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The Bond Case

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CASE I. “The Bond Case”
• Point of View
The issues that will be brought up and analyzed in this case will be from Tim Dalton’s point of view. Tim Dalton is the head of quality control of James Manufacturing.

• Problem Definition
James manufacturing has guaranteed Bond Products that their order of small machines will be delivered to them by the tenth of the month. However, on the eight of the month, Tim Dalton, head of quality control of James manufacturing, found out that the new component of the machine is in short supply. Tim Dalton could not just simply ask Bond Products to extend the deadline since the delivery has already been extended.
The problem encountered in this case is the shortage of the new component of the small machines being ordered by Bond Products. Bond Products insisted that the specified date must be met by James manufacturing. Being the head of quality control, Tim Dalton must make sure that the orders to be delivered will be of high quality.

• Objectives for Solving the Problem
The objective of this case analysis is to recommend a sound alternative for Tim Dalton. The recommendation to be accomplished should be sound and justifiable to both James Manufacturing and Bond products. Moreover, the recommendation should result to a profit gain by James Manufacturing while satisfying the demand of Bond Products.

• Issues to Consider
There are two issues to be considered in this case. First, Tim Dalton could still meet the deadline by using the old component of the machines. Second, he could consult Roger Moore’s advice about the problem.
On the first issue, using substandard materials will assure that quality also is of sub standard. These machines under stress and strain will not endure its purpose if substandard materials are to be used. Lack of customer’s trust on the company could be lost due to this, or even worst, the company might be sued in a court and pay bigger damage. Bad popularity is not good for a company.
The second issue deals with Tim Dalton’s personal trouble. Consulting this to his boss means he could not handle problems on his own and that he slacks on his work since he has out looked the supple of the new component. However, if Tim Dalton will consult this to Roger Moore, the company could do something in order to prevent this.
These are the dilemmas that Tim Dalton faced and he must act on what to do.

• Alternatives open to management
Option A Since the case did not mention that the products should be delivered complete, Tim Dalton could stagger the delivery of the small machines. In this way, James manufacturing could make the needed components. Tim Dalton must convince Bond Products that the delivered will be staggered.
Option B Tim Dalton could write a formal letter to the top management requesting that the company outsource the new component. Tim Dalton could write this since it is the responsibility of the head of manufacturing to make sure that the production could meet the deadline; this means that Tim Dalton is really not the one to be on the hot seat. Outsourcing is a means to cope the demand but its cost is high.

• Conclusion and Recommendation Tim Dalton could choose either option. The group recommends that he choose option A. This option will not hurt Tim Dalton’s career. Also there are advantages in staggering the delivery of machines to Bond Products. This could lessen the inventory cost of Bond Products. Staggering the delivery will also save the company than outsourcing the production of the new component.

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