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The Business Model Describes How an Organization Creates, Delivers, and Capture Value Economic, Social, or Other Forms of Value. the Business Model Is Part of the Business Strategy.

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Submitted By kmrr88
Words 1161
Pages 5
Inter American University of Puerto Rico
Metropolitan Campus
Economic and Administrative Sciences Division
School of Business Administration
Graduate Program

Project Management Helps IT Group Grow More User-Friendly
Study Case # 1

By: Karla M. Ramos
Y00047695
BADM 5100
Profa. Olga Maldonado
Our case study introduces an emergent problem faced by Capital Region Health Care (CRCH) in regards to its Information Technology Services (ITS) group. The article presents the current work mechanism used by the ITS unit on their beeper system, thus unveiling the lack of organization within the unit. The problem seemed to arise from the fact that the ITS group was fundamentally a technology-driven shop, the lack of communication between the group and its users and the absence of knowledge about the human. After many incidents had taken place the CIO, Deane Morrison, took noticed and decided it was time to change the culture of the ITS group and branch into a more customer service oriented system.

In order for us to tackle this organization scarcity of customer service, we must understand what is organizational behavior. Robbins and Judge (2011, p.43) describe it as a field of study that investigates the impact that individuals, groups, and structures have on behavior within organizations, for the purpose of applying such knowledge toward improving and organization’s effectiveness. Another important concept we must understand is that of organizational culture, Robbins and Judge (2011, p.555) describe it as a system of shared meaning held by members that distinguishes the organization from other organizations. An organization culture is concerned with how employees perceive the characteristics of an organization’s culture, not with whether they like it or not. Now that we know the what organizational behavior (OB) and organizational culture is, we can begin to

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