...most of time transcend factories or national boundary, complex interdependencies are built into it. As the power base continues to shift from companies towards customers, customer demands have gotten more complex. Companies are looking at Big Data analytics to revamp their supply chain, thereby using Big Data Analytics as a strategic lever. Companies are collecting vast amount of supply chain related data with help of technologies such as sensors, Barcode and GPS, Jacob House (2014). Big Data Analytics offers companies the ability to leverage on the enormous amounts of information driving their global supply chains, Harvard Business review, (2013). Companies are aware that Big Data can be leveraged at various levels of a business. This holds true for supply chain management also. The combination of large, high velocity and varied structure of big data and advanced analytics tools and techniques represents the next frontier of supply chain innovation, Libor K, Christian G, and Michele B...
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...INTELLIGENCE AND ANALYTICS: FROM BIG DATA TO BIG IMPACT Hsinchun Chen Eller College of Management, University of Arizona, Tucson, AZ 85721 U.S.A. {hchen@eller.arizona.edu} Roger H. L. Chiang Carl H. Lindner College of Business, University of Cincinnati, Cincinnati, OH 45221-0211 U.S.A. {chianghl@ucmail.uc.edu} Veda C. Storey J. Mack Robinson College of Business, Georgia State University, Atlanta, GA 30302-4015 U.S.A. {vstorey@gsu.edu} Business intelligence and analytics (BI&A) has emerged as an important area of study for both practitioners and researchers, reflecting the magnitude and impact of data-related problems to be solved in contemporary business organizations. This introduction to the MIS Quarterly Special Issue on Business Intelligence Research first provides a framework that identifies the evolution, applications, and emerging research areas of BI&A. BI&A 1.0, BI&A 2.0, and BI&A 3.0 are defined and described in terms of their key characteristics and capabilities. Current research in BI&A is analyzed and challenges and opportunities associated with BI&A research and education are identified. We also report a bibliometric study of critical BI&A publications, researchers, and research topics based on more than a decade of related academic and industry publications. Finally, the six articles that comprise this special issue are introduced and characterized in terms of the proposed BI&A research framework. Keywords: Business intelligence and analytics, big data analytics, Web 2...
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...AND ANALYTICS: FROM BIG DATA TO BIG IMPACT Hsinchun Chen Eller College of Management, University of Arizona, Tucson, AZ 85721 U.S.A. {hchen@eller.arizona.edu} Roger H. L. Chiang Carl H. Lindner College of Business, University of Cincinnati, Cincinnati, OH 45221-0211 U.S.A. {chianghl@ucmail.uc.edu} Veda C. Storey J. Mack Robinson College of Business, Georgia State University, Atlanta, GA 30302-4015 U.S.A. {vstorey@gsu.edu} Business intelligence and analytics (BI&A) has emerged as an important area of study for both practitioners and researchers, reflecting the magnitude and impact of data-related problems to be solved in contemporary business organizations. This introduction to the MIS Quarterly Special Issue on Business Intelligence Research first provides a framework that identifies the evolution, applications, and emerging research areas of BI&A. BI&A 1.0, BI&A 2.0, and BI&A 3.0 are defined and described in terms of their key characteristics and capabilities. Current research in BI&A is analyzed and challenges and opportunities associated with BI&A research and education are identified. We also report a bibliometric study of critical BI&A publications, researchers, and research topics based on more than a decade of related academic and industry publications. Finally, the six articles that comprise this special issue are introduced and characterized in terms of the proposed BI&A research framework. Keywords: Business intelligence and analytics, big...
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...Running head: DARK LEADERSHIP 1 Team Research Paper: Discovery of Women’s Dark Leadership Intro Leadership whether it is dark or integral, is the ability to influence individuals or groups toward the achievement of goals. Leadership, as a process, shapes the goals of a group or organization, motivates behavior toward the achievement of those goals, and helps define group or organizational culture. It is primarily a process of influence. The quality of leadership is a primary factor in the success or failure of any business. Individuals in positions of leadership have a direct influence on the level of commitment, motivation and performance of their organization. Leadership definitions on the other hand are simple statements that encapsulate the core beliefs, values, and attitudes a person holds towards leadership. This paper will explore the differences in leaders when it comes to ethics in leadership, transactional, transformational and spiritual leadership. Literature Review Ethics Research Ethics in all forms of leadership has emerged as a concern which has led to studies being completed in both academic literature and business press alike. These concerns are widespread in newspapers, magazines, internet and television broadcastings within multiple associations to include organizations, law, medicine and education. According to FirstSearch, 2002 there were over 1,000 scholarly and practitioner articles along...
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...Contents Introduction Chapter 2 Problem statement 2 Motivation 2 Research question 2 Interpretation 3 Scope 3 Methodology 4 Project type 4 Models and theories 4 Structure 4 Data collection 4 Criticisms of data 4 Introduction 5 Social media platforms suitable for B2B 6 Benchmark 11 Conclusion 12 Key success factors that affect the social media marketing 13 Industries that can benefit from using social media marketing 15 Parts of the value chain in which SMM could be used 15 Social media in R&D 17 Social media in Marketing and sales 17 Social media customer support and service 19 Costs involved in engaging in social media marketing 20 Measuring the outcome of social media marketing 20 Social media and the future 23 Appendix 24 Linked IN 24 Twitter 28 FaceBook 32 Youtube 34 Blogs 37 Forums 39 Literature list 41 Introduction Chapter Problem statement Motivation Social media has revolutionized the way we communicate with each other. People who previously just was content consumers, now has the possibility of being content producers. New social media brands keep popping up, and people are starting to interact more and more. What is interesting is to see how social media and B2B companies are using social media, why they are using it, and what they are gaining from it. With the introduction of social media, a new marketing term arose: social media marketing. This brings up an interesting discussion, saying that...
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...a year-long PR and marketing campaign that would support a record sales years. This marketing plan will also provide a logical sequence of activities which lead to the setting of Scrub Daddy´s marketing objectives and the formulation of plans to achieve them.The purpose is to position the Scrub Daddy as an easy way to clean up tough messes on hard surfaces that is safe to use in the home, at work, or in other environments.The internal marketing goals and objectives are to tailoring the marketing and communications to specific consumer needs. Its marketing objectives are current with the developing customer trends. It is also current with it the firms mission statement that is focused around the consumerClear communication of the mission statement “Scrub Daddy, is all you need” to our customers. | 1. Understanding your market 1.1 Who are your customers? - The main customer is the American / European middle class working and stay-at-home mothers, ages 35-49, have young children, are family oriented and lead busy life styles. This demographic wants to spend quality time with their kids and enjoy the journey of their children growing up; they would rather spend time with their kids than do household chores, but they recognize the importance of a clean and orderly house. They want products that are of high quality and get the job done. Moms want to use brands they know and trust because they are concerned for the safety of their family. They...
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...Running Head: Internet Internet: Our New World Abstract During the last years the use of the Internet has been very controversial theme, bringing different points of view. Some agree that its use is more advantageous than disadvantageous while others think differently. This paper shows the birth of the Internet, its founders, its pioneers, some advantages and disadvantages, and its future. This research also makes some suggestions for a better protection and functioning of the Internet. Internet Our New World “The Internet, sometimes called simply "the Net," is a worldwide system of computer networks - a network of networks in which users at any one computer can, if they have permission, get information from any other computer (and sometimes talk directly to users at other computers)” (Internet definition," 2010). Today, Internet Service Providers companies like AOL, Insight, Comcast, AT&T, among others have created the infrastructure to facilitate the Internet access to everyone in the U.S. Physically the Internet connection is the connection from one or more computers to several special computers called servers. These servers allow people to display web pages from a browser and access other services that offer these special computers. Technically, the Internet is composed by a set of protocols called TCP/IP (Transmission Control Protocol/ Internet Protocol). The Internet applications which affect our daily life in important ways since its creation include...
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...Telecommunications Industry in India Industry Background The telecom sector in India is a booming market now. India is the world’s second largest mobile phone user with a total subscriber base of 894 million as of December 2011, and the third largest internet user with a subscriber base of 121 million as of December 2011. The total market values according to experts are $75.88 billion with a y-o-y growth rate of 26% and generate employment for about 10 million people. The services sector generates revenue of about $62.31 billion (FY 2010-2011) and the equipment sector generates about $25.75 billion. Factsheet as of Dec, 2011: Particulars | Wireless | Wired | Total | Total Subscribers (million) | 893.84 | 32.69 | 926.53 | Total net addition (million) | 9.47 | -0.28 | 9.19 | % of monthly growth (%) | 1.07 | -0.84 | 1 | Urban Subscribers (million) | 586.26 | 24.94 | 611.19 | Net addition (million) | 4.93 | -0.2 | 4.73 | % of monthly growth (%) | 0.85 | -0.8 | 0.78 | Rural Subscribers (million) | 307.59 | 7.75 | 315.33 | Net addition (million) | 4.54 | -0.07 | 4.47 | % of monthly growth (%) | 1.5 | -0.94 | 1.44 | Overall Tele-density | 74.15 | 2.71 | 76.86 | Urban Tele-density | 161.01 | 6.85 | 167.85 | Rural Tele-density | 36.56 | 0.92 | 37.84 | Share of Urban subscribers | 65.59% | 76.30% | 65.97% | Share of Rural subscribers | 34.41% | 23.70% | 34.03% | Industry in the pre-independence era: The industry was born in 1850 under the British East...
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...Module 10 . LearningAcross Bord.ers: Disneyland. theMore on Ml0-25 DisneyGoesto Tokyo Crossingthe Pacific In the mid-I970s, the Oriental Land Company, a ]apanese development company that owned a large tract oflandfill east ofTokyo zoned for pubIic leisure activities, approached Disney with the idea of building a Disneyland in lapan. Six hundred acreswere set asidefor the project. But, in an era of conservative (caretaking) management at Walt Disney Productions, senior executivesat Disney were hesitant. After all, lapan was far away, quite distant in terms of culture, and Tokyo not only had much colder winters than California or Florida but endured a lengthy rainy seasonin lune and July. Yet, after exploring alternativeoptions at some length (including other sitesin Asia), Disney decided to go ahead. Nevertheless,it insisted on a deal that left Oriental Land with virtually all of the risk. Instead of taking an ownership position in Tokyo Disneyland, Disney demanded royalties of I0 percent of the revenues from admissions and rides, and 5 percent of the receiptsfiom food, beverages,and souvenirs. Disney also asked for and more or less received artistic control of the park. Its partner, with its experience in developmer-rt projects in Tokyo, looked after the complex relationships with local planning and regulatory authorities, financing, and adjacent development. At first glance,Tokyo Disneyland seemsto be a close physical and social copy of Disneyland...
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...M&M’s Brand Case Study Update Prepared By: Alana Allred, Nate Matthewson, Arianna Mevs, April Seeley & Krystal Simpson 2008: History of the Organization Mars Snackfood U.S. proclaims Green the new color of love this Valentine’s Day. M&M’s used myths, rumors, and innuendo surrounding Green M&M’s Chocolate Candies. Ms. Green used her alluring ways to promote M&M’s Chocolate Candies as green interrupted the pink and red of traditional Valentine’s Day colors. After Valentine’s Day at the end of February 2008, M&M’s Brand introduced M&M’s Wildly Cherry Chocolate Candies marking the first time the brand used cherry fruit flavoring. M&M’s also released limited edition M&M’s Mint Crisp Chocolate Candies, in conjunction with the new movie Indiana Jones and the Kingdom of the Crystal Skull. 2008 also brought the announcement of personalized M&M’s Chocolate Candies. Consumers can now visit mymms.com and upload photos to be combined with custom messages creating personalized candies for birthdays, weddings and more. M&M’s Brand released Limited Edition Strawberried Peanut Butter Chocolate Candies to celebrate the release of Transformers: Revenge of the Fallen. M&M’s Brand releases Pretzel M&M’s. 2010: Orange Candy Spokesman becomes the new official M&M’s Pretzel Chocolate Candies Spokesman, featured in advertisements and on packaging with an x-ray image showing its pretzel center. 2009:  2012: Ms. Brown makes her debut during the Superbowl. Original Milk Chocolate...
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...Challenges and Opportunities with Big Data A community white paper developed by leading researchers across the United States Executive Summary The promise of data-driven decision-making is now being recognized broadly, and there is growing enthusiasm for the notion of ``Big Data.’’ While the promise of Big Data is real -- for example, it is estimated that Google alone contributed 54 billion dollars to the US economy in 2009 -- there is currently a wide gap between its potential and its realization. Heterogeneity, scale, timeliness, complexity, and privacy problems with Big Data impede progress at all phases of the pipeline that can create value from data. The problems start right away during data acquisition, when the data tsunami requires us to make decisions, currently in an ad hoc manner, about what data to keep and what to discard, and how to store what we keep reliably with the right metadata. Much data today is not natively in structured format; for example, tweets and blogs are weakly structured pieces of text, while images and video are structured for storage and display, but not for semantic content and search: transforming such content into a structured format for later analysis is a major challenge. The value of data explodes when it can be linked with other data, thus data integration is a major creator of value. Since most data is directly generated in digital format today, we have the opportunity and the challenge both to influence the creation to facilitate...
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...Challenges and Opportunities with Big Data A community white paper developed by leading researchers across the United States Executive Summary The promise of data-‐driven decision-‐making is now being recognized broadly, and there is growing enthusiasm for the notion of ``Big Data.’’ While the promise of Big Data is real -‐-‐ for example, it is estimated that Google alone contributed 54 billion dollars to the US economy in 2009 -‐-‐ there is currently a wide gap between its potential and its realization. Heterogeneity, scale, timeliness, complexity, and privacy problems with Big Data impede progress at all phases of the pipeline that can create value from data. The problems start right away during data acquisition, when the data tsunami requires us to make decisions, currently in an ad...
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...Solution Architecture IRDA Business Analytics Project Nov 2010 Solution Architecture Document - IRDA Business Analytics Project Table of Contents List of Abbreviations Used with Their Definition .......................................................................................... 5 List of Terms Used with Their Definition ...................................................................................................... 9 1. 1.1 1.2 2. 3. 4. 5. 5.1 5.2 6. 7. 7.1 7.2 7.3 7.4 7.5 8. 9. 9.1 9.2 10. 10.1 Executive Summary ......................................................................................................................... 14 Introduction ................................................................................................................................ 14 Solution Architecture .................................................................................................................. 14 Objectives of the Business Analytics Solution ................................................................................ 17 Key Business Drivers ....................................................................................................................... 17 Solution Themes ............................................................................................................................. 18 Present IT Infrastructure at IRDA ..............................................................................................
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...observations that the prevailing wisdom could not explain. Casino gamblers, for instance, are willing to keep betting even while expecting to lose. People say they want to save for retirement, eat better, start exercising, quit smoking—and they mean it—but they do no such things. Victims who feel they’ve been treated poorly exact their revenge, though doing so hurts their own interests. Such perverse facts are a direct a≠ront to the standard model of the human actor— Economic Man—that classical and neoclassical economics have used as a foundation for decades, if not centuries. Economic Man makes logical, rational, self-interested decisions that weigh costs against benefits and maximize value and profit to himself. Economic Man is an intelligent, analytic, selfish creature who has perfect self-regulation in pursuit of his future goals and is unswayed by bodily states and feelings. And Economic Man is a marvelously convenient pawn for building academic theories. But Economic Man has one fatal flaw: he does not exist. When we turn to actual human beings, we find, instead of robot-like logic, all manner of irrational, self-sabotaging, and even 50 March - Apr il 2006 Behavioral economics explains why we procrastinate, buy, borrow, and grab chocolate on the spur of the moment. by Craig Lambert Portraits by Stu Rosner altruistic behavior. This is such a routine observation that it has been made for centuries; indeed, Adam Smith “saw psychology as a part of decision-making,” says assistant...
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...Database Modeling and Design: Logical Design 4th Edition Toby Teorey, Sam Lightstone, Tom Nadeau Lecture Notes Contents I. Introduction ................................................................………...……2 Relational database life cycle 3 Characteristics of a good database design process 6 II. The Entity-Relationship (ER) Model …………...……………….7 Basic ER concepts 7 Ternary relationships 11 III. The Unified Modeling Language (UML)………...…………….13 Class diagrams 13 Activity diagrams 19 Rules of thumb for UML 21 IV. Requirements Analysis and Conceptual Data Modeling….…..22 Requirements analysis 22 Conceptual data modeling 24 View integration methods 25 Entity Clustering 30 V. Transforming the Conceptual Model to SQL…………...………32 VI. Normalization and normal forms ………………………………38 First normal form to third normal form (3NF) and BCNF 38 3NF synthesis algorithm (Bernstein) 43 VII. An Example of Logical Database Design………………………48 VIII. Business Intelligence………………………………..……….....52 Data warehousing 52 On-line analytical processing (OLAP) 58 IX. CASE Tools for Logical Database Design……………………….60 I. Introduction Introductory Concepts data—a fact, something upon which an inference is based (information or knowledge has value, data has cost) data item—smallest named unit of data that has meaning in the real world (examples: last name, address, ssn, political...
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