....................................................................... 4 Sustainability .................................................................................................................... 4 Reasoning .................................................................................................................... 4-5 Conclusion & Recommendations ...................................................................................................... 5 Bibliography .................................................................................................................... 6 List of Illustrations Figure 1 1) Figure 2 Figure 3 dd sdf Figure 4 Figure 5 Figure 6 Figure 7 Figure 8 Figure 9 Executive Summary Generation Y (Millenials); the second largest generation to inhabit our planet, is the most environmentally aware...
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...2009 Robert D. Lawsson 215 IDENTIFYING AND MANAGING DIVERSITY OF WORKFORCE Robert D. Lawsson (MSc) Abstract The objective of this work is to complete a research proposal on the comparison of work values for gaining of knowledge for management of the multi-generation workforce. The specific focus is upon Generation ‘X’ and the Millennium Generation which are the two primary groups comprising the new workforce. Lawsson R.D. - Identifying and Managing Diversity of Workforce 216 Business Intelligence Journal January OBJECTIVE The objective of this work is to complete a research proposal on the comparison of work values for gaining of knowledge for management of the multigeneration workforce. The specific focus is upon Generation ‘X’ and the Millennium Generation which are the two primary groups comprising the new workforce. INTRODUCTION The generation that a person is born within has some impact upon that individual in terms of work styles, work values and self-image. The demographic profile of the workforce is undergoing quite a change insofar as the representation of generations and the result is that organizations are experiencing a necessity to make changes as well. The workforce will become increasingly more diverse in the future and this greatly affects the organization in its capacity of hiring and retaining employees. The literature reviewed within this study illustrates the fact that the expectations of employees differ within the generations...
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...Millennials: Benefits in the Workplace Melvina Turner University of the Incarnate Word Submitted to Dr. Rochelle Caroon-Santiago In Partial fulfillment of the Requirements of Scientific Literacy in Psych V1 Sp116 (PSYC2320_V1_Sp116) March 2, 2016 Table of Contents Abstract……………………………………………………………………………………………3 Millennials Overcoming Stereotypes……………………………………………………………...4 Benefits of Technology and Mentors……………………………………………………………...5 Future of Millennials and Positive Qualities……...…..…………………………………………..6 Impact on Success………………………………………………………………………………....7 Retention and Promotion………………………………………………………………………….8 Furthering Research………………………………………………………………………..…….10 Conclusion………………………………....…………………………………………………….11 References……………………………………………………………………………………..…12 Abstract As Millennials begin to dominate the workplace, it has begun to cause a shift in beliefs, values, abilities, and success. It can now be seen that Millennials provide benefits to employers in the workplace (Alsop, 2008). Millennials bring different characteristics to the working environment, regardless of their stereotypes. Their use of technology can be utilized as a positive attributed and thus an impact on their success. Millennials are also seeking a coaching or mentoring environment through reverse mentoring. The impact Millennials will have in the workplace is one of success and the desire to work better, but they also need positive reinforcement. Millennials are also seeking an...
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...STUDY HABITS OF MILLENNIAL LEARNERS IN SELECTED HEALTH ALLIED COURSES AT DE LA SALLE HEALTH SCIENCES INSTITUTE An Undergraduate Thesis Presented to the Faculty of College of Nursing and School of Midwifery De La Salle Health Sciences Institute Dasmariñas City, Cavite In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Nursing Abulad, Aldred Jillian Cabalquinto, Janine Desiderio, Andrea Domini Guilleno, Danielle May Hombrebueno, Mabelle October 2010 ABSTRACT Name of Institution: De La Salle Health Sciences Institute Address: Dasmariñas City, Cavite Title: Study Habits of Millennial Learners in Selected Health Allied Courses at De La Salle Health Sciences Institute Authors: Abulad, Aldred Jillian L. Cabalquinto, Janine B. Desiderio, Andrea Domini I. Guilleno, Danielle May B. Hombrebueno, Mabelle A. Degree: Bachelor of Science in Nursing Cost: P 20,000.00 Date Started: November 2009 Date Completed: October 2010 STATEMENT OF THE PROBLEM The study aimed to determine the study habits of millennial learners and if these study habits differ as regards to age, course, gender, monthly family income and residency. Specifically, the following questions were answered in this study: 1. What is the profile of the millennial learners as regards to age, course, gender, monthly family income, and residency? 2. What are the study habits of millennial learners? 3. Are there significant differences in the study habit...
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...from research about three generations of people over the span of approximately fifty years. The articles and books suggest that there is a strong connection between generations in relation to their experiences, worldviews and beliefs. The information gathered for this research paper is consistent across sources. The paper examines how much each generation influenced the other as its members traveled through their life cycle. Researchers have determined that every generation has a specific characteristic that distinguishes it from the other. In short, the overall effect one generation has on the other depends on circumstances that existed during that period. We will examine generations referred to as Baby boomers, Generation X and Millennials and how their history helped to shape the world today. It is clear that these three generations are distinct in terms of their experiences, worldviews and beliefs. However, it is also evident that history shaped the development of each group, allowing the generation that followed to benefit from earlier periods in history, creating pockets of similarities across the decades. Experiences in their lifetimes The Baby Boomer Generation is the name given to persons born between “1947 and 1966” and was seen as the last generation that effected any great changes on American society. This generation was distinguishable by a significant increase in birth rates following World War II and is seen as one of the largest generations in...
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...Identifying the specific reason why Millennials have the lowest voting turning out rate than any other generation in history has been a question political analyst have been trying to determine for years. Millennials between 18 and 29 years old are approximately 550 million, yet they fail to out number the older generations during elections (Matta and Martin 1). Now, for the upcoming 2016 Presidential Election, it will be the first time the Millennial eligibility voting population will equal that of Baby Boomers. Investigating the reason for the absence of Millennials at the voting polls during the last decade of elections is important because if organized they are capable of having a major influence in shaping the government. When investigating...
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...Simões, L. e Gouveia, L. (2008). Consumer Behaviour of the Millennial Generation. III Jornadas de Publicidade e Comunicação. A Publicidade para o consumidor do Séc. XXI. UFP. Porto. 10 de Abril. Consumer Behaviour of the Millennial Generation Luís Simões1, Luís Borges Gouveia2 1 PhD Student (Information Science), Fernando Pessoa University (lsimoes@ufp.pt) 2 Associate Professor, Fernando Pessoa University (lmbg@ufp.pt) In this paper we present an integrative view of Millennials’ consumer behaviour. After applying some classical models based on the traditional “information-processing paradigm”, we concluded that only a framework that takes into account the impact of the culture and lifestyle surrounding Millennials is useful to derive guidelines on how to make successful advertising campaigns aimed at this population. The paper concludes with some recommendations on how to be able to reach this segment of consumers. I. Millennials as Consumers Advertisements targeting children and adolescents tend to have a profound impact on this population. Brands try to obtain lifelong loyalties by connecting with teens that will thereafter develop strong identity feelings with those brands. In a study carried out in 1999, with 5-9 year-old students in Dutch schools it was found that 52% of the children referred brand names when asked what gifts they wanted for Christmas (McNeal, 1999). In another study it was also found that the child's first request for a product occurs...
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...Strategic Selling Assignment #3 1. Plante Moran wants to help their clients learn more about running a business and help them tackle their biggest challenges within the company. They offer consulting services including audit, accounting and tax services to help companies minimize risk and validate opportunities by analyzing a target companies past, current and project performance. This publication achieves this in this issue specifically by covering the following topics: -implementing an advisory board within a company -insights on a family owned business -the rise of technological innovation, specially ‘wearable’ technologies -IRS advice -discussion on senior citizen housing -ideas on strategizing within a company -making data consumable and actionable -warnings about information security -build a well conceived plan for your portfolios instead of chasing fads -how technology is used to satisfy customers -business owners that want to sell their company 2. Plante Moran’s audience is business owners and business leaders that seek consulting with areas covering audit, accounting and tax. 3. The strategic risks that clients of Verndale Products pointed out to Verndale was that they expanded to Detroit and that other companies don’t use the drum-dried process. 4. The action that Verndale took to focus on the worry about expanding to Detroit was that they started out with a $10 million dollar project and ended up with a $21 million dollar project...
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...Generational Buying Behaviors How Baby Boomers and Millennials Differ in Making a Purchase MKTG 310-50 February 16, 2015 Introduction In the marketing world, finding groups or segments of consumers that have strong similarities are almost rare to find. When such similarities exist, marketers can offer related product, service, distribution, and communications to a very large number of potential or existing customers that will respond in a consistent way. This is the ideal way to approach a situation but it doesn’t always work so smoothly. Ever since the 1950s, marketers have pursued certain markets that are internally consistent on some common ground, but externally different from other market segments. Marketers have been effective and efficient through the act of segmentation. Baby Boomers (born 1946-1964) have been the most powerful generation historically. These Baby Boomers are known to be optimistic, team oriented, and often strive for personal gratification. Millennials (born 1981-2000) are a very close second in the generational race to be the most influential generation in history. Millennials are also quite optimistic about the future. They possess a lot of confidence and are very careful about their status level. Even though these two generations have similar traits, they are very different at the same time. Baby Boomers and Millennials will be examined on how and why they make a purchase in the market. Generation...
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...Hiring Generation Y Hiring Generation Y Francesca LaRosa Empire State College Author Note This paper was prepared for Human Resource Management taught by Professor Kathleen Stallmer Hiring Generation Y Abstract With much of the Baby Boomer Generation already retired and the others on the verge of retirement (“64 million retiring by the end of the decade”, (Ivancevich & Konopaske, pg. 59)), Generation Y has become, not only a necessity, but also mandatory for the survival of most companies. Because of this, Generation Y’s know how significant and important they will be moving forward in the business world, and they are not afraid to ensure that the companies they work for know their importance as well. With that being said, it is vital for this company to make the changes necessary to survive and prosper in this changing climate. This Case Study will provide significant evidence and solutions to dealing with this current challenge. Hiring Generation Y Understanding Generation Ys is key to the success of a business in the 21st century. If we can understand Generation Ys, we can learn what motivates them and how they can be an asset to an organization; rather than being a challenge, we can find opportunity. Unlike the Generation Xs and the Baby Boomers, the Generation Ys have developed work characteristics and tendencies from doting parents, structured lives, and contact with diverse people. They are accustomed to working in groups and enjoy combining...
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...online research and peer input to solidify their thoughts and opinions. A unique blend of media vehicles – both traditional and alternative – must be utilized to reach the targeted audience through the clutter to optimize engagement. This brief will discuss the appropriate appeals, message themes and media vehicles necessary to reach Gen Y and propel the Chevrolet brand above its competitors. Appeal Engaging Gen Y’s attention will require a combination of appeals to resonate brand messaging as they have collectively begun to tune out traditional advertising (Carter, 2010). Successful brands have strategically used humor, emotion and music to appeal to Gen Y’s individuality thus allowing the brand to grow (Carter, 2010). Chevrolet’s goal is to establish a following with members of Gen Y and build upon this following via peer referrals (word of mouth). Humor will engage and capture their attention allowing for better recall of the message and brand (Clow, 2012). The ads will contain quirky, ironic humor and have a sense of truth to make them believable. Humor will relay the Chevrolet brand as fun and entertaining and Gen Y’ers will respond to a brand that does not take itself too seriously. While humor will be the main appeal, an emotional response will also be created so that Gen Y can personalize and envision being inside the message (and therefore in a Chevrolet). Emotional appeal will foster brand building; creating perceptions and positive attitudinal changes...
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...This article was downloaded by: [Guru Ghasidas University ] On: 13 January 2014, At: 02:45 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Journal of Strategic Marketing Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/rjsm20 An examination of marketing techniques that influence Millennials' perceptions of whether a product is environmentally friendly Katherine T. Smith a a Department of Marketing , Texas A&M University , 4112 TAMU, College Station, TX, 77843-4112, USA Published online: 19 Nov 2010. To cite this article: Katherine T. Smith (2010) An examination of marketing techniques that influence Millennials' perceptions of whether a product is environmentally friendly, Journal of Strategic Marketing, 18:6, 437-450, DOI: 10.1080/0965254X.2010.525249 To link to this article: http://dx.doi.org/10.1080/0965254X.2010.525249 PLEASE SCROLL DOWN FOR ARTICLE Taylor & Francis makes every effort to ensure the accuracy of all the information (the “Content”) contained in the publications on our platform. However, Taylor & Francis, our agents, and our licensors make no representations or warranties whatsoever as to the accuracy, completeness, or suitability for any purpose of the Content. Any opinions and views expressed in this publication are the opinions and views of the authors,...
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..............................................8 5. SWOT analysis...........................................................................10 6. target market, Segmentation, Positioning...............................12 7. Strategy........................................................................................12 8. Objectives.....................................................................................13 9. Marketing Mix.............................................................................14 10. Budget.........................................................................................15 11. Peer Assessments .......................................................................19 1. Executive summary PepsiCo is one of the main players in the beverage markets. The Canadian drinks market exists 16.3% of carbonated soft drinks, PepsiCo is in this market the biggest in Canada, but they want more, even though PepsiCo had a market share of 45.3% in 2011, they feel the competition of Coca Cola (44.2% market share). PepsiCo is underperforming in comparison to its main competitor Coca Cola in the urban markets, like Toronto and Vancouver. PepsiCo started a marketing campaign in 2012 by reintroducing the Ultimate Taste Challenge (UTC), in which they focus especially on the Millennials between 16 and 25 years of age. Those Millennials get the change to do a blind test in comparing...
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...receiving written permission from the University. ------------------------------------------------- ------------------------------------------------- Signed ------------------------------------------------- ------------------------------------------------- Student number E00032823 Name: Evgeny Strokov ------------------------------------------------- * Generational differences in work values This essay is based on the extensive research of Chen and Choi’s (2008) which was specifically concentrated on work values among generations in the Hospitality Industry. Reviewing some of the key factors (e.g. social, cultural) influencing each generation, a link can be made towards their professional and personal goals. The methodology conducted in this research will be summarized and the findings will be used to identify...
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...Marketing Plan Part B Wk:6 Assignment MKT500 Marketing and Management Dr. Maiosun Kawwaff August 8, 2015 Strayer University Christopher Cook Introduction The name of the business that you will learn about in this paper is called “Sneaker Brokers.” The business is a sneaker brokerage firm, where we will locate, sell and purchase shoes for individuals who may not have the time to go out and find the product themselves. We would basically act as a liaison between the seller and the potential customer. Marketing plan is presented to focus on launching the product services to a specific consumer or sneaker enthusiast. Flight Club NYC is one of a market leaders in this consignment industry. Many other direct and indirect competitors also exist in the industry. Within these markets we would we use segmentation to market to the demographic that would most likely use our services, so that would be the Millennials. So we would use product placement on social media sites and sneaker forums. Sneaker Brokers financial plan is to acquire new products and resell them to the consumer based on demand. Company Name Sneaker Brokers has aspirations to become a household name. The business is targeting the Millennial generation who likes to buy sneakers. We plan to appeal to all markets by offering different services and payment methods. Company Strategy Sneaker Brokers are your one stop shoe consignment experience. You can shop, sale or even solicit the services of the company to...
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