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Tesco Manuscript

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Tesco Speech

Thank you, please be seated, it is an honor for me to speak here for you today at the London School of Economics. As you may know my name is Tom Johnson and I am the PR assistant for Tesco, which is one of the largest retailers in the world, and that title have some expectations committed to it.
I am here today to give a speech for you about Tesco’s current situation, and how we plan to deal with it, as one of the largest retailers. With the changing consumer behavior in kept in mind.

If you come up with any questions during the show, you will have to remember them till the end, where I will be answering all your answers. Our last twelve-month have not been pretty, especially not on the bottom line. The past years Tesco have been called the British stock market darling, and been criticized for being too successful. Our shares have fallen with almost 20%, and analysts have halved their prices on our shares.
Our plan to take on USA has not been as successful as we have hoped. We launched our whole new concept, to take on the American market just before the financial crisis. Which were not suitable for launching our new store. That is a part of the reason why it has not been a success, and it has also effected why our stocks has fallen so drastically.
To get the wheels going again, we need to change, nothing good comes to those who just sit and wait.
Therefore we have created a six-point plan at Tesco: * Service and staff * Stores and formats * Price and value * Range and quality * Brand and marketing * Clicks and Bricks

First thing first we need to take care of the customers we already got, and make them come to our stores more often, and have a better felling about it. Therefore we will be renovating our stores to give them a warmer look and feel. To take care of our customers we will also hire

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