...opposed to dealing with just businesses. For this reason, there is no problem they are trying to fix. They are simply trying to come up with a new idea, so problem-based concept generation is not ideal in this situation. One of the most popular methods for idea generation is brainstorming. There are several different options when brainstorming, which eventually lead to the same end result- a concept for a product. Some of the methods of brainstorming include the traditional brainstorming circle, brainsketching, speedstorming, electronic brainstorming, Phillips 66 groups, and the Delphi method of brainstorming. All methods have pros and cons associated with each. One of the most relevant cons associated with brainstorming is the bazooka effect. The bazooka effect occurs when an idea is presented during brainstorming, and someone else shoots it down without even considering it (142). This can cause the participants to not be as willing to share their ideas, therefor rendering the brainstorming exercise relatively pointless. Keeping in mind the possible bazooka effect, the best solution for generating an idea that can be developed into a viable product concept is a combination of the Delphi method and the traditional brainstorming circle. So that no ideas are affected by the bazooka effect,...
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...Design Methods for decision-making Introduction The figure of designer is a hybrid between the artist, the mathematician an the scientist, but he can not be identify with nobody of this three figures (Jones, 1992). In fact the designer, to take decisions within a project, applies both creative and mathematical methods. The aim of this essay is to demonstrate if these two approaches to the design are more useful and utilized in the effective project or in commercial environment. Thus, to understand what is the reason for which they are used, it is decided to analyse two creative methods, brainstorming and mood board, and two mathematical, evaluation matrix and QFD. What is resulted from the analysis of these two approaches to the design it is that the creative methods are really used by the designer for the project, while the mathematical methods are more useful for commercial purposes and in business environment. Creative methods Brainstorming Brainstorming is a technique very utilized in the design environment, because it allows to maintain wide the project area and because it is a method which can be used in every step of the design process. The word itself can guess what is the function of this method: to produce many ideas quickly (Jones, 1992). Osborn, the inventor of this technique, has dictated very precise rules (Cross, 1994): - No criticism is allowed during the session - A large quantity of ideas is wanted - Seemingly crazy ideas are quite welcome ...
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...provide facts, not opinions. * Video games AND violence * Internet AND workplace * Exercise AND obesity * Academic achievement AND library 2. Read the Module 1 lecture and review “The Writing Process” media piece. Be sure to read your Module 1 lecture and review the “The Writing Process” media piece for instructions on how to develop a thesis statement and how to identify your audience. You will need to know how to do this in order to complete the table below and successfully begin your writing process. “The Writing Process” * “Menu” * “Who is the audience?” * “How should I brainstorm?” (Because you are required to choose your topic from the list above, not all brainstorming examples will be pertinent to this assignment. When reviewing the “Brainstorming Examples”, “Break down Topic” may be a good one to start with. However, be sure to review them all to determine which works best for you.) * “How do I develop a thesis?”...
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...Creative Thinking Creativity includes the process of changing from the old into something new. Creative thinking is very important to critical thinking. Creative thinking may be practice using: brainstorming, starbursting, and coaxing creativity. Creative thinking begins with brainstorming by allowing the mind to flow freely with ideas and thoughts. Brainstorming is more effective by individually versus a group. Another practice of creative thinking is starbursting. Starbursting focuses on a topic and generates various questions. Creative thinking affects critical thinking by using techniques such as brainstorming to allow the creative thinker to come up with possible solutions to a problem. Creative thinking is different from logical and scientific thinking because it allows the ability to solve problems with a proactive point of view and focuses on various thoughts and multiple solutions. Logical thinking Logical thinking includes the process of analyzing, reasoning, understanding and the dynamic of thinking that would achieve a specific target objective. Logical thinking is very important in critical thinking because it affects the final decision and a better solution. Logical thinking includes categorical syllogisms, hypothetical, and the disjunctive. Logical thinkers derive at solutions based on specific premises that provide insight into a specific solution while creative thinkers focuses on various thoughts and multiple solutions. Scientific...
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...The design thinking Process Design thinking is an approach that uses a set of methods to solve problems that effectively manage risks by placing small bets fast. It is therefore an approach best suited to conditions of high uncertainty. Design thinking is an approach best suited to solving problems with conditions of high uncertainty. It uses a set of methods to solve problems effectively while managing risks by placing small bets quickly. (Liedtka, Ogilvie & Brozenske 2014) The design process is human centred. It starts with looking at and understanding the present rather than the future and allows for innovative ideas to be created from insights into the current reality. (Liedtka, Ogilvie & Brozenske 2014). In their book ‘Designing for Growth: A Design thinking Toolkit for Managers’, Liedtka & Ogilvile (2011) identify four basic questions that correspond to each stage of the design thinking process. The four basic questions are: What is? What if? What wows? What works? The black lines around the questions in the diagram below represent the widening and narrowing of our filed of vision as each question is explored. In the early stages of the design process our view is widened as ideas are generated. In the latter stages ideas and options are narrowed down to the most effective. (Liedtka & Ogilvile 2011). image What is? Seeks to understand and explore the current reality What if? Begins to envision a new future and explore...
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... | Brainstorming: Aid to creativity | Contents: 1. Abstract ……………………………………………………………. 2 2. Introduction ………………………………………………………...3 3. Terms and concepts ………………………………………………..4 4. Brainstorming as an aid to creativity …………………………….4 5. Individual and group brainstorming ……………………………..5 6. Challenges to effective brainstorming …………………………....6 7. Advantages of group brainstorming in an organization ………...7 8. Disadvantages of group brainstorming in an organization ……..8 9. Why organizations still use brainstorming in spite of its drawbacks ………………………………………………………….....8 10. Should an organization use brainstorming? ……………………9 11. Conclusions ……………………………………………………....10 12. References ………………………………………………………..11 Abstract: In an organization, knowledge or idea exchange is an important function of groups in solving problems. Under the right conditions, the idea exchange process in groups may be an important means for enhancing creativity and innovation in organizations Creativity will help to solve a wide range of management problems. Brainstorming is use for creativity and amassing of ideas from the group. It is found that the idea sharing in groups can be productive in getting things done. Research has found that significantly fewer ideas were produced by groups than by individuals. In spite of its shortcoming organization use brainstorming for developing creative ideas to solve problems down the line till now after 60 years of its inception. It is because group brainstorming is more...
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... Company Product Consumer Idea generation is knowledgeable, creative and systematic. It develops from knowledge of the consumer, the market, the technology and the general environment, and it creates newness in product, production and marketing. It systematically develops product ideas to satisfy the aim of the project and therefore the business strategy. Our basic idea was generated brainstorming on the solutions to Hair Loss problem faced by many people in their daily life; we come up with different alternative Like Jojoba Oil, Shampoo etc. As our project's aim was established i.e to prevent hair loss problem, ideas came from free brainstorming, from systematically studying how the consumer may use the product, and from developments in technology, the industry and the market. These ideas are qualitatively screened so that they agree with the project aims and constraints, using a simple but disciplined system of judging. The selected ideas are developed into descriptions of the product and the target markets, and are further reduced in number by a more complex screening method such as checklist screening and economic evaluation. Then there is the development of the product idea concepts by the consumers, where the idea generation focuses on the product benefits; the consumers and company staff gradually reduce the number of product ideas and build more detailed product concepts. Evaluation at this stage becomes quantitative and more detailed, and is based on market...
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...BRAINSTORMING The Co-Creativity Institute v 551 Roosevelt Road v Suite 112 v Glen Ellyn, Illinois 60137 USA v (630) 221-9456 Brainstorming is a term which was coined to describe a very powerful method for getting groups to develop creative ideas. Not everyone who uses the term actually understands how to make the method work most effectively. Flexibility and Fluency One way researchers look at the creativity of ideas is by measuring fluency (how many ideas are generated per unit of time) and flexibility (how different those ideas are from what most people think up). The underlying assumption is that those with the greatest flexibility and fluency of thinking are the ones most likely to find new and better alternatives. While the most effective creativity may occur when people with the right combination of knowledge push hard for insight into the real problem before seeking ideas for solutions, the flexibility and fluency of that interaction is critical. An Environment ALEX OSBORN'S FOUR BASIC RULES: 1. Criticism is ruled out . Adverse judgment of ideas must be withheld until later. 2. "Free wheeling" is welcomed. The wilder the idea the better; it is easier to tame down than to think up. 3. Quantity is Wanted. The greater the number of ideas, the more the likelihood of useful ideas. 4. Combination and improvement are sought. Suggest how ideas of others can be turned into better ideas or how two or more ideas can be joined. Applied Imagination...
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...textbook just because of the four ground rules. In all honesty, the four ground rules were the extent of my knowledge of brainstorming and how to use it in the classroom. After reading the article, I understand better some steps I can take to make brainstorming more powerful of a tool in my classroom instruction and in helping to build creativity in all my students. When thinking about how I approached the Taba lesson, my first mistake according to this article was not preparing the group. I had some facilitators that were helping because I was using this as an observation session. I gave them an overview of the lesson concept, but I could have prepared them better with a list of questions that could have stimulated more ideas and I should have checked to make sure they were aware of the four ground rules for brainstorming. Another mistake I made was assuming the groups, because of it being my AIG class, were familiar with the four ground rules of brainstorming. They immediately ran into the roadblock of trying to evaluate the worth of ideas suggested. This slowed down the flow of ideas, made others hesitant to offer suggestions, and spurred debate that wasted time, most of which were addressed as common obstacles in the article. Not...
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...writing. This way, as students write they do not have to make decisions simultaneously about content and language. Help your students get a head start before they write with any of these six methods for prewriting. The bank of ideas they will generate will be an invaluable resource as they write. How To Generate Writing Ideas Brainstorming Brainstorming is an activity with which most people are familiar. The object in brainstorming is to compile as large a list as possible of potential examples for a given topic. This is a great activity to do in small groups or with the entire class. Brainstorming a list of ice cream flavors is an easy one to start with when introducing the concept. Naturally, one idea will spark another, so it is helpful to have students working together when brainstorming. Give your students permission to be as creative as they like. Anything goes with brainstorming. Challenge your students to come up with as many examples as they possibly can for whatever topic you give them. Free writing Free writing is an individual activity for getting thoughts from your head on to paper.Explain the concept of stream of consciousness to your students and tell them that free writing is simply putting on paper every thought that is going through their heads. Like with brainstorming, anything goes. The goal of this activity is to never let your pen or pencil stop writing. Help...
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...properly how to respect themselves and others. Teenage girls seek attention from dating boys who slap and punch them around. Teenage boys are forced to join gangs, use drugs and, alcohol. These actions lead to teenagers feeling unhappy and depressed. Teen violent is a big problem in our schools today causing our children not to think clearly and be under pressure. Teenager acts out from lack of attention and love. Teen violent consists of school shootings, bullying, rape, stealing, and game violent. This paper will explain how the brainstorming technique, problem-solving technique and technology method will work best in solving the problem. Part I Brainstorming is a technique used to generate as many thoughts and ideas in a short period of time. I chose brainstorming, because it allows the team to produce efficient answers in a short time. Brainstorming allows the groups to identify certain causes and solutions to the problems quickly. Brainstorming helps a team to set guidelines and follow through in a timely fashion. Focus on the problem at hand and come up with answers to the solution by combing each other’s ideas. Assign each member of the team to a specific part and have one team to record and post the ideas. Display each idea for the team to see and compare. The team should choose between the strongest ideas and eliminate the weak ones. If each team member is comfortable with the ideas chosen, put the plan in motion to solve the...
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...Miyagawa in their book "Seven New Quality Tools for Managers and Staff." Managers should familiarize themselves with these tools in order to benefit from them. 1. Affinity Diagram * An affinity diagram is a brainstorming tool. It functions by drawing connections between a variety of ideas and information. By illustrating theses connections it is possible to understand how they are related. Organizing Ideas Into Common Themes 2. In most projects, brainstorming is a common tool used to gather issues. As a mechanism for allowing a group of individuals to get ideas and issues on the table brainstorming is hard to beat – however all too often such sessions generate large quantities of issues and these can become complex toreview and difficult to interpret – it can also be challenging to highlight particular trends that the gathered issues may portray, finally following thebrainstorming session, themes and thoughts may be forgotten. 3. There are however a variety of methods available to analyze and group the outputs of such team meetings, in order that gathered ideas can be efficiently utilized. Of these methods, Affinity diagrams represents an excellent tool to both group ideas in a logical way and capture themes that have developed during the brainstorming. 4. Created in the 1960’s by Jiro Kawakita, Affinity diagrams allows large numbers of ideas to be sorted into groups for review and analysis. These, simple to produce, diagrams are particularly useful with large...
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...they are more open to various problems and perspectives and more able to connect what they learn to their personal experiences and knowledge; invention also helps writers or speakers narrow a topic, clarify a thesis, develop ideas, or find arguments. In addition, once some preliminary reading or drafting is done, invention techniques can help he writer or speaker to refocus. Finally, these techniques are helpful for students who are blocked. Not all invention techniques are suited to all communication tasks. Encourage students to experiment with these strategies to find out which work for them. Clustering For those who need a visual picture of their ideas, clustering (also called visualizing) is a helpful method of invention. Clustering can be done as a part of brainstorming groups (see below) or by students working alone. What follows is a procedure for clustering to provide to students: 1. Write a word related to the topic in the middle of a page and circle it. 2. Think of other words that come to mind when you think of the word. Let your mind be playful. Don’t judge or evaluate; just let the words flow. 3. As you write other words, circle them. 4. If you draw a blank thinking of more words, draw lines between the words you have written that are similar and draw arrows when one word leads to another. 5. Don’t think or analyze too long about any word or connection. 6. Continue this activity from two to five minutes. 7. Look through your cluster to...
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...to advance my writing skills. Prewriting is significant when preparing for an essay, although this step is most of the time ignored. The process of writing is just as important as the writing itself. Prewriting is great for writers to have an organized essay. Sectioning the writing process can make writing less stressful and gives the writer more time to go back and improve their paper. My writing process consists of brainstorming, outlining, rough drafting, and peer revisions....
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...Brainstorming is a tool that helps to generate inventive solutions to problems. This is where a group of people or individuals get together to create and generate new ideas, It is also used to solve problems and develop teams. This technique works well in groups because brainstorming can be very useful for bringing out the best out of all the team members and gets them working closely together, moreover functioning in group’s gives team members a chance to get to know one another. This method is very popular and very useful because it helps to break out any problems that ascends and develops new ways of looking at things. When brainstorming as an individual you can get lost with an idea, however when working in groups other members of the team can take that idea to another level. Furthermore group brainstorming is very beneficial as it allows ideas to be developed more in depth than individuals. Before starting the Brainstorming exercise we were given a topic, our team topic was the launch of 4G in London, after that we instructed to pick a leader of the group, In my team there were four people they voted and they chose me as the leader of the group, as a leader, one of my first tasks was to explain to the group that in this exercise there is no right or wrong ….? And respect one another’s opinions. After being chosen as leader I knew in my mind that I had to lead a team which included nervous members since it was their first time being in team which includes variety of people...
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