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The Benefits Of A Non-Profit

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In our American society, we are taught at a young age to help those in need; when we grow up we forget about that or choose to ignore it. That is how Non-Profits were born. In today’s world, Non-Profits are growing in numbers and funding is getting spread wider across a variety of Non-Profits. Which makes earned media an essential tool for corporations. Nowadays, paid and earned media can be applied to traditional media, and social media. This paper is going to focus on earned media and how it is more beneficial for a Non-Profit to use these routes instead of paying for it. According to the book Advertising & IMC: Principles and Practice earned media is definite as “free publicity generated through promotional efforts other than paid media, often resulting from public relations or social media.” …show more content…
There are three types of traditional media, television, radio and newspaper. All still great avenues for earned media. For example, television broadcasting, more so talk shows and newscasts, are a great tool for getting the message out of the corporation. It is not the easiest to get earned media on television, but when it does happen it has a big impact. For example, in a talk show host like Ellen DeGeneres or even a local talk show host like Carly Aplin just talk about an event coming up. It would be easier to get a local talk host to talk about an event because their shows are grounded in the community and they are required by the FCC to give back to the community. Sending out emails to the hosts or producers of the show and tell them about the event or just simply the corporation. It would be easier to get them to talk about an

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