...Mass media messages and effects Heather Gilliland BSCOM/268 06-06-16 Mabelle Reynoso Mass media messages and effects Introduction The mass media is in the business of steering your thoughts about subjects and controlling how the public thinks. The press, the television, and the radio play an important role in society. The mass media informs, educates, and entertains the public. They also influence how society looks at the world and can often alter that view. Mass media shapes public opinion on many different matters. When you want to see the most current events, read about the news or listen to get the latest gossip on celebrities, or learn the latest fashion trends, members of society usually turn on the television, the radio, or access the internet through your computer or smartphone. Mass media has developed a technology to reach the vast majority of the population. The mass media is constantly changing and growing as new technological advances are being made. The public is exposed to vast amounts of content in the stories they read and the news they listen to, and even though we depend on mass media for almost everything we listen to, all the stories may not be very ethical. There are many undependable sources of mass media out there, but there are also true, dependable and reliable sources that we are exposed to as well. As the public depends on the media to such a great degree, it is important to know which sources to trust, and which to disregard as unreliable...
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...Effects of Mass Media Tamarra Burnett HUM/176 2/3/2013 Erin DiCesare, Ph. D. Effects of Mass Media Introduction The 20th century has brought about major developments in the evolution of mass media. Developments such as the television, newspapers, radio, internet, and the cellular phone have all contributed to the evolution of mass media. This essay will discuss each development of mass media and how it has influenced American culture as we know it. Major Developments of Mass Media in the 20th Century The newspaper happens to be one of the pioneers of mass media. In its early stages the newspaper was handwritten during the 15th century. Newspapers has steadily increased since its earlier days, but a new form of mass media was on the horizon with the introduction of the radio. Radio was first introduced in the “early decades of the 20th century” (pg. 31). This allowed for millions of people to access anything from presidential elections to advertising. The next form of mass media to come was the television. Following the end of World War II the television revolutionized the way we communicated through mass media. With continual enhancements to the television like the VCR and cable television, this allowed individuals the freedom to record and view television whenever and however they wanted. It wasn’t until the creation of the personal computer sometime around...
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...English and the Mass Media G.O.Almakhova Магистрант 1 курс Евразийский национальный университет им. Л.Н. Гумилева Астана, Казахстан Abstract Ағылшын тілі - халықаралық тіл. Ақпараттық ғасырда жетістікке жеткісі келетін адамдар үшін ағылшын тілін білу керемет артықшылық болып табылады. Және ағылшын тілін жетік меңгеруде бұқаралық ақпарат құралдарын қолдану жақсы нәтижеге жеткізеді. Бұл мақалада ағылшын тілін үйретуде бұқаралық ақпарат құралдарын қолданудың маңыздылығы мен артықшылықтары сөз етіледі. Английский язык является международным языком, знание которого предоставляет неотъемлемую возможность людям, которые хотят преуспеть в современном информационном веке. А использование средств массовой информации в обучении английскому языкому способствует достижению высокого уровня овладения языком. В данной статъе рассматриваютя важность и преимущества применение средств массовой информации в обучении английскому языку. English is an international language, the knowledge of which represents a great advantage for people who want to succeed in the New Media Age. And the use of mass media in learning English will definitely lead to mastering English. This present article focuses on the importance and benefits of teaching English through mass media. Key words: Mass media, teaching English, information, LSRW skills The mass media play an active part in every society around the world. This has had a big influence on people's lifestyles, ways of behaving and...
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...University of Phoenix Material Monica Davis Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: Questions | Answers | What were the major developments in the evolution of mass media during the 20th century? | The earliest forms of media can be tracked back to live stage dramas, books, and newspapers. The term “mass media” made its first impact in the 1920’s when radio, video, and television changed the market. These choices became very popular with a generation that no longer wanted to read in order to receive information and entertainment. Since then mass media has continued to improve the way in which the world receives and distributes entertainment and information. With the invention of new technology in the 20th century the cost of production dropped and increased the amount of films, books, and newspapers that could be produced for larger audiences. While the cost of production dropped that also meant that the profits increased. The world wide web created a forum for spreading new and entertainment even faster. With the concern for saving trees and reducing the amount of carbon in the air digital newspapers and magazines also became a big success for mass media and global news. Today events that take place half way around the world are in local newspapers or on broadcasting stations within minutes of their occurrence. The 20th century gift to mass media is speed and advertisement. Businesses can introduce themselves and...
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...Mass Media Mass media are means of communication that are used to reach the general public for the purpose of creating audiences for information, artistic expression, and other kinds of messages. Although the word mass suggests large numbers of people, the term is subjective, with standards of measurement relative to the normal capabilities of a given medium. For example, 1 million books sold nationally is more impressive than a national television audience of 1 million viewers. The word media is also commonly used as an aggregate noun to refer to the entire industry, often because of a perceived homogeneity or sameness of point of view. Because the ability to reach large segments of the public is of great value in commerce, politics, and a society's culture, the mass media are usually controlled by corporations (as in the United States) or by national governments (as in China). The mass-media industry employs professionals to conceive, produce, promote, and deliver communication products that are specifically designed to meet the goal of attracting large audiences. These products may be sold as objects (such as books or digital videodiscs [DVDs]), exhibited for the price of a ticket or subscription (such as movies shown in cinemas or on premium or pay-for-view cable TV channels), or offered at no cash cost to consumers so as to create an audience for paid advertising (such as commercial television or radio broadcasts). Some of the mass media use combinations of these funding...
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...Mass Media Worksheet Complete this worksheet by answering the following questions. In Part A, each response must be written as an academic paragraph of at least 150 words. Be clear and concise, and explain your answers. If you cite any sources, use APA format. For Part B, answer each statement with a specific example and explanation in a couple of sentences. Part A 1. What are mass media? According to business dictionary (2012), mass media is “non-personal channels of broadcasting a message to the general public, principally the national newspapers, radio, and television.” In other words, mass media can be defined as a medium used for addressing or communicating to the masses. Anything that serves the source for communication amongst a large audience is included in the category of mass media. Mass media is a broad term under which includes everything or anything that conveys a message to the masses is included. From newspapers to books, from radios to televisions, from the mobile phones to ipods and to the internet, all these mediums are included in the category of mass media. Large audiences use mass media for the following basic purposes: to get news and information, for entertainment i.e. music, movies, sports and drama, and for communicating with other people. Many people around the world rely on the mass media for news and entertainment, and globally, mass media is a huge industry. Reference Business dictionary. (2012) Mass media definition. Received...
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...CONTENT: CONTENT: | Table of Content | Pages | 1. | Marking Criteria | 3 | 2. | Marking Scheme | 4-6 | 3. | Definition of Mass Media | 7-10 | 4. | Role of Mass Media in Serving Government | 11 | 5. | Conclusion | 12 | 6. | APA References | 13 | MARKING CRITERIA | Marks distributions | Score | Question One (100%) | | | | Introduction | /20 | Content | /60 | Ending | /15 | Reference | /5 | | | Subtotal | /100 | Conversion into 20% | /20 | EXAMINER’S MARKS | /20 | MODERATOR’S MARKS | /20 | | Examiner | Moderator | Overall Total Marks: | /20 | /20 | Less Penalty: | | Final Marks: | /20 | Remark from Marker: MARKING SCHEME | Introduction: Criteria | 0 - 5% | 6 - 10% | 11 - 15% | 16 - 20% | Knowledge of forms, conventions, terminology, and strategies of literary texts | is unclear or seriously limited in presenting or developing a position on the issue | presents a clear position on the issue | presents a well-considered position on the issue | presents an insightful position on the issue | Critical and creative thinking skills | provides few, if any, relevant reasons or examples | develops the position on the issue with relevant reasons and/or examples | develops the position with logically sound reasons and/or well-chosen examples | develops the position with compelling reasons and/or persuasive examples s | Communication of information and ideas | Communicates information and ideas with limited...
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...Mass media is media which is intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Internet media can also attain mass media status, and many mass media outlets maintain a web presence to take advantage of the ready availability of Internet in many regions of the world. Some people also refer to the mass media as the “mainstream media,” referencing the fact that it tends to stick to prominent stories which will be of interest to a general audience, sometimes ignoring controversial breaking news. Many people around the world rely on the mass media for news and entertainment, and globally, mass media is a huge industry. Usually, mass media aims to reach a very large market, such as the entire population of a country. By contrast, local media covers a much smaller population and area, focusing on regional news of interest, while specialty media is provided for particular demographic groups. Some local media outlets which cover state or provincial news may rise to prominence thanks to their investigative journalism, and to the clout that their particular regions have in national politics. The Guardian, formerly known as the Manchester Guardian, for example, is a nationally-respected paper in England which started as a regional daily. One of the biggest criticisms of the mass media is that it is too topical. When a media outlet is forced to cover national and international news...
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...Assess the view that the mass media are helping to create a single global popular culture (January 2013) Popular culture is a culture ordinary people can relate to and is enjoyed by mass audiences. It is also referred to as low or mass culture and it is a mass produced product and sometimes trivial in its content and has no artistic value. High culture is seen as set apart from everyday life and often highly valued and aimed at mainly upper class and middle class people. The mass media can be argued in creating a single global popular culture due to many different processes. Postmodernists would suggest that the difference between high and popular culture is weakening due to easier international transportations and expansions of media based industries. High and popular culture can be produced and exchanged more easily and the boundaries between them have become blurred. Strinati supports this and says that there is no real distinction between high and popular culture. Giddens also argues that forms of high culture are used to produce products for the mass popular culture market. One way in which the mass media has helped to create a single global popular culture in through convergence. This is a combination of the different ways of presenting a variety of the types of information such as video, text and music into a single delivery system. Compression has also contributed to this which is the way in which digital technologies can send many signals through the same sable...
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...A NEW WORLD OF COMMUNICATION Certainly, the first president of the United States would be awed by the power of these new media to change ideas about the world, perceptions, and even life itself. At the end of the twentieth century and the beginning of a new millennium, there can be little doubt about mass media's impact on the way the world works. Consider a few examples: The communist world collapsed, and mass media played a key role. In the Persian Gulf War of 1991, the American government seemed to be as much concerned with influencing the media as with fighting the enemy. Our politicians have spent hundreds of millions of dollars on television advertising; they are no longer judged by their ideas or leadership but by their ability to project a telegenic image. Athletes no longer seem as engaged in sportsman-like competition as they are in competing for huge salaries as mass entertainers. The 0. J. Simpson trials and the death and funeral of Diana, Princess of Wales, have shown us that celebrities often command the world's media attention more than real issues of life and death for the planet. Most of us have had some direct experience with the impact of media on our lives, and we have witnessed their power in molding institutions and shaping events. What is still debatable, however, is whether that power is being used for good or for ill. In this discussion there are many sides-and that is what this book is all about. Without question, the mass media in America are unique...
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...being an unbiased medium for the communication of information, the U.S. media plays an intricate role in shaping and controlling political opinions. Media is extremely powerful in the sense that without an adequately functioning media, it is virtually impossible for a sophisticated social structure like the U.S. Government to exist. All known sophisticated social structures have always been dependent upon the media’s ability to socialize. The U.S. government generally will exploit the media, often times manipulating the enormous power of the printed word. This exploitation ultimately empowers the U.S. government by strengthening it with the ability to determine and control the popular perception of reality. One way in which government achieves this objective is by misusing the media’s ability to set the agenda. Contrary to popular belief, the media is in fact an enormous power in society. Separate independent news organizations do not exist for the most part. Rather than creating an independent structured agenda of their own, smaller news organizations adapt to a prepared agenda, previously constructed by a higher medium. Based upon this information alone, it is quite apparent that media has the characteristics of a hierarchical rule. In order for the U.S. government to control and determine the public’s popular perception of reality, the government must shape and oversee the information that the media reports to the people. This particular process of democracy is known and...
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...Mass Media Nicole Domenichello HUM/186 Erin Di Cesare We have always turned to the media to find out important information in regards to what was going on in the world. Starting out early in the twentieth century with the simplest forms of media, to now extending beyond what anyone could have ever imagined in that time. Mass media has made some major turning points over the last century. Each development in the evolution of mass media has left lasting impressions on the way our society and the world function today. People within our society relied heavily on newspapers and magazines to get their source of information and their fill of current events in the early years of the 1900’s. This was a huge landmark in the early part of the twentieth century because it allowed people to stay up to date on local and national news. Then came the 1940’s, when the world was introduced to the radio. Having the radio available brought people more resourceful information, and current updates on the war. In the 1950’s came the television, and this reached people in the masses, allowing live telecasts of news broadcasts. Having the television was great for society at that point in time, because people embellished the fact that it combined the newspaper and the radio into one. Then came the introduction of the satellite. In 1962, people were able to get information about international news, and this just blew up from there. In...
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...Media Influence On Sport When communication is spread not just between two individuals but rather between tens of millions of people it is known as mass media. Mass media is known as the central nervous system of society. "Mass media has many different purposes, such as providing information, entertaining, persuading and also by carrying a vague general function of culture to millions of people."(Frederick 18). In order for mass media to exist, there must be an audience. Today's society is very selective; each receiver reacts differently through his or her own experience and orientation according to mass media. Therefore, mass media exists in many different forms such as magazines, television, newspapers, internet, motion pictures, and even plays. Some examples of these forms of mass media are cosmopolitan magazine for young modern women and TSN television network for sports fans. With such extreme varieties of mass media existing in today's societies there are three major constraints that seem to have an impressionable impact. These constraints can keep mass media very restricted. The major constraint of mass media is competition. Each form of mass media wants to be the one to target the audience, so therefore competition between mass media is very strong, because capturing the inside of the sports world is critical. Apart from the competition among the various forms of media there is also competition among each form of the media example Fox network competes...
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...In general, "media" refers to various means of communication. Media refers to communication devices, which can be used to communicate and interact among two or more people. Nowadays, the most commonly used media are Newspaper, Television, Radio, and Internet. Be it the pictorial messages of the early ages, or the high-technology media that are available today, one thing that we all agree upon, is that mass media are an important part of our lives. Entertainment and media always go hand in hand, but in addition to the entertainment, mass media also remain to be an effective medium for communication, exchange of information, advertising, marketing, and in general, for expressing and sharing views, opinions, and ideas. Mass media is a double-edged sword which means that there are positive as well as negative influences of media. Advantages : The common man gets the latest news within a fraction of seconds. The distance is not at all a barrier now. The news they get through media help them in their daily life a lot. We get the latest news in our home due to the television set. We can bring out the hidden talent, we can get public opinion about certain events, current issues. Television is quite popular because people can get easy overview from news. Television also entertains and educates people. Children’s knowledge increases by watching geographical channel, quiz programs and speeches by famous personalities of different fields. Radio has its own advantages...
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...Cultural Theory and Popular Culture Globalization, Mass Media and Culture Table of Contents Globalization, Mass Media and Culture 1 Table of Contents 2 Introduction 3 Modern culture, ideology 4 Globalization 5 Americanization 6 Mass Media and their Impact 7 Globalization, mass media and culture 8 Mass media and globalization 9 Globalization and culture 10 Conclusion 12 My opinion 13 Recommendations 14 List of references 15 Introduction A term globalization was used in 1983 for the first time in a history. Globalization as we know it today started at the beginning of the 20th century. It has an impact on everything and it has changed everything from its core. Economic environment, political environment and regarding to this subject – cultural environment. As everything, it brought both advantages and disadvantages. Looking back in time when this globalization started intensifies rapidly. It evokes a basic question: why did the globalization intensify rapidly? We can consider many reasons, for example lower travel cost, free movement of people, development of technologies, faster data exchange etc. These answers lead me to another possible answer - mass media. Globalization, Americanization or westernization are closely related to the popular culture. As stated in the book ‘There are two things we can say with some confidence about the United States and popular culture. First, as Andrew Ross (1989) has pointed out, ‘popular culture...
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