...History of T.G.I. Friday’s A New York city perfume salesman Alan Stillman opened the 1st T.G.I. Friday’s® restaurant in 1965, located at First Avenue and 63rd street in New York. The idea was to bring models and airhostesses into the neighborhood, so he bought a broken down beer joint and jazzed it up, creating an authentic and unique atmosphere to the area where the new restaurant was located. Within one week the restaurant was an instant success, being the hottest spot in town. T.G.I. Friday’s® opened many stores throughout the world, the first T.G.I. Friday’s® restaurant to open in Greece was in 1997, at Kefalari Square - Kifisia and it enjoyed immediate success. More store openings followed in Athens and Thessaloniki. Recognitions and awards have distinguished T.G.I. Friday’s® Greece amongst many Operators within the company worldwide and in the casual dining industry in general. In 2000 and 2001, T.G.I. Friday’s Greece® is honored with the title “Best International Operator” for the Friday’s chain worldwide amongst 60 countries. In 2005, T.G.I. Friday’s® Kifisia store is awarded as “Best Retailer of the Year” in the restaurant category at the Retail Awards and during that year T.G.I. Friday’s Greece served 1.814.795 guests! Built upon a legacy of fantastic food and drink and unique experiences, Friday’s has accomplished what others strive to achieve: to become a favorite habit, bringing guests into a trendy, happy & casual environment. Elements that have distinguished...
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...99405 Principles of Management MingChuan University Fall 2011 Dr. Frank C. Huang International College Email:fhuanginusa@hotmail.com Office Hours:By appointment 【Course Description】 This course is designed to familiarize the student with the basic concepts of management in diverse business environments; emphasis is placed on the functional approach including planning, organizing, staffing, coordinating, directing, leading, and controlling. Additional selected topics of interest to managers such as ethical issues and decisions will also be discussed. 【Prerequisites】None 【Learning Objectives】 ➢ To Review existing literature and theory in the management field and help participants to understand the theoretical foundation of management as applied to a variety of settings within organizations and with relation to the environment of the 21st century. ➢ To help participants to recognize and analyze management issues and get an overview of relevant management activities. ➢ To provide an understanding of both the social and economic consequences of managerial styles. ➢ To enable students to understand and analyze management decisions by using case studies and experiential exercises. 【Course Proceedings】 ➢ Lecture ➢ In-class discussion ➢ Quizzes ➢ Project presentation 【Grading Scheme】 |Attendance, attitude, class activities, & participation |25% | |Written assignments (homework, cases...
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...TGI FRIDAYS MARKETING PLAN Marketing BUS319 DeVry University Online Table of Contents Page Executive Summary 3 * Company History 4 Strategic Focus and Plan……………………………………………………………………………………………………………………………4 Mission Statement 5 Goals 5 Competitive Advantage 5 Situation Analysis 6 SWOT Analysis 6 * Industry Analysis……………………………………………………………………………………………………………………6 Competitor Analysis 7 Company Analysis 7 Customer Analysis 8 Market-Product Focus 9 Marketing and Product Objectives 9 Market-Product Grid 9 Target Markets 10 Points of Difference & Positioning 10 Marketing Program 11 Product Strategy 11 Price Strategy 12 Promotion Strategy 12 Place Strategy 13 Financial Projections 14 Break-even Analysis 14 * Financial Projection 15 Organization 17 Implementation Plan 18 Evaluation and Control 19 Possible Deviations 19 Possible Solutions 19 Conclusion 20 References...................................................................................................................................................21 Executive Summary TGI Friday will strive to be the top casual dining food chain in the world. We aim to have our guest experience a great meal, in a fun lively atmosphere, at an affordable price. As times have changed TGI Fridays must change to accommodate there changing customers. Fridays will introduce an...
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...Table of Contents SECTION A - ANALYSIS OF YOUR TEAM BEHAVIOUR 3 Belbin team roles 3 Introduction 3 Analysis of outlined team behaviour on the hotel performance 4 SECTION B - MOPS OR KPIS 5 TGI Friday’s 5 Introduction 5 First operational measurement 5 Second operational measurement 6 Conclusion 7 References 7 References 8 Section A - Analysis of your team behaviour Belbin team roles Introduction Dr. R. M. Belbin said: “A team is not a bunch of people with job titles, but a congregation of individuals, each of whom has a role which is understood by other members. Members of a team seek out certain roles and they perform most effectively in the ones that are most natural to them” (BELBIN Associates, 2012). Belbin team roles were created in order to make group work more effective and understand positives and negatives of each team member. According to the Belbin theory there is 9 roles which members can be named by, which are: plant, monitor evaluator, co-ordinator, resource investigator, completer finisher, implementer, shaper, team worker and specialist. This table is going to show the roles of each member in our group and will point some advantages and disadvantages which could affect group work and productivity in the future and influence our hotel. Team Members | Main Role | Second Role | Positive | Negative | Member 1 | Implementer | Coordinator | M1 is the member who was sure about ideas which were discussed properly in the team, so that turns...
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...Instead of tea I got a mouth of bacon!’ TGI Friday’s staff ‘tricked devout Muslim woman into tasting PORK after cramming bits of it in her drink straw’ In response to this article written on 4th October 2013 by Snejana Faberov, I strongly agree with Nicole Queen; a devoted Muslim convert, who went to TGI Friday’s eatery in Texas this week to have lunch with a friend. Nicole Queen discovered bits of bacon deliberately stuffed inside her drink straw. Although there is no evidence that she was deliberately deceived, it appears that the staffs at TGI Friday’s have disrespected her and her religious beliefs. ‘Whether you’re a Muslim, Christian, or Jewish don’t ever just accept something like this and say nothing. They put bacon in the wrong lady’s straw’. Nicole Queen’s fundamental argument is that nobody should be treated with such a lack of respect. When ordering a drink in a restaurant nobody expects or should have to deal with food fragments in their drink. In addition to Queen’s opinions on the lack of respect shown by the food floating in the drink; this case of misconduct is made considerably worse by the fact that Queen’s religion has forbidden her to eat pork. People should respect other religions based on the fact that whether it be Christianity, Islam, Judaism, Sikhism or Hinduism, we all worship and idol a figure who we believe to be sacred and almighty; this person allegedly guides us to be the best citizen we can possibly be. Therefore, regardless of which religious...
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...interview Anthony Rodriguez the General manager of TGI Friday’s in Rancho Cucamonga. TGI Friday's is a franchise restaurant that serves a variety of food items (like burgers, pasta, wings, salads). The TGI Friday’s, in Rancho Cucamonga, has a large amount of traffic with weekly sales of 90 to 100 thousand and about 60 employees. Anthony has no college education but has read many manger books like the One Minute Manager and Good to Great. Before becoming a General manager of TGI Friday’s, he uses to be a server for a different Friday’s. The purpose of the interview was to determine how a manager plans their day-to-day operations and how they motivate employees. Planning is a very important for managers since it helps them understand their overall task with steps needed to accomplish such task. However there is not right way to plan so everyone has his or her own ideas of planning. For Anthony planning means creating a list of his entire task. At times he is asked to increase the use of customer loyalty program (a program offered at Friday’s that allows customers to earn points on purchase and allows them to receive free items). So he brainstormed and came up with idea of creating a game by offering top servers with the most sign up a gift card. Later he executed his plan, which end up being a success since it increased sign ups. Motivating employees to perform everyday task is an important task for a manager. TGI Friday’s offers employee’s competitive wages (servers/ barters/...
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...Component B : Individual essay TGI Friday's is an American restaurant chain focusing on casual dining. The company is a unit of the Sentinel Capital Partners and TriArtisan Capital Partners, who purchased the company from Carlson Companies in May 2014. The name is asserted to stand for "Thank god it’s Friday", although as of 2010 some television commercials for the chain have also made use of the alternative phrase, "Thank God it’s Friday's."[3] The chain is known for its appearance, with red-striped canopies, brass railings, Tiffany lamps, and frequent use of antiques as decor. One critical success factor for Fridays is to increase its market share in order to achieve more customers and keep up with competitors. Another critical success factor is for employees to have positive and friendly attitudes in order to provide guest satisfaction. Another critical factor to Friday’s success is the consistent decor music and lighting across their restaurants in order to provide a lively environment that keeps an engaging atmosphere for customers to feel welcomed and have a good time. TGI Friday's target market is the middle and upper middle class people from urban areas between the ages 22 to 55. This is due to the fact that despite being perceived as good value for money, Friday’s menu is still costly. TGI Friday’s business strategy is to spend 3% of revenue for advertising and promotion. Spreading the name in the market to improve its awareness is one of the company’s main focuses...
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...Marketing Analysis·····································································7 Pricing Analysis··········································································8 Description of Advertising, Public Relations and Promotions·················9 Conclusions/Reflections·······························································10 Works Cited·············································································11 Introduction History of T.G.I Fridays It all began with a fun-loving New Yorker named Alan Stillman. He used to sell perfume, then he purchased a bar on 1st Avenue and 63rd Street and named it T.G.I. Friday’s. That was over 45 years ago. He didn’t know that he was creating what is now known as the “Casual Dining” segment in the restaurant industry; he just wanted to create the ultimate singles bar. T.G.I. Friday’s became an overnight sensation - a destination synonymous with FUN for singles, couples, co-workers and friends. Place chosen: T.G.I Fridays in Northlake mall (6840 Northlake Mall Dr, Charlotte, NC 28269) └This location is very convenient for Mall shoppers after they are done with shopping. It is also a great place for families, couples, singles, and friends who don't want to eat in the food court after shopping. Strengths: -Reasonable prices -Staffis very friendly -Variety of food -Fast -Great awards system. Weakness: -Food comes out late sometimes, long wait time to be seated, and the food quality is not the same all the...
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...objectives that helped to outline this plan will also be covered along with the appropriate delivery method. Last it will cover the evaluation criteria necessary to achieve all the tasks and responsibilities related success. Needs Analysis In order to ensure the employees are successful at T.G. I. Friday’s, the needs analysis process must be performed. According to "How to Conduct a Training Needs Analysis" (n.d.), the process is defined as: "the process or series of activities conducted to identify problems or other issues in the workplace, and to determine whether training is an appropriate response. The needs analysis is usually the first step taken to cause a change. This is mainly because a needs analysis specifically defines the gap between the current and the desired individual and organizational performances.” In the case of the T.G.I. Friday’s organization, the process would include understanding the existing skill set of all employees with relationship to their positions. The responsibilities of each employee would be reviewed in conjunction with the desired level of service and knowledge of the specific position as it relates to T.G.I. Friday’s mission statement, including its financial goals. Some questions which will be asked will include: • How the customers are greeted • How long it takes a party to be seated • Existing ratings for service, i.e., the time food is prepared, cleanliness,...
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...TGI FRIDAY T.G.I. Friday's",is an American restaurant chain focusing on casual dining. The company is a unit of the Carlson Companies. Its name is taken from the expression TGIF. The company asserts that it stands for "Thank Goodness It's Friday", although as of 2010 some television commercials for the chain have also made use of the alternative phrase, "Thank God It's Friday's."[2] The chain is known for its appearance, with red-striped canopies, brass railings, Tiffany lamps, and frequent use of antiques as decor. It was founded in March15, 1965 in New York City. T.G.I. Friday’s primary objectives as a company for the next five years are to maximize overall profits of the company, customer loyalty, and stock profit margin. The company is always looking to maximize their income as a whole but in order to do so they are going to first build customer loyalty. Having customer loyalty will bring customers “regulars” into the restaurant, which will keep sales increasing. By having customer loyalty that increases sales, the company will begin to maximize the stock profit margin The décor, music, and lights of the restaurants provide a lively environment that keeps an engaging atmosphere for customers to feel welcomed. T.G.I. Friday’s overall business philosophy is great food, great drinks, and loads of fun. SWOT ANALYSIS Strengths: Well-known Chain First to start...
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...Executive Summary TGI Friday will strive to be the top casual dining food chain in the world. We aim to have our guest experience a great meal, in a fun lively atmosphere, at an affordable price. As times have changed TGI Fridays must change to accommodate there changing customers. Fridays will introduce an updated menu and atmosphere to attract new target markets while still catering to there existing customers. New promotions for families will be offered to stimulate volume in this larger market segment. TGI Fridays Credo is to “treat all our guests as we would an honored guest in our home” (Carlson Resturants Worldwide, 2009). They will continue working to create an atmosphere friendly to every race, gender and age. Friday main focus will be to make Fridays fun for young children dining... T.G.I. Friday’s [pic] 1. Geographic Geographic segmentation is used for dividing the market into different geographical units such as nations, states, regions, countries, cities, neighbourhoods, etc. Carlson Restaurant is the parent company of T.G.I. Friday’s Inc. Carlson Restaurants is a privately held company owned by the US-based Carlson Group, a company that involves in hospitality, travel and marketing industries. Carlson Restaurants owns, operates, and licenses more than 1,000 restaurants in 61 countries. Asia is a big market for the company and it had a resilient performance last year. Asia-Pacific accounted for about 60% of the company’s revenue last year. Countries...
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...Running head: Observation of TGI Friday’s Observation of TGI Friday’s Psychology of Human Sexuality – PSYC 332 6380 University of Maryland University College Alicia Montague July 12, 2015 The TGI Friday’s is located not too far from my job. I have never dined at that particular location before, but heard from several people that it is a very lively on Friday’s. I figured TGIF on a Friday should be interesting. As I turned off of the main road I can see the huge TGIF sign reassuring me that I was heading in the right direction. The exterior of the building is really nice. Perfectly manicured lawn, shrubs, trees, and patches of yellow and purple flowers surrounds the brownish taupe structure. There are also several red and white stripped awnings all around the building, except the one by the main entrance, which is black with a red and white TGIF sign. I found a parking space not too far from the entrance. Above the entrance doors is a stripe that says “In Here, It’s Always Friday". I pulled open the F-shaped handles on the door and walked in. As soon as I entered TGIF I was greeted by an elderly woman who offered me a menu and asked how many people would be seated. I accepted the menu and told her that I would prefer to sit in the bar area, so she told me to pick any seat I desired. I usually prefer to sit in booths, but for the purpose of this research, I decided it would be best if I was seated at the high top table in the corner, which gave me a view of the entrance...
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...08/16/2015 Carlson Companies * Assess how the Carlson SAN approach would be implemented in today’s environment. In the same way as other IT staff confronted with exponential stockpiling development, Norman Owens understood a couple of years back that his organization was set out toward a test on the off chance that it didn't begin uniting its stockpiling assets onto a stockpiling territory system (SAN). Owens, a stockpiling system designer and expert with Carlson Companies, addresses a crowd of people of his associates at Storage Decisions 2003 as of late about his organization's merging endeavors. (While not so much a commonly recognized name, Carlson Companies is a global vicinity behind such understood retail and lodging networks as TGI Friday's and Radisson inns and resorts. Before solidifying onto a SAN, Owens' imparted administrations gathering upheld an arrangement to one centralized computer and 26 servers, where the greater part of the servers were working diligently supporting the organization's Oracle Financials database under HP/UX. This course of action took care of 14TB of information, more than 54 SCSI and 8 ESCON associations. "It resembled a point-to-point SCSI arrangement," Owens said, noticing, "There were a ton of links." When they required more stockpiling, "We'd simply go purchase another casing. After the organization requested that his gathering tackle more obligations regarding its worldwide IT stockpiling operations, Owens and his colleagues chose now was...
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...and tangible value components of the program that are ongoing: the more you spend at Friday's restaurants, the more you receive," continued Jordan, "But the spirit of the program is more than just dollars off. It's about special treatment that will continue to evolve and will be shaped according to guest feedback and individuals' preferences." Earlier this month, Friday's began surprising Give Me More Stripes members in participating U.S. restaurants with complimentary Friday's Chips and Dip (fresh, crispy golden crown potato chips sprinkled with a Parmesan Romano cheese blend and served with sides of green Chile sour cream sauce and Ranch dressing) or Hummus and Chips (a blend of chickpeas, tahini, lemon juice and roasted garlic and served with warm Friday's red and white tortilla chips). It is a while-supplies-last early thank you to its newest members. According to a recent survey1 conducted by Harris Interactive® on behalf of T.G.I. Friday's restaurants, nearly nine in ten (87%) of U.S. adults would find membership in a restaurant recognition or rewards program appealing. Of those adults, nearly eight in ten (79%) would find complimentary food/drink an appealing feature in a restaurant recognition and rewards program membership. "The beauty of this program is what's to come based on our continued research and more importantly, what our guests tell us they want. The T.G.I. Friday's brand will continue to lead the way in listening to the consumer. The guests will continue...
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...TGI Friday will strive to be the top casual dining food chain in the world. We aim to have our guest experience a great meal, in a fun lively atmosphere, at an affordable price. As times have changed TGI Fridays must change to accommodate there changing customers. Fridays will introduce an updated menu and atmosphere to attract new target markets while still catering to there existing customers. New promotions for families will be offered to stimulate volume in this larger market segment. TGI Fridays Credo is to “treat all our guests as we would an honored guest in our home” (Carlson Resturants Worldwide, 2009). They will continue working to create an atmosphere friendly to every race, gender and age. Friday main focus will be to make Fridays fun for young children dining... TGTGI Friday will strive to be the top casual dining food chain in the world. We aim to have our guest experience a great meal, in a fun lively atmosphere, at an affordable price. As times have changed TGI Fridays must change to accommodate there changing customers. Fridays will introduce an updated menu and atmosphere to attract new target markets while still catering to there existing customers. New promotions for families will be offered to stimulate volume in this larger market segment. TGI Fridays Credo is to “treat all our guests as we would an honored guest in our home” (Carlson Resturants Worldwide, 2009). They will continue working to create an atmosphere friendly to every race, gender and...
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