THE EFFECT OF USING SOCIAL NETWORKING SITES ON ACEDEMIC PERFORMANCE OF SECONDARY AND TERTIARY LEVEL

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A Thesis Proposal Presented to the Faculty of the
College of Information and Communications Technology
Bulacan State University
Malolos City

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In Partial Fulfillment of the Requirements for the Degree
Bachelor of Science in Information Technology

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Introduction

According to N.B. Ellison, Social network sites (SNSs) such as Myspace, Facebook, Instagram, Twitter and Cyworld have attracted millions of users, many of whom have integrated these sites into their daily practices. As of this writing, there are hundreds of SNSs, with various technological affordances, supporting a wide range of interests and practices. While their key technological features are fairly consistent, the cultures that emerge around SNSs are varied. Most sites support the maintenance of pre-existing social networks, but others help strangers connect based on shared interests, political views, or activities. Some sites cater to diverse audiences, while others attract people based on common language or shared racial, sexual, religious, or nationality-based identities. Sites also vary in the extent to which they incorporate new information and communication tools, such as mobile connectivity, blogging, and photo/video-sharing. The purpose of this introduction is to provide a conceptual, historical, and scholarly context for the articles in this collection. We begin by defining what constitutes a social network site and then present one perspective on the historical development of SNSs, drawing from personal interviews and public accounts of sites and their changes over time. Following this, we review recent scholarship on SNSs and attempt to contextualize and highlight key works. We conclude