...The death of IPod 1. Draw a representation of the traditional value chain for the global music industry. 2. Product and service segments. a. Which segments have grown fastest? 3. What is your conclusion about the industry life cycle stage? Why? 4. What are the key technology issues that have affected the growth? 5. What are the key economic issues that have affected the growth? 6. What are the key market issues that have affected the growth? 7. What are the key political issues that have affected the growth? 8. What are the key legal issues that have affected the growth? 9. What are the key environmental issues that have affected the growth? 10. What are the key societal that have affected the growth? 11. What are the implications for an organization within this industry? 12. Treat of new entrant 13. Power of suppliers 14. Power of buyers 15. Power of substitutes 16. Industry rivalry 17. Conclusion of 5 forces. a. Is the future profitability expected to be average, above or below? b. What are the key driving forces of that future profitability c. What exernal evidence is there to support your analysis or conclusion d. What gaps did you discover in your understanding of the industry e. What are the implications for the future of organizations 18. What segments the customers into different types in the industry? a. What do they primarily use the industry product or service for? b. What do you think are the key elements used to determine purchases...
Words: 269 - Pages: 2
...It's 10 years since the original iPod shuffled on to the scene, changing the way we listen to and buy music for good. But could it soon be time to hang up our white headphones? Johnny Davis reports. Monday lunchtime at the world's largest Apple Store in London's Covent Garden and Georgina Evans, visiting from Bath in south-west England for a day's shopping, is trying to score some cred points with her daughter Emily. "I want to see how competent I am," she says, jabbing the screen of an iPhone 4. "Put it down," tuts her husband, Andrew. "You're not." Across the cavernous chambers of the Grade II-listed building similar human-technology interactions are taking place. At other tables, as in any of Apple's 300-plus stores worldwide, tourists check their emails and update their Facebook pages. Like everything else Apple does, its store layouts are ruthlessly designed. Pricey laptops and desktops by the door to lure you in, then iPads, then iPhones, then iPod Touches. The only table not occupied by a small cluster of people prodding, touching and fondling the technology is right at the back, in the store's depths. It's the table with the iPods on it. The iPod Classic, as the famous scroll-wheel design is now known, hasn't been updated now since September 2009, with a modest capacity jump from 120GB to 160GB. On the Apple Online Store, shipping times have slipped from 24 hours to 1-3 day in the UK. Across the US, several major retailers have reported short supplies...
Words: 2985 - Pages: 12
...The Zune Microsoft first introduced this portable media player in 2006, with several new generations of the device to follow. The Zune faced several major challenges: namely, inevitable comparisons to the iPod, which rules the portable media marketplace, and the fact that its software is only available for Windows (so far). In a financial report covering the fiscal quarter ending in December 2008, Microsoft said Zune revenues had decreased by 54%, or $100 million. Learner blames the bust on several factors, including software that was constantly changing and iPod's head start of several years in the market Microsoft killed the Zune once and for all in October of 2011. Former Microsoft Exec: Zune Failed Because The Music Industry Was “Hooked” On Apple http://www.cultofmac.com/166944/former-microsoft-exec-zune-failed-because-the-music-industry-was-hooked-on-apple/#vmVCT6uM2TFgyIxi.99 We all remember the Zune. Microsoft’s failed attempt at an iPod competitor gained about as much traction as Windows Phone 7 has during the last two years. Apple already had its hands around the music industry’s neck with the iPod and iTunes — there was no room for something like the Zune. It wasn’t that the Zune was a bad product, it was just too late to the game. Former Microsoft executive Robbie Bach was in charge of the Zune division, and in a recent interview he acknowledges that Microsoft made a mistake releasing the Zune in the first place. In an interview with Wired’s GeekWire: “If...
Words: 2260 - Pages: 10
...Case 2 – the Death of the iPod * iPod Classic – hasn’t been updated since September 2009 * shipping times slipped from 24hrs to 1-3 days in UK, US reported short supplies * speculation device may soon be discontinued * not even mentioned at annual Apple Developer conference in 2010 * decline as company moved to other devices as iPhone, iPad, iPod Touch as these helped generate record-breaking profits to US20b. * iPod developed 10yrs ago (2001), brought to market under not good circumstances. * “the unveiling of a breakthrough device” with a hint: its not a Mac. * Apple’s CEO first failed to know how important downloading would become to the online generation in its first models of iMac (i=internet) as it had no slot drives for burning CDs or DVDs * Jonathan Ive – the man behind the revolutionise the business, company lost its sense of identity and purpose – * However, the launch of first iMac saw Jobs making great play of Apple’s digital hub strategy, pictured Mac as centre of new digital ecosystem where we would plug in all wonderful new devices * iPod was not the first or the cheapest or largest capacity device on market...only compatible with Macs whereas the majority of people use PCs * the coming of iTunes Stores in 2007 (video store): Apple become the number 1 music provider in the world, taking over music business * changed the way we think about technology and design, the way we shop, consume media and interact...
Words: 535 - Pages: 3
...Sasiadek The New Apple Apple computers was hit hard by the tragedy and largely early surmise death of Steve Jobs. The creativity and genius that put the marketing products such as the ipod, modern desktop computers and innovative technology into computer was lost early. Peter Burrows talks on the new expectations when he says, “The biggest problem will be if Apple’s upcoming products can’t meet expectations. Along with Siri, Apple’s other heavily promoted feature since Jobs’s death has been the new iPad’s high-resolution “retina” display, which is nice but not exactly revolutionary”(Burrows, 2012). I think this can be a problems for the company. Apple is a big company with a lot to lose. The have changed the technology of music, and made it faster and more reliable to get information at the palm of your hand. I think Steve Jobs knew the value of that idea. The iphone, ipod and other modern technology have made it easy to stream music, watch videos, download shows and even search the internet. These things have all allowed the The company, Apple, has to expand in order to stay afloat. They have to be willing to go to places that they did in the beginning. The offered the computers such as the Power Mac and Power Book that brought in a lot of their sales. I thin k if they focused on expanding to these markets they did at first then they could build on them. I think the IPOD has technology that will live in for some time. I think if they expanded on these products they would...
Words: 897 - Pages: 4
...their biggest asset, Steve Jobs, to a tragic death due to illness, Tim Cook seems like the right man to keep Steve’s vision alive. Steve Jobs had a vision of making Apple Inc. a cultural force through differentiation and style of his products. He was responsible for bringing out those innovative products that we all love: the iPod, iPhone, and iPad. Jobs wanted to reposition the company and take advantage of the consumers who were becoming more tech-friendly and taking on a more digital lifestyle. Apple’s first big move was the iPod. The portable digital music player was the first time that Apple took on another market away from its business core, computers. Right from the start the product was a huge hit. The two factors that made the iPod stand over their competitors were the memory capability and its sleek design. The first iPod could store around 1,000 songs when other MP3 players in the market could only store around an hour of music. The iPod quickly took over the market taking a 70% market share in the MP3 player industry. Another big factor that benefited the iPod was that it worked with both Mac and Windows, the first time Apple released a product that could work with other software apart from theirs. Another huge contributor to the iPod success was iTunes. The iTunes software synchronized your iPod with your computer and it made it easy for the customer to manage their music and quickly add them to their iPod. Along with iTunes came the iTunes music store...
Words: 1246 - Pages: 5
...Best Answer . Pros: 1. Long battery life 2. Charges quickly 3. Easy to use programs 4. No bulky computer machine, just monitior 5. Looks cool 6. doesn't crash 7. You can still run windows on a mac 8. There are not many Mac viruses out there 9. Some have illuminated keyboards 10. flat desktop keyboards 11. It's a Mac! Cons: 1. Spinning beach ball of doom (equivalent to the hour glass of death on a PC) 2. Some programs are full of bugs 3. Some software has not been entirely made for a mac 4. Camera Is a bit slow starting up 5. Complicated set up procedure 6. They are PRICEY!! Mac# With Microsoft Office for Mac, you can create Word documents, Excel spreadsheets, and PowerPoint presentations on a Mac the same way you would on a PC.2 And if someone using a PC sends you a file, you can open it, make changes, and send it back knowing everything will appear just as it should. A Mac works with the files you already have — Microsoft Office documents, photos, MP3s, videos, ZIP files, and more. And you can access your email and favorite websites with no problem Almost any device that connects via USB, audio cable, or Bluetooth wireless technology will work with a Mac. You can start using these devices from the moment you plug them in. Whether it’s files from your PC, your digital camera, the wireless network that took you hours to set up, even your copy of Windows, a Mac works great with it. It backs up automatically and networks easily. Backing up...
Words: 471 - Pages: 2
...The death of the iPod Johnny Davis March 22, 2011 http://www.smh.com.au/digital-life/mp3s/the-death-of-the-ipod-20110322-1c4lw.html#ixzz1rzbCdfXZ The iPod Classic, as the famous scroll-wheel design is now known, hasn't been updated now since September 2009, with a modest capacity jump from 120GB to 160GB. On the Apple Online Store, shipping times have slipped from 24 hours to 1-3 day in the UK. Across the US, several major retailers have reported short supplies, leading to speculation the device may soon be discontinued. It didn't even warrant a mention at Apple's annual Developers Conference in 2010. "The iPod's essentially finished, give or take," says Dr Alice Enders, a former senior economist at the World Trade Organisation who now reports on global music markets for media consultancy Enders Analysis. "Sales have been in decline for some time. The converged media device is the way forward." In other words: the iPhone, the iPod Touch and the iPad - devices that the iPod paved the way for, devices that have helped push Apple's latest profits to a record-breaking $US20b. If the iPod now finds itself as the least-loved of the company's shiny portable devices, you get the sense Apple is probably OK with that. The iPod is 10 this year. Developed during 2001 and brought to market in just eight months, the circumstances surrounding its launch were hardly auspicious. For a start, it debuted days after 9/11. The press launch promised "the unveiling of a breakthrough device"...
Words: 2792 - Pages: 12
...Organisation Studies: Experiencing Organisations Resit Exam - Case Study for section A Steve Jobs: the world pays tribute An extraordinary outpouring of emotion has greeted the death of the co-founder and former CEO of Apple Inc The Guardian, Thursday 6 October 2011 The bunches of flowers began arriving outside Apple stores as morning broke around the world: a potent symbol of the extraordinary outpouring of emotion that greeted the death of Steve Jobs, the co-founder of Apple Inc. His death was announced by his family late in the afternoon on the Californian west coast where he lived most of his life. "It's a dark day in Silicon Valley," Matt Drance, a former Apple employee, remarked in an email. Anyone who thought that technologists couldn't be moved to tears would soon realise, from the tributes on Twitter and Facebook, that Jobs, who died at 56 from cancer which he had held at bay for eight years, had inspired the strongest feelings. In Beijing a steady stream of mourners and admirers made their way to lay flowers and light candles at the Apple Store. One corner of the ground floor had been turned into a shrine of sorts with photographs of Steve Jobs, bouquets and messages: "You have enriched our lives. Thank you for changing the world," said one in English. "Go in peace. We love you," said another. It seemed as though there wasn't anyone who hadn't somehow been touched by his work. The tributes came from everywhere. President Obama called him visionary and said...
Words: 2209 - Pages: 9
...Running Head: APPLE INC. Apple Inc. Eric Walker 02/26/14 Abstract Apple Inc. has been a successful company for many years since its downfall in 1996. Records show how profitable they have been with their new technology advances and innovation. Despite their success in the technology world against many competitors, Apple has issues in internal affairs that must be addressed. With a new CEO since the passing of Steve Jobs, the corporation’s mission statement has become weak and unclear. The technology they use in general has not been compatible for years with other product lines, which is a turn off for customers more and more as the competition raises their game. From the outside looking in, Apple Inc. seems to be a successful, profitable organization that continues to dominate. However, taking a look deeper into their company from the inside we can see how certain factors could be a downfall to their success in the technology field. Table of Contents I. Introduction 4 II. Current situation 4-6 III. Corporate Governance 6 IV. External Environment 6-7 V. Internal Environment 7-9 VI. SWOT Analysis 9-10 VII. Implementation 10 VIII. Conclusion 10-11 IX. References 12 X. Appendix A 13-15 Introduction Apple Inc. began as a small company, formerly known as Apple Computer. Steve Jobs and his...
Words: 2896 - Pages: 12
...Introduction The phone starts ringing, we're going to pick it up and when we touch it, the ringer volume smartly goes down! Yes! Today a company like HTC could make this kind of cellphone. Since the launch of the IBM Simon in 1993, smartphone technology has reached levels that until recent times had only been dreamed about. Features such as wireless sharing, HD video recording and mobile internet are now commonplace and today’s average smartphone has more processing power than computers used by NASA to land a man on the moon. All over the world, the smartphone experience is being shared by more and more people every day. (Belic, 2012) The convergence of mobile telephony, Internet services, and personal computing devices is resulting in the emergence of a “mobile Internet” (Ishii 2004; Funk 2001). The key devices for accessing the mobile Internet -currently dubbed “smartphones” - are powerful new computing devices offering traditional wireless voice service as well as native software applications and, perhaps most importantly, the ability to connect to and run a myriad of Internet-based services including email, geo-location, streaming video, and social networking, while providing a good user experience. The business opportunities presented by this new category have attracted many of the major global information and communications technology (ICT) firms, including firms from the mobile telephony, personal computer, Internet, and personal digital assistant (PDA) industries...
Words: 3419 - Pages: 14
...would hang out in Jobs’ parents’ garage, it wasn’t a band they were contemplating forming, but the future of computers as we know them today. On April 1, 1976, the three incorporated Apple Computer. Originally a do-it-yourself kit, sans a case, the Apple 1 was the first all-in-one microcomputer. Eventually, the Macintosh was introduced in 1984. Continuing through to 2010, Apple has continually improved on its version of the personal computer, creating faster machines and a bigger and bigger customer following. Competing in the PC Market In 2010, while Apple produced multiple items, it considered itself more as a mobile device company, due to the success of the iPhone. After all, 60% of the company’s sales were due to the iPhone and iPod. Boasting itself the forefather of the usable personal computing device, Apple introduced the world to the idea of having a computer in one’s own home. However, over time, and with the...
Words: 1299 - Pages: 6
...19/10/12 SUBJECT: READING AND WRITING GROUP: 1 T.C.B. NAME: Alfonso Cancino HOW STEVE JOBS CHANGED APPLE. With new news of Steve Jobs’s change of roles at Apple sweeping the web, it's worth looking back at how the company changed during his reign as CEO. Apart from taking Apple from its dismal depths to the most valuable company on Earth, under Jobs's leadership Apple also completely transformed several industries while outright inventing others. This is what Apple's main products looked like in 1997, before Steve Jobs retook charge of Apple for the first time since leaving in 1985: Did you own any of these? Chances are pretty good that you didn't. Very few people did. I didn't, although both my dad and my mom claim that they still have Newtons sitting on the shelf. Apple was on its deathbed back then, while Microsoft was unassailably ascendant. Apple was considered at best a niche company for niche users; at worst, it was considered a boondoggle. Michael Dell, CEO of the company that bears his name, famously quipped that Apple soul be liquidated and the resulting Money given back to the rest of the shareholders. A year later, in 1998, this happened: Steve Jobs killed the beige boxes and introduced the iMac, the genesis of Apple's new focus on style. The iMac stood out in the crowd in the late 90s, its unmistakable silhouette a stark contrast to the sea of anonymous beige/grey/black boxes of its competition. And in a move that would typify Apple's approach over...
Words: 1273 - Pages: 6
...creating unique relationship with the consumers 4 Apple’s strategies for promotions 4 Apple’s strategy for product placement 5 Product as a decisive part in Apple’s marketing magic 6 How Apple’s pricing strategies influence consumer behavior? 6 Conclusion 8 References 9 Introduction Apple is a multinational corporation that concentrates on the production of personal and business computers, electronics, and software. The company was founded on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It is truly one revolutionary company that changed the world in several ways. It started the revolution in personal computers in the 1970s with introducing the Apple II (O’Grady, 2008). The company’s introduction of the iPod made a huge impact in the electronic market, following by the iPhone and the iPad. By 2010, more than 60% of Apple Inc.’s revenues were coming from iPhone & iPad. This was a strategic move for the benefit of Apple Inc.’s customers, their employees and the market. It was clear that the company was a serious player in consumer electronics. However, all of these variations and innovations were not approved instantly. Their introduction of the Macintosh Portable, as well as a variety of other electronic equipment, including television appliances, speakers, digital cameras, failed to make a statement in the consumer market. That was the reason why Apple re - examined their existing position in the market. Apple even went as far as joining...
Words: 3185 - Pages: 13
...of the iPod on music industry Table of Contents Section 1: Introduction Page 4 Section 2: Technology Adoption Page 4 Section 3: Value Chain Page 5 Section 4: Relationships Page 6 Section 5: Conclusion Page 7 Section 6: References Page 7 Introduction The purpose of this report is to discuss the functions and features of Apple’s innovative MP3 player. I will be relating to the Schumpeterian model, as to how the iPod led to rapid mainstream adoption, whilst similar products failed. I will also consider the opportunities which promoted this device and the challenges that the Apple iPod currently face, highlighting the effects on the traditional music industry value chain, compared to the current value chain. In addition, I will discuss how the iPod developed working relationships which has assisted in Apple’s e-business success. I will then finish by concluding my findings. Technology Adoption The Schumpeterian model looks at the relationship between technological innovation and business activity. According to Perez (2002) there are five typical stages of each wave, which I will briefly describe. Irruption The Apple iPod was launched in 2001, a sleek and stylish MP3 player with an easy user interface, compressing digital audio files the iPod holds up to 1,000 songs and fits neatly in your pocket. The iPod also came...
Words: 2019 - Pages: 9
