...partner in helping customers make buying decisions. Personal Selling as an Extension of the Marketing Concept When a business firm moves from a product orientation to consumer orientation, we say that it has adopted the marketing concept. This concept springs from the belief that the firm should dedicate all of its policies, planning, and operation to the satisfaction of the customer. Promotion can be further subdivided into advertising, public relations, sales promotion, and personal selling. Personal selling is the major promotional method used in business. Evolution of Consultative Selling Consultative selling emphasizes need identification, which is achieved through effective communication between the salesperson and the customer. The salesperson establishes two-way communication by asking appropriate questions and listening carefully to the customer's responses. The salesperson assumes the role of consultant and offers well-considered recommendations. Transactional selling is a sales process that most effectively matches the needs of the value conscious buyer who is primarily interested in price and convenience. This approach to selling is usually used by marketers who do not see the need to spend very much time on customer need assessment, problem solving, relationship building, or sales follow-up. 4 Major Features of...
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...The Evolution of selling The essay titled “Evolution of Selling “is based upon how selling has developed with the various key changes back into the industrial revolution era that has had an huge impact upon and led to the ways and approaches of selling today and looks into the ancient and modern methods, techniques and attitudes of selling which altogether has contributed to its modernization. The age of selling has brought about many advancements and developments in the world of Marketing through the encouragement of improving technology and people’s hard working attitude towards it, although, the question that remains is how personal selling even started at the first place? For which, Williams et al. (2001) has said in one of his books, Sales Management, that a street peddler was the first person ever who made a door-to-door sale by collecting the produce from the local farmers and selling it to the townspeople. Selling today would never have been so convincing if door-to-door selling was never introduced in the market because without understanding the customer’s needs and wants in detail by discussing with them, the company wouldn’t know what satisfies a customer, what products for whom and how they should be made according to their needs. Salespeople who earned a living only by selling products did not happen to be many in numbers until the Industrial Revolution(mid 1700s) hit England as traders, merchants, and artisans used to fill in the selling function before this era...
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...Assignment 1 ENTE 2535 THE CREATIVE ART OF SELLING AND NEGOTIATION The evolution of selling: a study of historic and contemporary sales methods and attitudes ID number: P13203651 Tutor's name: Bev Dinsey Words: Executive summary Contents: * Executive summary ___________________________ * The content list _______________________________ * Introduction __________________________________ * Study of the evolution of selling __________________ * Conclusion ___________________________________ * Reflection ______________________________________ * Reference list ____________________________________ One of the most widely accepted and probably the oldest paradigms in the selling history is ‘Seven Steps Selling’ (Moncrief et al. 2005) It is a potent method which incorporates: 1 prospecting – sales person is searching for customers, 2 Preapproach – salespeople are collecting data about customers, their needs and any other relevant information, 3 approach – seller is attempting to create a serious impression, usually it takes first few minutes of a sale. 4 Presentation – presentation of a product, the vendor is showing the benefits and characteristics of a product, 5 Overcoming objections – removing the customers’ sense of hesitancy, 6 close – the procedure of closing the sales call, 7 Follow-up – saying thank you to customer and ascertaining that he is happy with the product or service. (Moncrief et al. 2004). All these 7 stages is a...
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...ENTE 2534 ASSIGNMENT 1 Criteria ‘The evolution of selling: a study of historic and contemporary sales methods and attitudes’ Name: Arun Sehgal Student Number: P11271202 Tutor Marking: Edwina Goodwin CRITERIA | COMMENTS | MARK | Introduction/Conclusion..5% | | | Depth and Range of academic research, and evidence of understanding 25% | | | Quality of examples both historic and contemporary25% | | | Quality of individual analytical discussion- convincing? 25% | | | Correct format as outlined in module guide; adequate & correct referencing, free from errors…………………….10% | | | Reflection… …10% | | | LESS 5% IF NO CRITERIA SHEET TOTAL MARKS | | Assignment 1 Title: ‘The Evolution of selling: a study of historic and contemporary sales methods and attitudes’ Tutorial Day: Wednesday – 12 to 1 Full Name: Arun Kumar Sehgal Student ID: P11271202 Module Name: The Creative art of selling and negotiation – ENTE 2534 In the last two century professional selling has evolved dramatically through various methodologies, practices and models that have been created in order to show the old and new ways of adaptive selling. Selling models have been made in order to show the complexity of selling techniques determining the outcome of a salespersons approach to a client, making sure that previous mistakes are not repeated. Key impacts and changes happened throughout the industrial revolution and 19th century. Customer...
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...The Personal Selling Process: The Personal Selling Process: 1) Prospecting: (Identifying Potential Customers) This can be done Mainly by Preparing List of: a) Current Customers, b) References, they might offer, c) Yellow Pages, d) Traders’ List, e) Club Members List, f) Traders’ Directory, g) Received Phone Callers, h) Family Friends, i) Social Media Circle, etc; 2) Qualifying: (Short Listing Prospective Customers) This should be based on whether they have the: a) Willingness: Identify, if the Prospect had a Problem with your Competitor Product, b) Purchasing Power: Obtain Credit rating, & find some More Business-Details, c) Authority to Buy: Find out, who is the influencer in the Company, Decision Maker & the Authority to Buy. 3) Pre- Approach: Find out all you can, about the Company & the Purchases, including : a) the Products Purchased in the past, b) Response, c) Liking & Disliking, d) interests of The Persons to be Contacted, etc; 4) The Approach: Now Prepare your Presentation by Selling Features Vs Benefits & also keep in mind the A.I.D.A - Techniques. A= Attract Attention, I = Create Interest & Maintain it, D = Arouse Desire & Offer to Fulfil it, A = Make the Customer to take ACTION ! & CLOSE the Sales.(The Most important Step!) 5) Follow-up: This is another Most important...
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...Chapter 2- Evolution of Selling Models that Complement the Marketing Concept May-14-14 11:57 AM Marketing Concept- a philosophy that says the firm should co-ordinate all its activities to satisfy its customers whole achieving its own goal Marketing Mix- a set of controllable, tactical marketing tools that consists of everything the firm can do to influence the demand for its product. These can be organized into four sets of variables; product, place, promotion, price Consultative Selling- an approach to personal selling that is an extension of the marketing concept. Emphasis is placed on need identification, need satisfaction, and the building of a relationship that results in repeat business Transactional Selling- a sales process that most effectively matches the needs of the value-conscious buyer, who is primarily interested in price and convenience The major features of consultative selling are as follows; 1. The customer is seen as a person to be served, not to be sold a. NEED DISCOVERY 1. The buyers needs are identified through two-way communication (key for sales person to learn about the needs of the consumer as much as possible) a. SELECTION OF THE SOLUTION 1. Helping the buyer make an informed and intelligent buying decision adds value to the sales process a. NEED SATISFACTION PRESENTATION 1. Emphasizes service at every phase of the personal selling process a. SERVICING THE SALE The Evolution of Strategic...
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...Training, Motivating, Compensating and Leading the Salesforce • Managing the sales training process • Assess sales training needs – Assess sales training needs – Degisn and execute sales training programme – Evaluation and Reinforcement of sales training programme • Methods used for assessing training needs – Sales manager’s observation – Sales force survey – Customer survey – Performance testing – Job description – Salesforce audit • Popular sales training needs – Product knowledge – Customer knowledge – Competitive knowledge – Sales techniques (or selling skills) – Company knowledge • Design and execute sales training programme – Aims (why?) – Content (What?) – Method (How) – Execution (Who, When, Where, What?) – Evalution • Designing the sales training programme – Aims/ objectives of sales training (why is sales training needed?) – Content of training programme (what should be the content of sales training?) – Sales training methods (how will the sales training be conducted?) o Class room/ Conference Training o Lectures, Demonstrations, Group Discussion o Behavioral Learning o Role playing, case studies, simulation games o Online Training o EPSS, Interactive...
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...Parshayla Brown Chapter Problems 1-8 1. There are several prerequisites for the following scenarios: (a) politician running for a political office – a party is trying to fulfill certain needs while another party service might be unsatisfied with consumers (vision). (b) a consumer seeking physical therapy – party must have something to exchange. For example, a consumer can recover from certain injuries and one must have health insurance or finances to cover the cost for the service (capacity). (c) a company choosing healthcare coverage for its employees – the desire or ability of one party to meet the needs of another .Consumers needs healthcare coverage for medical attention (actionable step). 2. In my opinion, the person(s) who developed the program might have been inexperienced in marketing. Some may not have visualized a need for the women’s health center. There are several possible program failures: sending the wrong message, media choices abound (justify the right decision), customers do not want the women’s health center; change of mind delivered on promises or requests of basic information; and expectations are not relevant to others. 3. The potential target markets for an orthopedic group practice to develop a pediatric sports medicine program are listed below: • Choosing a location with heavy traffic to gain a large number of people. For example, a middle-school with pee-wee and junior athlete programs as well as a local high schools. • The...
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...the process used to collect information about the duties, responsibilities, necessary skills, outcomes, and work environment of a particular job. There are several ways to conduct a job anaylsis: interviews, questionnaires, observation, and gathering background information such as duty statements. Carol Stanley, Internal Consultant for InterClean, utilized interview method. The job anaylsis for the salesperson position at InterClean includes the following job functions: Salesperson must be familiar with the “updates to the current product line, new applications for existing products, products rolling out over the next year, products to be discontinued during the next year, new product features, warranties, and formulas. This category also incudes sales training skills development consisting of updates on generating leads, rersponding to inquiries, growing the client base, establishing an effective tracking system, working with long term clients, and generating referrals.” (University of Phoenix, 2010). In order to successfully to performed named above job functions salesperson must have the folowing knowledge, skills, and abilities: Computer skills: PowerPoint, Excel Spreedsheets, Databases, and Office intergration software. Customer service skills, including telephone etiquette and problem solving skills. Communication skills: writing and oral skills. Knowledge of state and federal compliance standards for sanitation, waste disposal, chemical usage, and environmental...
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...is the process used to collect information about the duties, responsibilities, necessary skills, outcomes, and work environment of a particular job. There are several ways to conduct a job analysis: interviews, questionnaires, observation, and gathering background information such as duty statements. Carol Stanley, Internal Consultant for InterClean, utilized interview method. The job analysis for the salesperson position at InterClean includes the following job functions: o Salesperson must be familiar with the “updates to the current product line, new applications for existing products, products rolling out over the next year, products to be discontinued during the next year, new product features, warranties, and formulas. This category also includes sales training skills development consisting of updates on generating leads, responding to inquiries, growing the client base, establishing an effective tracking system, working with long term clients, and generating referrals.” (University of Phoenix, 2008) In order successfully perform named above job functions salesperson must have the following knowledge, skills, and abilities: o Computer skills: PowerPoint, Excel spreadsheets, databases, and Office Integration software. o Customer service skills, including telephone etiquette and problem solving skills. o Communication skills: writing and oral skills o Knowledge of state and federal compliance standards for sanitation, waste disposal, chemical usage...
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...Update corporate databases Management Support System Provide information and support for effective decision making by managers Q2. “Cybernetic systems are self-monitoring and self-regulating.” Justify the statement. Ans 2. A system with feedback is called cybernetic system. Feedback is data about the performance of a system. For example data about sales performance is feedback to sales manager. Whereas control involves monitoring and evaluating feedback to determine whether a system is moving toward the achievement of its goal or not. The control function then makes necessary adjustments to a system’s input and processing components to ensure that it produces proper output. For example a sales manager exercises control when reassigning salespersons to new sales territories after evaluating feedback about their sales performance. Hence we can...
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...society at large We can also say that marketing is The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing: (1) identification, selection and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer's place, and (4) development and implementation of a promotional strategy. Engagement marketing Engagement marketing, sometimes called "experiential marketing," "event marketing," "on-ground marketing," "live marketing," or "participation marketing," is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand. Consumer Engagement is when a brand and a consumer connect. According to Brad Nierenberg, experiential marketing is the live, one-on-one interactions that allow consumers to create connections with brands. Consumers will continue to seek and demand one-on-one, shareable interaction with a brand. Keith Ferrazzi wrote in 2009 that we were moving out of the Information Age and into what he termed the Relationship Age. "Emotion, empathy, and cooperation are critical to success," he wrote, "at...
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...NT-1210 Intro to Networking 05/30/2012 CH 10-11 Research Paper Essay In the evolution of smart phones the first use of text messaging did not take place until 1992 in England, and this was from a computer to a cell phone. The first cell phone to cell phone text happened in 1993 in Finland, which during this period was leading the cell phone technology race, and in 2000 was the first to offer mobile news services. In this time period of the early 2g (second generation) and 2.5g networks mobile providers started to pop up everywhere making communications more reliable. In 2001 the 3g network was introduced and with this technology came the ability to send pictures and stream video. Mobile providers started to offer media content such as ringtones, news, weather, jokes, music and videos, which in 2007 reached 31 billion in sales and outpaced computer internet sales. In the business aspect of this technology, all of this is the icing on the cake. The ability to keep in touch with your employees at any time or location is priceless. Gone are the days of the travelling salesperson with only the information that was current when they began their journey. Changes to information or current events can be sent immediately, lost files can be sent, up to date sales figures can be accessed and video conferencing is possible. A new application being researched for business use is Unified Messaging, a system that offers access to E-mail, voice and fax messages though a unified application...
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...Social Media: Effects on Marketing and the Public ITT Abstract This will help describe the effects of social media on the public as well as in sales. The people that are referenced within are describing how there sales job market. Social Media: Effects on Marketing and the Public Social media has changed how we do our daily business. As far as humans have been introduced to products there has been a way to market them. The way producers market their products has only changed. All of the changes are not too bad; the use of social marketing has helped many salespeople sell their products. With social media salespeople have the ability to target more people. With the current use of social media at their fingertips, salespeople have embraced the use of it and made it work to their advantage. When Twitter celebrated five years, compared to its regular forms of marketing it had 150 million users in four years. (Raj Agnihorti, 2012) For such an achievement to happen so rapidly meant that social media was the way to go. Salespeople are an important to the company. Social media similar to Facebook, Twitter, and others like them help spread the word about products. Products cannot only be order from web sites one can also leave feedback on the product. Through social media purchasers may remain anonymous. (Rebeca Walker Naylor, 2012) With the consumer being an anonymous person, the company does not need to spend countless dollars to advertise; people will do it...
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...Mayer (1995) states that ability is "the supervisor's perceived level of relevant skills, competencies and characteristics". In an organizational setting, this ability is often perceived by others as the person's performance on the job. The person's credentials can also be synonymous with their ability when in a managerial or supervisory role. Many theorists define this ability as a precursor to trust between individuals. Greenberg (1990) takes this a step further and defines ability as an essential element of trust, furthering the competence of the relationships built upon this model of trust. Sonnenberg (1994) explains this by saying that when a relationship is built on this framework of competence, the level of trust will automatically increase with time. In addition, when this perceived ability is tested and the competence is found, it reinforces any existing managerial and supervisory relationships, as subordinates see their superiors as trustworthy. Benevolence is defined by Mayer (1995) as the desire of a person to do good for others, as long as that desire for the other's good is not motivated by egocentric reasons. Konovsky (1994) says that benevolence is the fundamental foundation of a trust relationship. Lagace (1991) argues that subordinates need to assess the motivation of a superior before they will even initiate a trust relationship. Once a favorable assessment is made, and a person's benevolent motives are seen to not be self-serving, trust can be...
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