...Introduction The success of every business is highly influenced by the development and practice of its marketing strategy. Especially in the sphere of small and medium- sized businesses, where long term marketing is essential, since recognising and satisfying consumers’ needs in time is the only way to raise the company’s compatibility. ‘I think it’s a good and necessary thing that companies are focusing beyond “customer service” and looking at the whole customer experience. Making sure that your customers have a thoroughly positive experience when dealing with you can be a huge competitive advantage’ Erika Andersen (2011) suggests. We have chosen our product to be a café- bar under the name ‘Ansita’. This decision was influenced by our awareness of the potential of the beverage industry and belief that our methods of operation would positively differentiate our product in the market. The main advantages of, ‘Ansita’ are its location and the lack of direct competitors. The café- bar is located extremely close to the centre of the city Haskovo. ‘Ansita’ is an alternative to the lack of social atmosphere and cafes for young people in the region and is likely to retain young people’s entertainment spending within the city. The café will specialise in thematic dinners and serve coffee, alcoholic and non- alcoholic drinks as well as cocktails. Macro environment Political factors Bulgaria’s transition to a democracy and a free-market economy after the collapse of the communist...
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...Business Plan Prepared By Date Prepared This business plan contains confidential and proprietary information belonging exclusively to Day Spa Table of Contents 1. Executive Summary………………………………………………………... 3 2. Vision and Mission Statement…………………………………………....... 4 3. Company Overview……………………………………………………….... 5 4. Products/Service Plan…………………………………………………….... 6 5. Marketing Plan……………………………………………………………... 7 6. Management Plan…………………………………………………………... 10 7. Operating Plan……………………………………………………………... 11 8. Financial Plan………………………………………………………………. 12 Executive Summary Day Spa is a new upscale destination in LA, offering a complete day spa experience. We offer seven chic, ultra-comfortable treatment rooms with the finest spa linens and equipment. We offer massage in a variety of styles - traditional Swedish massage, Deep Tissue work, Hot Stone Massage, Reflexology, Sports, Pregnancy and others. We also offer facial and body treatments, like a Vitamin C Antioxidant Facial and Sea salt scrubs. The day spa has the latest in anti-aging products and techniques but does not offer services on hair such as cutting, styling and coloring. The only time a pedicure would be provided, is when it's part of a full treatment, such as the deluxe Foot and Leg Reflexology Treatment. In fact, for location, we prefer being located near...
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...I was sitting in a Portland Oregon hotel when four words forever changed my business. The keynote speaker at the meeting, a vice president of channel had just finished a surprisingly lack-luster presentation and opened up for questions. An associate from New York City immediately stood and asked, “Do you consider us competition or partners?” The VP answered without skipping a beat, “You are Apple’s competition.” I guess there shouldn’t have been a gasp and rumble throughout the room, but 100+ Authorized Resellers and VARs suddenly realized that they faced an uphill battle. Many would close their doors in the months to come. As an Authorized reseller I bought our Apple branded products from first tier distributors such as Ingram Micro and Tech Data with only small price variances based on the size of the Purchase Order. Smaller PO’s were often ignored or faced delays in shipping. A big reason for the gasp in the room was the increasing trend of Apple product scarcity for resellers. While Apple’s new retail stores had full shelves we had to fight over the leftovers. Often this meant we missed out on the initial surge of purchases made by early adopters. (Eventually Apple would release game-changing products like the iPhone and not allow Apple resellers to sell them.) When Apple opened their new store 5 minutes from one of mine I was forced to pivot or close my doors. We changed from being an Apple Reseller who sold some accessories to more of a system integrator and service...
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...Business Feasibility Study of A Home Day Care Center Muhisani Kerr OMM 614 Innovation and Entrepreneurship Josephine Carola April 9th, 2012 Executive Summary Kilo’s Loving Care is a venture that provides 24 hour home care services for children in DeKalb County. This facility provides child care services for up to 6 children from the age of 6 months to 12 years. The service also provides weekend and holiday care for parents who work non-traditional hours. There are 73 child care centers in a 35 mile radius from my location. There are franchised child care centers, regular child care centers and other home based child care centers. Only 4 of them provide 24 hour service, 2 of them provide weekend service but none of them provide holiday service. For parents who work non-traditional hours and on holidays, they are forced to seek additional childcare just for the weekends and holidays in order to care for their children. The market is not much competitive because not one of the 73 day cares provide holiday services. Due to the lack of time for themselves, daycare owners use holidays as a time to rest and bond with their own family members. This venture will ensure that their staffs receive constant training to remain up to date on the advances in child care whereby providing quality service. The target market will be fulltime working parents, college students, part-time working parents or drop-ins. Fulltime working parents will account for nearly 80 percent...
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...American Business Ethics a Modern Day Oxymoron The dictionary defines an oxymoron as a figure of speech that combines contradictory terms. Examples of this are dark light or living dead. This term is related with business because although most companies have a small book outlining ethics and guidelines that should be followed on a daily basis, many of them do not fully comply. The oxymoron “American Business Ethics” contradicts American Business with Ethics. The ethics of many American companies are not law but should be treated as such however these regulations are rarely followed and sometimes not followed at all. The risks that companies have been taking to increase profits and put more money into the CEO’s pockets use illegal actions. In recent times, companies such as Enron, Wal-Mart and BP have been guilty of multiple charges against ethical principles which have led to bankruptcies, housing market crashes and environmental disasters. The most famous case related to Enron and their aggressive accounting practices of reporting losses as profits to keep the stock price high. This act ultimately led to the bankruptcy of the company. Enron was founded in Omaha, Nebraska by Kenneth Lay in 1985. It was an American energy, commodities and services company based in Houston, Texas. Enron was once viewed as one of the best companies in America during its initial years of operation. Fortune magazine named Enron “America’s Most Innovative Company” for six consecutive years...
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...European Journal of Business and Management ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol.5, No.30, 2013 www.iiste.org Key Success Factors in Airlines: Overcoming the Challenges Marcella Riwo-Abudho1, Lily W. Njanja1 & Isaac Ochieng2 1 2 School of Business, Kabarak University Department of Mathematics and Business Studies, Laikipia University College *Corresponding author address: P.O. Box 20157 Kabarak University Nakuru, Kenya. e-mail: mabudho@gmail.com, Tel: 0724690140 Abstract The increased interconnectivity within the global airline markets has marked the airline with dynamism from both its external environment and internal operations. This paper reviews how the highly sensitive industry is faced by the challenge of product innovation by suppliers, fragile reputation powerful customers, intense competition from strategic alliances & bankruptcy protection and increased costs of labour, fuel and security measures. The review further identifies the Key Success Factors (KSFs) in the global airline industry in relation to the challenges that carriers face. These strategic factors include structure, culture, strategic alliances, planning and forecasting, technology, marketing and branding and outsourcing. 1. Introduction The global airline industry operates in service industry complexities within a highly turbulent environment. Keynes (2009) states how the sector has gone through a drastic change on both the supply and the demand side...
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...Ethical Issues in Business. In the current economy, people have developed distrust towards the business sector. There have been innumerable accusations of unethical business practices especially in the energy sector. In 2001, the price of natural gas went from $ 2 to $ 6 to an abnormal price of $50. While some increase in price was understandable using the supply and demand curve economic theory. More gas demand due to the cold weather caused the demand curve to shift to the right resulting in a higher equilibrium price at the same supply. The demand for natural gas is inelastic since that is something we cannot cut back. Same is the case with medicine, tobacco and alcohol. The elasticity coefficient = % change in Quantity / % change in Price. If the elasticity coefficient is less than 1, it is called inelastic. Usually when that happens, it is short term or alternate energy is mobilized as a natural correction bringing the price down. However, as we know that there was a manipulation in the supply of energy and artificially created shortfall in supply. This caused a left ward shift in the supply curve just when the demand of electricity was high due to the hot weather in California. Energy giants like Enron, Dynergy and El Paso Energy colluded with alternate energy producers and created an artificial scarcity of electricity and energy in the market. They overloaded the grid and so power plants had to...
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...Business Communication Myra Holmes COM/285 July 11, 2011 Hector Fulgencio Business Communication Concepts Life is changing faster than can be imagined and the way we do business is changing as well. Today’s flourishing business community communicates through the continual advancement of changing technology. The major component of running a successful business is excellent communication. In this paper, the role of business communication in day-to-day activities, the communication trends in the workplace, and the results of these trends will be explored. Effective communication skills play a key role in the outcome of day-to-day activities in both the workplace and in your personal life. Effective communication is a priceless trait that can help a person’s business career flourish. Employers know that they benefit from hiring employees with the ability to communicate well. With unemployment at a all time high it is beneficial for job seekers to refine their communication skills, especially since communication is essential in virtually all areas of today’s business world. In my day-to-day activities, the role of business communication helps me with discipline by providing me the ability to stay on track and complete projects without being distracted throughout the course of the day. I am able to take advantage of diverse opportunities, enjoy life, and still be productive. Email for me is one of the best tools ever invented because it assists...
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...tools used to base effective business decisions. Calculating time cost, money cost, and return on forecast, all are based on data mining, marketing research, information analysis and findings. Statistics is way to finding the answer. Statistics – The Method of Organizing Data Generally, statistics is a set of disciplines to analyze quantitative information. Statistics entails all aspects of information: comprehending, collecting, communicating, organizing, and interpreting. All of these are the key reference for forecasting consequences or decision making. Thus, it permits us to estimate the extent of our errors. Purchasing a Business It is not an easy task or decision to purchase a business. Before the final decision is made there are many things to consider. To start with, what exactly do you want to achieve? For whatever reason, you must be sure that it is something that you are ready to devote a large amount of time and energy too. Otherwise, you might be trapped into doing something that you loathe. You must ask yourself how far you are ready to commit. How much of your own time, energy, and money are you willing to sacrifice? Finer Diner Sales Proposal The owner of the Finer Diner submitted a proposal to you in hopes of selling the business to you. His asking price is $250,000. Your financial institution advises that your monthly payment to finance that amount would be $1850.00. This is in addition to other business expenses you would incur such...
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...Dog Day Care “Paw Play” Assignment Number 4 – Business Proposal Strayer University BUS 508 August 24, 2010 Business Description Paw Play is an animal day care for dogs only that caters to working professionals who have disposable income and who want quality care for their dogs while they are at work. The purpose of the business is to provide animals owners a safe place to leave their animals while they are at work so they do not have to be alone all day. The mission of Paw Play is to be the premier leader in animal care by providing a loving, safe, fun environment for dogs in our care. We will treat the animals in a responsible manner and instill trust in the dog owners that demand a high quality of life for their dogs. Paw Play will be established as a Limited Liability Company (LLC) owned equally between two owners. This business structure is ideal for this type of corporation since owners have limited personal liability for the debts and actions of the LLC. Other features of LLCs are more like a partnership, providing management flexibility and the benefit of pass-through taxation (IRS). The start up for Paw Play will be simple and cost efficient. Rent and utilities will be the primary expense, which will consist of a building space large enough for the dogs to have ample room and an office. In addition, an outdoor play area will be set up outside the building for the dogs to get fresh air and exercise. Inventory needed...
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... This Employment Contract (this "Contract") is made effective as of December 27, 2012, by and between {business name}. {DBA} of {business address} and {employee full name} ("{goes by name/first name"), of {employee address}. A. {DBA} is engaged in the business of {business type/purpose}. {Employee name} will primarily perform the job duties at the following location: {business address}. B. {DBA} desires to have the services of {employee name}. C. {employee name} is willing to be employed by {business name}. Therefore, the parties agree as follows: 1. EMPLOYMENT. {business name} shall employ {employee name} as a(n) {employee job title}. {employee name} shall provide to {business name} the services described on the attached Exhibit A, which is made a part of this Contract by this reference. {employee name} accepts and agrees to such employment, and agrees to be subject to the general supervision, advice and direction of {business name} and {business name} Institute's supervisory personnel. {employee name} shall also perform (i) such other duties as are customarily performed by an employee in a similar position, and (ii) such other and unrelated services and duties as may be assigned to {employee name} from time to time by {business name} Institute. 2. BEST EFFORTS OF EMPLOYEE. {employee name} agrees to perform faithfully,...
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...Running Head: Business Communication Trends Business Communication Trends COM/285 - University of Phoenix Professor Shonda Meadows December 14, 2013 Business Communication Trends The telephone, email, reports, fax machine, and online forms, can all be forms of business communication. However, we can not limit it to only these forms. Business communication is a wide area. So what is communication? My basic understanding of what communication means is any two-way communication. For example, if I text my wife, and she understands the message, but don’t text back, the communication is not successful. On the other hand, if she text back “okay” this is consider communication. Following this paper will begin with a description of current trends in business communication. Further the roles business communication played in my day to day activities at work will be discussed, along with an explanation of how it helps me manage my daily work activities. The paper will conclude with a discussion of the different trends I’ve seen in my previous workplace, and the types of messages resulting from these trends. Describes current trends in business communication Because technology has increased from that when I grew up, business communication has also changed. Growing up, I remember my mom always stating she had a board meeting at the school board and they had a secretary that would send out all the memo’s for these meetings. Now-a-days, my wife has...
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...MGT 488 Entire Course Global Business Strategies https://homeworklance.com/downloads/mgt-488-entire-course-global-business-strategies/ To Get this Tutorial Copy & Paste above URL Into Your Browser Hit Us Email for Any Inquiry at: Lancehomework@gmail.com Visit our Site for More Tutorials: ( http://homeworklance.com/ ) MGT 488 Entire Course Global Business Strategies Week One: Strategic Business Continuity and Internal Risk Assessment Details Due Points Objectives 1.1 Identify key firm capabilities. 1.2 Describe the components of sustainable competitive advantage. 1.3 Analyze the influence of the organization on strategic business continuity. Readings Read Ch. 3 of Strategic Management: Competitiveness and Globalization, Concepts and Case. Participation Participate in class discussion. All Days 1 Discussion Questions Respond to three discussion questions. Days 3, 4, 5 3 Weekly Summary Write a 300-350 word summary of how this week’s material relates to you professionally and to organization. Post to Weekly Summary Thread. Day 7 1 Learning Team Instructions Create the Learning Team Charter. Select one of the following Virtual Organizations to use throughout the course for strategic plan development: • Riordan Manufacturing • Huffman Trucking • McBride Financial Services Day 7 Individual Internal Risk Assessment Resource: University Library’s Datamonitor 360 Access the University Library’s Datamonitor 360 and look up...
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...Business Communication Trends Christopher Puffer COM 285 October 25, 2010 Business Communication Trends Business communication plays a large role in making day-to-day activities for a stocker/forklift driver within Costco Wholesale more manageable. With advancements in technology the role of business communication is becoming more prevalent as new trends present more diverse forms of messaging allowing greater efficiency while simultaneously increasing sales and ultimately profitability. Because of this it is clear that business communication is an integral part of Costco Wholesale’s success within the industry of which it is a part of. Role of Business Communication in Day-to-Day Activities of a Stocker/Forklift Driver Business communication plays a large role in day-to-day activities of a stocker/forklift driver at Costco Wholesale. A breakdown of communication can not only be catastrophic to sales but potentially cost someone their life. It is essential that employees of the stocking crew practice good business communication to make sure that the needs of members are being met and also ensure that every member and employee can enjoy a safe shopping and working environment. How Business Communication Helps a Stocker/Forklift Driver to Manage Day-to-Day Activities Daily it is necessary for stockers to know the demands of the sales floor as well as meet the needs of the members. One way this is accomplished is by verbal communication between...
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...MGT 488 Entire Course Global Business Strategies https://homeworklance.com/downloads/mgt-488-entire-course-global-business-strategies/ To Get this Tutorial Copy & Paste above URL Into Your Browser Hit Us Email for Any Inquiry at: Lancehomework@gmail.com Visit our Site for More Tutorials: ( http://homeworklance.com/ ) MGT 488 Entire Course Global Business Strategies Week One: Strategic Business Continuity and Internal Risk Assessment Details Due Points Objectives 1.1 Identify key firm capabilities. 1.2 Describe the components of sustainable competitive advantage. 1.3 Analyze the influence of the organization on strategic business continuity. Readings Read Ch. 3 of Strategic Management: Competitiveness and Globalization, Concepts and Case. Participation Participate in class discussion. All Days 1 Discussion Questions Respond to three discussion questions. Days 3, 4, 5 3 Weekly Summary Write a 300-350 word summary of how this week’s material relates to you professionally and to organization. Post to Weekly Summary Thread. Day 7 1 Learning Team Instructions Create the Learning Team Charter. Select one of the following Virtual Organizations to use throughout the course for strategic plan development: • Riordan Manufacturing • Huffman Trucking • McBride Financial Services Day 7 Individual Internal Risk Assessment Resource: University Library’s Datamonitor 360 Access the University Library’s Datamonitor 360 and look up...
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