........................................... 9 Conclusion ................................................................................................................................... 11 References .................................................................................................................................... 12 Introduction Technological advancement has provided new perspectives and applications in fashion design whether through the adoption of the most widespread techniques such as digital printing and laser cut, as well as, recently, 3D printing for development of garments. According to Pires, "Technological innovations can make a big difference today, at every moment there are new products coming from new technologies or adaptations in existing machines" (Pires, 2012:172). This project will highlight the use of laser cutting technology, explaining its procedures, its advantages, showing some examples of the use of this technology and also thinking about sustainability. Keywords: Technology, Laser cut, Fashion, Sustainability. 3 Laser cut The use of technology in clothing is intended to add value to the final product and one of these new features is the laser cutting. Laser cutting is the technique that combines technology and creativity to the fabrics. Designers are using this tool to cut, create layers and sculpt clothing fabrics in the most imaginative ways. The technique first appeared in the...
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...TABLE OF CONTENTS EXCUTIVE SUMMARY 2 1.0 INTRODUCTION 3 2.1 Economic Outcome of London 2012 4 2.2 Brazil- Getting Ready to Shine 4 2.3 Exploiting the Opportunity 4 2.3 Porters Five Force and PESTEL analysis 5 2.4 SWOT ANALYSIS OF THE BRAZILIAN LUXURY SECTOR 6 3.1 THE PLAN 7 3.2 OBJECTIVES OF THE PLAN 7 4.1 Justification Of The Plan 8 4.2 EXPERIENCE REALMS MODEL 9 4.2 THE BRAND IDENTITY PRISIM 11 5.1 PRICE AND PRODUCT 13 5.2 TIME FRAME AND LOCATIONS 14 5.3 IN-STORE EVENT 14 6.1 THE BUDGET 15 6.2 IMPLEMENTATION ISUUES 17 7.0 CONCLUSION 18 APPENDIX 1 19 APPENDIX 2 20 APPENDIX 3 ...
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... 2.1.1 Understanding the importance of fashion industry 2.1.1.1 Introduction 2.1.2 Examine the innovations of fashion communication 2.1.2.1 Introduction 2.1.3 Evaluate the scope and challenges with fashion ethical issues 2.1.3.1 Introduction 2.1.4 Study the future prospect of fashion marketing 2.1.4.1 Introduction 3.0 Chapter 3 Introduction 3.1 Case study 4.0 Chapter 4 Conclusion 1.0 Chapter 1 Introduction Fashion is a general term for a trendy style, most commonly related to clothing, jewelry, shoes, accessories, make up, or furniture. Fashion is also something we deal with daily and changes constantly as time progresses. New fashion ideas can be influenced by music, movies, videos, books and other related (items and media connected to popular culture. Due to these changes and relationship with popular culture, fashion is a big business. The fashion industry is involved in the purchasing, selling and manufacturing of clothing. It solely focuses on generational fashion trends and to figure out consumer's liking in different segmentations. (pbs.org) The fashion industry is one of the major contributing sectors in the global economy; it had created various job opportunities for the people. Most noticeably, the industry has designed and manufactured clothing corresponding to trends and brands that have brought out a strong buying desire among shopaholics. In the 21st century, the fashion industry has been facing many existing problems...
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...improved rapidly through the courses with all the foreign teachers, but also my recognition to this world is dramatically changed, especially when I first get in touch with fashion. Fashion is a global issue that can be found everywhere in the world. As a student who is going to step into the dazzle and mystery world of fashion, I am always eager to search for the fashion elements wherever I go. Tours to foreign countries since the first year of my junior middle school are especially valuable in my life, comprehensively recording my growing footsteps and colorfully sketching my youth and enthusiasm for life. Paris and Milan, the pioneers of fashion, had brought me into the realm of resplendent clothing. The feeling of integration in the real fashion world when I walked along the Avenue des Champs-Élysées and quadrilatero della moda strengthened my thought of studying fashion management. I have passion in fashion. No doubt, London is one of the best places for a student like me to pursue and accomplish my dream in the fashion industry. As one of the four cities where the most prominent fashion week will be held semi-annually, millions of cutting edge styles and runways are easily seen in London. No one can resist such a resplendent fashion feast. Most importantly, the London College of Fashion is a world famous fashion college that I have been yearning to go for a long time. What impress me most...
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...within the agreed time-scale, budget and resources. Time-frame for the fashion show if we are able to achieve our objective within the time scale this would be a huge impact for the fashion show because the quality of the fashion show would be well organised and we would be on track with everything we need to do. Because everything would be in place and well organised , there would be less delays with the project and we would also be ready to get everything on time that we need for the fashion show. This will allow the quality of the fashion to be well planned. If the fashion show is in a good hand with lack of delays, the experience that we have gained for the fashion show it can be used for the next fashion show in the future. However if we do not complete the project within the agreed time-frame. This could cause delay of the project and allowing the project to be rushed and we would not be ready to get everything we need for the fashion show. On the other hand this would have a huge impact on the quality of the project which will allow the quality of the fashion to be poor. For us not completing the project within the agreed time-frame this could have a huge impact on us getting feedback from other student who attended the show. For us having negative feedback from other students this would affect the future project as we would not be able to gain any new experience again for the future project. Resource: for the project we would also need the right resources...
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...Contemporary UK Fashion Industry Sustainable? The sustainability of the fashion industry is one of the major concerns facing many stakeholders in the sector. The UK fashion industry is increasingly facing a wide range of sustainability issues ranging from wastes generation due to increased production of fashion products to the use of toxic materials in the production of fashion items. In addition, the industry has also been faced with the problem of the growing problem of widespread use of unsustainable materials such as non-biodegradable materials that are not usually easy to recycle as well as the current energy consumption to the release of millions of tons of greenhouse gasses released during the manufacture of fashion and textile products. It is widely believed that many of these sustainability challenges and issues are largely attributed to the recent increased flow of a diverse range of fashion products particularly clothing and textiles in the UK market. For example, recent statistics indicate that that up to 3.2 million tonnes of fashion related products like clothing and textiles currently flow through the country each year . Generally, the environmental impacts of the fashion sector mainly include its high contribution to the climate change in the form of the increasing requirement of fossil fuels required in the generation of energy used in the industry such as in the production and manufacture sectors. For example, the intense production of fashion items to meet...
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...The Reality of Quick Response (QR) in the Japanese Fashion Sector and the Strategy Ahead for the Domestic SME Apparel Manufacturers Nobby (Nobukaza) Azuma School of Management Heriot-Watt University UK E-mail: nobukaza@aol.com N.Azuma@hw.ac.uk Fax: +44-(0) 131-451-3498 Abstract Quick Response (QR) has long been perceived as the essential survival strategy of the textile and apparel (T-A) manufacturers in the developed economies against offshore competition. However, the regionalization of global economies and active governmental investment in the T-A industry in the offshore countries has allowed the offshore QR to become increasingly feasible. This changing facet of QR may spell out more lucrative opportunities for Japanese "apparel firms", which have predominantly in-house creative and marketing functions, to widen the scope and the scale of their fashion business operations, since the economic upgrading in the Pacific Rim will create a huge consumer market that shares similar fashion trends as in the Japanese market. However, the apparel firms' production shift offshore has, on the other hand, threatened the existence of the domestic SME apparel manufacturers that have traditionally served their apparel firms customers, now that QR is no longer the sustainable competitive advantage of domestic manufacturing. The purpose of this paper is to explore the levels of QR implementation, identifying the potential pitfalls and drawbacks of the current QR initiatives in the Japanese...
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...the fad: a critical review of consumer fashion involvement ijcs_1041 84..104 Iman Naderi Department of Marketing and Logistics, College of Business, University of North Texas, Denton, Texas, USA Keywords Consumer involvement, content analysis, fashion, literature review. Correspondence Iman Naderi, Department of Marketing and Logistics, College of Business, University of North Texas, 1155 Union Circle 311396, Denton, Texas 76203-5017, USA. E-mail: iman.naderi@unt.edu doi: 10.1111/j.1470-6431.2011.01041.x Abstract Fashion involvement has been regarded as an important research topic in consumer research. Despite the importance of this topic, no attempt has been made in the past to review, assess and consolidate extant research on fashion involvement. This study presents a comprehensive and critical review and analysis of the recent studies on involvement in the context of fashion clothing to indicate the current state and identify possible gaps. A content analysis of the current peer-reviewed journal articles published on this research topic reveals a paucity of research on a number of antecedents and consequences of involvement. Further, the findings show that the research method is biased towards the survey method as opposed to experimentation. In this paper, the results of the content analysis outlining methodologies, sample characteristics, variables and major findings are provided and analysed, followed by directions for future research, theoretical and managerial implications...
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...Definition of fashion and people relate to fashion Fashion is a very broad term, especially in youths. In general terms, fashion is style or practice in clothing, footwear, accessories and apparels. Fashion varies from region to region and country to country with some distinctive and habitual trends. In other terms, fashion means more advancement in clothing. As fashion refers to the newest creation of textile designers. As, I already told fashion is broad term and it also relates to jewellery. And in today’s era, fashions are showed by various fashion models. And because of its growing popularity, various television channels are also introduced for fashion such as, fashion t v. For middle age people, fashion is not something that exists in dresses only. Fashion has to do with ideas, the way we live and the status we create. For age groups, young and middle age people fashion values something different. Today’s youth is mainly concerned with accessories and apparels but for adults or middle age fashion is a very vast term. This has lot to do in their lives. But fashion do not remains the same; it keeps on changing with the pace of time. And the reason behind this rapid change in fashion is growing number of places to shop with different brands. Fashion is finally catching up to function when it comes to the older people .not many baby boomers want to have an ugly stainless steel grab bar in the beautiful bathroom. Especially for the older adults Canadian builders intended to...
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...the skills to understand how managers access, understand, analyze, and utilize financial information for decision making. In this course financial ratio analysis is a very important term what helps us to find out the real condition of any company's. Here we are going to find out the financial ratios of GENERATION NEXT FASHIONS LTD from . We will use the time series to compare of GENERATION NEXT FASHIONS LTD's ratios. 1.2 Objectives of the project paper: The traditional financial statements that comprise of the balance sheet and profit and loss account do not give enough information related to financial operations of the company. These financial statements prepared as per the statutory requirement of law need to be analyzed in order to evaluate the past performance of the company and the future prospects. Our perspective to do this project paper are giving below: * To gather practical knowledge about ratio analysis. * How do the time series work to do the internal comparison? * What types of solution GENERATION NEXT FASHIONS LTD can take to improve its future condition. * We want to see the past and present condition of the GENERATION NEXT FASHIONS LTD. * How efficiently it used its fixed and current assets. * How quickly it can convert its inventory. * Showing Debt providing time, payable time, receivables time, operating profit, market price, book value to see the average condition of the...
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...designs on Amazon.com. The collection will allow consumers to shop with an alternative and assortments that are not only favorable for the shopper, but valuable to the world. The Ethical Collection will provide Amazon with a new vertical. This advanced vertical will allow Amazon to reach an entirely new target. Amazon.com belives in a better fashion future. This new collection will provide just that, it will allow the consumers to acknowledge awareness in the fashion industry and the positive impact purchasing consciously can do. The Ethical Collection will be built on six pledges. Be Ethical Provide Ethical fashion to conscious consumers Social commitment Be environmentally friendly Reduce, reuse, recycle Strengthen the fashion cycle Target Segmentation: The target segmentation for the Amazon’s The Ethical Collection will consist of men and women ages 25-40, all ethnics, who are or want to be fashionable conscious shoppers. This extension will also be targeted to parents who also want their children to be environmentally aware and alert. Our consumers will be aware or have intentions on being aware of the effects that unethical fashion may produce. The shoppers will be content creators,...
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...been a significant part of my life and has always been present as a thread connecting my interpretation of experiences. During my time studying, I had the opportunity to learn and experiment in multiple disciplines including: painting, graphic design, photography and sculpture. At The Chicago High School for the Arts, I was introduced to sewing as a skill for both fashion design and art. I was immediately absorbed into this area of study as I began investigating into the history of fashion for function, questions of identity, culture, and politics. This initial introduction has developed into a lasting commitment to this discipline from high school through college level. At first, it was foreign for me to consider fashion as a form of...
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...5) Limitation on analyses of ratio 6) Forecast of the company’s future prospect 7) Conclusion 1) Summary Bauhaus and I.T are the two fashion retail store company to be compared in this report. These two companies present the similarity on the brand image (unique multi-brand) and share the resembling target customer in the same region. They are target on fashion lovers who tend to be unique, stylish and trendy. As they are the competitor within the market, the retailing strategies to be used are similar. Therefore, it is easier to collect and compare the financial data and draw out the conclusion to see which company would be worthier to invest. The report covers the company and industry background, ratio analysis, future forecast of two companies’ performance. 2) Company Background Bauhaus (0483, HK) Bauhaus was found in 1991. It has been listed on HKEX stock market since 2005. There are more than 200 retails store and over corners and point of sales in Hong Kong, Macau ,mainland China and Taiwan,. Apart from selling different foreign brand, liked Cheap Monday, G-Star, EVISU etc, Bauhaus also building the local brand liked Salad, T Tough Jeansmith and 80/20. It is a leading retail store in selling casual wear, especially for jeans item. There are 234 Bauhaus shops in Asia. Using the wholesale strategy, Bauhaus can expand the business from Asia to Western country. In the future, it may diversify its product line like launch more foreign brand...
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...MI TIENDECITA DE MODA ---Maria Alva’s fashion business Celso Silva(221535)，Dan Lin(220396)，Ivan Valverde(221258) Yinying Li(Sabrina, 220988)，Siwen Ma(Stella, 220799) Instructors: Ray Bennett，Duff Warren，Lisa Koster Schulich School of Business, York University 2015.8.12 Executive Summary This report provides an analysis and evaluation of the current Facebook fashion store Mi Tiendecita de Moda (MTM), which was ran by Maria Alva in Lima, Peru. Methods of analysis include PEST, PORTER FIVE FORCES, and SWOT to examine the basic ability and competitiveness of the enterprise, as well as the potential developing opportunities. The result of the analysis shows that although Ms. Alva’s business has had a distinguishable achievement in that period, her operation model is no longer suitable for the booming needs of the market. She faces a series of problems, including an over-loaded work schedule, supply chain enhancement, business domain development and customer service improvement. The conclusion of the report ascertains that the improvement of her current business model can strengthen the company’s competitiveness, benefit more Peruvian women and increase profitability. To reach the target, Ms. Alva is recommended to: * Focus on target customers, who are 20-39 years old, upper middle class females * Maintain mobile physical store strategy * Cooperate with investors to get additional capital * Take advantage of creativity and innovation to establish...
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...Assignment by :Chandandeep SINGH Executive Summary This is a critical assessment of Giorgio Armani 'The Leading Fashion Brand'. In this report there would be the critically review of the current status of the organisation. There would be the analyse of current business strategies of the organisation and would try to develop a future strategy for the company. Content Pages Title page1 Executive Summary2 Content summary3 Introduction4 Current position5 The Brand segmentation5.1 BCG Matrix5.2 SWOT Analysis7 Competitive Advantage 7.1 Competitors7.2 PESTLE Analysis8 Market Philosophy8.1 Market Analysis8.2 Bargaining Power9 Future & Recommendations9.1 References 10 Introduction Armani is one of the worlds leading fashion brand. The Armani group has 250 outlets in 37 countries. Giorgio Armani the founder of Armani brnad was born on July 11, 1934 in Northern Italy. Giorgio Armani worked as a buyer for ''La Rinascente'' department store for seven years. Then he worked as a fashion designer for Hitma, Nino Cerroti's men's clothing company. Armani established his own company ''Giorgio Armani'' on July 24,1975 with his partner Sergio Galeotti. And by the end of the decade Armani fashion house has been counted in worlds leading fashion house. Current Position Today Armani organisation has a great retail network around the world. It has its own 60 Giorgio Armani Boutiques, 11 Collezioni, 122 Emporio Armani, 94 Armani Exchange, 13 Armani Junior...
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