogna-Alarcon, MA, BSN, RN October 18, 2010 Mental Health Case Study DM Demographic Data: LS is a 44 year-old female of African and Hispanic decent. She was born in California but moved to Las Vegas as a teenager. She stated that she attended Clark High School and went to a “stewardess college” in California. She worked as a stewardess for 4 years and quit in 1986. Her father was African-American and her mother is Hispanic. She has 4 brothers and 2 sisters. She is married and lives with her husband and his son in their private home. She has two children, fathered by her ex-husband, who are now in custody of LS’s mother. Her children were taken away from her, by the court, due to her abuse of drugs and alcohol. LS stated that her father abused alcohol and that all of her brothers and sisters abused drugs and were diagnosed with bipolar disorder. LS stated that she started noticing symptoms of what she thought was depression 6 years ago but was diagnosed with bipolar disorder in 2005. Her chart stated that she has had an 11 year history of bipolar disorder. Presenting Problem: LS stated that she had not been taking her medications for four days because her husband forgot to pick up her medications from the pharmacy. However, her chart stated that she was off of her medications...
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...2.1 consumer preference 2.1.1 CONSUMER The consumer is the one who pays to consume goods and services produced As such,consumers play a vital role in the economic system of a nation. Without consumer demand,producers would lack one of the key motivations to produce: to sell to consumers. The consumeralso forms part of the chain of distribution. Recently in marketing instead of marketers generating broad demographic profiles and psycho-graphic profiles of market segments, marketers have started to engage in personalized marketing, permission marketing, and mass customization. * ------------------------------------------------- Law and politics The law primarily uses the notion of the consumer in relation to consumer protection laws, and the definition of consumer is often restricted to living persons (i.e. not corporations or businesses) and excludes commercial users.[3] A typical legal rationale for protecting the consumer is based on the notion of policing market failures and inefficiencies, such as inequalities of bargaining power between a consumer and a business.[4] As of all potential voters are also consumers, consumer protection takes on a clear political significance. * ------------------------------------------------- Public reaction While use of the term consumer is widespread among governmental, business and media organisations, many individuals and groups find the label objectionable because it assigns a limited and passive role to their activities...
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...October 2012 SOUNDVIEW Executive Book Summaries www.summary.com Management ® The Power of Habit Why We Do What We Do in Life and Business THE SUMMARY IN BRIEF In The Power of Habit, Charles Duhigg, award-winning business reporter for The New York Times, takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. By distilling vast amounts of information into engrossing narratives, Duhigg brings to light a whole new understanding of human nature and its potential for transformation. Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where they reside in our brains. We discover how the right habits were crucial to the successful promotion of Pepsodent; to Tony Dungy who led his team to a Super Bowl win by changing one step in his players’ habit loop; and to Alcoa when it turned itself around by changing just one routine within the organization. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. By harnessing this new science, we can transform our businesses, our communities and our lives. by Charles Duhigg ...
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...Diabetes Mellitus Christa Hackett SOC 313 Sabrina Geoffrion June 17, 2013 Diabetes Mellitus is a chronic, incurable condition of carbohydrate metabolism that involves an imbalance of the supply and demand for insulin; it is the most common of all endocrine conditions (Laffel & Wood, 2007; Olefsky, 2001). Diabetes is a common health condition that affects millions throughout the universe. Diabetes affects millions of people in different and diverse ethnic groups. In the United States diabetes is the sixth leading cause of death. Diabetes is a growing problem in the US and it is becoming an epidemic. There are 3 types of diabetes mellitus, Type-1, Type-2, and Gestational Diabetes. Type 1 diabetes is insulin dependent and accounts for at least 10% of diagnosed cases. In Type 1 diabetes the immune system makes it hard for the body to produce insulin. With no insulin the body cannot transform sugar from food into nutrients for cells. When excess sugar collects in the blood stream, it may eventually cause premature death and heavy damage to organs. Type-1 diabetes can affect adults and children suddenly and require supplemental insulin, a carefully planned diet and exercise regimen. Type 1 diabetes is usually diagnosed in young adults, teenagers, and children. Type 1 diabetes happens when the body’s immune system strike and destroys cells in the pancreas, the organ which is located behind the lower part of the stomach. These beta cells commonly produce insulin, the hormone...
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...Geriatric History and Physical with Problem List and Plan Health Assessment Lab General Patient Information Client: 81-year-old Caucasian/Italian female Source: Client, seems reliable Marital status: Widower Religion: Catholic Occupation: House wife Formal education: High school Primary language: English, written and spoken Secondary: None Reason for Seeking Care: Shortness of breath and productive cough. History of Present Illness: Recurrent episodes of shortness of breathe and productive cough since 2008. First episode occurred when she was in her early 80’s. She was awakened in the middle of the night with a very painful right-sided chest pain and cough. There was no warning of a problem. She reports the pain was “tight and pounding”. The pain was a 10 on a numeric scale 0-10 lasting about 25 minutes. Patient states her cough worsens when walking long distances, especially without using her walker and her breathing becomes labored. She states her cough usually lasts about three days but has noticed it becoming more persistent and feels the need to cough up phlegm. She saw a physician for that episode. Diagnostic test confirmed a diagnosis of Chronic Obstructive Pulmonary Disease when she had her first episode of these symptoms. Her lung sounds presented with some wheezing on the upper lungs bilaterally, she had rapid shallow breathing with a respiration of 24. Upon walking long distances she becomes emotionally anxious; rest does not...
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...Holistic Health Assessment: SOAP Paper Roxie Butterfield University of Texas at Arlington Assessment of BB BB appears to be a healthy 63 year old male. He is neatly groomed and dressed. He is 5”10 and weighs 220 lbs. His BMI is 29.04. Subjective Data Skin, hair, and nails: BB states he has no skin rashes or lesions. He does, however, state that he has very dry skin. Patient states that he has no bruising, swelling, or pigmentation problems. His main concern today is a large raised mole on his shoulder. C: light brown dry raised mole. “I think about 1/2” in length.” O: “It has been there for a long time.” L: “It is on my right shoulder, you can't miss it. I don't have anything like it on my body.” D: “It doesn't go away and I haven't noticed that it has changed in size or color.” S: “It doesn't really bother me but I have heard I should have it check out.” P: “There isn't anything that makes it feel better or worse, because it doesn't hurt at all.” A: “I am afraid that I might scrape it when I am putting my shirt on and off. It bothers my wife more than it does me.” BB denies having any other moles that he is concerned with. BB states that he hasn't had any other skin issues such as itching, pain, tingling or redness. BB does think that his skin is somewhat dry. BB states that he has had no skin problems other than a sunburn once...
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...[pic] Term paper Stem cell therapy Irfan manzoor. Roll no: RP7002B22. Reg. no: 11000225. Course: Bsc. Biotech 1. Lovely professional university Contents 1. Stem cells and properties. 2-3 2. Stem cell therapy. 5-12 3. Stem cell use in animals 13-15 4. Recent researches in stem cell therapy 16-19 5. Conclusion 21 6. Bibliography 22 Stem cells Stem cells are cells found in all multi cellular organisms. They are characterized by the ability to renew themselves through mitotic cell division and differentiate into a diverse range of specialized cell types. Research in the stem cell field grew out of findings by Ernest A. McCulloch and James E. Till at the University of Toronto in the 1960s. The two broad types of mammalian stem cells are: embryonic stem cells that are isolated from the inner cell mass of blastocysts, and adult stem cells that are found in adult...
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