...TEACHING MODULE THE FUTURE OF FASHION DECEMBER 2010 This teaching module was independently written by the Aspen Institute Business and Society Program with the generous support of THE FUTURE OF FASHION: SUSTAINABILITY THROUGH THE LENS OF THE FASHION INDUSTRY* By: Jennifer Johnson & Gina Wu Companies across all industries are facing the challenges of business sustainability, debating how best to address these risky issues while also embracing their opportunities for competitive advantage. This Teaching Module uses the context of the fashion industry to discuss topics that are shaping the future of all industries. These topics include sustainable resource management, the challenges and opportunities of global growth, workforce management, and the role of ethical consumption in business. The fashion industry offers a compelling case study for exploring business sustainability issues. In the fashion industry, as in many industries, success requires highly developed sourcing, design, manufacturing, and marketing chains. Increasingly, success also means incorporating sustainability in resource and labor management, as firms realize that long-term corporate survival will depend on new ways of doing business. Climate change, resource challenges, new technologies and dramatic shifts in the global economy are already impacting the industry. The nexus of these concerns allows students to explore sustainability challenges while providing a framework for discussing new business...
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...TABLE OF CONTENTS EXCUTIVE SUMMARY 2 1.0 INTRODUCTION 3 2.1 Economic Outcome of London 2012 4 2.2 Brazil- Getting Ready to Shine 4 2.3 Exploiting the Opportunity 4 2.3 Porters Five Force and PESTEL analysis 5 2.4 SWOT ANALYSIS OF THE BRAZILIAN LUXURY SECTOR 6 3.1 THE PLAN 7 3.2 OBJECTIVES OF THE PLAN 7 4.1 Justification Of The Plan 8 4.2 EXPERIENCE REALMS MODEL 9 4.2 THE BRAND IDENTITY PRISIM 11 5.1 PRICE AND PRODUCT 13 5.2 TIME FRAME AND LOCATIONS 14 5.3 IN-STORE EVENT 14 6.1 THE BUDGET 15 6.2 IMPLEMENTATION ISUUES 17 7.0 CONCLUSION 18 APPENDIX 1 19 APPENDIX 2 20 APPENDIX 3 ...
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...October 21, 2013 Informational Interview Assignment For this Informational Interview Assignment I interviewed my father and his close friend/ business partner. They are both work in a business of a clothing line called Blow Genes. It's a unisex clothing line for all adults and children. It includes graphic design of the pit bulls from their dog kennel. I chose to interview the two of them because I have a strong interest in fashion and hope to maybe do fashion merchandising one day. I interviewed Joey & Dave. They are both business partners for Blow Genes. Which is based out of Los Angeles, California but they also work locally in Spotsylvania, Virginia where the interview took place. Interview: Q: What do you do in a typical day? A: Handle all sales, marketing and promotions for the east coast. And I assist with clothing designs Q: What are advantages & disadvantages to this career? A: Advantages: I travel a lot and I meet a lot of people. I form new relationships and connections Disadvantages: I’m not an owner I am just a partner. So I get handed all of the bad jobs and poor travel spots. Q: What are the employee benefits? A: Free clothes, free VIP sections, free drinks at clubs and extra pocket money Q: What type of people work in this field? A: Self-employed artists, people in the entertainment industry, from actors to models to recording artists. Q: What's the typical beginning salary level? A: There is no salary we have no employees...
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...1. Introduction 1.1 Indian Textile Industry India is a traditional textile-producing country with textiles in general, and cotton in particular, being major industries for the country. India is among the world’s top producers of yarns and fabrics, and the export quality of its products is ever increasing. Textile Industry is one of the largest and oldest industries in India. Textile Industry in India is a self-reliant and independent industry and has great diversification and versatility. The textile industry can be broadly classified into two categories, the organized mill sector and the unorganized decentralized sector. The organized sector of the textile industry represents the mills. It could be a spinning mill or a composite mill. Composite mill is one where the spinning, weaving and processing facilities are carried out under one roof. The decentralized sector is engaged mainly in the weaving activity, which makes it heavily dependent on the organized sector for their yarn requirements. This decentralized sector is comprised of the three major segments viz., powerloom, handloom and hosiery. In addition to the above, there are readymade garments, khadi as well as carpet manufacturing units in the decentralized sector. The Indian Textile Industry has an overwhelming presence in the economic life of the country. It is the second largest textile industry in the world after China. Apart from providing one of the basic necessities of life i.e. cloth, the textile industry...
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...Passion for Fashion Boutique “feminine, elegant @ beauty” One day long-time friends, Marion Marie and Andrea Demi were out to lunch discussing the latest fashion trends, when Marion stated, “I bet we could start a trend.” Soon they started brainstorming ideas for a high end yet, affordable clothing shop. Over the past five months this dream has become a reality. The business is gradually becoming well known and we have customers from all over ordering from our online market. Passion for Fashion Boutique will be a high fashion boutique catering to all. It will be an unlimited partnership between Marion and Andrea. We will be opening our boutique in October of 2016. It will be located in SM Pampanga (Ground floor). We believe that it will be successful because we offer very unique clothing that you cannot find anywhere else. We even make some of our own clothes and we offer vintage finds from local antique shops. We offer very unique clothing that you can’t find anywhere else. We even make some of our own clothes and we offer vintage finds from local antique shops. D & M Boutique is a product based business. We also offer some in store services such as personal shopping help and dressing room attendants. We are constantly looking to improve our shop and will most likely have more in store services in the future. Passion for Fashion Boutique provide the best service for you, we also provide a collection of women’s clothing. Our design suits the present...
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...and provide several hundred thousand user visits monthly, the first "DWC-Web" would concentrate on designer fashions. Marketing Objectives To get information and develop concepts regarding a Fashion Web regarding preferred content, possible advertising hurdles, legalities and insight into control over the fashion web, which may depend greatly on high-income contributors in urban centers for content. Users with the proper attitude and objective to buy a number of designer clothes are required, to meet the exclusive demands of a small company. To create DWC an effective operation, management - the company’s leaders - have concentrated on areas which are important to meeting the company goals. They are operations including although not restricted to: output, advertising, efficiency, quality problems, sales, transportation functions, worker satisfaction and most importantly security. Methodology To address the advertising goals, one internal brainstorming session will be held among DWC workers. Group people will first study the DWC-Web like a buyer and then study the DWC Web from a company perspective. Group people will be first exposed to 4 substitute fashion sites for background and frame of reference. The sites observed were: - Styledash.com - Fashionista.com - Luxist.com - Dlisted.com None of the sites matched what the members perceived as being a fashion site; but, the areas which are received well from...
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...Marketing Communication Memo University of Phoenix Psy/322 Marketing Communication Memo Date: To: Management Team From: Subject: The importance of psychographic and demographic information in developing marketing communications. At Indigo: Fashion for Women we are an organization created, molded, and sculpted to provide top of the line current fashion for everyday women. In order to do that we need to identify our target customers, “By identifying and knowing our customers, you can assess their needs” (Foundation, 2015, p. 1). Identifying our customers has allowed us to become a solid brand in the clothing industry, but further identification is necessary be an elite competitor. Initially we identified our customers as women who wanted to love the way they looked, but we could not make that our one single identifier. We also came to the conclusion that religious beliefs and income were a factor into our initial customer base. We must now look further into what our target customer is through other identifiable areas. The two that stand out are buying motives and beliefs. Identifying the salaries of our target customer gives Indigo the ability to determine acceptable prices to our customers and our company to maximize profitability and customer loyalty. There are prices that woman are willing to pay for a product in particular, and there are prices women will pay that is directly related to their income. It is detrimental to consider the income of the women of our target...
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...imitating culture and arts of France. Even the young nation, United States had the victory of seizing hegemony right after World War 2, which hurt the Great Britain’s pride. Not only the nation itself but also the people of Great Britain desperately wanted something “British-like,” something of their own. Furthermore, the social issues for wanting individualism, having a will to express their own selves, and second wave of feminism, more liberated life styles for women, erupted across the Western countries. New definitions of youth and femininity were epitomized through fashion typically created by Mary Quant, a British fashion designer. She had not only helped translating a generation of women, but also helped the failing British fashion industry into a thriving commercialism. Mary Quant was born in London, 1934. She studied illustration at Goldsmith College of Art and met her future husband, Alexander Plunket Greene and a former solicitor, Archie Mcnair. When she failed to become an art teacher, she teamed up with her husband and Mcnair to open up a boutique called Bazaar in Kings Road, London. In the beginning, she planned to buy clothes from the private wholesalers and sell it as retail items at her boutique, but with the limited designs, which only provided styles that weren’t acceptable to women at young ages, and unfavorable prices offered by those wholesalers, she started designing her own clothes. She wanted to provide lines with reasonable...
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...One often hears of the design aspect of fashion, but many neglect the fact that there is a fashion-merchandising field that has many exciting career paths as well. What is Fashion Merchandising? Fashion merchandising is where fashion and business meet. Fashion merchandising involves marketing fashions to various retail stores, boutiques and wholesalers. The mission of a fashion merchandiser includes connecting different fashions to consumers and anticipating what your clients will be interested in. Fashion merchandising doesn't center on fashion alone; it entails a keen business sense and knowledge of assorted marketing strategies and techniques. Fashion merchandising is an interesting career option for those of you who are interested not only in fashion design, but also the business activities involved in this field. For me fashion is way more then just clothing you wear, I see fashion in all parts of life. Fashion is a way to express who you are and how you are feeling. I want to be apart of helping people express themselves and tell their story. I always had an interest in how fashion trends come about. How they come and go and how everything in the word has an impact on it. I find it fascinating how everything from the sky to history such as World War 2 impacts the fashion industry. I love doing research on things such as how new trends come about and how old trends come back into style. Fashion merchandising is brad industry that requires a strong style and tends in...
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...CHAPTER I COMPANY DESCRIPTION 1.1 INTRODUCTION A fashion is a popular trend especially in style of dresses, ornaments and personality. Fashion is always changing, slightly elusive, and extremely seductive. It has the power to transform an image and make a social statement. Fashion statements can be made with clothes, accessories, shoes, hair, makeup, even your cell phone. It is important to know that fashion wear are very special part since it reflects our personality. One of the turning points in the evolution of early humans was the act of decorating the body. All known cultures embellish the body either with marks on the skin or clothing. Body adornment recognizes the individual as a person and communicates aspects of her/his personal and social identity. In the 21st century, fashion as body adornment is still a universal part of a person’s everyday experience. Yet, there is no agreed upon definition of fashion. Social scientists, philosophers and gender theorists present unique understandings of the complexities of the fashion system. Different people present unique understanding and complexity of the fashion system. Social class is just one element in the study of fashion in the 21st century, where gender, ethnicity, sexuality, and subculture affiliation play equally influential roles in the meaning production of dresses. Fashion is equally important to all those who are in the fashion industry profession as well as outside the industry. This research study...
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...Too Good To Be True? Forever 21 and its Illegal and Immoral Policies After a recent shopping spree at Forever 21, the many hours spent perusing the rakes brought continuous amazement at the low prices found on the tags. How could clothes this trendy and fashionable possibly come at such a reasonable price? This question was quickly followed by an unsettling yet painfully obvious thought. Sweatshops. To me, there was no other explanation as to how one of the world’s most popular clothing stores for young woman could provide such a marked down price to its customers. The stylish knockoffs became to me what they had always been, too good to be true. Upon returning from my long day of shopping, I decided to dig a bit deeper into this new found curiosity I had. Trying to figure out if Forever 21 utilizes sweatshops was sadly an extremely easy task. Numerous hits came up on my screen with articles all confirming my resent realization. Articles discussing Forever 21’s poor working conditions, hypocritical religious ties and countless designer copyright infringements flooded the search screen. Forever 21 sounds like the American Dream come true: it was founded by a poor Korean couple who immigrated to the USA in 1981. The company is still privately-owned and operated in L.A. and the couple, Do Won “Don” Chang and Jin Sook, chalk up its success to their Christian faith and frugal, hard-working values. Those who have worked with or for the company, however, say that its success...
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...multi-facetated concept that encompasses both beneficial and detrimental aspects, as it can either provide feelings of sense of security and companionship, or have the exact opposite effect and produce feelings of animosity, disaffection and estrangement. The texts ‘The Joy Luck club’ and ‘Devil wears Prada’ are both exemplary texts in depicting the interpretation of understanding and a lack of understanding which acts as a catalyst to belong. ‘The Joy Luck Club’ tells the story of four Chinese immigrants and their Americanised daughters who tell the stories of their mothers through four parables. ‘The Devil Wears Prada’ tells the story of a young woman, Andy, who in her newly gained job as a co-assistant in the chaotic unfamiliar world of high-end fashion, portrays the concept that understanding can nourish belonging or a lack of understanding can hinder belonging, thus portraying an absence of belonging. Belonging to a culture brings stability at a place. This aspect is widely expressed through the text ‘The Joy Luck Club’ with Jing-Mei as the focus. After the death of her mother, Jing-Mei is forced to carry on the role as the ‘fourth corner’ in the parable ‘Joy Luck Club.’ Through her barriers of lack of understanding and knowledge of her Chinese culture, it is evident from the outset that she doesn’t belong to the Joy Luck Club, and thus feeling a sense of isolation and displacement. This is evident through the quote, “Nobody says to me ‘come sit here, this is where your mother used to...
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...htm JFMM 8,4 ACADEMIC PAPER 362 Fashion change and fashion consumption: the chaotic perspective Ka Ming Law, Zhi-Ming Zhang and Chung-Sun Leung Institute of Textiles and Clothing, The Hong Kong Polytechnic University, Hunghom, Hong Kong Keywords Fashion, Consumers, Young adults, Social change Abstract Previous researches have considered that the impact of fashion change and fashion consumption is linear. Therefore, one reason was found as the ultimate source to explain why a fashion style/ trend was spread to the mass market. However, the existing market is complex and difficult to find out the holistic reason to explain fashion consumption. In this study, the chaotic perspective is taken into account to investigate the relationship between fashion change and fashion consumption. By using the grounded theory method, 33 in-depth interviews were conducted. A chaotic fashion consumption model is developed from the findings to explain how different fashions are consumed and rejected while fashion changes. It is found that the interaction of being fashionable, perceived fashionability and system participation affects the ultimate decision on fashion consumption. It is also found that a pattern can be traced to forecast the degree of fashion consumption even when the fashion change phenomenon is chaotic. Thus, it is similar to the principle of chaos theory that short-term prediction is possible in relation to the degree of fashion acceptance among consumers. Marketing implications...
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...SYNOPSIS Overall this movie is based on fashion industry. Andrea Sachs, graduated in journalism try her luck to fill the most wanted position that been dreamt by girls which to be personal assistant to Miranda Prisley, a sophisticated executive of the runway fashion magazine. She among the luckiest person to be hired by Miranda. As Andrea does not have good sense in fashion, she always been undermine by her colleague as dressing code is a major thing in fashion magazine company. In order to be accepted by the company’s culture, Andrea starts to change her appearance. She became trendy and classy. The works had her to commit 24/7 hours per week and gradually abandon her relationship with her boyfriend, Nate and her friend, Lily. By realizing this, she resigned from her work and heal the broken relationship. With Miranda’s suggestion, Andrea later is hired by New York newspaper publication as a journalist. ISSUES AND PROBLEMS REVEALED IN THE MOVIE One of the problems faced by Andrea as revealed in the movie is pressure and stress she suffered because of her work. First of all, Andrea stressed out because of her non-conformance with the fashion magazine company’s environment. Even on the first day she was in the offices of Runaway, she received unpleasant glances towards her outfit that is not up to trend and it continues after she was hired and working in the company. Her colleague make fun of her fashion and talk about how she does not deserve the job at...
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...Employees: 500 Sales: C$202.14 million (1996) Stock Exchanges: Toronto Montreal Ticker Symbol: AO.A SICs: 2337 Women's, Misses', & Juniors' Suits, Skirts, & Coats; 2321 Men's & Boys' Shirts, Except Work Shirts; 2325 Men's & Boys' Separate Trousers & Slacks; 2329 Men's & Boys' Clothing, Not Elsewhere Classified; 2331 Women's, Misses', & Juniors' Blouses & Shirts; 2335 Women's, Misses', & Juniors' Dresses; 2339 Women's, Misses', & Juniors' Outerwear, Not Elsewhere Classified; 2361 Girls', Children's, & Infants' Blouses & Shirts; 2369 Girls', Children's, & Infants' Outerwear, Not Elsewhere Classified; 2221 Broadwoven Fabric Mills-Manmade Company Perspectives: Algo Group's mission is to be a recognized leader in the fashion industry in Canada, the United States and Europe. We will strive to create strategic alliances with our customers and to consistently meet their expectations with respect to product design, value, and timely and responsive service and support. We will foster an...
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