...Was Christopher Columbus the greatest explorer at the 3 G’s? Christopher Columbus is the greatest explorer at the 3 G’s because he was very successful, and did not fail his mission. His first voyage was to the Atlantic Ocean in 1476, and it almost cost him his life. That makes him brave to survive a dangerous mission.Christopher Columbus was the greatest explorer at the 3 G’s. Christopher Columbus was a good explorer for Glory in the 3 G’s.Christopher Columbus was good for Glory and did many good things.Christopher Columbus went to sail to Asia, the reason he did this was because he was looking for spices located by the Silk Road. Spices was his glory.He was motivated by the spices, and that gave an example of Glory. Christopher Columbus was good for Gold in the 3 G’s.Many people were wanting to get their hands on gold and the green, so did Christopher Columbus. Christopher would travel...
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...Table of Contents Introduction and Company Description Pg 2 Mission Statement Pg 2 Product Description and Classification Pg 2-3 Consumer Product Classification Pg 3 Target Market Pg 3 Analysis of the Competitive Environment Pg 3-4 SWOT Analysis Pg 4-5 SWOT Strengths and Support Pg 5 SWOT Core Competencies Pg 5 SWOT Weakness and Support Pg 5 SWOT Opportunites and Support Pg 5-6 SWOT Threats and Support Pg 6 Marketing Objectives Pg 6-7 Marketing Strategies and Explanation Pg 7-9 Tactics and Action Plan Pg 9-10 Monitoring Procedures Pg 10 Sources Pg 11 Introduction Company G is offering a Single Serve Coffee maker that is able to provide the consumer improve their lives by introducing convenience and reliability to its users. The Company has a reputation of bringing innovation into its electronics and small appliances. Company G strives to uphold its goal to provide a quality product while keeping affordability in mind. We strongly feel that this outstanding product will bring convenience into the homes of many. Mission Statement “ We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” Product Description This appliance is a representation of company G’s mission statement, “ We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” The appliance that Company G is offering is...
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...countries; however Walter Linge, the first Vice President of overseas operations had noticed problems with the company’s focus. Linge understood that the Company must change its products for consumer preferences. He also understood the limitations by P&G’s labs and increasing manufacturing costs. In 1986, P&G advanced to seven divisions in the United States which were further broken into 26 product categories. Each category had its own product development, product supply and sales and marketing capabilities. In 1984, P&G’s CEO Ed Artzt convinced the board that Japan was strategically important and that the organization had learned from its struggles. Artzt appointed Durk Jager as the new GM to run this initiative in Japan. By implementing a program called Ichidai Hiyaku, he was able to analyze the causes of P&G’s failures in Japan. He first observed that the company was not recognizing the distinctive culture of Japanese consumers specifically and were also not acknowledging the innovative capabilities of their competitors. Jager persuaded P&G to increase their research and development team from 60 people so they could be up to par with its competitors. Following these efforts, more changes were to come in P&G’s Japan market research, advertising and distribution, resulting in a 270% increases in sales and 62% reduction in unit production costs. In the early 1990s, however, P&G Japan’s strong performance began eroding. The problems began when Japan’s “bubble...
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...Company G 1-Year Marketing Plan Student Name: xxxxxxxxxx Student ID: xxxxxxxxxxxxx Date: 20 Aug, 2015 Table of Contents Introduction 3 Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s Five Forces Model 4 SWOT Analysis 4 Strengths and Core Competencies 5 Weaknesses 5 Opportunities 5 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies and Implementation 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Explanation of Strategies………………………..……………………………………………………………………………………………….7 Implementation Plan 8 Product Tactics 8 Price Tactics 8 Place Tactics 8 Promotion Tactics 8 Monitoring Procedures 9 Introduction Have you have ever been frustrated in the kitchen when you had plans for a fantastic meal, but the preparation took longer than expected, and the result was less than fantastic? You need the Dinner Cube. Product Description and Classification Product Description and Support of the Mission Company G Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.” The Dinner Cube is a small appliance that transforms the dangerous and tedious task of...
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...Refer to P&G's financial statements and the accompanying notes to answer the following questions. (a) What alternative formats could P&G have adopted for its balance sheet? Which format did it adopt? (b) Identify the various techniques of disclosure P&G might have used to disclose additional pertinent financial information. Which technique does it use in its financials? (c) In what classifications are P&G's investments reported? What valuation basis does P&G use to report its investments? How much working capital did P&G have on June 30, 2007? On June 30, 2006? (d) What were P&G's cash flows from its operating, investing, and financing activities for 2007? What were its trends in net cash provided by operating activities over the period 2005 to 2007? Explain why the change in accounts payable and in accrued and other liabilities is added to net income to arrive at net cash provided by operating activities. (e) Compute P&G's (1) current cash debt coverage ratio, (2) cash debt coverage ratio, and (3) free cash flow for 2007. What do these ratios indicate about P&G's financial condition? (a) P&G could use the account form or report form. P&G uses the account form. (b) The techniques of disclosing pertinent information include (1) parenthetical explanations, (2) notes, (3) cross-reference and contra items, and (4) supporting schedules. P&G uses parenthetical explanations and notes (see notes to financial statements section) and supporting schedules. (c) Investments are...
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...While conducting research on Proctor and Gamble’s financial statements there were many interesting finds. In this paper I will examine P&G’s financial heath and how it compares to its competitors. I will also be discussing P&G’s technological advantages and how globalization has affected P&G’s business strategies. In closing I will conduct a benchmark analysis for the current industry. P&G Financial Heath Procter & Gamble is America’s premier maker of domestic products, with at least 250 brands in six main categories. ("Corporate watch," 2011) While researching P&G financial heath I found them to be in good shape in contrast to previous years in most areas. Some of P&G’s financial highlights include net sales of 82.6 billion in 2011. This is a 3.7 billion dollar increase in net sales from 2010. P&G’s current operating cash flow for 2011 is 13.2 billion and its diluted net earnings (per common share) is $3.92. ("Financial highlights," 2011). According to Yahoo Finance, P&G announced that its board of directors has ratified a 7% hike to its regular quarterly dividend. This is the 56th uninterrupted year for which the company increased its quarterly dividend. (Equity Research, 2012) After comparing P&G to its two top competitors, Johnson & Johnson and Kimberly-Clark Corporation I discovered P&G’s power in this industry. P&G market cap is 183.55 billion while J&J market cap is 174.34 billion and KCC stands at 29.99 billion....
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...The key issue is the collaboration of Kimberly-Clark (KC) and Wal-Mart which threatens the current partnership Procter & Gamble (P&G) has with Wal-Mart as well as P&G’s leading position in the health and beauty line. P&G and Wal-Mart already had an established partnership where they agreed on a just-in-time ordering and delivery system specifically for disposable diapers in which through technological means the Wal-Mart stores and P&G factories would be linked. This partnership proved to be beneficial to both – Wal-Mart was able to reduced stock-outs and inventory levels whereas P&G gained status of being the preferred supplier and having greater shelf space & end-aisle displays. However, now KC was manufacturing training pants for Wal-Mart at a lower price than P&G and was to be sold under the private-label The Great Value. Since KC was offering diapers at a lower price this threatened P&G as it would be a direct hit on their sales which is $3B from Wal-Mart alone. Overall, because of KC entering into the picture, KC is threatening P&G’s (a) partnership with Wal-Mart, (b) leading position in the heath and beauty line, and (c) sales Wal-Mart also identified 3 elements they want to continually focus on: (1) the refinement of information system, (2) maintain tight relationships with vendors, and (3) further develop their private-label business and use the money generated to reduce the prices of national brands. How should P&G respond to KC’s decision to supply Wal-Mart...
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...Refer to P&G's financial statements and the accompanying notes to answer the following questions. (a) What alternative formats could P&G have adopted for its balance sheet? Which format did it adopt? (b) Identify the various techniques of disclosure P&G might have used to disclose additional pertinent financial information. Which technique does it use in its financials? (c) In what classifications are P&G's investments reported? What valuation basis does P&G use to report its investments? How much working capital did P&G have on June 30, 2007? On June 30, 2006? (d) What were P&G's cash flows from its operating, investing, and financing activities for 2007? What were its trends in net cash provided by operating activities over the period 2005 to 2007? Explain why the change in accounts payable and in accrued and other liabilities is added to net income to arrive at net cash provided by operating activities. (e) Compute P&G's (1) current cash debt coverage ratio, (2) cash debt coverage ratio, and (3) free cash flow for 2007. What do these ratios indicate about P&G's financial condition? (a) P&G could use the account form or report form. P&G uses the account form. (b) The techniques of disclosing pertinent information include (1) parenthetical explanations, (2) notes, (3) cross-reference and contra items, and (4) supporting schedules. P&G uses parenthetical explanations and notes (see notes to financial statements section) and supporting schedules. (c) Investments are...
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...Company G 3-Year Marketing Plan Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 9 Introduction This three-year marketing plan has been created for Company G, a well-established, highly regarded electronics manufacturer with a well recognized logo and brand, XG. As part of new line of small appliances, Company G has brought their expertise using a team of engineers and designers to develop an Electric Wine Opener for at home use like no other that is currently on the market. It not only demonstrates high quality craftsmanship and elegance, but could be the most reliable product available in the industry. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.” The Product Company G’s new Electronic Wine Opener combines a multitude of innovative design features and materials...
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...Company G 3-Year Marketing Plan Assessment Code: Student Name: Justin Garrison Student ID: jgarri8 Date: March 16, 2015 Mentor Name: Aslihan Cakmak Table of Contents Table of Contents 2 Introduction 3 Mission Statement 3 The Product & Support of Mission Statement 3 Target Market 4 Competitive Situation Analysis 4 SWOT Analysis 6 Market Objectives 8 Marketing Strategies 8 Explanation of Strategies 10 Tactics and Action Plan 10 Monitoring Procedures 11 References 12 Introduction Company G is a world-renowned electronics company whose core mission is to improve the quality and convenience of its customers’ lives. Concentrating on this mission, Company G will soon be introducing to market a new series of furniture products with built-in inductive, wireless charging of mobile devices, beginning with a set of night stands that can also double as end tables. The tables will also have the ability to power lamps and other devices that are compatible with inductive power transfer. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” The Product & Support of Mission Statement A next-generation bedside table that can easily double as a living space end table, these pieces will include built-in inductive/wireless charging. These sharply designed, high-quality pieces of furniture will be able to charge most cell phones and tablets simply...
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...Marketing MKT1 Task 1 3 Year Marketing Plan for Company G’s New Product Line: The Steam Clean Pro Pg. 1 Company G’s Mission Statement is as follows: “We enable consumers to improve the quality and convenience of their lives by providing high quality, innovative electronic solutions.” Company G has accomplished its goal with their most recent new product line; The Steam Clean Pro. Product Support of Mission Statement The innovative adjustable locking capabilities on our trigger controlled handle enables users to switch from spot cleaning to the entire surface, with a push of a button. Because it allows the consumer to easily change the length of the handle, it enables the consumer the convenience of one tool for multiple surfaces, improving the quality of their lives by saving time and money. The small and lightweight design allows for easier maneuverability with less strain and fatigue for the consumer. The swivel head makes it convenient for getting into those hard to reach places that hide germs which creates a healthier environment with less effort. Our steamer comes with 3 head attachments – the standard rectangle, the triangle and our special crevice tool. Each attachment is easy to change with just a push of a button, saving time and energy. Product Classification Using the three-way consumer product classification system, we have classified our Steam Clean Pro as a shopping product. We feel that consumers are going to take a considerable amount of time...
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...Project 2: BUS 321-M1 Dr. Xu Problem 1: - Please use P&G’s 2009 Annual Report (PDF) to answer this problem.Refer to P&G's 2009 financial statements and the accompanying notes to answer the following questions. | (a) | What alternative formats could P&G have adopted for its balance sheet? Which format did it adopt?P&G could have adopted the account form for their balance sheet. The textbook, “Intermediate Accounting” states that the account form “lists assets, by sections, on the left side, and liabilities and stockholder’s equity, by sections, on the right side” (Kieso, Weygandt, and Warfield). It goes on to say that often times, there isn’t enough room on the page to achieve this. P&G’s balance sheet seems to utilize the report format. The assets section is listed above the liabilities and owners equity section; however, they are separated into two different pages. | | | | | (b) | In what classifications are P&G's investments reported? What valuation basis does P&G use to report its investments? How much working capital did P&G have on June 30, 2009? On June 30, 2008?P&G’s investments are classified in a few different ways depending on different transactions and the time frame of their intent. The unrealized gains or losses may be classified as trading or be recorded in shareholders’ equity. This all depends on the “intent and ability to retain the security until [they] recover the full cost basis and the extent of...
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...literally a bolt out of the blue. P&G knows differently. Innovation has been the corporate lifeblood since P&G’s humble beginning in 1837 when William Procter and James Gamble signed a partnership agreement formalizing The Procter & Gamble Company. Today, P&G’s products touch and improve the lives of over 4.8 billion consumers in 180 countries. Fifty “Leadership Brands” include some of the world’s most well-known household names with 25 of these 50 brands each generating more than $1 billion in annual sales. Simply put, this degree of corporate growth could not be achieved without significant innovation across all aspects of the business even extending to our relationships with suppliers and partners. In 2001, P&G radically changed its approach to Research & Development (R&D). Instead of relying solely on its own, highly capable R&D resources, P&G welcomed ideas from individual entrepreneurs and scientists from other companies, and universities, the concept came to be known as Connect & Develop; the goal was to gain half the ideas from inside and half from outside the company. Connect and Develop brought many great ideas, but the question remained. How does a company like P&G drive innovation in its outsourcing efforts? After all, P&G’s outsourced service providers are companies that have their own priorities, business objectives and investment requirements. Larry Bridge, P&G’s Global Facilities and Real Estate (F&RE) Governance Manager, explains. “In the...
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...CASE 9: PROCTER GAMBLE Procter & Gamble (P&G) is one of the most skilled marketers of consumer packaged goods. It markets the leading brand in 19 of the 39 categories in which it competes. Its average market share is close to 25 percent. Its market leadership rests on several principles: * Customer knowledge: P&G studies its customers—both final consumers and the trade—through continuous marketing research and intelligence gathering. It prints its toll-free 800 number on every product. * Long-term outlook: P&G takes the time to analyze each opportunity carefully and prepare the best product, then commits itself to making this product a success. It struggled with Pringles potato chips for almost a decade before achieving market success. * Product innovation: P&G is an active product innovator, devoting $1.7 billion (4 percent of sales) to research and development, an impressively high amount for a packaged-goods company. Part of its innovation process is developing brands that offer new consumer benefits. Recent examples include Febreze, an odor-eliminating fabric spray; Dryel, a product that allows consumers to clean and freshen "dry clean only" clothes at home; and Swifter, a new cleaning system that more effectively removes dust, dirt, and hair from floors and other hard surfaces. * Quality strategy: P&G designs products of above-average quality and continuously improves them. When P&G announces "new and improved," it means it...
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...Company G 3-Year Marketing Plan Assessment Code: VZT1 Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s 5 Forces Model 3 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies 6 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 7 Product Action Plan 7 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 8 Introduction Company G is introducing a new product in the XG line of products. It encompasses many of the features used in the ceramic heating elements of other XG small appliances. It is the XG Flat Iron. It is a new innovation in beauty. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” The Product The XG Flat Iron is the elite of all small appliances for hair. It is made from the highest quality ceramic and heating elements available on the market. The XG Flat Iron is fully heated and ready to use in less than 10 seconds for superior convenience. It straightens all types of hair with an anti frizz technology that is unavailable with any...
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