...Mohammad Zaman English 230 Informative speech Outline Title of Presentation - Social media as a marketing platform – The pros and cons Name of Presenter Description of Business Audience Introduction Facebook has built a reach and target driven engagement platform with a user base that is just phenomenal. For the quarter ending March 2012, the social network – that is available globally in more than 70 languages – reported a monumental 901 million monthly users, an increase of 33% compared to the same period last year. Roughly 80% of these users are based out of the US and Canada. On any given month, averages of 526 million users are active on the website. During March 2012, on average 398 million users were active with Facebook on at least six out of seven days. Further, Facebook is home to more than 125 billion friend connections. Facebook users posted 300 million photos every day and generated 3.2 billion likes and comments per day during the last quarter (Facebook.com, 2012). In fact, Facebook has witnessed extraordinary growth in terms of users accessing it through mobile. Despite the irony that Facebook was late to market with a dedicated mobile app, its 500 million mobile users speak volumes for growth prospects. With access to this wealth of data, Facebook is in a unique position to collaborate with its partners by giving them access to demographic information based on login credentials...
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...English 101 May 10, 2009 A Media Driven Society Raises Today’s Youth “Beep!” “Beep!” “Beep!”… Its 7 o’clock am, I rise to an alarm set to 94.5 where I hear the latest news and media gossip. I jump into the shower where I continue to catch up on the world’s news reports. My pre-set coffee brewer has coffee already prepared for an on-the-go person such as myself. I grab my laptop, cell phone, ipod, and jet off to work. After work I stop at a local café where I can pick up free wi-fi and sign in to my online classes. I email a few friends in the process of emailing a professor about the assigned paper. I can’t forget to check my facebook to catch up on the latest gossip while listening to lecture notes podcasted from the previous day. Once finished, I stop at the local grocery store to pick up dinner and while standing in line at the cashier I feel compelled to buy a magazine to keep up on the celebrity gossip and check out new poperotsy photos. On my way home a billboard advertising the new corona makes me stop at the local 7-elleven for a six-pack. I speed home to pop my tv dinner in the microwave and sip a beer. While I wait, I turn the television on and watch the news on one screen while watching another show on the split screen monitor. After a long day, I set the coffee pot, my alarm, plug the ipod, computer, and cell phone in to charge and lay my head on my pillow. As I close my eyes, I think of all the information I’ve seen, heard, and communicated...
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...With the recent rise of social media our lives have become almost completely online. This media makes it possible for us to keep in touch with family and friends that are hundreds, or even thousands of miles away, gives us the opportunity to promote an event that has occurred in our life to all of our friends in seconds, and even makes it possible to see pictures of your best friend's new baby within minutes of the birth! With so much of our lives being online, do we ever stop to wonder about how safe social media really is? Some people find their house robbed, their child molested, or even themselves unemployed because of the people they chose to interact with on social media sites. Instant Checkmate, a source for internet background...
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...Social Media and Political Revolution Project 3: Research Paper Steve Gubenia Professor: Robert Zornes CMST 301 Outline I. Introduction a. Rise of digital media in political upheaval II. Body b. Social Media i. Development 1. Facebook 2. Twitter 3. YouTube 4. Others but these are “big three” ii. Attraction to sites 5. Ease of use 6. Socio-economic barriers 7. Demographics of users c. Revolution before social media iii. Regime control of media iv. Medium used to get message out 8. Slow distribution took longer to organize v. Fall of Soviet Union d. History of social media in political revolution vi. 2001 Philippines vii. Ukraine 2004 to 2014 9. Original Orange Revolution 10. Oksana Makar incident 11. President Yanukovych being ousted viii. 2009 Moldova ix. 2009 Iran “Twitter Uprising” x. 2010 Tunisia xi. 2011 Egypt “Facebook Revolution” xii. Lebanon, Syria, Libya lack of internet e. Critics of social media revolution xiii. Arguments against social media making a difference 12. Social media platforms built around weak ties making ineffective 13. Twitter’s limitations xiv. Examples of activists failing 14. 2006 Belarus ...
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...Ana V. COM-126 Historical need People live in a world of media and technology, making it our way of communication. Unfortunately, we are becoming more attached to these needs that our communication is lacking of reality. Therefore, "it is clear that mass-media influence our values, attitude, culture etc." (Enache, R., Pescaru, A., Stan, E., & Safta, C. (2010), p. 31). This media has a long history behind its back and has walked a long way to be transformed into this large communication connection we all live with today. Like all stories with a beginning, media started in the early years of 3000 B.C with the introduction of the alphabet, devised by the Semites (“Major Events in the History of Mass Communications”, n.d.). During this early era of media, not only the early form of paper was invented by the Egyptians, but the printing method was created. Johannes Gutenberg, with his printing invention, opened “the possibility of distributing identical messages to many people located in different places" (Bogart, 1991, p. 63) - this big step would really begin mass media, giving it a start to the printing production of books. A follow up century which would take a big leap in the media history is the Telegraph Era. From 1800s to 1900s the first telegraph line would be first introduced by Samuel Morse, along with the invention of the telephone and radio. These inventions took media development into a big significant time in which more and more people would gain...
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...The Rise of Social Media in the 21st Century and its Advent as a Legitimate Form of Communication John Santry Embry Riddle Aeronautical University Abstract Social Media offers an exciting new area for individuals and business to explore relationship building and communication on a grandiose scale. This study explores how the tools and opportunities afforded by social media sites are enabling and legitimizing a new form of communication. While social media is beneficial in numerous ways, greater audience engagement increases the possibility of misperception. Therefore, a new category of social network related etiquette and ethical responsibility is warranted. This paper will look at some of those reasons for increased awareness and attention to being politically correct when publically participating in social media, and how those elements can affect ones personal or professional perception. Keywords: social media, social network, Facebook, Twitter, communication, etiquette, ethics The Rise of Social Media in the 21st Century and its Advent as a Legitimate Form of Communication Introduction Social media has broken the barriers of space and time, enabling 24/7 communications on a scale unlike any before. Most people alive today can recall a time when not too long ago, we primarily communicated via hand written mail, spoke on landline telephones, and shared updates face-to-face. Today, technology enables us to send text messages; leave voice mail; instant message...
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...to its underground roots. It wasn’t until 2011 when EDM began its explosive introduction into the United States. This has resulted in EDM evolving more than it has in years. In addition to the general public, colleges have implemented electronic music production into their programs. This has helped the evolution of EDM. Another contributer to the rise in popularity has been DJ’s playing EDM in clubs, introducing it to a wider audience. Being in the spotlight has brought many people to offer their support for EDM. Some say this can wither away the genres credibility. With so many people involved in the EDM scene, big companys see the opportunity to exploit it with inexperienced producers creating music to advertise for these companys. But with the EDM scene being so diverse and unique, it has done well in keeping disconnected from these money hungry companys. One way it has done this is by giving birth to a new type of music producer: the bedroom producer. These pioneers have paved the path for independent music by lending fresh ideas into this genre. Despite the mainstream controversies/opinions that have rained on EDM with its rise to fame, it has and will continue to grow as an art form. Before the explosion in America, EDM was basically only found in the British and other European countrys’ underground. Some think that...
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...List of Generations Chart Century Generation Sub-Generations Time Table 1901 1924 1925 1945 1946 1964 1965 1980 1975 1985 Notable Occurrences Greatest Generation G.I. Generation Silent Generation Experienced WWII in adulthood Experienced WWII in childhood, Civil Rights Movement Space Exploration, First Modern "counterculture" Experienced Vietnam War/Cold War Rise of Mass Media/end of the Cold War Rise of the Information Age/Internet/War on Terror/Iraq War/Rising Gas and Food Prices Rise of the Information Age/Internet/dot com bubble Digital Globalization 20th century Baby Boomers Boom Generation / Hippie Baby Busters Generation X MTV Generation / Boomerang Generation Generation Y Echo Boom 1978 (Generation McGuire) 1990 New Silent Generation 1995 2007 21st century Generation Z Greatest Generation The Greatest Generation is a term for those Americans who fought in World War II, as well as those who kept the home front intact during it. Some of those who survived the war then went on to build and rebuild United States industries in the years following the war. The Silent Generation was the generation born between the two World Wars, who were too young to join the service when World War II started. Many had fathers who served in World War I. It was coined in the November 5, 1951 cover story of Time to refer to the generation within the United States coming of age at the time. The article, (which defined the generation at the...
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...The World of Mass Media From Its Beginning To Its Predicted State In 2020 The History of Mass Media The birth of the mass media begins with print media, which includes books, magazines and newspapers. Books are considered the oldest form of media as it exists since the invention of writing systems and they were copied by hand till middle 15th century. Books were used mostly to store religious and sacred writings, so they were hardly considered as a mass medium. As time passed, the techniques of printing were developed. Many sources claimed that the world's earliest dated printed book was known as "Diamond Sutra". It was printed in China in 868 A.D. using woodblock printing technique. However, it has been said that many books were published way before this time. Around 1040 A.D., the world's first known movable type system for printing was invented in China. China made little use of their invention because literacy was not widespread, so there was little demand for mass printing of books. But the printing technology was spread rapidly across Europe. In 1400 A.D., a German goldsmith, Johannes Gutenberg had invented printing press machine with movable type which allowed books to be reproduced in masses. The first book printed with this technique is The Bible. With the printing press technology, books can be printed quickly and with less effort, hence the cost of bookmaking reduced and this made books available for a much bigger audience. The invention of printing technology...
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...Record of Submission & Plagiarism DeclarationThis assignment is my own work and the sources of information and material I have used (including internet resources) have been identified and acknowledged as required in the referencing guidelines provided. My work may be referred to the JISC / Turnitin Plagiarism Detection Service for checking. The Faculty reserves the right to request an electronic copy of any work where unfair practice is suspected. This assignment, or any part of this assignment, has not been submitted for any other module at the University of Glamorgan unless specifically allowed by the module leader. | First Name…Charlotte…………………………… | | Surname……Brownhill…………………………… | | Date of Birth………22/09/1993………………………. | | I have read, understood and accept the University policies on plagiarism and I hereby certify that this submission is my own work and is consistent with the policies of the University.Signed: …………C.L.Brownhill………………………….. | ------------------------------------------------- Completing the form below confirms that you have read and agreed with the above statement Assignment Cover Sheet All pages of this form must be submitted together with the completed assignment by no later than 4:00 pm on the specified submission date. SECTION A | RECORD OF SUBMISSION | To be Completed by Student Only | | | 1 | Student ID: | 13022296 | | | | | If this is a group assignment, please provide the student numbers of all group...
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...the outdoors with friends and family. Technology has changed the way we do everything now; track money, do business and so much more. It has become a huge aspect of our social lives. You see the workforce having to work from home, which is changing the way we live. It brought education to those that don't have the proper schooling as well. When technology was first introduced in the workplace, it was brought to create efficiency. Companies and businesses used different contraptions to speed up the process and make the job easier. I believe the rise of Internet technology has improved the workplace and our daily lives in very many ways. The world business and trade has become easier, reliable and very fast. It’s thrown people into a state of fear that technology will soon replace them and put them all out employment. The classic 1975 film The Desk Set displays the paranoia of substitution when a machine created to make the network’s research department more effective and faster to get information, scares the women into thinking they were going to be unemployed and replaced. The impact of technology has transformed us into the people we said we would never be. For example, social networking websites has taken over old-fashioned communication. Twitter and Facebook have given birth to the new concept of social media marketing. Going outside is not even an option anymore because talking to someone from the comfort of your own home is much easier than actually talking to someone face-to-face...
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...individuals will govern their lives autonomously to some degree. In post-modernity no outside force can completely control every thought an individual has, due to the desire for independence and convenience of social networking. According to Severyn Bruyn, an individual’s sense of ‘duty, obligation, privilege, conscience, and beliefs’ is formed in society’s associations (p. 34, 2011). Therefore the history of such major associations as the family, government, the corporation, and the church, show much about one’s identity. This essay will critically examine the idea that power is increasingly being exercised by individuals upon themselves, through forms of self-governance in the modern world. The roles of self-governance in relation to political and religious orders will be explored to demonstrate sociological theory and modern world societal development with focus on Western culture. Regardless of outside controls and guidelines, self-governance as a theory indicates the ability of individuals to manage their own thoughts and activities (Turnbull 1997, p. 11). Hence self-governance allows an individual to form their own identity. In post-modernity, power is increasingly exercised by individuals upon themselves. This rise in self-governance is largely due to the increase of social media and access...
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...Social Networks and their impact on Availability, Confidentiality and Integrity Musa Ramadhani Davenport University IAAS 667 - Legal and Ethical Security Topics Deanne Cranford-Wesley Table of Contents Abstract 3 Introduction 4 Problem Statement 7 Literature Review 8 Findings 11 Military Families 12 Identifying your social media users 16 Common myths about Social Media 17 Data leakage and non-disclosure 17 Social Media Squatting 18 A new generation of hackers 18 The high cost of inaction 19 Harm to brand reputation 19 Lost productivity 19 Strains on bandwidth 20 Implementing effective Practices 20 Recommendations 21 Creating an Account 21 General Recommendations 22 Conclusion 26 References 28 Abstract Social networking sites spread information faster than any other media. Over 50% of people learn about breaking news on social media. 65% of traditional media reporters and editors use sites like Facebook and LinkedIn for story research, and 52% use Twitter. Social networking sites are the top news source for 27.8% of Americans, ranking close to newspapers (28.8%) and above radio (18.8%) and other print publications (6%). Twitter and YouTube users reported the July 20, 2012 Aurora, CO theater shooting before news crews could arrive on the scene, and the Red Cross urged witnesses to tell family members they were safe via social media outlets. In the same breath one could argue that social media enables...
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... (2011). Technology, Freedom and the Human Person: Some Teen Insights into Merton and Benedict XVI. Merton Annual, 24244-255 The article offers the author's insights on the implication of technology for human lives. Topics discussed importance of technology for enhancement of communication, risk factors associated with technology used, and the effects of technology on human behavior. Moreover, it provides the outlook of American Catholic writer Thomas Merton and Pope Benedict XVI regarding modernity. 2. Ives, E.A. (2012, October 1). iGeneration: The Social Cognitive Effects of Digital Technology on teenagers. The purpose of this study was to examine and better understand the social cognitive effects of digital technology on teenagers' brains and their socialization processes, as well as to learn best practices with regard to digital technology consumption. An extensive literature review was conducted on the social cognitive effects of digital technology on teenagers and an action research project was carried out gleaning quantitative and qualitative research findings collected from forty-six high school students, ranging from ages thirteen to fifteen. The findings of this paper are broken into three categories: (1) positive effects of digital technology; (2) negative effects of digital technology; (3) and, best practices with digital technology. One of the positive effects of digital technology is in education...
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...Internet and the public sphere Introduction The ideological arena that Jürgen Habermas has named ‘the public sphere’ provides the foundation for discussions of the public sphere in contemporary societies. However, the public sphere has been radically transformed by new mass media. Within one generation, the Internet has grown from a nascent technology into a tool that facilitates the phenomenon of the public sphere by transforming how people, businesses, and governments communicate and engage. It has also generated changes in society by connecting individuals and communities, providing access to information and education, and promoting greater transparency. In this essay, I will elaborate on the extent on which the Internet can be characterized as a ‘public sphere’ and the consequent effects on corporate communication. The concept of the ‘public sphere’ “The public sphere is an indispensable element of a democratic society and the institutional core of democratic decision-making. (...) based on the idea that citizens participate in collectively binding decisions, articulate their interests and opinions openly, listen and evaluate the opinions and arguments of others, and, on that basis, make up their minds. The public sphere establishes an arena of discussion on public affairs and guarantees that all these processes are open to the public.”1 The concept of the public sphere has developed over the past centuries due to social, cultural, economical and political changes into...
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