Q1. What do you need in order to succeed in Formula One?
All three team focused on different strategies as it changed within the environment and situations that they were faced by, but it was proved that a team needs all kind of elements to be able to achieve things together and to focus on every strategy that takes place. The team believed that if they wanted to get something right they had to look at it in all kind of elements, like the budgets, the designers, the package, the drivers, the engine and every aspect that might be the most important from the top to the bottom which results to a winning team.
The strategy that takes place has to be covering all parts of the area and not rely on one only as this can cause to be short lived and cannot sustain long term success. The racing teams have to be updated with the latest technologies and to ensure a good relationship with its sponsors and suppliers.
The attitude, enthusiasm and drive of the team is very important as they need to put in the extra effort if they desire to win and not just rely on the fast car but also they need to focus and build good relationship.

Q2. Discuss which teams were successful in different periods and why?
Ferrari
* In 2009 the Ferrari money was estimated at 15% from the prize money * They had achieved more then four times in three years. * In 1975 – 77 a renaissance was seen in the Ferrari team. * In 1964 they won and then they dominated motor racing. * Ferrari is the oldest of all Gran prix. * It was founded by Enzo Ferrari who is an ex driver and manager of Ferrari who also took part in 780 Gran Prix. * Ferrari had always done things itself and their major components are made at its Maranello factory. * Ferrari is known to be bright Red the national color of Italy. * Enzo always relied on media as he never wanted to be away from the factory and his fist love was motor racing. * In 1969 Ferrari merged with Fiat as they provided huge cash injections by providing 40% of the company to them to build the road cars. * In 1971 they opened their own track Fiorano that was the most sophisticated test circuit to enable the cars to be tested and developed between the track and the factory. * Enzo thought the most important part is the engine of the car but Colin head of Lotus thought the important part is the chassis. * In 1970 the FI was dominated by the Ford DFV engine which was light, powerful and relatively inexpensive but back in 1968 the engines were at cheaper prie and were fully capable of winning a Grand Prix which the enabled the British constructors who specialized in chassis design to become more more competitive. * In 1971 Ferrari was known to be very fast but not reliable, as it got worse in 1972 and 1973. * Enzo was in a lot of pressure due to the huge resources by Fiat however in in 1974 Mauro Forgheiri was recalled as technical director as he was responsible for special projects meanwhile a new team boss was also appointed who was 25 years old and was a qualified lawyer who was close to the Agnelli family that owned Fiat. However Montezemolo (Lawyer) ordered to reduce the amount of interference and internal politics, which resulted in various technical teams who concentrated in their own areas. * Montezemolo hired Niki Lauda as a driver whereas in 1974 the design team and Lauda had developed a new car 312B, which was very fast but had technical problems. * In 1975 everything was going well for the 312b car but the problems that had occurred was the chassis/gearbox/ engine combinations of the Ferrari. * In 1976 Lauda and Regazzoni where in the winnin races whereas Montezemolo was also promoted to Head of motorsport operation for the Fiat family and Daniele Audetto to Sporting Director at Ferrari although in that year Lauda had a huge accident which causes him to get burnt, however the race was given to James Hunt from Maclaren which brought Lauda to the championship down. * Accpunding to the case after several weeks Lauda returned back to the race with James for the Gran prix where Lauda was able to lead three points but unfortunalyt they was a heavy rain and Lauda pulled over leaving James to win the race. * In 1977 fererari existed the relationship with Niki Lauda because he was afraid of the accident and was not achieving well whereas Lauda joined Brabham. * The success to Ferrari continued until 1979 with the 312T3 and the driver being a In 1980 South African Jody Schecter that won the championship but this was the end for Ferrari.
Mclaren and Honda domination in the late 1980s’ * In 1988 to 1991 it was a great race for the Maclaren as they had won 15 races out of the 16 races because of the dominance of the constructor. * In 1966 New Zealander and FI driver Bruce Mclaren were the founders of Mclaren. * Maclaren had pasted away and the business was taken over by the lawyer and a family friend Teddy Mayer as team principal and they were able to develop in 1974 securing a relationship with Phillip Morris to promote the Marlboro brand of cigarettes. * Dennis who was a mechanic set up his own formula two and being partner with John Barnard who had some ideas about about using carbon fibre for the afrs instaed of metal which was the basis to the chassis where they had provided the technical excellence but in 1986 John left and joined the struggling Ferrari team where Dennis brought in Brabham who was well known for developing the innovative “fan car”. * They had managed by 1980 to 1983 to become the key technology as they used the Porche turbo engine, which was funded by TAG Company. * Honda entered in 1983 supporting the people and resources where it used this as an opportunity to develop talented engineers to transfer FI design and development capabilities to its production car programme. But in 1986 after the road accident they had doubts and later decided to move the supply to Mclaren and Lotus in 1987. * In 1988 Maclaren hired less experienced drivers to the FI as they thought they will be able to achieve where Honda was rumored they had joined Mclaren because of Alain Prost (Driver) who was too fast. During this period of time Honda powered MP4 car, which was the fastest car in circuit, which resulted in the most enduring and bitter feuds. * The relationship between Mclaren and Honda went on till 1992 where that is when Honda decided to find new challenges and moved out which left Dennis to find a new engine alternative. * Senna the second driver also decided to move to Williams who was the former world championship of Ferrari advisor because of the superior car and engine combination. Senna motivated the designers and was able to tell the exact problems that had occurred with the cars. * In 1994 and 1995 Mclaren took over the Mercedez engines, which was used in FI.
Williams and the technological revolution: The mid 1990’s * In 1992-94 Williams achieved the FI by 27 out of the 48 races by their driver Nigel Mansell and 1993 Alain Prost. Frank Williams was also a driver in the motor racing and he teamed up with Patrick Head who managed to to built the FW06 with support from Saudi Airlines and succeeded in 1980/81 by winning the constructors championship. * Further success was in 1986/87 winning the drivers title this was despite the accident which left Frank Williams to confined to a wheelchair, however it got worst by 88 because Honda switched to supplying to Mclaren whereas they were forced to switch to Judd V10 engines. * During this period William did not win a single race while Mclaren won 15 out of 16 Gran Prix whereas Nigel left and joined Ferrari. * In 1990 Frank Williams built his relationship with Renault where they put human and financial resources into the project. * The William team relies on the solid framework, their organization, their engines, and their car design because they don’t believe it putting lots of money not drivers. * Between 1992 to 1993 they were the powerful and reliable Renault engines of the FW15 chassis where a great deal of progress was made on the gearbox and suspension innovations, which was attributed to Michael Schumacher. * In 1994 it was a disastrous year because Senna was killed in an accident in Marino Grand Prix. * Therefore the Benetton and Michael Schumacher a great year in 1995 because they developed a car using the technology innovations used by William and Renault engines. * However Michael Schumacher in 1996 moved to Ferrari team for a higher amount of money where it left Williams to dominate the season and Benetton failing to fill the gap by Michael Schumacher.

Q3. Why were they unable to sustain this success? What could they have done to sustain their success further?
As per the case it was analyzed that Ferrari had focused on the engines and they were not ready to get supplied by outsourced which caused new technologies that were effectively substituting superior engine power with enhanced grip due to aerodynamic down force and improved chassis. Whereas a British designer was hired John Barnard to be the top technical role but he was not agreeing to move to Italy so Enzo Ferrari allowed him to establish the design near Guilford in Surrey that was known as GTO. They had to focus on the designs of the cars for the following years whereas Maranello had to focus on the current cars. After Enzo passed away the organization was given to Fiat and this was not a good result to Barnard because he did not want to get frustrated by the interference and politics so he decided to move to Benetton in 1989.
The separation between the design and development in GTO led to problems where in year 1996 they hired Michael Schumacher from the Benetton team, Rory Byrne who was responsible for designing the car and Ross Brawn who managed the entire technical operations and they managed to built a new design department.
During this time Ferrari had entered into a long-term relationship with Shell to support h=their team with them in financial and technical and they were able to led a trend to selling space on cars to long term commercial and technologies arrangements with coordinated marketing strategies for commercial partners where it maximized the benefits of their investments. New strategies were placed by year 2002 where Bridgestone tires where also designed and developed its compounds specifically for Michael Schumacher and Ferrari. They were able to win the racers by giving it a record breaking and world championship.
In 2005-2006 the competition became stronger and this was lost to them because they lost their drivers and constructors to Renault F1 team whereas they had benefitted by Fernando Alonso who was proved to be better then Michael Schumacher. The tyres were benefitted by Michelin technology, which was used by Renault because the changes that happened was to shift from 3.5 litre V10 engines to smaller V8s with engines design to be frozen for three years. At the end of 2006 Michael Schumacher announced his retirement whereas Jean Todt became the CEO and Poalo Martinelli moved to Fiat and Ross Brawn announced he was taking a sabbatical in 2007.

Formula one changed in year 2009, which was introduced by Kinetic Energy Recovery systems (KERs) as FI cars had to be hybrids with energy generated during braking to provide a boost, controlled by the drivers for overtaking. Most of them decided not to get this because it was an extra expense. By 2009 Ferrari and McLaren used the KERs that caused to an advanced battery technology.
F1 decided to supply from one tyre supplier (Bridgestone) where this resulted to drivers who were kinder would be able to generate faster times than those who tended to be more aggressive and therefore increase the wear rate and reduce the performance.
Regulations also got involved in reducing cost where F1 teams needed to find new ways of creating competitive advantages, as they will have to generate greater performance with fewer resources.