...------------------------------------------------- Marketing Strategy For CityCell Alap Join AllFreePapers.com Category: Business Autor: moto 08 March 2011 Words: 3196 | Pages: 13 Marketing Strategy for CityCell ‘Alap' 1.0 Introduction 1.1 Origin of the Report The course instructor of Consumer Behavior, Mr. Syed Munir Khasru assigned us to develop a report on a particular product and design its marketing strategies with respect to the dynamics of Consumer behavior. We decided to work on the CityCell Digital's latest package – ‘Alap'. 1.2 Objectives The main objective of this research is to find out the strategies to successfully establish and position ‘Alap'. In the process we will also 1. Analyze the current market situation and Alap's position 2. Identify the consumer characteristics of ‘Alap' 3. Identify how CityCell is influencing the target customers 4. See how ‘Alap' is attracting customers and 5. Set the strategies to create a more positive attitude towards the product. 1.3 Methodology To get a fair view of the mobile phone service industry we have informally talked to a number of mobile phone users. Their comments reflected their needs, demands, need gaps and also their self-concepts and lifestyles. We have tried to get the most accurate information about the company strategy from the sources in the company. The findings have been shown in the following parts of this paper. 1.4 Scope of the Report The report starts with an overview of the mobile...
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...Bangladesh Telecom Limited (CITYCELL) Submitted By: Submitted To: Mr. A.K. Nazmul In Partial Satisfaction of Requirements for the Human Resource Management Course Fall, 2008 Dhaka, Bangladesh Letter of Transmittal Date: 27th November, 2008 To Mr. A.K. Nazmul Faculty, School of Business American International University- Bangladesh. H: 83/B, R: 4, Kamal Ataturk Avenue, Banani, Dhaka-1213 Subject: Submission of term paper. Sir, We are glad to submit herewith the report for Human Resource Management .We are grateful to you for assigning this work as this has given us an opportunity to make a practical demonstration to relate our classroom theoretical knowledge to a virtual real life scenario and thus broaden our applied knowledge. We have all along enjoyed our working on this project and we shell feel glad to give any further clarification, you desire from us on this paper. With Regards, Acknowledgement I specially thank our faculty Mr. A.K. Nazmul for giving us this wonderful opportunity and approval to submit a formal report on Compensation and Benefit Management of CityCell. I must also thank the...
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...& SCIENCES (UITS) Term paper on Service Marketing in “BANGLALINK” Course Title: Service Marketing Course code: MGT441 Submitted To: Nazia Nabi Lecturer of school of Business Faculty Member of (UITS ) Date of Submission: August 08, 2010 Letter of Transmittal August 08, 2010 Mrs Nazia Nabi Senior Lecturer School of Business University of Information Technology and science Subject: Request for Approving the Term Paper Dear Sir, With due respect, we would like to inform you that it is a great pleasure for me to submit my term paper titled “BANGLALINK™. We have prepared this report as a requirement of Service Marketing course. With the help of your guidance, we have completed our term paper and we are grateful to you for giving me such an opportunity. We have tried our level best to fulfill the requirements of the term paper. Therefore, we hope that you would kind enough to accept my term paper and oblige thereby. We believe that our term paper will be able to satisfy your expectation and your requirements. Sincerely, Sharif Md Rabiul AkbarID: 09510379 Clement Samir GomesID: 09510296 MD. Saiful IslamID: 09510274 MD. Masud Rana`ID: 09510297 …………………………… Acknowledgement Many people have contributed in a variety of ways in the preparation of this term paper. Without the help of them, it was impossible to finish our term paper. At first, all praise to almighty Allah. We are thankful to our almighty Allah who gives us strength to complete this term paper. Then, we would like...
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...Internship Report Dear Sir, I am very happy to submit my Internship Report assigned to me at the completion of my BBA program. While working on the report, I have tried to follow each and every guideline that you had advised. It has been a very enlightening experience to work on this project and I have thoroughly enjoyed my internship period at CityCell. The authority of Pacific Bangladesh Telecom Limited has also extended their cooperation as and when required. I hope you will accept my report and kindly oblige. Sincerely, Md.Fazlay Elahi Sakib ID:042-11-365, Batch: 8th Bachelor in Business Administration (BBA) Contact:01715909903 Acknowledgement This internship report would not be completed without the help and cooperation of the following people. First of all I would like to thank honorable faculty member and my internship advisor, Mr. Md. Shibli Shahriar, Assistant Professor, BBA program for giving me the permission to work on this topic. My special appreciation and sincere gratitude goes to him for the clear guidelines given, which was very help for me to understand and prepare the structure of the paper. Next, I would like to thank Pacific Bangladesh Telecom Limited authority for their cooperation in doing this project. I would specially like to thank my internship co-coordinator for the organization Mr Imrul Hasan, Deputy Manager, Trade Marketing for his necessary support and cooperation. I gratefully acknowledge the valuable time that Faisal...
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...REPORT ON [pic] Prepared For: Md. Farhan Faruqui Lecturer Department of Business Administration Prepared By: Rasel Mahmud ID: 2005-1-10-165 Ahsan-Bin-Kabirr ID: 2005-1-10-145 Faisal Ahmed ID: 2003-2-60-032 Mosharraf Hossain ID: 2003-2-60-018 [pic] Submission Date: 12th July, 2006. Md. Farhan Faruqui Lecturer Dept. of Business Administration East West University 43, Mohakhali C/A Dhaka-1212 Subject: An application for submitting a report on CityCell. Dear Sir In accordance to your advice to our group for preparing a term paper on marketing are have select the product lines and level of segmentation, targeting, positioning, PLC stage and strategy. To serve our purpose, we have followed standard methodology to extract out findings. We have applied sophisticated data analysis techniques to get consistent and sound output. As per the direction of you, we have tried out the best to highlight our findings through applied marketing concept and models. We sincerely hope this report will fulfill the requirement suggested by under the course Marketing-101. We will appreciate if you kindly spend some of your valuable time by calling on us for discussion in connection to the interpretation of this report. Thank you. Sincerely yours, Name ID Signature Rasel Mahmud 2005-1-10-165 Ahsan-Bin-Kabirr 2005-1-10-145 Faisal Ahmed 2003-2-60-032 ...
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...This term paper is prepared over the telecommunication sector of Bangladesh. In this term paper we discuss about all the companies that are currently running their business in market. Any one can easily get the idea about all the companies as well as the current market situation in telecommunication sector. In this term paper we mainly focus on each of the company’s product and promotional activities, their operations and also about the services to customers. By studying this term paper any one have the clear idea about different product of different companies that are currently available in this market. Objectives of the Term Paper Main object of this term paper is to know about the ‘Telecommunication Industry in Bangladesh’. Continuous Improvement of customer satisfactions and resource management. Methodology We have conducted the literature search connected to the topic to support and direct the research. This search was mainly conducting on the University databases, Journal databases, Library Journals, websites and Textbooks. We have searched the databases provided by University library access, like Emerald, Business Insight, ABI/Inform, Global Information Inc (professional Research reports) and search engines like Google scholar and university special search engine connected to all databases and textbooks. The key words mainly used were Bangladesh Telecom industry, Telecom future, Trends in Telecom, Bangladesh telecom Market. In the full range of articles and journals...
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...Thesis paper on problems & prospects of telecommunication industry & its Marketing Strategies Executive Summary In today’s competitive business environment, mobile operators have to compete in the industry by facing the problems and overcome it, taking initiative considering the prospects of the industry, and finally taking marketing strategy for the customers and overall the industry. If Government, authorities, companies will give attention in this sector then whole industry will be benefited as well as general people, country and companies. The main objective of this thesis paper is to show the problems and prospects of telecommunication sector and its marketing strategies as individual company taking the steps time to time. It can be said that the Bangladesh telecom market has a lot of potential to offer considering strategically ignorable or somehow alterable threats. The market looks very potential and prospective. Lots of opportunities are waiting. CHAPTER 1 1.1 Introduction: Telecommunication Sector in Bangladesh: The liberalization of Bangladesh’s telecommunications sector began with small steps in 1989 with the issuance of a license to a private operator for the provision of inter alia cellular mobile services to compete with the previous monopoly provider of telecommunications services the Bangladesh Telegraph and Telephone Board (BTTB). Significant changes in the number of fixed and mobile services deployed in Bangladesh occurred in the late 1990s and...
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...Executive summary This term paper is prepared on the telecommunication sector of Bangladesh. Telecom sector of Bangladesh is a very fast growing and dynamic sector. This sector marked its inception in 1989. In this report we have analyzed the history, the value chain activities, the competitive forces, mobile network portability, and national telecom policy etc. We have conducted the risk analysis of the industry in terms of different analysis tools that is SWOT, PESTEL etc. We have covered in and out of the industry in the part A of our report. In part B, we have analyzed the industry players. We have done TTF of our respective company that we have chosen. Then in part C, we have written the case of the respective company that the group members have chosen. Bangladesh’s mobile phone market has achieved exceptional growth since the beginning of 2004, registering a massive 100% growth in its subscriber base during 2004, and 137% during 2005. In recent year of 2012, 15% has been observed in the industry. This trend is forecast to continue over the coming years as the 3G will further boost up the pace of subscribers’ acquisition Many foreign investors are now interested to do business in telecom sector in Bangladesh which reveals that Bangladesh has become a significant hub for telecoms. It has been forecasted that the average revenue from telecoms sector will be Tk 2500 crore a year. Bangladesh is a country which is densely populated and also is a flat and easily extends able...
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...deregulating the telecommunications sector, which until the late 1980s had been a state monopoly. Privatization of the telecommunications sector began in 1989, when Sheba and BRTA were awarded 25-year licenses to install and operate fixed-wire lines and wireless services in rural areas. The same year, Pacific Telecom Bangladesh got the government's permission to launch the country's first cellular phone and paging service sold under brand name CityCell in collaboration with a Hong Kong-based company. The company targeted only the higher class of the society. During that time price of mobile was above Tk 50,000/=. Naturally, the growth of the industry was too slow. CityCell had a virtual monopoly until 1996, when the government gave licenses to three more companies to operate cell phones in Bangladesh. So, the government decided to bring more companies in the market and break the monopoly.After careful evaluation the government decided to provide three licenses to GrameenPhone, TM International (Robi), and Sheba Telecom (Banglalink). Only CityCell is using Code Division Multiple Access (CDMA) technology, Robi, GrameenPhone, Banglalink these three companies are using GSM (Global System for Mobile) technology. GSM is the most popular mobile telecommunication technology in the world. About 60% of...
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...tation Compensation Policy Bd Telecommunication Rukana.Ppt Course No: EHRM-521 Course Title: Compensation Management Prepared for Abu Sayef Md. Muntaquimul Bari Chowdhuri Lecturer, Department of Management Studies Faculty of Business Studies Jahagirnagor University Prepared By: Md. Abu Rukana (Std. ID: 2011 3 122 ) Md. Hemayetul Islam (Std. ID: 2011 3 022) Mohammad Khalilur Rahman(Std. ID: 20122394) Ziasmin Akter (Std. ID: 20113286) Content…….. 1. 2. 3. 4. 5. 6. 7. Synopsis of mobile operator in BD Robi Banglalink Citycell Findings Recommendation Q/A Mobile Phone Subscribers in Bangladesh Operators Grameen Phone Ltd. (GP) Active Subscribers(Million) 39.293 Orascom Telecom Bangladesh Limited (Banglalink) 25.490 Robi Axiata Limited (Robi) Airtel Bangladesh Limited (Airtel) Pacific Bangladesh Telecom Limited (Citycell) Teletalk Bangladesh Ltd. (Teletalk) Total 19.211 6.734 1.699 1.358 93.788 Source: BRTA Website Company Overview ROBI… Axiata (Bangladesh) Limited is a dynamic and leading countrywide GSM communication solution provider It is a joint venture company between Axiata Group Berhad, Malaysia and NTT DOCOMO INC, Japan. Company Overview ROBI Cont. On 28th March, 2010 the company started its new journey with the brand name Robi. It has the widest International Roaming coverage in Bangladesh connecting 553 operators across 207 countries. Compensation plan of ROBI Salary & Benefit Monthly salary is transferred...
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...Table of Contents Chapter 1 2 Introduction: 2 Origin of the Study: 3 Objective of the Study: 3 Scope of the study: 3 Limitation: 3 Chapter 2: 4 Industry Brief 4 Chapter 3: 6 Industry Analysis 6 Current Market Size 6 Current Mobile Phone Subscribers 7 Growth Rate 8 Scope of competitive rivalry 8 Nature and pace of technological change 9 Porter five forces analysis: 9 Strategic Group Mapping 14 Forces Are at Work to Change Industry Conditions 15 Strategic Moves that Rivals Likely to Make Next 18 Key Factors for Competitive Success 19 Industry Attractiveness 21 Findings & Recommendation 23 Conclusion 24 Chapter 1 Introduction: “Watson, come here: I want you.” This was the first message ever transmitted from one place to another, through a device called telephone. American genius, Alexander Graham Bell (1847-1922) along with his assistant Thomas Watson invented the device. It was March 10, 1876, an important day for human civilization, the first step towards developing means of communication. We’ve come a long way since then. Today, telephone is a part of our everyday life. Nowadays, the phone is not only used for making calls, among many other functions it’s used for communicating through text-messages and so called multi-media messages, as well as to connect us to the internet. The opportunities that lie in the telecom market seem endless and the growing demand for mobile telephony systems is creating a world-wide market. The...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory JoinSearchBrowseSaved Papers Home Page » Business and Management Discuss How the Following Organizations Would Be Arranged in Terms of the Depth and Breadth of Their Product Lines: In: Business and Management Discuss How the Following Organizations Would Be Arranged in Terms of the Depth and Breadth of Their Product Lines: Discuss how the following organizations would be arranged in terms of the depth and breadth of their product lines: A solo-practice family practitioner who does not deliver babies A multi-specialty group practice that provides primary care at five (5) satellite locations An academic medical center Shouldice Hospital in Toronto, which specializes in short-stay surgery for hernia repair According to our text, breadth "refers to the number of different product lines in the mix." (Berkowitz, 2011, pg 263) and depth "refers to the nimber of product items within each product line." (Berkowitz, 2011, pg 263) For a solo-practice family practitioner who does not deliver babies, the breadth of this organization is very narrow. The practitioner only has one practice and they have excluded themselves from delivering babies, which may be something wanted from a growing family. On the other hand, the depth of this organization can possibly still be great. They can offer family counseling services, perscription services on site, and...
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...“OVERVIEW OF MOBILE TELECOMMUNICATION INDUSTRY IN BANGLADESH.” INTRODUCTION: “Watson, come here: I want you.” This was the first message ever transmitted from one place to another, through a device called telephone. American genius, Alexander Graham Bell (1847-1922) along with his assistant Thomas Watson invented the device. It was March 10, 1876, an important day for human civilization, the first step towards developing means of communication. We’ve come a long way since then. Today, telephone is a part of our everyday life. Besides telephone, now-a-days mobile phones are playing a great role to communicate from one place to another. Today, telecommunication is one of the major parts of life. Nowadays, the phone is not only used for making calls, among many other functions it’s used for communicating through text-messages and so called multi-media messages, as well as to connect us to the internet. The opportunities that lie in the telecom market seem endless and the growing demand for mobile telephony systems is creating a world-wide market. The telecom industry is nowadays not only by means of millions, but by means of billions. Actors in this industry are seeking the most profitable markets throughout the world. In this assignment we will discuss about the mobile telecom market situation and their competitive analysis. v ABOUT BANGLADESH Bangladesh is one of the poorest, most densely populated, least developed countries in the world. Apart from its lowly economic status...
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...much like our wallet that we never want to leave at home while we head for our work! Thanks to the telecom-revolution and its relentless evolution that together have made it possible even in developing countries like Bangladesh. This is the dominant device that we now express ourselves through, get our work done and share our pains and pleasures with. In this paper we have analyzed the mobile telecom industry of Bangladesh on the basis of Porter’s five forces model. Here we also show the historical background of Bangladeshi telecommunication sector, the key points of bargaining of suppliers & customers, impact of internet on telecommunication sector, impact of internet on annual growth of the mobile operators, problems of telecommunication sector in Bangladesh, future prospects of telecommunication sector & so on. Here we have also analyzed the competitive strategy of the mobile operators. Very much like the nature of the technology, the telecom industry in our country is also changing very rapidly. This is now in its saturation and the subscriber base as a result is increasing at a decreasing rate. The paper presents ways on how the industry can stay here for longer period through expansion and growth before it turns to declining, of course, in light of...
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...one of those items was mobile phone internet. Mobile phone met with Internet at 1999. From then mobile phone 1999 with the hand of one private mobile phone company named Grameen Phone. Now all the cellular mobile phone companies are providing their subscriber Internet service through mobile phone. This seminar paper is based on about the user satisfaction of mobile phone Internet in Bangladesh. The objectives of this paper are to identify the current picture of this sector, problems and solutions. After having fundamental ideas about mobile phone Internet, we met with the related people of every mobile phone company for collecting data about their companies. But some obstacles hampered the project activities. In many cases officials and employees were not co operative because of their restrictions; there were lack of time and money. However, a survey was made among some people in Sylhet about customer satisfactions of using Internet through mobile phone. From that survey we have came to know that about 61% use mobile phone Internet out of 100 regular Internet users. The overall data have been attached at fourth chapter of this paper. We have divided the paper into 5 chapters: introductory chapter, theoretical background, company analysis, data analysis & recommendations and findings. Moreover, mobile phone...
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