The Future of Mass Marketing
Marketing Strategies

Mass marketing is often practiced to provide the maximum exposure of a product or service to its consumers. The term mass marketing is also known as undifferentiated marketing because the whole concept is to go after the market as a whole, rather than targeting specific segments (Kotler & Keller, 2012). In the passed decade, our world has become more depend on technology, thus providing our society with what ever we want – when we want it. This new age of media and marketing has been forced to mold and adapt to the new technological demands of their target markets. In the previous decades mass marketing was profitable and effective for those companies who had the budgets for it. However in this new age of new media marketing styles, the future of mass marketing techniques is being questioned.
Long ago, direct mail advertisements and telemarketing efforts were some of the most effective strategies of reaching out to the most consumers on a large scale. Over the past decade, those techniques have become less effective and the marketing industry has had to adjust. Some marketers argue that those traditional means of marketing are dying, but others seem to think its nonsense to think that the mass market is dead. It's just harder to reach. But great advertising still has the capacity to bring consumers together, to reassemble them as a mass market. The problem is there's very little reason for them to get together (Crane, 2005). Maybe it is that more and more marketers are becoming less creative and not as willing to push themselves to develop successful mass marketing campaigns. But how can marketers develop a truly successful mass marketing campaign with the constant and rapidly changing and competitive information highway?
Perhaps the idea of mass marketing is increasing loosing the